DML12- James Cooper- Armchair
29
ARMCHAIR ENTRPRENEURS JAMES COOPER | CHIEF CREATIVE INNOVATION OFFICER | JWT JWT.com @koopstakov
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Transcript of DML12- James Cooper- Armchair
ARMCHAIR ENTRPRENEURSJAMES COOPER | CHIEF CREATIVE INNOVATION OFFICER | JWT
JWT.com @koopstakov
Aka: The War on Talent
JWT.com @koopstakov
“You know what’s cool?
A billion dollars.”
JWT.com @koopstakov
So why work in
marketing, when it’s never
been easier to make a
billion dollars?
JWT.com @koopstakov
But not everyone is ready
to quit their jobs…
JWT.com @koopstakov
Five ways to become an
Armchair
Entrepreneur JWT.com @koopstakov
1. Innovate your product
JWT.com @koopstakov
BAND AID MUPPETS
JWT.com @koopstakov
BLOOMBERG LABYRINTH
JWT.com @koopstakov
JWT.com @koopstakov
A more innovative product
usually means more
innovative marketing
2. Do an internal project
JWT.com @koopstakov
GROUPEE
JWT.com @koopstakov
GROUPEE
JWT.com @koopstakov
SXSW BBQ
JWT.com @koopstakov
3. Be philanthropic
JWT.com @koopstakov
JWT.com @koopstakov
LRA CRISIS TRACKER
4. If you can’t beat
them, partner with them
JWT.com @koopstakov
PT1. TECH STARS
JWT.com @koopstakov
JWT.com @koopstakov
CHAT ID
URTAK
JWT.com @koopstakov
PT2. DO LECTURES
JWT.com @koopstakov
5. Or just go solo
JWT.com @koopstakov
THOMPSON PUNKE
JWT.com @koopstakov
ThompspnPunke.com
The world’s only badass
ping pong clothing brand.
JWT.com @koopstakov
THOMPSON PUNKE
JWT.com @koopstakov
THOMPSON PUNKE
JWT.com @koopstakov
Thanks!
For links and more information:
Twitter.com/koopstakov
JWT.com @koopstakov
ARMCHAIR ENTRPRENEURSJAMES COOPER | CHIEF CREATIVE INNOVATION OFFICER | JWT
JWT.com @koopstakov
