Titan Distribution Channel
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Transcript of Titan Distribution Channel
Company
LOGO Distribution Channel of Watches
By,Durga Kheria (B09008)Prahlad Agarwal (B09014)Sriram Santosh Bal (B09025)Twinkle Jaithalia (B09027)
Company name
Outline
Take Away
Comparison with TIMEX
Functions
Flowchart
Snapshot – Titan Watches
Company name
Snapshot
Founded: 1987
Headquarters: Hosur, India
Founder: Xerxes Desai
Slogan: Be More
Brand Ambassador: Aamir Khan
Employees: 3000
PArent: Tata Group
Company name
Physical Flow
Manufacturer
Clearing & Forwarding Agent
World of
TITAN
TimeZone
Re-distributors
Retailers
Multi-Brand Outlet
s
Company name
Functions …(1)
1. ManufacturersManufacturing watchesSupply to Clearing & Forwarding Agents
2. CFAsReceive goods from the manufacturerWarehouseSupply stock to various outletsFixed remuneration from TITANAll other costs to be reimbursed by TITAN
Company name
Functions …(2)
3. WOTsOnline Ordering system on 3 basis
Ready-to-deliver stockIn-transit stockWishlist stock
Every cost to be met by the WOT ownerAfter sales service costs (personnel, spares, space)InfrastructureOthers
Receives a fixed % margin on aggregate sales
“Nothing comes for free at TITAN”-Sujit Saha (a proud WOT owner)
Company name
Functions …(3)
4. DistributorsLink between CFA and Retailer, where CFAs
cannot supplyCompany appointed
5. RetailersLast Mile
Company name
Timex Watches
Manufacturer
CFAs
Independent distributors
Multi-brand outlets Retailers TIMEFAC
TORY
Company name
Take Away
A. TITAN should not move away from outright sale to consignment based sale to dealers
WHY: Outright sale forces the retailers to push the product on consumers
B. Timex should provide better incentives to dealers
WHY: TITAN is the market leader and dictates terms to dealers
Company
LOGO