Distribution Channel Ppt

7/29/2019 Distribution Channel Ppt

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STREAMLININGTHEDISTRIBUTION

NETWORK FOR

BISCUITS AT

BRITANNIA

SURENDRASONAWANE


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AGENDA

1 Objective and Scope.

2 Company Overview.

3 Distribution Channel.4 Research.

5 Conclusion


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OBJECTIVE OF THE STUDY

To review the existing Distribution channel. To identify the status, functions &contribution of

intermediaries.

To test statistically the relationship between theattributes expected & their actual performance.

To identify the major distribution problems.

To find out the ways of improving the

effectiveness of distribution channel.


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SCOPE OF THE STUDY

The study made by the researcher helps toprovide

information relating to distribution channel

effectiveness of Britannia products.

The conclusions and suggestions given by the

researcher at the end of the study will be helpful

for the organization in making the distribution

channel more effective.


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COMPANY OVERVIEW Founded 1892 Headquarters Kolkata and

Bangalore; R&D Chennai, India Area served India Key people

Ms. Nusli Wada : Chairman

Ms. Vinita Bali : Managing DirectorIndustry Food Products Biscuits , Cake ,

Rusk, milk.

Revenue Rs 2,200 crore

Parent Wadia Group

Website www.britannia.co.in

Largest companies in bakery and dairy

product


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MAIN BRANDS


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DISTRIBUTION CHANNEL

RS RS RS


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RESEARCH METHODOLOGY

RS RS RS

Research Design

Primary Data

Secondary Data


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EVALUATION

RS RS RS

Overall satisfaction rank

Bills Allowed

Credit Period

Delivery Time Line

Delivery Efficiency D&D Replacement

Profit Margin

Customer Promo

Scheme Communication

Salesmans Approach

Salesman Absenteeism

Response for Emergency Order

Frequency of Company persons visit


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RECOMMENDATION

RS RS RS

Overall satisfaction rank

Delivery Time Line

Delivery Efficiency

D&D Replacement

Salesman Absenteeism

Response for Emergency order

Frequency of company persons visit


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CONCLUSION

RS RS RS


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CONCLUSIONS Britannia believes that its brands are

its business Adequate investment in brands and

focus on customers, quality standards

and differentiate products were the

key factors Strong orientation to brand/line

extensions and innovation contribute

to enhance the corporate brand

Catered to the emerging needs of

customers helped boost brand

loyalty

Distinctive and clear identity

allowed Britannia to diversify into


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Thank You.
http://www.youtube.com/watch?v=FiLtYxUA3_4

Distribution Channel Ppt

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