Amanda LawsonMarianne Brown

Katie O’Toole

1923: The Disney Brothers Studios starts1928: Steamboat Willie is released1955: Disneyland opens1966: Walt Disney passes away1971: Walt Disney World Resort opens1983: First international Disney opens in Tokyo

1994: Beauty and the Beast becomes the first Disney Broadway show1998: Disney Cruise Line is started2006: Disney acquires Pixar 2009: Disney acquires Marvel2012: Disney acquires Lucas Films (Star Wars)

Principle One:

“Make Everyone’s Dream Come True”

the importance of letting the members of

the organization dream and develop their creative talents.

Walt Disney wants his employees to have a great experience and not look at themselves as the “cookie

cutter” employee.

Disney shows only involving white characters, as well as only having

white princesses.

Disney has now added the show “Doc McStuffins” and Princess Tiana from

“Princess and the Frog”

Winner of 2011 Jane Goodall Global Leadership Award for Corporate

Social Responsibility.

Youth from 28 countries have attended Jane Goodall’s Global Youth

Summit at the Walt Disney World Resort

Diversity Inc.’s Top 50 Companies for Diversity for 3 years in a row

Percentage Minority (U.S.)

  2008 2009 2010

All U.S. Based Employees 40% 40% 40%

New Hires 48% 50% 45%

Management 21% 21% 21%

Gender Statistics (Global)

  2008 2009 2010

All Employees 52% 52% 52%

New Hires 62% 61% 59%

Management 44% 43% 43%

Disney is able to celebrate diversity through embracing different

languages and cultures.

Cast members at Disneyland wear pins denoting what language they speak so that guest will be able to

know who to speak to if they do not speak English.

The Walt Disney Company's objective is to be one

of the world's leading producers and providers of entertainment and information, using its

portfolioof brands to differentiate its content, services

and consumer products. The company's primary financial goals are to maximize

earnings and cash flow, andto allocate capital toward growth initiatives that

will drive long-term shareholder value.

To make people happy.

Walt Disney Company’s level of globalization:

International

Company headquarters:Burbank, California

Barriers to international trade:

Socioculture and Economic, as well as,

political and legal differences.

5 world class vacation destinations

11 Theme Parks & 43 Resorts:

North America, Europe, Asia

4 Disney Cruise Line Ships:Caribbean, Bahamas, Hawaii,

Alaska

Organizational Structure:Functional and Tall

Thomas O. Staggs:Chairman of all W.D Parks &

ResortsPresident of Disney Land Resort

President of Walt Disney World ResortPresident of Disney Cruise Line

CEO of Euro DisneyPresident and Managing Director of Walt Disney Parks and Resort Asia

Shared/Underlying Values:“Innovation, quality, community,

storytelling, optimism and decency.”

Adhocracy Culture:Employees are encouraged to take

risks and experiment with new ideas.

Must perform all duties listed in each job description and have the skills,

knowledge, and abilities listed in the job specifications.

Each employee must fit the “special image.”

Chairman and Chief Executive Officer of The Walt Disney Company.

2006 & 2007:Fortune magazine’s “25 Most Powerful People in

Business”

2009: “Top Gun CEOs” by Forbes

Magazine.

2008, 2009, 2010 & 2011:

“Best CEOs” by Institutional Investor

magazine.

Team work = “Be Our Guest”

Snow White and the Seven Dwarfs

Each dwarf was made to have his own characteristics.

Scripted to have them show the different talents and

personalities that are formed together to accomplish the

same goals.

Team work depends on a leader. This person has to

set the tone for each member.

A great leader has an environment that

encourages creativity while accomplishing team goals.