Digital Publishing Innovation

What is Next for the Publisher?

16th & 17th October, 2014 Park Plaza Victoria, London

Confirmed Speakers

Confirmed Speakers

• CEO, Time Out Group• Chief Information Officer, Future Plc.• Editorial Lead, History & Science Online, BBC• Director, Strategy, Palgrave Macmillan• Director, Pearson• Digital Editor, Digital Spy• Group Director, Digital, Hearst Magazines UK • Digital Development Dir, BBC Global News• Project Editor, Bloomsbury, Drama Online• Group Digital Sales Dir, Hearst Magazines UK• Managing Director, Academic, Bloomsbury• Chief Executive Officer, Unbound• Commercial Director, Immediate Media Co.• President, Pearson UK• Editor, Intelligent Life Magazine• Sr Commissioning Editor, Simon & Schuster

• Director, Technology, Sony• Publisher, Wiley• Vice President, Product, The Economist• Vice President, Europe, BuzzFeed• CEO and Co-Founder, Ether Books• Manger, Digital Content, Macmillan Cancer

Support• Head, Digital Publishing, Telegraph Media

Group• Manager, Digital Publishing, The Guardian• Head, Digital, ITV• Manager, Journal Dev., BioMed Central• Head, Digital, Age UK• Head, Tablet Editions, Metro UK• Director, Digital and Social Media, City AM

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Delegates Include

• Digital Product Manager, Pearson

• Editorial Director, Vogue

• VP, Strategy, Conde Nast

• VP, Digital, Bloomberg

• SVP, Digital Marketing, BBC

• Global Digital Lead, Barnes & Noble

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the analytics industry. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President/Principal

SVP/VP

C-Level

Snr. Director/Director

Global Head/ Head

Snr. Manager/Manager

Academic (1%)

78%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least 300

employees

Attendees are at Director level or above

21%

12%

42%

13%

8%

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3%

Confirmed Speaker Information

This summit will focus on the challenges of taking print digital and how the book, magazine and online media world have optimized their strategy through digital initiatives.

Topics being discussed:• No one Medium has ever Replaced Another so they say! What about the Town Crier?• A new kind of Publishing: What does it mean to be a Publisher in the Digital Age• The Evolution of Digital Publishing from the Perspective of the Content Creator• Agile Publishing

• Preparing Content for Next-Generation Learning• Digital Publishing with HTML5 • Native Advertising• Future of Content and Online Learning • eBooks vs. Web Apps For Interactive Content• Future of Content and Online Learning and much more.

The summit will bring together some of the key thinkers and changers within the industry to discuss how to move online successfully, what digital can do for different areas of publishing and how digital publishing will improve and expand moving forward.

About The Summit

Jonathan Glasspool is Managing Director of Bloomsbury Academic and Professional, and President of Bloomsbury USA. He was formerly Product Director in Bloomsbury's Electronic Media Division. Previous jobs include Publisher with Reed Elsevier in Singapore, Melbourne and Oxford. Jonathan was also Head of Publishing at the Institute of Management, where he worked with Hodder Headline, Pearson and Butterworth-Heinemann. He started his career at Cambridge University Press.

Experimenting with Digital Business Models

Ogden Nash once said:  “In the world of mules, there are no rules”.  And there aren’t many in digital publishing either.  This presentation will look inter al at the principal business models used in academic & professional publishing; how pricing strategy is developed; some innovative and disruptive examples from outside ‘conventional’ publishing.

Jonathan GlasspoolManaging DirectorBloomsbury Academic & Professional

Tim is the editorial lead for history and science digital content across the BBC including coverage of the World War One Centenary season. Previously Head of Digital Media and Publishing at the British Museum where he conceived and delivered 'Pompeii Live' - two live international cinema events broadcast from the British Museum with gross sales over £1m; he also oversaw the development of the first mobile app to be launched by the

British Museum, supporting the Pompeii & Herculaneum exhibition, and the first partnership project with the Google Cultural Institute.   Previous experience includes project leadership of the BBC’s award winning Digital Olympics program, delivering 3,500 hours of Olympic Games content over digital platforms and project lead for the Olympic Ultra HDTV 8K (Super Hi-Vision) broadcast project. Digital publishing experience includes launching the first web sites for key broadcast brands including BBC Radio 2 & BBC 6Music and newspapers including The Times, Sun and Sunday Times. 

Presenting On: “Cross Platform Publishing”

Tim PlymingEditorial Lead, History & Science Digital ContentBBC

Harriet Brinton is Senior Publisher for International Curriculum at Pearson, working with a global team and based in Oxford. She commissions and develops resources for global K-12 schools markets and leads on digital strategy for the successful Pearson Baccalaureate series. Harriet has worked with her team to digitise the backlist and put in place consistent standards for: pricing,

rights, author agreements, design and format values, author/supplier workflows and strategy for future publishing. Prior to working with Pearson, Harriet was Publisher at Boardworks – an educational software publisher – and before this she worked for Routledge as a Textbook Development Editor.

“Case Study of Transition from Print to Digital”

Harriet BrintonSenior Publisher, International CurriculumPearson

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David Moynihan, Digital Editor at Hearst Magazines UK's Digital Spy. DigitalSpy.com is the largest dedicated entertainment and tech news site in the UK, with a global

audience of over 22 million monthly unique visitors. David has over 12 years experience in digital publishing and online media, with past roles including editor of NME.com and FHM.com.  online publishing from this brave new media experiment. 

David MoynihanDigital EditorDigital Spy, Hearst Magazines UK

Stuart Anderton is Chief Information Officer of Future plc, the AOP and PPA Digital Publisher of the year for three years running. Stuart’s responsible for the company’s web and apps strategy, including its self-built FutureFolio digital magazine publishing platform. Previously he launched TechRadar.com, the UK’s leading consumer technology website, and was behind the launch of a number of innovative brands including T3, Mollie Makes and N-Photo.

Digital Edition Marketing

Two major problem digital magazine publishing faces compared to traditional publishing are a lack of consumer data and the lack of marketing channels to increase sales. Future has tackled both by building its own system to manage subscriptions, track user behaviour, interface to 3rd party data and to provide communication channels to potential consumers in-app, via push messaging and through the web and e-mail. By breaking the reliance on the “luck of the App Store” and having trackable, ROI measurable campaigns, Future has been able to grow digital only brands globally.

Stuart AndertonChief Information OfficerFuture Plc

Dmitry Shishkin, originally from Moscow, Russia, has been working for the last few years in digital development area of BBC News - liaising between editorial, product and strategy departments, firstly, as a digital editor for 27 foreign languages services, and more recently looking after the needs of international English-speaking audiences of BBC News, Sport and Weather. I have also been involved in a few recent Change projects affecting BBC News division as a whole coming up with practical plans of putting digital truly at the heart of everything we do. 

Digital Transformation

How various departments of BBC News have been reacting to digital demands and specific needs of various segments of our vast audiences - we are talking about changing the ways Newsroom works, how Newsgathering correspondents prioritise their tasks, how different departments work in fast moving social-first and mobile-first environments, how we try to work with younger audiences.

Dmitry ShishkinDigital Development EditorBBC News

Stephen Edwards, as Group Digital Sales Director at Hearst Magazines UK,  leads the digital sales team across their expansive portfolio of 20 magazines, 20 websites, 14 mobile sites and over 150 applications and digital editions f o r i P a d , i P h o n e , i P o d t o u c h a n d A n d r o i d

platforms.   Stephen's been at the company for just over a year, having previously worked as Microsoft's Cross Platform Solutions Specialist, and   was brought in to oversee the development of cross-platform, integrated digital programmes for the company's advertisers and digital agencies. He is also responsible for helping to identify new opportunities, platforms, products and services in order to grow the digital advertising business at Hearst.  

Stephen EdwardsGroup Digital Sales DirectorHearst Magazines UK

Carrie Calder is Director of Strategy, Open Research at Nature Publishing Group and Palgrave Macmillan. Prior to this, she led strategic marketing and communications across the company’s scholarly products and publications including journals, monographs and Palgrave Pivot.   Her

previous role as   Head of Marketing and Digital Sales at BioMed Central, an open access   publisher, gave Carrie strong experience of digital publishing and emerging business models.

Presenting on: “Open Access”

Carrie CalderDirector, Strategy, Open ResearchPalgrave Macmillan

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Tim Arthur is the Time Out Group CEO. Appointed last October to run the global media brand he was previously editor-in-chief of Time Out London from September 2011 and oversaw the revolutionary and huge successful move of taking the London magazine free and using this   massive   upswing in scale to fuel Time Out's digital ambitions. Tim is Time Out through and through having started his career at Time Out London as a music listings journalist. His singular, digital first vision of the company has transformed every aspect of the company from the way it speaks to its  audience, the global ambitions of this iconic brand to the way it generates it revenues in a post-publishing era.   Tim has experience of a wide variety of topics across the Time Out portfolio including delivering engaging UGC, social media, editorial content to drive consumer engagement, digitalising traditional media, and business transformation. Tim is an accomplished public speaker and has spoken at most major media conventions, he is also a regular presenter on BBC Radio London talking all things entertainment and London.

Executing A Digital Transofrmation

Tim wil l share how Time Out has managed the transformation of Time Out to a digital platform, the challenges they faced and what they have learnt, providing lessons for other publishing and media businesses.

This presentation will also look at the strategy involved in this execution and also key steps that made it possible to make this transformation at Time Out.

Tim ArthurChief Executive OfficerTime Out Plc.

Robin is Vice President Product, Digital Solutions, at The Economist Group. He is responsible for the experience of the 1 million monthly active readers who read the   The Economist Digital Editions and the nearly 9 million Unique Visitors that access Economist.com. Prior to working at   The Economist   he was Commercial Director at

Tigerspike, a mobile agency and technology company. He also worked at Onalytica and Fujitsu in a variety of Product, Sales, Marketing and HR roles. The Economist Digital Product Strategy

Robin RavenVice President, ProductThe Economist

Renaud Di Francesco, PhD,  is active in the areas of digital technology, services, and content, and the innovative combination of these. He has worked in different roles: research , eng ineer ing management , bus iness development, in different companies and organisations, from 4 countries.  His current role if the coordination from Europe of Sony Group’s technology standardisation, technology policy & regulation, at the cross-roads of content, technology platforms, networks, and enabling components.He has enjoyed taking an active part in a number of creative industry transformations: introducing digital satellite transport of music programmes for FM stations in France, helping the cinema exhibition sector of Europe embrace high quality digital cinema projection

The Big Data Wave & Digital Publishing

• Big Data: societal and enterprise scope, impact on creative industries, from understanding audience to stimulating the creative potential

• What can be learnt from digital entertainment content for a pervasive big data economy

• What are the deeper transformations ahead?• Big data can support publishing, by putting creative and

editorial know-how in the driving seat [again].

Renaud Di FrancescoDirector, TechnologySony

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Will Hayward is Vice President of Advertising, Europe for BuzzFeed, and manages the entire business, sales and creative team. Will is responsible for overseeing BuzzFeed’s business operations, social advertising partnerships, growth strategy and expansion in Europe. Since Will joined BuzzFeed, the site’s UK traffic has increased by 500% in a little over a year and Will has worked on the most shareable social advertising programs with the world’s leading brands.   Prior to BuzzFeed,  Will was the Director of Integrated Marketing Solutions in Europe, Middle East and Africa for The Wall Street Journal, looking after key advertiser initiatives,

research and thought leadership.  Will has also worked in a variety of roles at The Economist, AOL and Report International. Will is a graduate of Sussex University with dual honors in English Literature and Spanish. 

Will HaywardVice President, EuropeBuzzFeed

Dr Fiona Murphy is Publisher for Earth and Environmental Sciences Journals at Wiley. She is also increasingly involved with emerging initiatives that promote good practices around research data – including its curation, use, re-use, citation and linking with primary publications. Among other activities, this has led to her being a founder member of the PREPARDE (Peer REview for Publication & Accreditation of Research Data in the Earth sciences) project, and to membership of the STM Association Research Data Group, the CODATA Data Citation Standards and Practices Task Group and the RDA/WDS Working Group on Publishing Data.

Big Data: Science, Citizens & Survival

Big Data is emerging not simply as a vehicle for digitally-driven industries to evolve new insights and business models. It is also transforming our combined, global knowledge base, and offering unprecedented opportunities for both citizen participation and progress our abilities to solve the so-called Grand Challenges (such as scarce natural resources, rising medical standards, climate change). However, issues such as security, ethics, cost recovery and IP all need to be addressed, with ramifications for the publishing industry among a number of global players.   This session explores these challenges and presents case studies, insights and potential solutions from a range of perspectives including scientific publishing (Open Science), research, funding and start-up sectors.

Fiona MurphyPublisherWiley

Craig came to the content discipline through an old-school path: advertising. As a below- then above-the-line agency copywriter in Chicago then Wellington NZ, he built engagement sensibilities which translated smoothly to online content. In London, Craig has, between corporate roles, kept gravitating back to the ready-made inspiration of charity narratives.  

Craig MelcherManger, Digital ContentMacmiillan Cancer Support

Teaching COPE to Dance

Create once, publish everywhere (COPE) is an attractive conceptual mantra for content strategists, but putting it into practice can be a Rubik's cube in an organisation with a limitless supply of content, teams generating it and possibilities for using it.  Working on the human side of cancer, Macmillan's challenge isn't finding powerful stories. It's choreographing an endless parade of them effectively, assembling the right content components in the right combinations across channels and audiences.  Craig shares his learnings from Macmillan's journey into content strategy. 

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Jason Mills is the head of digital for itv news. Since its relaunch in 2012 with an innovative "livestream" approach to news ITV News has gathered a reputation as the fastest breaking news site in the UK. It now reaches over 13million unique browsers a month, and the newsrooms are a model of multimedia content generation.

Breaking News; Where Speed and Ease Matters

Delivering digital news as quickly and easily as possible is a must for all news publishers. Speed counts in news, and when working with journalists, it's crucial the tech never gets in the way. So how did ITV   build perhaps the fastest and most user friendly set of tools around?

Jason MillsHead of DigitalITV

Lara is an old-timer in the digital world - her first job was with a publisher of full text poetry databases on CD-ROM (pre-Windows)! Her career has spanned working for a digital publishers, consultancies, charities, government and in the dotcom boom days, for one of London's biggest digital agencies, Agency.com. More recently, she led the digital team at the Royal Horticultural Society, where she directed their mobile publishing with development of the successful RHS Grow Your Own app. She is now Head of Digital at Age UK, leading a team of 30; their key strategy

Lara BurnsHead of DigitalAge UK

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Clare HeySenior Commissioning EditorSimon & Schuster

Clare Hey is a senior commissioning editor at Simon & Schuster, acquiring a range of literary and commercial fiction and historical fiction. Before that she was at HarperCollins for eight years, most recently as a senior editor in the fiction department, and has also worked as a freelance editor. In her spare time she runs Shortfire Press, a digital-only short story publishing house.

Case Study: Digital Projects at Simon & Schuster

Clare will draw on her experience as Sr. Commissioning Editor at Simon & Schuster as well as her work running a digital only short story publishing house, Shortfire Press, to present a case study on one of her recent digital projects.

is to deliver digital content and innovations which ultimately enables everyone to make the most of later life.

Love Later Life - Telling A Digital Story with Age UK

Lara BurnsHead of DigitalAge UK

Maureen Scott’s career has been defined by Mobile. She ran one of the world’s first mobile application developer programmes for Openwave Inc, the Silicon Valley company whose technology enabled the Mobile Internet. Ether Books combines her deep mobile & consumer app expertise with her love of reading. Ether Books is the only pure-play native app Publishing Platform connecting Authors and Readers globally on the device they never leave home without their smartphone.

Mobile is Eating the WorldIDC is predicting the worldwide “smart connected device” market will accelerate past 2 Billion units by the end of 2015. Apps have won the hearts and minds of consumers and represent a new engagement and sales channel for

Publishers to reach the “always connected” consumer. Ether Books is the only pure-play native app Publishing Platform connecting Authors and Readers globally on the dev ice they never leave home without ; the i r smartphone.  Ether Books CEO & Founder will share coal face experience of innovating in this new market, and discuss the unique attributes of the new mobile social consumer.

Oct 17Day Two

08.30

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10.30

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13.30

15.00

15.30

17.00

Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Oct 16Day One

08.30

10.00

10.30

12.00

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Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Networking Drinks 17:00 - 19:0019.00

Schedule

The Information

For larger groups or special requests contact Bola by calling +44 (207) 193 1961 or email bwilliams@theiegroup.com * Team discounts are applicable at the point of registration only.

Registration Pricing

Digital Publishing Innovation SummitDate: 16th & 17th OctoberCity: LondonVenue: Park Plaza Victoria London

79

Ways to Register+44 207 193 1961 +1 323 446 7673 Register Online Here

Group Discount Offers3 Silver Passes: £2250 (£750 per attendee)5 Silver Passes: £3500 (£700 per attendee)3 Gold Passes: £2850 (£950 per attendee)5 Gold Passes: £4500 (£900 per attendee)3 Diamond Passes: £3450 (£1150 per attendee)5 Diamond Passes: £5500 (£1100 per attendee)

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Silver Pass

£1095Access to all sessions &

networking events7 days access to presentations from the

summit via ieOnDemand

£895Early Bird Price

(before 22nd Aug)

Diamond Pass

£1495Access to all sessions, networking events, annual subscription to all content on the Digital, Strategy &

Innovation channels via ieOnDemand

£1295Early Bird Price

(before 22nd Aug)

Gold Pass

£1295Access to all sessions, networking

events & unlimited access to presentations from the summit via

ieOnDemand

£1095Early Bird Price

(before 22nd Aug)

1 Day Pass

£595Full access to the sessions to your chosen day of the summit, 7 days

access to presentations from the summit via ieOnDemand

7 dayonline access to event materials

On-Demand Pass

£400Unlimited access to presentations from the summit via ieOnDemand,

including presentations, interviews & the ability to contact speakers

Unlimited access to

ieOnDemand

All Access Pass

£1695Access to six summits, networking events, annual subscription to all content on the Digital, Strategy &

Innovation channels via ieOnDemand

Flat rate for six summits

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Silver Pass: £1095 Attendees ____

Gold Pass: £1295 Attendees ____

Diamond Pass: £1495 Attendees ____

Group Discount Pass Options 3 Silver Passes £2250 (£750 per attendee) 5 Silver Passes £3500 (£700 per attendee) 3 Gold Passes £2850 (£950 per attendee) 5 Gold Passes £4500 (£900 per attendee) 3 Diamond Passes £3450 (£1150 per attendee) 5 Diamond Passes £5500 (£1100 per attendee)

For larger groups or special requests contact Bola by calling +44 207 193 1961 or email bwilliams@theiegroup.com* Team discounts are applicable at the point of registration only.

Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & unlimited access to the summit presentations via ieOnDemandDiamond Pass: Access to all sessions, networking events, annual subscription to all content on the Digital, Strategy & Innovation channels via ieOnDemand

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before September 22, 2014 incur an administrative charge of 50%. If you cancel your registration after September 22, 2014 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormDigital Publishing Innovation Summit16th & 17th October 2014 | Park Plaza Plaza Victoria | LondonFor registration or more information on the program, please call Bola on +44 207 193 1961, or fax this registration form to +1 (323) 446 7673

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Previous Sponsors

For sponsorship information contact Patrick at plewis@theiegroup.com

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Expected Attendees Marketing

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Partnership Opportunities: Patrick Lewis | plewis@theiegroup.com | +1 415 992 7632Attendee Invitation: Sean Foreman | sforeman@theiegroup.com | +1 415 692 5514

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