Creative & Innovation Consultancy

Web www.economiacrativa.eu

Email contact@economiacreativa.eu | Skype economiacreativa

#Discover a World full of opportunities

Research / Workshops / Project Development

Based in Málaga (Spain), working globally

Creative & Innovation Consultancy

2

Driving transformation on digital & creative economy globally

We are a creative & innovation consultancy working with multiple

stakeholders to drive transformation around the world.

We help our clients & partners (government agencies, NGOs, leading

businesses and cultural organizations) understand how the global economic

and social changes impact their businesses and institutions to create the

best action plans, identifying the power of their own story, harnessing

creativity and linking culture to their organization storytelling.

We provide expert advice on strategy, organization efficiency,

creativity development, investment feasibility and project

development.

We create unique workshops, capacity building trainings and

Innovation Lab for team building and project development.

We deliver our services both online and offline globally.

We have work field experience in more than ten countries: UK, Spain,

France, Belgium, Hungary, Poland, Morocco, Moldova, among others.

Creative & Innovation Consultancy

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Expertise: capacity building / research & development / innovation

We facilitate creative coaching

and capacity building workshops

internationally for

entrepreneurs, policy makers,

businesses and NGOs to drive

transformation, leading and

empowering, focusing on the

action to deliver concrete

outcomes. Play video

Research, evaluation and

impact studies on creative &

digital economy and tourism

tourismtourismopportunities

& carryanalyse i

Strategic development &

creative branding making

the most of your inner

culture

Open innovation &

convergence helping you move

from tunnel vision (product

centered strategies) to a

holistic understanding of

society.

International projects and

investments advising on new

markets entry, EU projects

and funding, partners

search.

Creative & Innovation Consultancy

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Clients & Partners

We work with our clients & partners building long term relationships and

partnerships able to create consortiums and work alongside with multiple

stakeholders at global level from USA, Latin America, EU, Australia,

Balkans and MENA.

We are members of the Digital Skills & Jobs Coalition, European

Commission.

Creative & Innovation Consultancy

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Designing & Implementing Cutting edge projects: Creative Tourism

Economía Creativa Consultancy research & development project on Creative Tourism

‘Reinventing Costa del Sol through Creative Tourism’ has been included at OECD

LEED Forum on Local Governance and Partnerships.

We have designed, implemented, risen funds and

advocated for a transformation on tourism

policy and practice towards a sustainable and

inclusive creative tourism business model.

The project consists of quantitative and

qualitative research, including desk research,

statistical analysis and modelling and focus

groups; training and dissemination through

social media.

WORKSHOPS, INNOVATION LABS, ROUND TABLES, LABS AND AD HOC TRAININGS

We create unique experiences for

trainings, networking and

dissemination through social media.

Our trainings are focused in the

action, concrete results & learning.

We document the workshop with

photography and a brief analysis

great for storytelling. Our

workshops are made to order,

normally on the following topics:

Destination Marketing

Strategy & Innovation

Creative Branding & City Logo

Creating experiences and

services for creative tourists (from

gastronomy, to art, sports or

wellbeing)

We conduct and direct focus groups with different stakeholders in the tourism

industry: public authorities, tourism boards, hotel associations, SMEs,

entrepreneurs and consumers in order to identify gaps, challenges and

opportunities for developing a Creative Tourism Business Model, new products,

services and experiences for the ever demanding creative class.

Creative & Innovation Consultancy

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Research, Evaluation, Analysis & Strategy and Economic Development

We have undertaken research & evaluation projects covering global challenges on

international affairs, economic development, culture, tourism & social inclusion.

> Brexit Impact on EU Tourism and Real Estate

Markets / Focus on Spain (2016)

Research evaluating the impact of Brexit on EU

Tourism and Real Estate Market, economic

context analysis in the UK and its

implications on the outbound tourism demand,

spending and average spending per tourist;

study of pound/euro exchange rate evolution

and modelling its impact on tourism average

spending and real estate buyers’ behaviour.

Providing recommendations on policies and

business strategies to tackle Brexit impact on

tourism and defining new paradigm on the

industry and destination as a whole based on

creativity through a creative tourism business

model. See national press coverage.

> Creative Storytelling for Tourism Audience

Development / Linking Creative Industries,

Entrepreneurship & Open Innovation (2016)

The report, included at the Knowledge Platform

at International Year of Sustainable Tourism

for Development 2017–UNWTO, sets the ground

for establishing a new paradigm for touristic

destinations developing synergies with

creative industries, entrepreneurship and open

innovation applying creativity horizontally.

It is showcased how to co-create stories with

the participation of local stakeholders and

citizens to engage tourism audience in a

meaningful exchange with the place and its

inhabitants generating benefits for the

destination and businesses, sustainability and

inclusion.

Creative & Innovation Consultancy

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Capacity building workshops and trainings on creative & digital

economy, entrepreneurship, youth and gender empowerment, tailor

made upon our clients and stakeholders’ needs, delivered globally.

> Project Storytelling Workshop: capacity

building training delivered for INTERREG

Europe, European commission, at

Communication Seminar held in Barcelona in

May 2017 for 100 Lead Partners of

transnational projects on SME

Competitiveness, Research & Innovation,

Environment and Resource Efficiency and

Low Carbon Economy. The training has been

focused on developing communication

strategy to engage with wider audience and

target groups, co-creating narratives with

project stakeholders.

> Tools for Creative enrepreneurs:

crowdfunding, branding & sytorytelling /

Foucs EU – LATAM. Workshop organized by the

Culture Department of the Spanish Embassy

in Bruseels in cooperation with

Iberoamerican Embassies, Spanish Chamber of

Commerce and Finnova. The workshop has had

the aim to provide key tools for creative

entrepreneurs to access alternatie funding

for their projects and developing their

community and branding.

> Communicating with Young People adapting

tools and strategies and using social media

effectively workshop, Brussels, April 2017

delivered in the Seminar ‘Reach more young

people’ jointly organized by EYCA, ERYICA

and Eurodesk and co-funded by Erasmus Plus

programme of the European Commission.

Hands-on workshop on co-creating Audience

Development Plan adapted to youth

organizations context to engage with young

people, combining off-online strategies and

actions. 40 participants

Creative & Innovation Consultancy

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Team & Experts Network

Our team and network of experts combine solid expertise and flexibility

Antonio Carlos Ruiz Soria

Founder & CEO / Consultant &

Speaker

Antonio.ruiz@economiacreativa.eu

Antonio Carlos is Economia

Creativa's co-founder and CEO. He

is an international consultant and

speaker expert on tourism, digital

and creative economy.

He advises companies, public

institutions and non-for profit

sector on innovation, marketing,

investment and positioning. He

has been Policy Expert at the

European Commission European

Crowdfunding Stakeholders Forum

and at the European Network for

Rural Development. Prior founding

Economia Creativa, Antonio has

been busyness analyst at the NPD

Group, leading market research

consultancy and data & market

analyst at Brindisa Ltd., both in

London, UK.

He holds an advanced degree in

Economics from Seville University

(Spain), has studied International

Economics at London School of

Economics, Political Science and

International Relations at Tours

University (France), Tourism SME

Management at EOI Business School

and EU, Regions and Policy making

at the EU Committee of the

Regions. He is fluent in Spanish

and English, with good level in

French and basic Polish.

Personal Web >

Justyna Molendowska-Ruiz

Founder / Researcher, Social Media

Officer Justyna@economiacreativa.eu

Justyna is Economia Creativa's co-

founder. She is project leader and

responsible for the social media

strategy, event management and

production.

Her work at Economia Creativa

focuses on digital marketing,

research (creative economy,

tourism and hospitality),

photography and editing, She has

facilitated and produced numerous

workshops andevents at

international level, including III

Greater Europe Meetings Paris

under the patronage of UNESCO.

Prior founding Economia Creativa,

Justyna has been responsible for

the Model Fruit Garden at Royal

Horticultural Society in the UK

delivering trainings, workshops

and coaching students on fruit

culture.

She holds a MSc in Horticulture

from Life Sciences University in

Lublin (Poland), has studied

Social Media and Digital Marketing

at Salford Business School, and

EU, Policy making at the EU

Committee of the Regions. She is

fluent in English and Polish with

good level in Spanish

Personal Web >

Creative & Innovation Consultancy

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International References: R&D, workshops, expert advice & public speaking

> April 2017,

Brussels,

'Communicating

with young

people adapting

tools and

strategies to

their profile

and using

social media

effectively'

workshop,

delivered in

the Seminar

'Reach more

young people!

Promotion of Youth Work and Youth Information

services' jointly organized by EYCA, ERYICA and

Eurodesk and co-funded by Erasmus Plus programme

of the European Commission

Key areas covered: Hands on workshop on co-

creating Audience Development Plan adapted to

youth organizations context to engage with Young

People, combining off-online strategies and

actions.

Audience: 40 participants (in 2 sessions) from

Youth Public Institutions (National, Regional

and Local) and NGOs from across Europe.

> April 2016,

Krakow, Poland /

Action Lab: The

Role of

Stakeholders in

Open Education,

Open Education

as Strategy,

Open Education

Global

Conference 2016

‘Convergence Through Collaboration’ organized

under patronage of UNESCO and Polish Ministry of

Education >>> More

> March 2016, Bilbao,

Spain / Instagram

Storytelling for

Audience Development at

The Future of Audience

Development, Research,

Training & Practice,

ADESTE Audience

Developer: Skills &

Training in Europe, Final Conference (Scientific

session), organized by Deusto University.

Project Funded by Creative Europe – European

Commission

Key areas covered: Instagram key demographics,

best practices on how global leaders on Creative

and Cultural Institutions use Instagram for

audience development >>> More

> March 2016,

Chisinau,

Moldova /

Creative

Business

Modelling at

Creative Women

Entrepreneur

organized by

Global

Entrepreneurship

Network, funded by Friedrich Naumann Foundation

Key areas covered & audience: coaching on

leadership and creativity, identifying key areas

for developing creativity within the business

model/start up, internationalization.

Audience: 75 female entrepreneurs >>> More

> February 2016,

Madrid, Spain /

Instagram

Storytelling

applied to

marketing and

personal

branding at

Factoría

Cultural Madrid,

Creative Industries Incubator and Coworking

Key areas covered: how to create marketing

content for engaging with target audience using

Instagram; marketing and branding strategy and

planning >>> More

> February 2016,

Málaga, Spain /

Creative

Branding

Workshop at La

Térmica,

Creative Center

of the Regional

Creative & Innovation Consultancy

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Government of Málaga Province.

Key areas covered: presenting the concept of

‘creative branding’ and the relationship of art

& business with practical examples of how global

brands and SME can incorporate creativity and

creative industries within their branding

strategy and content; cocreation of creative

branding strategy and content >>> More

> December 2015,

Casablanca,

Morocco /

Presenting

Economía

Creativa

Consultancy

Project/Research

Paper ‘Creare

Mediterraneus,

searching the roots in a digital way’ an online

platform to boosting creative entrepreneurship

in the Mediterranean Region at International

Platform on Integrating Arab e-Infrastructures

in a Global Environment, e-AGE 2015 organized

under the High Patronage of King Mohamed VI,

with the support of the European Commission >>>

More

> November 2015,

Málaga, Spain /

Creative Tourism

Workshop at

Museo Carmen

Thyssen Málaga

Key areas

covered &

Audience:

workshops to identify the opportunities that

creative tourism offers to developing Costa del

Sol and reduce seasonality issues; practical

exercises of creating tourists experiences and

products; the audience was composed by Tourism

Board of Andalucía and Costa del Sol and

entrepreneurs >>> More

> September

2015, Budapest,

Hungary /

Designing,

preparing and

delivering a Lab

on Creative &

Digital Economy:

‘Discover

Entrepreneurship

in the Digital

Era’ at Symposium for Youth Participation in a

Digitalized World organized by Youth Partnership

(European Commission – Council of Europe)

Key areas covered: motivation, coaching for

success, leadership, cross cultural

understanding and communication, critical

decision making, problem recognition

(identifying challenges for young entrepreneurs

in the digital era) and opportunities

Audience: participants from all over Europe.

Facilitated lab with 17 participants including

coaching & motivational input, plus brief SWOT

analysis of entrepreneurship in the digital

economy >>> More

> August 2015,

Helsinki, Finland

/ Expert/Speaker,

Spain Country

Patron at Crowd

Europe Dialogue

2015

Key areas covered

& audience: Crowd

Dialog Europe is supported by European

Commission; experts from whole Europe met to

discuss on innovation, startups,

entrepreneurship and digital economy >>> More

> July- August

2015, Paris,

France /

Facilitators,

Trainers and

Lecturers at the

III Greater

Europe Forum,

Youth

Association for

a Greater Europe under patronage of UNESCO

including the delivery of an Innovation Camp

(social/business) and the Lecture: ‘Entrepreneur

Identity, Creativity and Innovation for Business

Leadership’

Key areas covered: The aim has been to address

social/business challenges and provide concrete

Project ideas and strategies within four days of

intense working encouraging participants

(university students and young professionals

from Greater Europe) to innovate and being

creative; seven projects have been created in

different fields: media, tourism, green economy,

communication, gastronomy, journalism,

technology. Competences trained: leadership,

team building, decision making, cross cultural

understanding and communication, coaching for

success, motivation, creating business plans,

marketing strategies, project management,

project finance including alternative funding

such as crowdfunding and sponsorship,

Creative & Innovation Consultancy

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negotiation skills, relationship management and

stakeholders role in projects.

Audience: 40 university students and young

professionals from 18 nationalities (EU, Russia,

Ukraine, Georgia, Armenia, Albania among others)

>>> More

> June 2014 to June 2016,

Brussels, Belgium, EU / Policy

Expert (Youth and Culture) at

the European Crowdfunding

Stakeholders Forum, European

Commission representing the

European Cultural Parliament

Youth Network

Key responsibility: provide

advice to European Commission

on how to develop trainings and raise awareness

about alternative funding >>> More

> May 2015,

Seville, Spain /

Workshop:

‘Developing a

cultural

heritage site

into a creative

center’, XIII

Cultural

Economics

Meeting, University of Seville

Key areas covered & audience: Training focused

on project development skills, procurement,

urban development and creative entrepreneurship

for Master Degree students at Economics Faculty

>>> More

> January-April 2015 / Erasmus Plus KA2

Strategic Partnership in Youth: project design,

partners search, consortium building and

application writing for the project: Creative

Entrepreneurship in the Digital and Creative

Economy.

Partners: Economía Creativa Consultancy (lead

partner), Aalto University Foundation (Finland),

YES, Young Entrepreneurs Association (Belgium)

and RISEBA University (Latvia). Call 30th April

2015 (however project has not been awarded due

to priority for NGO as lead partner)

> October 2014-Ongoing, Málaga, Spain / Economía

Creativa Consultancy Research project:

Reinventing Costa del Sol through Creative

Tourism, included at the Local Economic and

Employment Development, Forum on Partnerships

and Local Development, OECD with the aim to

raise awareness and provide trainings for

diversification of the economy to improve

stability and quality of employment and

entrepreneurship ecosystem.

>>> More OCDE

>>> More SlideShare

> October 2014, Pristina, Kosovo / Participation

as Youth Network Coordinator at the General

Assembly of the European Cultural Parliament and

European Cultural Parliament Youth Network

assessing the needs of young cultural

entrepreneurs in Kosovo >>> More

> May 2014, Marbella, Spain / Keys for

Entrepreneurship: demand study, market research,

strategy and funding, Entrepreneurship

Development Office of Andalusian Region,

Marbella, Spain http://www.andaluciaemprende.es/

Key areas covered & audience: workshop delivered

for local entrepreneurs and unemployed people to

improve their skills for business development,

marketing, management and business planning

> April 2014,

Marbella, Spain

/ Creative

Tourism Focus

Group, Andalucía

Lab (Tourism

Innovation

Agency of

Andalusian

Regional

Government)

Key areas covered & audience: focus group with

young entrepreneurs and policy makers to

identify opportunities for entrepreneurship and

employment development through creativity and

network/cluster development >>> More

> January – March 2014, Seville, Spain /

Feasibility Study for a regeneration of a

convent into a Creative Center, Seville City

Hall, Urban Development Office

Output: Investment feasibility study for

restoring a convent into a creativity &

Creative & Innovation Consultancy

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entrepreneurship center to revitalize Seville's

North area; strategic plan designed for 7 years

and an organization model for cultural centers

in the city of Seville introducing civil society

as a key player for sustainability and opening

the management and use of the premises to a

private-public partnerships >>> More

> February 2014,

Seville, Spain /

Jury Member

expert in

entrepreneurship

at De la Clase a

la Cuenta,

Advertising

Awards at

Communication

Faculty, Seville University >>> More

> November 2013,

Seville, Spain /

Conference on

Digital Economy

VII

Intercultural

Forum,

International

Studies Abroad &

Seville

University, Key areas covered & audience:

conference on digital economy and opportunities

for entrepreneurship and economic development

delivered to participants from Spain, Morocco,

US and China >>> More

> October 2013,

Seville, Spain /

IV Intercultural

Meeting,

Entrepreneurship

keys: product,

creativity,

strategy and

communication,

Seville

University

Key areas covered and audience: workshop with

university students to identify most relevant

steps for successful entrepreneurship >>> More

> November 2010-March 2013, London, UK /

Business Coaching, Strategic Development &

Ecommerce for Brindisa Ltd (SME) Spanish food

importer leader in the UK

Key areas covered: We identified key points for

Brindisa's strategic development. Marketing

messages were too self and product centered. We

worked together with Brindisa to develop a

marketing plan based in creating experiences and

focused in end user aspirations. Regarding sales

and competition analysis we opened up the year

vs. previous year company culture to a context

based performance evaluation and a holistic

competitive assessment. Our propositions led to

new marketing content linking product to

experiences that consumers can make by

themselves, new product development and a solid

company positioning. We worked through monthly

company immersions (4 full time days) at

client’s premises coaching management, marketing

and sales team among others on strategy and

leadership. >>> More

> February 2013,

Marbella, Spain /

Creativity for

business

development,

workshop,

Entrepreneurship

Office – Marbella

City Hall

Key areas covered & audience: workshop with

local businesses, young entrepreneurs and

unemployed to train on how to implement

creativity for developing business ideas and

strategies >>> More

> May 2012,

Utrera, Seville,

Spain /

Creativity as a

catalyst for

place

development,

Entrepreneurship

development

Office of

Andalusian Region:

Key areas covered & audience: workshop for

unemployed (including Young) and local

businesses to train in creative economy, city

development and entrepreneurship skills >>> More

> September 2011, Seville, Spain.- Intellectual

Property Rights and the Knowledge Economy, V

Intercultural Forum, Seville University:

Key areas covered & audience: conference for

outlining the challenges and opportunities of a

knowledge economic model delivered to master

students from EU (Spain and Erasmus Students),

USA, Morocco and China >>> More

> May 2011, Seville, Spain. Entrepreneurship and

Creative Economy, IX Cultural Economics Meeting,

University of Seville

Creative & Innovation Consultancy

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