The Top 5 must know content marketing strategy in 2017

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1. CONTENT MARKETING STRATEGY IS IMPROVING

The good news is that content marketing

strategy is more effective than ever before and growing day-by-day.

Through a research, it has been found out that 62% B2B marketers are more effective than past years

through their content marketing strategy and the same incidents happen for

63% B2C marketers. 30% of marketers agree that

content marketing plan is surely effective to generate

more leads for their business.

2. Mobile Friendly Content

Check out the graphs

Mobile plays a major role in

content access and circulation. if you

search your analytics, you can

find that traffic from mobile surpasses the growth rate

rather than desktop. So the internet has

become more friendly with your mobile device and your content must

be optimized accordingly.

3. FACEBOOK HOLDS THE LION’S SHARE

Still today, Facebook not only dominates the social media market share but it proves its effectiveness in content sharing platform. Whether you have the new blog or you have shot a new video or you have excellently captured a beautiful picture, Facebook is your best online assistant to make your creation more viral in the web world. It is the mammoth online media for content consumption, sharing and discovery.Facebook instant article is a revolutionary platform for content publisher to share their content faster on the mobile device.

4. VISUAL CONTENT IS THE MAGNET

Visual content plays an incredible role in the content marketing strategy. It saves more time of the readers and infuses more information with visual representation. If you have images, you can put an effect on them without being an expert designer. You just need to sign up to Canava or Stencil account to amplify your images with more effects.The images have been transformed into a gif, information is upgraded to infographic for more engagement of the readers. The latest addition of infographics makes the content marketing more interesting.It requires more creativity and little designing skill to add content in the pictorial form inside the content. Here is how gifographic content works better.

5. VIDEO CONTENT INCREASES:

Video content has become the new trends in content marketing. Not only Youtube, Facebook live streaming is also playing a big role in the virality of the video content. It has become such a megatrend that many social media has upgraded themselves to share video content.

KEY TAKE OUT

Content marketing strategy has become the most important marketing moves for brands. They are effectively increasing brand experience in various format. It is the high time to update your content editorial calendar accordingly.The trend is already in the motion. Here is the battle of the survival of the content marketers to embrace the change and evolution to the next level.

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