Chief Strategy Officer Summit

Defining Direction, Inciting Vision

21 & 22 Oct, 2015 Le Royal Meridien, Shanghai, China

Confirmed Speakers

Speakers Include:• Head of Strategy, Medtronic • VP, Strategy & Insights, China, McDonald’s • President, Greater China, Bayer Materials Science • VP, Corp. Development and Global M&A, GM China • Director, Strategy, Shanghai Media Group • Head of Strategy & Strategy Projects, Vestas • Director, Strategic Planning, Nike • Director, China Strategy Office, Intel • SVP, Strategic Growth, AAR • Principal, Asia, NBBJ Shanghai • Director, Strategy, Mondelez

• Director, Corp. Strategy, APAC, TE Connectivity • Ex -Head of Strategic Business Partnering, GAR • Director, China Government Relations, Diageo • VP, Processes and Systems, Volvo • VP, Business Development, Primetals • MD, Drum Tower Ventures • MD, Global Transaction Banking, Deutsche Bank • CFO, Beaumanoir Group • CEO, Aden Services • GM, Strategy Development and Investment,

Taomee

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Past Delegates Include

• Director, Corporate Strategy & Communications, 3M

• Manager, Strategy & Business Development, Ping An

• Head of Strategy, North East Asia, Siemens China

• Director, Walt Disney Shanghai

• General Manager, China Strategy Office, Intel

• VP, Engineering, Yum Brands

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the analytics industry. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President /Principal

SVP/VP

C-Level

Snr. Director /Director

Global Head / Head

Snr. Manager /Manager

Academic (1%)

78%

Company Size Of Attendees

8%

11%

25%56%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

81% Attendees are

companies with at least 300 employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

Effective strategic planning is central to business success. In the modern business environment technological developments and the advances of globalization have created unparalleled opportunities for businesses to expand their markets. But new opportunity has opened the door to new challenges. This summit will focus on the solutions offered by innovative strategic planning. It will comprise of learning objectives, illustrated intermittently with a number of exploratory case studies, to include: • Methods designed to deliver the most effective impact on your business through effective strategic planning.

About the Summit

Confirmed Speakers

William Lim is the APAC Head of Strategy for Vestas, the world's largest wind energy company. Over the past 7 years, William has worked in China, the world's fastest growing and largest market for wind, and has been part of Vestas' and the wind industry's evolution. Prior to heading the company's strategy function in APAC, William have had the responsibility for communications, marketing and public affairs in China.

William Lim is a Danish-born Chinese and received his master's degree in business administration from the Copenhagen Business School.

When the World's Largest Encountered the World's Fastest.

William’s presentation will offer insights to some of the challenges Vestas experienced as it developed globally and evolved in with the Chinese market. The presentation will focus on the local market strategy which is a solid mix between establishing its brand, building relationships and evolving its presence.

William Lim Head of Strategy, APAC Vestas

With 2014 sales of EUR 11.7 billion, Bayer MaterialScience is among the world's largest polymer companies. Business activities are focused on the manufacture of high-tech polymer materials and the development of innovative solutions for products used in many areas of daily life. The main segments served are the automotive, electrical and electronics, construction and sports and leisure industries. Bayer MaterialScience has 30 production sites around the globe and employed approximately 14,200 people at the end of 2014. Bayer MaterialScience is a Bayer Group company.

Steffan Huber is currently the President of Bayer MaterialScience Greater China. Huber has been working in Bayer for more than 25 years and was until recently the Global Head, Senior Vice President of Business Planning, Strategy and Administration of Polycarbonates Business, one of the three business units of Bayer MaterialScience.

Prior to his role as Global Head of Business Planning, Strategy and Administration of Polycarbonates Business, Huber was CEO and President of Bayer Taiwan for over five years, where he brought an ongoing drive for innovation and led the sustainable growth of the market.

Steffan Huber President, Greater China Bayer Materials Science

• Tactics to optimize the role of Strategic Management in your organization. • Learning how to transform the way you set strategy, align resources & effectively execute to deliver superior business outcomes with speed and scale. • The essential balance between strategy formulation and ensuring flawless execution. and much more..........

Confirmed Speakers

Max is the strategy lead for Nike in Greater China. He has previous experience in Deloitte Consulting.

Max will share with the audience his insight on consumer research leading to product development for the Chinese market.

The company’s performance in China exceeded expectations this quarter. In the previous quarter, China revenues grew by 18%. Given that China is one of the largest markets for athletic footwear and apparel in the world, the geography provides a significant growth opportunity for Nike. Previously beset by the accumulation of unsold inventory and an indifferent response to new product launches, Nike decided to reset its strategy for China in fiscal 2014. The company believes that it has made good progress on that front and expects to achieve sustainable double-digit growth from the region soon.

Max Harden Director, Strategic Planning Nike

Wei-King is the Vice President of Strategy and Insights for McDonald's China, responsible for uncovering actionable consumer insights, developing growth strategy, and annual planning. Prior to this, he was the Senior Director of Menu Strategy for McDonald's Global and Senior Director of Strategy for Asia Pacific.

Prior to joining McDonald's, he worked for 3 years at The Boston Consulting Group (BCG) covering financial services, telecommunications and consumer product companies. Ng’s functional experiences were focused on strategy formulation, business transformation, planning, and process improvement.

Wei-King Ng VP, Strategy & Insights McDonald's

Noah is Director of Business Development and Strategy for Medtronic in Greater China. He is responsible for assessing organic and inorganic investments across Medtronic’s broad portfolio. Prior to leading the strategy function, Noah gained operating experience in general management and marketing roles with Medtronic in China and the U.S. covering cardiovascular, diabetes and neuroscience therapeutic areas. Noah holds an MBA from Harvard Business School.

Translating Global Strategy to Local Reality

How Medtronic approaches the shift from pure product-focus to broader healthcare services and solutions provider in China.

Medtronic Greater China is headquartered in Shanghai, China and has business operations in mainland China, Hong Kong and Taiwan. Medtronic opened its first office in Shanghai Zhangjiang High Tech Park in 1996. In 2008, Medtronic made a 15% equity investment in Weigao Group, a local leading medical device company, and formed a joint venture with Weigao. In August 2010, Medtronic opened the company’s first Patient Care Centre in Beijing, China. Medtronic is the world's largest standalone Medical technology development company.

Noah Friedman Head of Strategy Medtronic

Paolo Arpellino VP Corp. Development & Global M&A GM China

Paolo is a highly strategic thinker, planner and organizer, with broad view in car business particularly versed China market. Paolo is responsible for developing new initiatives and ventures in China. Paolo has extensive experience working in the vehicle industry, prior to joining this role he was the Chief Representative Officer Asia for CLN Group and Vice President for Business Development in Fiat Group.

GM China's vision is together with its partners to be the best automotive group in China.

Speakers Information

Rahul is an accomplished executive leader with extensive expertise in Start up operation and managing businesses, strategic planning and process improvement, combined with business development leadership in the global aviation, aerospace, defence.

Combine advanced business expertise with strong engineering education.

Specialties include: • Sales and Marketing Strategy development • New Market/ Business development • Marketing and market development

China’s New Joint Ventures

Companies pursuing joint ventures would do well to reflect on the lessons of past deals to improve the chances of success. In China, some of those lessons are especially critical, such as choosing partners that can make tangible business contributions, safeguarding intellectual property, ensuring operational control of the joint venture, and managing talent. Rahul will be sharing his experience on forming business partnerships in the Asia Pacific region.

Rahul Shah SVP, Strategic Growth & Business Development AAR Corp

Brent is the Director of China Strategy Office at Intel. Brent combines deep technical understanding with solid business strategy.

He joined Intel in 2006 as a software strategist, Brent specialities include: - Business Strategy - Product Marketing - Open source software strategy

Brent Young Director, China Strategy Intel

Civen has over 10 year’s experience in China’s media and entertainment industry. He heads the strategy team and is responsible for business analysis, operations optimisation, and business development.

He oversees SMG’s equity investment, project investment, TV drama and film.

SMG’s core business is television broadcasting and related media entertainment services including sports, showbiz, performance arts, science and technology, and finance. Revenue from advertising accounts for 10% of the commercial sales turnover in the local market.

Entertainment Enterprise's Online Survival

With the popularisation of digital technology, great changes have taken place in every section of media, including transmission channels, receiving terminals and user’s viewing habits. Meanwhile, the traditional business model and the market rules have been submersed fast and thoroughly, but the establishment of new formation of the market structure will be more slowly and require a long period of time. If not to transform initiatively, traditional entertainment enterprises will gradually fade out of the market, finally be taken place by some new companies online. If starting the transition, we will face risk of decline in profits in a long time. How can an entertainment enterprise survive online?

Civen Wang Director, Strategy Shanghai Media Group

Eric Phillips Principle nbbj

Eric Phillips, AIA, is an accomplished principal at NBBJ, named one of the world’s most innovative architecture firms by US magazine Fast Company. As a Principal-in-Charge of NBBJ’s Shanghai office, he oversees the day to day business operations, manages business development opportunities and guides the long term growth strategy for the office. In his role, Mr. Phillips is a strong advocate for data-driven design, a process that uses custom algorithms to link geometry with data to augment both human and building performance.

Registration Pricing

Silver Pass

US$ 795 Access to all sessions &

networking event 7 days access to presentations from the

summit via ieOnDemand

US$595 Early Bird Price

(before August 16)

AAA Pass

US$ 1295 Access to both Chief Strategy Officer

and Chief Innovation Officer summits & annual subscription to all content on

Innovation, Strategy & Digital channels via ieOnDemand

US$ 1095

Early Bird Price (before August 16)

Gold Pass

US$ 1095 Access to all sessions, networking

events & unlimited access to presentations from the summit via

ieOnDemand

US$ 895 Early Bird Price

(before August 16)

1 Day Pass

US$ 495 Full access to the session of your chosen day of the summit, 7 days

access to presentations from the summit via ieOnDemand

US$ 495 Early Bird Price

(before August 16)

ieOnDemand

US$ 600 Unlimited access to presentations

from the summits via ieOnDemand, including presentations, interviews & the

ability to contact speakers

US$ 600 Early Bird Price

(before August 16)

The Information

Ways to Register

F TI L

Chief Strategy Officer Summit Date: October 21 & 22, 2015

Location: Le Royal Méridien, Shanghai, China

Details: http://theinnovationenterprise.com/summits/cso-shanghai-2015/venue

For larger groups or special requests contact Ryan Yuan by calling +852 81990121 or email ryuan@theiegroup.com

* Team discounts are applicable at the point of registration only.

Group Discount Offers

3 Silver Passes: US$ 2100 (US$ 700 per attendee) 5 Silver Passes: US$ 3250 (US$ 650 per attendee) 3 Gold Passes: US$ 3000 (US$ 1000 per attendee) 5 Gold Passes: US$ 4750 (US$ 950 per attendee) 3 AAA Passes: US$ 3600 (US$ 1200 per attendee) 5 AAA Passes: US$ 5750 (US$ 1150 per attendee)

+852 8199 0121 +1 323 446 7673 Click here to register online

NAME OF EACH ATTENDEE

TITLE OF EACH ATTENDEE DEPARTMENT

COMPANY INDUSTRY

ADDRESS CITY

STATE/PROVINCE ZIP/POSTAL CODE COUNTRY

EMAIL OF EACH ATTENDEE BUSINESS PHONE NUMBER

1. Delegate Information...

2. Pass Types...

Regular Pass Options After August 21, 2015 Silver Pass: US$ 795 Attendees ____

Gold Pass: US$ 1095 Attendees ____

AAA Pass: US$ 1295 Attendees ____

! Visa ! Invoice me! American Express! MasterCard

CARD NUMBER EXPIRATION DATE SECURITY NO.

CARDHOLDERS NAME CARDHOLDER’S SIGNATURE

BILLING ADDRESS INDUSTRY

Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before September 21, 2015 incur an administrative charge of 50%. If you cancel your registration after September 21, 2015 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormChief Strategy Officer Summit October 21 & 22, 2015 | Le Royal Méridian | Shanghai For registration or more information on the program, please call Ryan on +852 8199 0121, or fax this registration form to +1 (323) 446 7673

3. Payment Options...

Early Bird Pass Options until August 21, 2015 Early Bird Silver: US$ 595 Attendees ____

Early Bird Gold: US$ 895 Attendees ____

Early Bird AAA: US$ 1095 Attendees ____

Group Discount Pass Options

3 Silver Passes US$ 2100 (US$ 700 per attendee) 5 Silver Passes US$ 3250 (US$ 650 per attendee) 3 Gold Passes US$ 3000 (US$ 1000 per attendee) 5 Gold Passes US$ 4750 (US$ 950 per attendee) 3 AAA Passes US$ 3600 (US$ 1200 per attendee) 5 AAA Passes US$ 5750 (US$ 1150 per attendee)

For larger groups or special requests contact Ryan Yuan by calling +852 8199 0121 or email ryuan@theiegroup.com. Group passes only available when all participants register together.

17.00

7 Schedule

Networking Drinks 17.00 - 19.00

October 22

Session One 09.00 - 10.30

Coffee Break 10.30 - 11.00

Session Two 11.00 - 12.30

Lunch 12.30 - 14.00

Session Three 14.00 - 15.30

Coffee Break 15.30 - 16.00

Session Four 16.00 - 17.00

Day Two

October 21Day One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

Session Five 09.00 - 10.30

Coffee Break 10.30 - 11.00

Session Six 11.00 - 12.30

Lunch 12.30 - 14.00

Session Seven 14.00 - 15.30

Coffee Break 15.30 - 16.00

Session Eight 16.00 - 17.00

Sponsors

For sponsorship information contact Lin at Lduan@theiegroup.com

Chairperson

Previous Sponsor

Associate Sponsor

Previous Association Sponsor Previous Sponsor

Previous Sponsor

2015 Calendar

Sales Invitation

Ryan Yuanryuan@theiegroup.com+852 8199 0121 HK

+44 (207) 193 1534 UK

Divisional Head

Lin Duanlduan@theiegroup.com+852 8124 1228 HK

+44 (207) 558 8460 UK

Feburary Expected Numbers Date150+ February 11 & 12, 2015

Big Data & Analytics Innovation Melbourne 150+ February 11 & 12, 2015MarchSports Analytics Innovation Summit Melbourne 150+ March 4 & 5, 2015Big Data & Analytics Innovation Summit Singapore 150+ March 11 & 12, 2015AprilBig Data & Analytics Innovation Summit Hong Kong 150+ April 21 & 22, 2015

100+ April 23 & 24, 2015FP&A Innovation Summit Hong Kong 100+ April 23 & 24, 2015June

100+ June 17 & 18100+ June 17 & 18100+ June 17 & 18

S&OP Innovation Summit Singapore 100+ June 17 & 18AugustBig Data & Analytics Innovation Summit Kuala Lumpur 120+ August 5 & 6, 2015September

200+ September 15 & 16, 2015Digital Strategy Innovation Sydney 200+ September 15 & 16, 2015Big Data & Analytics Innovation Summit Sydney 200+ September 15 & 16, 2015

150+ September 15 & 16, 2015October

200+ October 7 & 8, 2015S&OP Innovation Summit Shanghai 150+ October 21 & 22, 2015

100+ October 21 & 22, 2015150+ October 21 & 22, 2015

NovemberBig Data & Analytics Innovation Summit Beijing 150+ November 25 & 26, 2015Internet of Things Summit Beijing 100+ November 25 & 26, 2015Digital Marketing & Strategy Innovation Summit Beijing 100+ November 25 & 26, 2015