Sports Analytics Innovation

Push the Boundaries with Data

March 4 & 5, 2015Etihad Stadium

Melbourne, Australia

Confirmed Speakers

Confirmed Speakers

• Elite Performance Manager - Hawthorn Football Club

• Head of Content, AFL • Head of Product, ESPN • Head S&C Coach, North Queensland

Cowboys• Sports Science Manager, Vodafone Warriors• Head of Online Analytics, Sportsbet• Chief Information Officer, Tennis Australia• High Performance Manager, Port Adelaide

Football Club• Deputy Director, Performance, Science &

Innovation, Australia Institute of Sport• Manager, Performance Analysis, Tennis

Australia

• Performance Analyst- Sydney FC• Head of Athletic Performance - GWS Giants• Senior Sports Scientist - Australian

Paralympic Committee • Analyst, Australian Sports Commission• Head of Sports Science, Carlton Football

Club• Head of Athletic Performance, Western Force• Sports Scientist, Victoria Institute of Sport• Sports Scientist, Australian Paralympic

Committee• Head of Sports Science, Australian Youth

Football Institute• Senior Sports Scientist, Western Bulldogs• Lead Biochemist, Surfing Australia

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Past Delegates include...• Head of Performance Analysis - Sydney Swans

• Director, Insight - Red Bull

• Head of Sports Science- Melbourne FC

• Head of Sports Science - New Zealand Rugby

• Director, Analytics - NFL

• Director, Insight - Betfair

• Performance Analyst, FFA

• Data Analyst, ATP World Tour

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the analytics industry. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President/Principal

SVP/VP

C-Level

Snr. Director/Director

Global Head/ Head

Snr. Manager/Manager

Academic (1%)

78%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least 300

employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

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The Sports Analytics Innovation Summit brings together industry leaders and researchers to discuss how sports organisations are turning to analytics and data to drive success both on and off the field. From player recruitment through in-game analysis, and fan interaction to business performance, this event will offer discussion and insight in all areas affecting leading sports franchises, and how it is becoming increasingly important to turn to analytics to gain an advantage over competitors and win both on and off the field.

Themes covered include:• Getting value for money in player recruitment with

analytics.• Creating tailor-made training programs to suit specific

players & opponents.• Using sports science to improve player & athlete

performance.• Understanding turning points in games through in-game

analysis.

About The Summit

Confirmed Speakers Include

Samir Mahir is CIO, Tennis Australia, responsible for establishing the organisation’s IT strategy and the delivery of effective solutions as well as innovations for the organisation, the Australian Open and the Australian Open Series. Tennis Australia is the governing body of tennis within Australia, linking to member associations throughout the country. Prior to joining Tennis Australia in 2011, Samir spent 12 years at IBM with its Events team leading the management and delivery of the IBM Worldwide Sponsorship Events and Portfolio including Roland Garros, Wimbledon, the US Open and the Masters golf. Before joining IBM, Samir was Director of Information Technology at the United States Tennis Association.

Data is Game Changer

Innovative technology systems play a huge part in helping Tennis Australia achieve its business and strategic goals at its world-renowned tournament, the Australian Open. These systems deliver real-time information to coaches, players, media and fans. Tennis Australia’s CIO Samir Mahir will outline how the organisation used data analytics and business intelligence to engage fans and guide coaches and players during the 2013 Australian Open. He will also reveal how the organisation gauged spectator’s opinions of the year’s event through social media to quickly

Samir MahirChief Information OfficerTennis Australia

Dr Nick Brown is the Deputy Director, Performance Science and Innovation, at the Australian Institute of Sport. After working as a Podiatrist in Queensland and completing a Master of Health Science at QUT, he obtained his PhD in Biomechanics and completed a post-doctoral fellowship at the University of Texas at Austin, USA. He has held appointments in the Departments of Orthopaedics and Bioengineering at the University of Utah. In 2007 he joined the Australian Institute of Sport as a Biomechanist for cycling and running athletes. Nick is currently a partner investigator on ARC Linkage research grants with the University of Melbourne, Monash University and the University of Queensland. Nick is an Adjunct Professor at the University of Canberra.

Athletics Skills Model & Track

The Athletic Skills Model (ASM) is about wellbeing, health and optimal talent development of children, adolescents and adults. It is about the quality of the hours you practise not only the quantity.   It is evidence based upon both practical experiences and scientific findings.   The ‘digital generation’ is missing the fundamentals movement skills for both a healthy life and a sport life.  In fact, a solid base for a successful sport career is missing. ASM produces specific programs for boys and girls i.e. the ASM growth model (biological age). Other unique points of attention are the applications of motor learning strategies and transfers of learning.   The ASM will be tailor made for every sport,

Nick BrownDeputy Director, Performance, Science & Innovation Australian Institute of Sport

Speakers Include

Tony has extensive digital strategy experience with a history of success in establishing online growth for a number of different companies from a variety of different industries in the UK, Ireland, Australia and New Zealand. In his role at Sportsbet.com.au he is responsible for providing the analytical insights that drive strategic online marketing decision making and ensures that Sportsbet.com.au stays ahead of the competition in this competitive and fast moving dynamic industry. 

Sportsbet Wins Big with Big Data

Many organisations spend considerable sums on collecting data of their players, but lack the capability to systematically store and analyse the data using sophist icated qual itat ive techniques, such as computational statistics and machine learning. Data gathering for the sake of it can be very futile unless it is used to drive action during the athletic process. While technology on its own cannot guarantee success, the focussing of time and effort in developing robust analytical processes has great potential. Some contemporary practitioners now have first-hand experience of how the intelligent use of ‘sports analytics’ can improve player acquisition and performance management.

Tony GruenbnerHead of Online AnalyticsSportsbet

Darren is currently High Performance Manager at Port Adelaide Football (AFL) Club having returned to Australia in November 2012 to take on this role. Prior to this appointment Darren was Head of Fitness and Conditioning at Liverpool Football Club, having started with the club immediately after the 2010 Football World Cup. Darren has also worked as a video analyst with the Australian Olympic Soccer Team prior to the 2004 Athens Olympics.   Darren is also a Nike Sparq Performance Expert. 

The Current Issues & Applications of Analytics in Sport

Current technological advancements allow the collection and analysis of complex datasets during sporting activities. Data related to performance on the field of play collected by means of video and/or wearable technology can provide key performance indicators in many sports and allow the development of competition strategies based on evidence.

Dr Darren BurgessHigh Performance ManagerPort Adelaide FC

Andrew Russell is an accomplished Sports Scientist and High Performance Coach in elite sport, with qualifications in Human Movement, Exercise Physiology, Psychology and Business. He is widely respected for his work leading and managing athletes and has an unbeaten track record in the AFL industry – 5 premierships over 15 years with a 70% winning ratio.   For the past 9 years, Andrew has worked at the Hawthorn Football Club, in the leadership role of Elite Performance Manager. Prior to this, he was the Head Fitness Coach at Port Adelaide Football Club, and Assistant Fitness Coach at Essendon Football Club.

The Impact of Player Management & Monitoring Strategies on Team Sport Performance

The presentation will cover methodology, philosophy and longitudinal data around player monitoring and management strategies for a Team sport in an Olympic cycle. There will be a discussion about how these systems and strategies have taken subjectivity out of performance decisions and influenced a change in training

Andrew RussellElite Performance ManagerHawthorn Football Club

Speakers Include

Dr Sophia Nimphius has a PhD in Sports Science, MSc in Exercise Science and a BSc in Biology and Sports Management. As a former US NCAA scholarship athlete, collegiate strength coach in the USA and strength coach in Australia she has worked with athletes froth youth to Olympic level. Her recent collaborative efforts “bridging the gap” between theory and application with professional and collegiate teams were recognised by the NSCA (2014 Terry J Housh Young Investigator Award) and Edith Cowan University (Excellence in Research by Early Career Researcher). She is a senior lecturer in MSc: Strength and Conditioning at ECU.

Meeting in the Middle Between Data Driven Assessment & Coaching Questions of Performance & Readiness

With the exponential rise of data collection on athletes there is becoming a greater emphasis and desire to see “that number”. This session will highlight the integral role in understanding the process that lead to the numbers and helping practitioners and athletes alike ensure we understand, not just rely “on the numbers”. Multiple examples of applying sports biomechanics and data analysis in collaboration with coaches knowledge will be presented to highlight the “how” of deriving numbers that provides crucial insight beyond simply “what” numbers are attained.

Sophia NimphiusSenior LecturerEdith Cowman University

Peter Blanch is the Clinical Services Manager for Swimming Australia where he charged with the development, run out and analysis of their Athlete Management System. Before this he was with Cricket Australia as the Sports Science Sports Medicine Manager where he and his team used data analytics to decrease injury rates in fast bowlers from a prevalence of 25% to 13%.   A sports physiotherapist by training his previous twenty years were spent at the Australian Institute of Sport as a clinician and researcher. He has over 40 peer reviewed publications and is an assistant editor for   the Journal of Science and Medicine and Sport.

Predictive Analytics for Injury in Sports: Fact, Fiction or Fashion & Do We Really Want it

Many organisations spend considerable sums on collecting data of their players, but lack the capability to systematically store and analyse the data using sophist icated qual i tat ive techniques, such as computational statistics and machine learning. Data gathering for the sake of it can be very futile unless it is used to drive action during the athletic process.

Peter BlanchClinical Services ManagerSwimming Australia

John has worked in high performance sport as a Sport Scientist for over 25years. During this time he has provided support within the SIS/SAS network and to professional sports teams (Sydney Swans and Sydney Kings). John has been working with the Australian Winter Olympic Program since 1989, initially with the Short Track Speed Skating and Figure Skating programs, then included the skiing and snowboard disciplines from 1992/93.

Performance Analysis in Australian Winter Olympic Sports

The Athletic Skills Model (ASM) is about wellbeing, health and optimal talent development of children, adolescents and adults. It is about the quality of the hours you practise not only the quantity.  It is evidence based upon both practical experiences and scientific findings.   The ‘digital generation’ is missing the fundamentals movement skills for both a healthy life and a sport life.  In fact, a solid base for a successful sport career is missing. ASM produces specific programs for boys and girls i.e. the ASM growth model (biological age). Other unique points of attention are the applications of motor learning strategies and transfers of learning.   The ASM

John MarsdenHead of Physical PerformanceOlympic Winter Institute of Winter Sports

Speakers Include

Aaron is a Professor in Sport and Exercise Science in the Faculty of Heath at the University of Technology, Sydney (UTS). His research is focused around understanding factors affecting performance in team sports and developing methods for quantifying training, managing fatigue/recovery in team sport athletes. He also provides sports science advice to several top-level professional football clubs and is a member of International Advisory Board for NIKE SPARQ. Aaron is also an Associate Editor for the International Journal of Sports Physiology and Performance and a member of the Editorial Board for the Journal Science and Medicine in Sport.   Aaron is also Accredited Sport Scientist with ESSA.

Impact of Sports Analytics on Performance

In recent years the advancements made in technology within the world of sports science has caused as dramatic rise in the amount of information and data we can obtain on our athletes. The challenge lies in ensuring we understand how strong the data sets actually are and how to turn all this information into knowledge that we can work with day to day. Sam will explore the many different ways data is used in elite football to make informed decisions within the area of physical performance and injury management offering insights throughout the nalytics’ can improve player acquisition and performance management.

Aaron CoutssHead of Sport ScienceCarlton Football Club

Nick Sanders has a dual role position through the Victorian Institute of Sport and Australian Paralympic Committee. His major role is in supporting the Australian wheelchair rugby team through the Australian Paralympic Committee through the following functions:

- Sport Science and performance analysis service leadership and delivery- High performance planning leadership- Research and innovation

The Pursuit of Innovation in High Performance Sport

Many organisations spend considerable sums on collecting data of their players, but lack the capability to systematically store and analyse the data using sophist icated qual i tat ive techniques, such as computational statistics and machine learning. Data gathering for the sake of it can be very futile unless it is used to drive action during the athletic process.

Andrew RussellSports ScientistAustralian Paralympic Olympic Committee

Simon Nathan is leader of Athletics Australia's Olympic a n d P a r a l y m p i c H i g h P e r f o r m a n c e programmes.   Nathan has been employed by UK Athletics since 2003, and has been involved in the sport of athletics since 1979 as an athlete, a coach and an administrator.   He has worked extensively in the high performance field since 2001 and has a strong background in athlete performance management.

Athletics Skills Model & Track

The Athletic Skills Model (ASM) is about wellbeing, health and optimal talent development of children, adolescents and adults. It is about the quality of the hours you practise not only the quantity.  It is evidence based upon both practical experiences and scientific findings.   The ‘digital generation’ is missing the fundamentals movement skills for both a healthy life and a sport life.  In fact, a solid base for a successful sport career is missing. ASM produces specific programs for boys and girls i.e. the ASM growth model (biological age). Other unique points of attention are the applications of motor learning strategies and transfers of learning.   The ASM will be tailor made for every sport,

Simon NathanHigh Performance DirectorAthletics Australia

Speakers Include

David is the Head of Athletic Performance at the Greater Western Sydney Giants in the Australian Football League. He holds Masters degrees in both Sports Physiotherapy and Strength & Conditioning. He has worked in elite sport in rugby (Western Force), football (Blackburn Rovers and Galatasaray) and with Team GB at the 2008 Olympics in Beijing and with Team China at the 2012 Olympics in London. He is also the co-editor of High Performance Training for Sports (Human Kinetics), and Sports Injury Prevention and Rehabilitation: integrating medicine and science for performance solutions (Routledge). He also lectures on the Masters in Strength and Conditioning at Edith Cowan University in Perth.

Connecting Game & Training Data for a Complete Look at Athletic Performance

As camera-based technologies become more prevalent during game action and wearable devices are the norm in training, there is a growing need to combine the output into one common language. By doing so, we can provide a full picture of athletic performance in order to maximize readiness, aid in recovery and ultimately prevent injuries.

David JoyceHead of Athletic PerformanceGWS Giants

Bjorn Maddern joined Sydney Football Club in 2012 and his role involves the following responsibilities:* Filming individual athletes Kicking Technique* Analysing technique and compiling Analysis and Drills reports for every athlete* Creating self analysis assignments for athletes to complete* Follow Up Improvements Analysis Reports* Distributing athletes Vision and Analysis online

Building an Analytical Professional Soccer Club

The use of analytics in professional soccer clubs is trending upward with the growth of technological solutions. Bjorn, Performance Analyst, at A-League Sydney FC will discuss how they implement analytical strategies.

Bjorn MaddernPerformance AnalystSydney FC

Irishman   Eoin Toolan joined the Rebels   as Head Performance Analyst in January 2014.   Toolan came down   under after being employed since 2006 with the Irish Rugby Football Union (IRFU), working closely with the highly-respected Mervyn Murphy in his role as Assistant National Performance Analyst.  Toolan worked with the Irish Schools side, U19s, U20s and the senior side, and is widely regarded as one of world Rugby's most driven and technically gifted analysts.

Examples of Analysis & Technology Impacting Towards the New Season

Eoin will discuss how as Head Performance Analyst he is   working tirelessly to use objective data, technology and analysis to answer targeted performance questions.   This presentation will focus on sharing specific examples of this support from a range of Sports. 

Eoin ToolanHead Performance AnalystMelbourne Rebels

The Information

For larger groups or special requests contact Dan Watts by calling +61 2 8011 3007 or email dwatts@theiegroup.com* Team discounts are applicable at the point of registration only.

Registration Pricing

Sports Analytics Innovation SummitDate: 4 & 5 March, 2015City: MelbourneVenue: Etihad Stadium

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Ways to Register+61 2 8011 3007 +1 323 446 7673 Register Online Here

Group Discount Offers3 Silver Passes: $1185 ($395 per attendee)5 Silver Passes: $1500 ($300 per attendee)3 Gold Passes: $1785 ($595 per attendee)5 Gold Passes: $2000 ($400 per attendee)

Silver Pass

$795Access to all sessions &

networking events7 days access to presentations from the

summit via ieOnDemand

$595Early Bird Price(before 16 Jan)

Diamond Pass

$1095Access to all sessions, networking

events, annual subscription to all content on the Big Data & Analytics channels via

ieOnDemand

$995Early Bird Price(before 16 Jan)

Gold Pass

$995Access to all sessions, networking

events & unlimited access to presentations from the summit via

ieOnDemand

$795Early Bird Price(before 16 Jan)

1 Day Pass

$495Full access to the sessions to your chosen day of the summit, 7 days

access to presentations from the summit via ieOnDemand

$395Early Bird Price(before 16 Jan)

On-Demand Pass

$400Unlimited access to presentations from the summit via ieOnDemand,

including presentations, interviews & the ability to contact speakers

Unlimited access to summit presentations

via ieOnDemand

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1. Delegate Information...

2. Pass Types...

Regular Pass Options after 16 Jan, 2015 Silver Pass: $795 Attendees ____ Gold Pass: $995 Attendees ____

Group Discount Pass Options 3 Silver Passes $1185 ($395 per attendee) 5 Silver Passes $1500 ($300 per attendee) 3 Gold Passes $1785 ($595 per attendee) 5 Gold Passes $2000 ($400 per attendee)

For larger groups or special requests contact Dan Watts by calling +61 2 8011 3007 or email dwatts@theiegroup.comGroup passes only available when all participants register together.

Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & unlimited access to the summit presentations via ieOnDemandDiamond Pass: Access to all sessions, networking events, annual subscription to all content on the Big Data & Analytics channels via ieOnDemand

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before 2 February, 2015 incur an administrative charge of 50%. If you cancel your registration after 2 February, 2015 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormSports Analytics Innovation Summit4 & 5 March, 2015 | Etihad Stadium | Melbourne, VICFor registration or more information on the program, please call Daniel on +61 2 8011 3007, or fax this registration form to +1 (323) 446 7673

3. Payment Options...

Diamond: $1195 Attendees ____ One Day Pass $495 Attendees ____

Early Bird Pass Options Before 16 Jan, 2015 Silver Pass: $595 Attendees ____ Gold Pass: $795 Attendees ____

One Day Pass $395 Attendees ____ Diamond: $995 Attendees ____

Schedule

Networking Drinks 17.00 - 19.00

5th March

Session One 09.00 - 10.30

Coffee Break 10.30 - 11.00

Session Two 11.00 - 12.30

Lunch 12.30 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

4th MarchDay One 09.00

10.30

11.00

12.30

13.30

15.00

15.30

17.00

19.00

09.00

10.30

11.00

12.30

13.30

15.00

15.30

17.00

Session Five 09.00 - 10.30

Coffee Break 10.30 - 11.00

Session Six 11.00 - 12.30

Lunch 12.30 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

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Confirmed Sponsors

For sponsorship information contact Lin at lduan@theiegroup.com F TI L

Silver Sponsor

Exhibitor Exhibitor

2015 Calendar

CXOSports CXO Strategy Finance Analytics

Feburary Expected Attendees Date150+ February 11 & 12, 2015

Big Data Innovation Summit Melbourne 150+ February 11 & 12, 2015MarchSports Analytics Innovation Summit Melbourne 150+ March 4 & 5, 2015Big Data & Analytics Innovation Summit Singapore 150+ March 11 & 12, 2015

100+ March 11 & 12, 2015AprilBig Data & Analytics Innovation Summit Hong Kong 150+ April 21 & 22, 2015

150+ April 23 & 24, 2015FP&A Innovation Summit Hong Kong 100+ April 23 & 24, 2015JuneS&OP Innovation Summit Singapore 100+ June 17 & 18, 2015

100+ June 17 & 18, 2015100+ June 17 & 18, 2015

AugustBig Data & Analytics Innovation Summit Kuala Lumpur 150+ August 5 & 6, 2015September

200+ September 16 & 17, 2015Digital Strategy Innovation Summit Sydney 200+ September 16 & 17, 2015Big Data & Analytics Innovation Summit Sydney 200+ September 16 & 17, 2015

150+ September 16 & 17, 2015OctoberS&OP Innovation Summit Shanghai 150+ October 21 & 22, 2015

150+ October 21 & 22, 2015100+ October 21 & 22, 2015

NovemberBig Data & Analytics Innovation Summit Beijing 150+ November 25 & 26, 2015Web Innovation Summit Beijing 150+ November 25 & 26, 2015

Divisional Head

Lin Duanlduan@theiegroup.com+852 8124 1228 HK

+44 (207) 558 8460 UK

Sales Invitation

Ryan Yuanryuan@theiegroup.com+852 8199 0121 HK

+44 (207) 193 1534 UK