At Emami, the biggest wealth lies in intangibles. One of the Companys most enduring intangible assets is its distribution pipeline comprising more than 3,000 distributors, 6,450 sub-distributors, with direct reach among 6,25,000 retailers and a total 4 million retail outlets. This pipeline makes it possible for Emami to distribute products widest, quickest and cheapest to retail shelves. Rural India accounts for around 50% of Emamis Indian revenues; besides, international revenues (63 countries) accounted for 12% of the Companys overall revenues.

Emami Distribution Channel