Digitalization in Pharmavideo.glceurope.com/download/20_jan_y2017... · SC Life Sciences United...
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Eurostars Berlin Hotel 20-21 February, 2020 Berlin, Germany Get to know more about the connected multichannel Find out more about the new production technology Discuss about the challenges of R&D innovation Learn about the digital marketing trends in pharma Widen your knowledge about the challenges of transforming healthcare true case studies The future of healthcare IT KEY TAKEAWAYS Digitalization Join the journey of digital transformation! in Pharma FORUM www.glceurope.com
Transcript of Digitalization in Pharmavideo.glceurope.com/download/20_jan_y2017... · SC Life Sciences United...
Eurostars Berlin Hotel20-21 February, 2020 Berlin, Germany
Get to know more about the connected multichannel
Find out more about the new production technology
Discuss about the challenges of R&D innovation
Learn about the digital marketing trends in pharma
Widen your knowledge about the challenges of transforming healthcare true case studies
The future of healthcare IT
KEY TAKEAWAYS
Digitalization
Join the journey of digital transformation!
in PharmaFORUM
www.glceurope.com
20-21 February, 2020Eurostars Berlin Hotel
Berlin, Germany
Digitalizationin Pharma
FORUM
Valued Speakers
Frederic OhayOnInnovation, Data & Customer
Experience DirectorFormer AstraZeneca
France
christOph hülsFounder/Technical Lead
AMT ProjectMerck
Germany
thOrsten MintelDirector Customer
OperationsPfizer
Germany
alexander alMerOOdKey Note Speaker, Board Member
YEH e.V.Germany
saFia agueniTech and Data Governance
Leader Former Novartis
Switzerland
Katja lundellFounding Partner and Director
SC Life SciencesUnited Kingdom
FranK eiseltCo-Founder & Catalyst
LIVEsciences AGSwitzerland
Hans-Peter FranK
Head of eHealth Ventures Vifor Pharma
Switzerland
ali cigerCommercial Director
Pfizer Germany
paul jacObsHead of Innovation, R&D
Data and AnalyticsLEO Pharma
Denmark
alex gOtlerData Science SpecialistTeva Pharmaceuticals
Israel
stijn rOgiers Principal Industry Consultant,
Global Health and Life Science PracticeSAS
Belgium
Martina MuttKeMentor, Advisor, Speaker
Switzerland
ignaciO Quiles laraDirector, Global Marketing and
Commercial OperationsFormer Abbvie
USA
giuseppe napOlitanOMultichannel Engagement Lead
SanofiItaly
christian ranKSenior DirectorNovo Nordisk
Denmark
20-21 February, 2020Eurostars Berlin Hotel
Berlin, Germany
Digitalizationin Pharma
FORUM
Event Sponsors:
SAS is a trusted analytics powerhouse for organizations seeking immediate value from their data. A deep bench of analytics solutions and broad industry knowledge keep our customers coming back and feeling confident. With SAS®, you can discover insights from your data and make sense of it all. Identify what’s working and fix what isn’t. Make more intelligent decisions. And drive relevant change. SAS has customers in 147 countries. Our software is installed at more than 83,000 business, government and university sites. 92 of the top 100 companies on the 2018 Fortune Global 1000® are SAS customers.
For more information visit: www.sas.com or speak to us at the event
Pegasystems is the leader in cloud software for customer engagement and operational excellence. If you’ve driven a car, used a credit card, called a company for service, opened an account, flown on a plane, submitted a claim, or performed countless other everyday tasks, chances are you’ve interacted with Pega. For the past 35 years, our technology – CRM, digital process automation, robotics, AI, and more – has empowered the world’s leading companies to achieve breakthrough results.
For more information visit: www.pega.com or speak to us at the event
LIVESciences Especially in regulated environments such as Life Sciences we believe that it is essential to understand which areas are still quite predictable and which are not anymore. Mostly it makes sense to start organizational transformations towards “New Work” where innovation is disruptive, markets are volatile and change in general fast. We as LIVEsciences provide orientation where and how an agile, experimental and responsive mindset might be applied best in the context of your special situation. Finally, we believe that these transformations are easier to “digest” with a bit of fun. Let’s go LIVE together.
For more information visit: www.livesciences.com or speak to us at the event
Welcome to Berlin:the largest city in germany , a city with diverse distinct characters that still bears the marks of its forty-year division into east and West. the city’s beat still garners speed in the clubs and arts worlds but relents sufficiently to let berliners and visitors enjoy the city’s quieter charms as well. berlin boasts cutting edge nightlife and clubs, first-rate performing arts and over 170 museums.
See you there!
Day 1 Program20th of February, 2020
patient centricity return on experience• Market understanding: how to listen to your customers and believe?
• KPIs : what most marketing agencies sell vs what you actually need to follow
• Success and failures: deception behind my most exciting project
Q & A Session
Frederic OhayOnInnovation, Data & Customer Experience Director Former AstraZeneca- Switzerland
the impact of ai, rWe, precision Medicine and Mobile health technology on streamlined clinical trials • Introduction to Analytics including AI/ML From disruption to transformation
transformation is happening as we speak ; demonstrating with a few real use cases
• From regulation to opportunity
focusing on regulatory requirements / changes
• From analytics to clinical practice (reality)
focusing on a few examples in clinical practice
Q & A Session
stijn rOgiers Principal Industry Consultant, Global Health and Life Science PracticeSAS - Belgium
advantages of pharma digitalisation• How can digitalisation help disease prevention?
• Why is it important that patients will be better informed?
• The importance of patients participating in their own care
Q & A Session
ali cigerCommercial DirectorPfizer- Germany
panel discussiOn: human versus digital
• The opportunities provided by digitalisation
• Is there still a need for humans in the pharma world?
• What will the future bring?
PANELISTS:
Hans-Peter FrankHead of eHealth VenturesVifor Pharma - Switzerland
Frederic OhayOnInnovation, Data & CustomerExperience DirectorFormer AstraZeneca - France
11:40
09:00
09:40
10:20 tea, Coffee, networking & exhibits
11:00
12:20
Key aspects required for an ai ready culture organizationExplore the key aspects around data, empowerment and leadership/governance which are essential for becoming an AI
ready organization
Q & A Session
saFia agueniTech and Data Governance Leader Former Novartis - Switzerland
08:30
08:45
08:55
registration & networking with Welcome Coffee
Greeting from the Project Lead & GLC Icebreaker session
Opening remarks from the chair
[email protected] +36 1 848 0515www.glceurope.com
ali cigerCommercial DirectorPfizer- Germany
20-21 February, 2020Eurostars Berlin Hotel
Berlin, Germany
Digitalizationin Pharma
FORUM
digital transformation of pharma in the age of big data• Opportunities for machine learning and AI in Pharma
• Use cases of digital transformation in Teva
• Challenges for adopting the technology in Pharma
Q & A Session
alex gOtlerData Science SpecialistTeva Pharmaceuticals - Israel
Visit for more details: www.trainergram.com
collaboration between big pharma and start-ups – Models to engage and hurdles to overcome• How can pharma companies get access to digital innovators, are there opportunities and risk?
• How do collaborations models look like? And what about the cultural differences?
• Cases from Pfizer and the learnings so far
Q & A Session
thOrsten MintelDirector Customer Operations Pfizer- Germany
a new era of Multichannel engagement: customer experience as the new battleground • From brand to customer approach
Q & A Session
giuseppe napOlitanOMultichannel Engagement LeadSanofi - Italy
14:40
14:00
15:20
16:30
13:00 Luncheon & networking
successful commercialization of ehealth and edtx projects• From the idea to the eDTx product
• Obstacles in the process of bringing innovation to the core business
• Commercial opportunity
• Be aware….
Q & A Session
Hans-Peter FrankHead of eHealth VenturesVifor Pharma - Switzerland
17:10 end of Day 1
16:00 tea, Coffee, networking & exhibits
Day 2 Program21st of February, 2020
08:30
08:55
Meet, Greet & networking with Welcome Coffee
Opening remarks from the chair
11:00 tea, Coffee, networking & exhibits
[email protected] +36 1 848 0515www.glceurope.com
12:20
09:00
additive manufacturing of pills – a new production technology for pharmaceuticals is evolving• Production capacity vs. classical production technologies
• New route for individualized production of pills
• The use of different technologies at Merck
Q & A Session
christOph hülsFounder/Technical Lead AMT Project
Merck- Germany
11:40
play to win: how to overcome digital transformation challenges and successfully onboard
your sales Force (case).• Comparison digital leaders and experiences from three pharma companies
• Key learnings after onboarding over 1.000 Sales Reps
• Why are corporate culture & leadership so important to drive digital transformation and successfully
reach your digital metrics with regards to sales force activities
Q & A Session
alexander alMerOOdKey Note Speaker, Board Member YEH e.V.Germany
Opening Keynote presentation by alexander almerood
09:40
10:20 challenges and opportunities for healthcare in the age of digitalizationThe challenges for healthcare and biopharma in the age of digitalization are still underrated and require a more
integrative approach. Companies are encouraged to look at services “beyond the pill” in order to cater the needs
of all stakeholders involved, with special focus on the patient.
Q & A Session
Martina MuttKeMentor, Advisor, Speaker - Switzerland
agility & innovation readiness in a highly regulated environment • How to prepare your organization for the unpredictable.
• Agility beyond sprinting: from doing agile to being agile and leading agile
• Mindset: from “Human as resource” to “Human with ressources”
Q & A Session
FranK eiseltCo-Founder & CatalystLIVEsciences AG - Switzerland
service design and digital; the new era of connectivity, communication and service mindset • Is pharma different?
• 2 case studies around service design and new commercial streams through digitally enabled service
design in pharma and healthcare
Q & A Session
Katja lundellFounding Partner and DirectorSC Life Sciences - United Kingdom
20-21 February, 2020Eurostars Berlin Hotel
Berlin, Germany
Digitalizationin Pharma
FORUM
Meet the producer
To attend the event please contact:Reservations on +36 1 848 05 31 or [email protected]
DraGan VukeLIC - teaM LeaDer delegate acQuisitiOnon: +36 1 848 05 17or: [email protected]
DIAnA BorBELy JunIor ConFErEnCE ProDuCErTel.: +36 1 848 05 66E-mail: [email protected]
Contact Us
[email protected] +36 1 848 0515www.glceurope.com
15:10
17:00 closing remarks from the chair
end of DaY 217:20
16:20
15:40 tea, Coffee, networking & exhibits
14:00
three flavours of digital pharma r&D innovation• Why is digital transformation of pharma so hard?
• The three flavours of digital innovation in LEO Pharma
• How LEO Pharma is transforming the R&D organization with digital
Q & A Session
paul jacObsHead of Innovation, R&D Data and AnalyticsLEO Pharma - Denmark
precision medicine in oncology - the pharma`s new role in health care• Value network partners for collaborative care and partnership beyond medicine
• Era of personalised medicine matching the right patient with the right drug
• Digital strengths and establish a true partnership
• Better patient outcomes and cost-effective healthcare solutions
Q & A Session
ignaciO Quiles laraDirector, Global Marketing and Commercial OperationsFormer Abbvie - USA
13:00 Luncheon & networking
Manufacturing intelligence in pharmaceutical production• Taking advantage of production data to improve productivity, leveraging a modern data science toolbox
Q & A Session
christian ranKSenior DirectorNovo Nordisk - Denmark
10:50
14:40 rOund table discussiOnPermanent moderator and topic per table.
Audience rotates from one table to the next every 20 minutes.
tabLe 1 tabLe 2 tabLe 3digital therapeutics – challenges
and opportunities for pharma
thOrsten MintelDirector Customer OperationsPfizer - Germany
Future of manufacturing
christian ranKSenior DirectorNovo Nordisk - Denmark
how to overcome digital
transformation challenges
alexander alMerOOdKey Note Speaker, Board MemberYEH e.V. - Germany
20-21 February, 2020Eurostars Berlin Hotel
Berlin, Germany
Digitalizationin Pharma
FORUM
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