Digital Print Asia, 2013

1 Digital Print Asia - January 2013

Digital Print Asia - January 2013 1

DIGITAL AsIAprin

t

January 2013

Start collecting your BEST work For 2013 Asian Print Awards!

IT’s superb!IT’s GreAT!& It’s comIng!

Download Your Entry Form Today visit www.printworldasia.com

Asian Digital Print CongressAugust 29-30, 2013, Bangkok, Thailand


Print World Asia • 12/2012

14 Digital Technology

Fuji Xerox Confident Colour.

Fuji Xerox Confident Colour comprises the best technology, people and processes, accumulated through our long years in the industry. Regardless of how straight forward or complex your colour management needs, we can help. Fuji Xerox Confident Colour delivers industry-leading colour solu-tions, backed by our Fuji Xerox Fogra™ Digital Print Experts - certified to assist you - so that you can focus on the challenge of developing your business into one that is stronger, more responsive, more flexible ... more confident. Be confident every step of the way.

www.fxap.com.sg

Take the uncertainty out of colour management and deliver every job with confidence.

Fuji Xerox Confident Colour. Take the uncertainty out of colour management and deliver every job with confidence.

© 2012 Fuji Xerox Co., Ltd. All rights reserved. Xerox® and the sphere of connectivity design are registered trademarks of Xerox Corporation in the U.S. and/or other countries.

For more information, contact your Local Fuji Xerox Representative or visit us at: Fuji Xerox Asia Pacific Pte Ltd 80 Anson Road, #37-00, Fuji Xerox Towers, Singapore 079907 Tel: (65) 6766 8888 Fax: (65) 6239 2804

h t t p : / / w w w . f x a p . c o m . s g

The contents described herein are correct as from April 2012.

AIRDOTÄ CXY blanket factory

P-550 blue, quality blanket, for high speed sheet & web presses

G-900 green, fine dot image, web & sheet presses

G-955 green, no-pack 2.10, 2.15 to 2.56mm gauge

CS-700 green, newspaper cold set web

P-580 blue, top quality printing

UV-200 red, UV-blanket fine dot quality blanket

CNI XINYUAN Rubber Products Comp. Co., Ltd

A IRD O T Ä PRINTING BLANKETS

CNI GRAPHICS CompaniesHong Kong / Shanghai - Tampa USA - Swiss-Germany w w w .airdo t.ne t info@ airdo t.ne t

seeking to diversify their services to capitalise on the burgeoning potential for cross-media marketing.

The Fuji Xerox 1to1 Ignite Agency Programme is a first of its kind demand-creation initiative that equips service providers with the know-how and tools to initiate their own success in cross-media marketing. Firms who qualify for the programme become Fuji Xerox Accredited Partners, and benefit from a comprehensive mentorship structure that lasts several months, with dedicated training and support from the 1:1 Experience team.

True to its name, the programme features one-to-one collaboration and knowledge transfer of technical expertise to sales training, enabling Accredited Partners to learn every aspect of 1to1 cross-media marketing.

As a sustainable business development model, the end goal is for Ignite Agency participants to become strategic enablers themselves. Partners not only deliver the gains of 1to1 marketing to their clients, but likewise are equipped to reproduce the innovative technology of cross-media marketing for themselves.

Creating and capturing a new market“With Fuji Xerox, you are not just purchasing digital print equipment, but owning an end-to-end business solution that helps to maximise your investment,” said KL Loh, GHC Managing Partner.

Kuala Lumpur-based Golden Hope Communications Sdn (GHC), a veteran in the print and marketing industries, recognised that 1to1 cross-media marketing opened the possibilities of an entirely new market with long-term

potential. To achieve this, GHC readily turned to the Fuji Xerox Ignite Agency Programme.

After its purchase of Fuji Xerox hardware and software, GHC underwent an intensive six-month training, certification and coaching which culminated in a four-phase self-promotion campaign, the Chocolate Campaign.

GHC’s debut cross-media campaign yielded impressive success rates. A positive response rate of 43 percent was achieved – in a domestic market where generic mail yields less than 1 percent and Electronic Direct Mailers (EDMs) generate only 3 - 5% of response rates.

Significantly, 88% of campaign respondents reported that they were convinced that cross-media communication will be the next wave of the future.


What’s Inside January 2013

Cromografica Roma opens up new Markets 2 with HP Indigo Digital Presses

Leading Indonesian label converter installs 4 Xeikon digital press The New age of Digital Print 6

HP Indigo and Inkjet Web Press system help 8the National WWII museum increase donations with direct mail

Texoma Print Services Installs Presstek 75DI 12 Digital Offset Press OMET Suzhou proudly presents its new 14Technology Center

Interpress Printers (Malaysia) Installs Second 16Varimatrix 105CS

Stagnant markets make Vietnam soar 18

Asia the breeding ground for Hybrid Marketing 20

The Indian entertainment and media industry 24 to grow by 13.2%

MGI appoints FERROSTAAL as distribution 26partner for AUSTRALIA & NEW ZEALAND

Global large format printer shipments slipped 28 5% in third quarter in 2012

Getting the Go Google-less Message 30

Professional Color Control 32

Digital Print Asia No 71 Geylang Lorong 23 #07 - 02, THK Building Singapore 388386 Tel : +65 6733 5342 Fax: +65 6733 3586


Cromografica Roma opens up new markets with HP Indigo Digital Presses

AT A GLANCE

Industry: Photo Specialty

Business name: Cromografica Roma

Headquarters: Rome, Italy

Website: www.lacromografica.it

CHALLENGEl With declining offset revenues,

Cromografica Roma wanted to exploit the fast growing digital market.

l It needed to find a digital partner that would ensure the best available quality, speed and reliability in the market.

l This would enable the company to introduce new customised photo products and self-publishing opportunities, thus generating new revenue.

SOLUTIONl The HP Indigo press 5500 and HP

Indigo press 5000 are enabling the company to produce a range of photographic products of the highest quality within a matter of days.

RESULTS l Digital printing now accounts

for 40 per cent of the overall business, thanks to the quality offered by the HP Indigo Presses.

l The high speed offered by HP Indigo Presses ensures customers receive fully personalised products, including photo books, wedding albums, calendars and diaries, within three days of ordering and with the highest quality.

l The reproduction quality exceeds that of traditional offset printing, guaranteeing the best output.

l By partnering with a range of leading media and sporting brands, Cromografica Roma has ensured the widest audience for its digital portfolio.

“HP Indigo Presses have been the power behind our transition to digital printing, thanks to its flawless print quality, speed and reliability. It will continue to provide the foundation on which we can build a better business.” – Massimo Pannacciulli, marketing manager, Cromografica Roma

Founded in 1974, Cromografica employs 70 people across two facilities in Rome and Milan which focus on printing and publishing services. The company also offers integrated solutions for communications campaigns for publishing companies, newspapers, sports companies and media agencies.

Cromografica prides itself on introducing new services to the Italian market and in 2007 was keen to take advantage of the developing self-publishing and personalised print sector. In order to make short volume print runs economical, the next step was for the company to make its first foray into digital printing.

“The market is always evolving and traditional offset printing was lacking the potential for significant growth, so we wanted to find the right partner to help us begin our digital journey and open up new opportunities,” explains Massimo Pannacciulli, marketing manager, Cromografica. “HP is the market leader with the best print quality and speed. We knew the HP Indigo press 5000 would provide us with even more chances to be competitive and attract new business.”

The new digital press, which makes short-run printing economical, enabled Cromografica Roma to produce self-published books online under the brand ilmiolibro, by Gruppo Editoriale l’Espresso, publisher of leading newspaper la Repubblica and the weekly magazine l’Espresso. The ilmiolibro portal was successfully promoted through these media outlets. Following that success, the company was keen to explore new digital revenue streams.

Partnering for success

The natural next step was to offer customised diaries, photo books, premium posters and calendars. In order to maximise the impact of these new products and bring them to as wide an audience as possible, the company partnered with a number of well-known sporting associations.

“We already had good relationships with a number of sporting organisations, such as Superbike (Infront motorsports organisation) and football clubs Lazio and Roma, through collaborations with the editor of Corriere dello Sport, so they made a natural fit for personalised, branded photo products,” continues Pannacciulli. “These partnerships allowed us to greatly extend the reach of the new range.”

With the photo book business established, Cromografica launched a Web-to-Print service allowing customers to easily design and order photographic products online. The digital business powered by HP Indigo, now accounts for 40 per cent of the business – and this figure is set to grow. This growth led the company to invest in a HP Indigo press 5500 to enable higher print volumes.

“We expect digital to generate 70 per cent of the total business within five years so it is important to have the capability to handle increased workloads,” adds Pannacciulli. “For our customers, it is incredibly fast and simple just-in-time printing. They download free software, upload their own pictures and create calendars, wedding albums, diaries and photo books. Within three days we have them printed with the HP Indigo Presses, and later bound and delivered to their doorstep.”

Travel is also proving a lucrative market for Cromografica. By partnering with leading travel magazine PleinAir, the company is generating significant traction in the production of glossy photo books celebrating prized holiday photos. It’s this knack for teaming up with best-in-class media outlets, combined with the quality, speed and reliability of the HP Indigo Presses, which sets Cromografica apart from the competition.

Quality that speaks for itself

Because 95 per cent of customers are ordering online, showcasing the sheer quality provided by HP Indigo is a challenge, especially when printed on the 200 or 130gm paper stock the company typically uses and bound in any one of a number of ways including hardback, paperback, stapled and spiral bound. However, when customers receive the final product, the response is universally positive.

“Put simply, in my opinion the quality is similar than traditional offset with particularly vivid and true colours. Once customers have placed and received their personalised product, they often email us to convey their delight,” says Pannacciulli.

Reliable production

The HP Indigo Presses are currently processing many products and photo-albums per month and there is plenty of capacity to ramp up production further. “The presses have also proven to be quite reliable, meaning fewer headaches for the operators and the service received is always efficient.

“Since 2007, the presses have always been running with not many failures. It is important to have that sense of security and the support of HP should anything go wrong,” concludes Pannacciulli. “As far as we are concerned, the offset market will continue to decline as the digital side grows so we are looking into introducing new services and technologies, such as automatic binding. In the future we might also consider introducing another HP Indigo press so we can continue to offer the very best that digital printing has to offer.”

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

4AA4-1287EEW, Created May 2012

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Cromografica Roma opens up new markets with HP Indigo Digital Presses

AT A GLANCE

Industry: Photo Specialty

Business name: Cromografica Roma

Headquarters: Rome, Italy

Website: www.lacromografica.it

CHALLENGEl With declining offset revenues,

Cromografica Roma wanted to exploit the fast growing digital market.

l It needed to find a digital partner that would ensure the best available quality, speed and reliability in the market.

l This would enable the company to introduce new customised photo products and self-publishing opportunities, thus generating new revenue.

SOLUTIONl The HP Indigo press 5500 and HP

Indigo press 5000 are enabling the company to produce a range of photographic products of the highest quality within a matter of days.

RESULTS l Digital printing now accounts

for 40 per cent of the overall business, thanks to the quality offered by the HP Indigo Presses.

l The high speed offered by HP Indigo Presses ensures customers receive fully personalised products, including photo books, wedding albums, calendars and diaries, within three days of ordering and with the highest quality.

l The reproduction quality exceeds that of traditional offset printing, guaranteeing the best output.

l By partnering with a range of leading media and sporting brands, Cromografica Roma has ensured the widest audience for its digital portfolio.

“HP Indigo Presses have been the power behind our transition to digital printing, thanks to its flawless print quality, speed and reliability. It will continue to provide the foundation on which we can build a better business.” – Massimo Pannacciulli, marketing manager, Cromografica Roma

Founded in 1974, Cromografica employs 70 people across two facilities in Rome and Milan which focus on printing and publishing services. The company also offers integrated solutions for communications campaigns for publishing companies, newspapers, sports companies and media agencies.

Cromografica prides itself on introducing new services to the Italian market and in 2007 was keen to take advantage of the developing self-publishing and personalised print sector. In order to make short volume print runs economical, the next step was for the company to make its first foray into digital printing.

“The market is always evolving and traditional offset printing was lacking the potential for significant growth, so we wanted to find the right partner to help us begin our digital journey and open up new opportunities,” explains Massimo Pannacciulli, marketing manager, Cromografica. “HP is the market leader with the best print quality and speed. We knew the HP Indigo press 5000 would provide us with even more chances to be competitive and attract new business.”

The new digital press, which makes short-run printing economical, enabled Cromografica Roma to produce self-published books online under the brand ilmiolibro, by Gruppo Editoriale l’Espresso, publisher of leading newspaper la Repubblica and the weekly magazine l’Espresso. The ilmiolibro portal was successfully promoted through these media outlets. Following that success, the company was keen to explore new digital revenue streams.

Partnering for success

The natural next step was to offer customised diaries, photo books, premium posters and calendars. In order to maximise the impact of these new products and bring them to as wide an audience as possible, the company partnered with a number of well-known sporting associations.

“We already had good relationships with a number of sporting organisations, such as Superbike (Infront motorsports organisation) and football clubs Lazio and Roma, through collaborations with the editor of Corriere dello Sport, so they made a natural fit for personalised, branded photo products,” continues Pannacciulli. “These partnerships allowed us to greatly extend the reach of the new range.”

With the photo book business established, Cromografica launched a Web-to-Print service allowing customers to easily design and order photographic products online. The digital business powered by HP Indigo, now accounts for 40 per cent of the business – and this figure is set to grow. This growth led the company to invest in a HP Indigo press 5500 to enable higher print volumes.

“We expect digital to generate 70 per cent of the total business within five years so it is important to have the capability to handle increased workloads,” adds Pannacciulli. “For our customers, it is incredibly fast and simple just-in-time printing. They download free software, upload their own pictures and create calendars, wedding albums, diaries and photo books. Within three days we have them printed with the HP Indigo Presses, and later bound and delivered to their doorstep.”

Travel is also proving a lucrative market for Cromografica. By partnering with leading travel magazine PleinAir, the company is generating significant traction in the production of glossy photo books celebrating prized holiday photos. It’s this knack for teaming up with best-in-class media outlets, combined with the quality, speed and reliability of the HP Indigo Presses, which sets Cromografica apart from the competition.

Quality that speaks for itself

Because 95 per cent of customers are ordering online, showcasing the sheer quality provided by HP Indigo is a challenge, especially when printed on the 200 or 130gm paper stock the company typically uses and bound in any one of a number of ways including hardback, paperback, stapled and spiral bound. However, when customers receive the final product, the response is universally positive.

“Put simply, in my opinion the quality is similar than traditional offset with particularly vivid and true colours. Once customers have placed and received their personalised product, they often email us to convey their delight,” says Pannacciulli.

Reliable production

The HP Indigo Presses are currently processing many products and photo-albums per month and there is plenty of capacity to ramp up production further. “The presses have also proven to be quite reliable, meaning fewer headaches for the operators and the service received is always efficient.

“Since 2007, the presses have always been running with not many failures. It is important to have that sense of security and the support of HP should anything go wrong,” concludes Pannacciulli. “As far as we are concerned, the offset market will continue to decline as the digital side grows so we are looking into introducing new services and technologies, such as automatic binding. In the future we might also consider introducing another HP Indigo press so we can continue to offer the very best that digital printing has to offer.”

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

4AA4-1287EEW, Created May 2012

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Leading Indonesian Label Converter

Installs Xeikon Digital Press

Eede, The Netherlands – December 5, 2012 – Xeikon, an innovator in digital colour printing, announced today that a leading label converter based in West Java, Indonesia has installed a Xeikon 3000 Series digital colour press to capitalize on the high value-added short run labels and packaging market. The Xeikon digital label press was chosen to expand their digital printing capacity after carefully evaluating competitive ink jet and liquid toner equipment.

Xeikon’S fleXibilityWith the above mentioned development, this western Indonesian company has further expanded its successful strategy of producing high quality labels in short run lengths and just-in-time production. They serve a wide range of customers in verticals such as food and beverage, industrial goods and pharmaceuticals.

The company liked the operational cost model flexibility presented by Xeikon, which offered them the possibility to choose between a variable operational cost model based on real consumption ‘á la Carte’ or a fixed operational model advisable for customers with extremely stable production.

The dry toner imaging process of Xeikon in combination with its LED illumination technology delivers top notch printing quality and reliable colour consistency. The full rotary printing process, with variable repeat length, ensures that

speed is not affected by the label size and/or the number of colours used. The Xeikon 3000 Series presses use the Xeikon QA-I toner, which meets all the applicable FDA guidelines for indirect food contact as well as direct food contact for dry food substances containing no surface oil or fat.

Xeikon 3000 SerieSThe Xeikon 3000 Series press installed at this site is Xeikon’s best-selling high-vol-ume label press, built for use with the most common web widths of 330 mm (13”), but also capable of handling a web width as narrow as 200 mm (7.9”). It runs at speeds up to 19,2 m/min (63 ft/min). This printing press won the prestigious New Innovation Award at the Label In-dustry Global Awards during Labelex-po Americas in 2008 and was also the first digital label press to receive an InterTech™ Technology Award in 2009.

Xeikon in aSia“Since we introduced this press model in 2008, which later expanded to the Xeikon 3000 Series of presses in 2010, Xeikon has been very successful in the label market with its solutions,” says Josep Roca, Asia Pacific Sales Area Manager at Xeikon. “Label applications are ideal for taking advantage of the flexibility of our fully rotary direct printing technology. We are delighted to see that companies in Asia Pacific are recognizing our leadership in the market as well. Xeikon is committed to the region and has established several service hubs in Asia with Xeikon Service Engineers working out of Singapore and Chennai with new members joining our regional Service team before the end of the year.”

Images from: http://www.xeikon.com/solutions


Digital Technology

Leading Indonesian Label Converter

Installs Xeikon Digital Press


4 PrePress


5Management/General

CGS helps ContiPrint achieve Fogra PSD CertCGS Publishing Technologies International announces today that ContiPrint from South Africa has installed ORIS Press Matcher // Web to handle all colour management in their newly created digital print department.

In addition the only web based software, that achieves consistent accurate colour reproduction for all printing processes across all printing platforms, be it analogue or digital, enables load balancing across all digital presses.

ORIS Press Matcher // Web enables ContiPrint to integrate their new solutions seamlessly into their existing prepress workflow using the various automation tools available. The unique colour stabilization process employed ensures a perfect gray balance and reduces digital press inbalances. The necessary colour profiles, created purely by measurement using an iterative process, deliver highly accurate repeatable results. A software wizard guides the user through the process, which requires no specific knowledge. Particularly in digital production printing, colour profiles have to be updated several times a day in some cases, using ORIS Press Matcher // Web this procedure takes only a few minutes. The results are standardized color across multiple platforms – bringing high- quality, consistent colour to all of your print projects, regardless of how or where they are being printed.

In line with their policy of conformance to the ISO standards laid down for print production, ContiPrint decided to install ORIS Press Matcher // Web to handle the colour management of the newly created digital print department and their new MGI Meteor digital press. Already having set their litho presses to print to ISO 12647- 2 and proofing to certify to ISO 12647- 7 standard (with Fogra Cert for Contract Proofing), they set out to achieve the same high standard for digital print. With the help of DigitalView, they have become only the 7th company in the world to receive

a Fogra PSD Cert and the first outside of Germany.

PSD Cert or Process Standard Digital (PSD) was recently developed by Fogra. It is the description of an industrial- orientated and standardised procedure for the creation of digital print production. The PSD is in conformance with the international standardisation - ISO 15311 currently being developed. Using the PSD certificate, printers can show their quality approach and the overall understanding of the output processes. Successful implementation of the PSD provides printers with the benefits of improved cost, quality and time performance, with better sustainability and reduced waste.

In order to achieve their PSD certification, ContiPrint needed to go through the steps laid down by Fogra: Firstly, their different output processes were examined to ensure that they achieved a consistent print quality. Secondly, they were tested on their ability to print consistent colour on a regular basis – this means print jobs were evaluate to ensure that colour accuracy is maintained on an on going

basis. Thirdly, their entire workflow was subject to critical scrutiny for its capacity for sustained achievement of consistent print quality and colour fidelity.

According to Angus Carlaw, Managing Director at ContiPrint, “the benefits of Fogra PSD and in fact standardization in general are, increased production reliability – jobs go through the different stages of the production workflow so much smoother. This amounts to reduced costs in terms of time and materials and at the end of the day our customers benefit from improved quality of their product, delivery when promised.”

Laura Minter of DigitalView received her Fogra Cert training earlier this year and was the first person in South Africa to achieve PSD Partner status. She commented on the process; “working with ContiPrint to get PSD Cert status was made easy because of the fact that they have chosen to work with products that help to achieve the results required. Without the ORIS colour management system, PSD would be very difficult to achieve the quality requirements.

YOUR COLOR.ALWAYS IN HARMONY.

X-Rite is either a registered trademark or trademark of X-Rite, Incorporated in the United States and/or other countries. PANTONE and other Pantone trademarks are either registered trademarks or trademarks of Pantone LLC in the United States and/or other countries. Pantone is a wholly owned subsidiary of X-Rite, Incorporated. © X-Rite, Inc. 2012. All rights reserved. L7A-072 (11/12)

xrite.com | pantone.com

Share your color challenges and hear how X-Rite can help.

X-Rite exact™ is a next generation handheld color measurement solution that takes into account the new business needs and dynamics of a global supply chain.

One Click to Color

Learn eXactly how X-Rite can help manage color.

L-R Laura Minter, Johan Humann – Production Director, Clive Gibson – Financial Director, Angus Carlaw – Managing Director, Craig Young – Pre-Press Manager, Dolf Strydom – Digital Print Manager


We have passed the phase of debating cost-per-copy, variable-data print and the like. Today, digital print is a form of communications. The inaugural Digital Print Congress held in Singapore shed some light. Christel Lee reports.

It was a show with renowned digital players illustrating the current status of this concept – it’s no longer just a technology. Neil Falconer, Managing Director of Printfuture, was one of the evangelists at the event to share the importance of acknowledging the new age of digital print.

a new breed of communicatorPresenting data to show significant decline in static printing, Falconer added today’s print buyers are no longer confined to the cluster of marketing positions within the department. ‘Luxury Product Digital Director’, ‘Customer Insight Manager’ and ‘Account Technology Strategist’ are the designations of people who now make print purchasing decisions with a new mentality.

In his presentation, Falconer said print could no longer compete in isolation, with the coming of this new generation of buyers, adding that in today’s fragmented data-driven world, print needs complementary tools to drive sufficient response. A new term was introduced to the audience: ‘A New Breed of Communicator’ for this new cluster of buyers.

Quoting a few characteristics, “unafraid of non-print media, runs a technology-inten-sive and highly productive business, changes equipment and staff to adapt to market changes”, he cued the audience to re-evaluate the current status of setups to cater to new needs.

Gabriel Dykes, Marketing Director of Malaysia-based Priority Smart Solutions Sdn Bhd, spoke about how much distrust marketers are receiving today. Taking the audience back to marketing in the past, he recounted how merely putting a convincing message on an advertisement or a label was the most effective way to win a consumer.

croSS-media reach outMany would follow suit jumping on the bandwagon and subscribing to the ‘safest’ methods to reach out to customers. Tides however turn when every FMCG player adopts the same strategy – resulting in a single consumer being mobbed (simulta-neously) by possibly 20 different products claiming the same effects (if not better). This subsequently led to doubt and distrust, compelling marketers to relook at selling strategies. “Consumers will get smarter and be distrusting,” he told the audience.

Dykes presented his findings: marketers today are shifting their budget away from traditional marketing. He adds, “A good 60% of people who took part in a survey said they are inclined to increase the budget for interactive by shifting money away from traditional marketing.” This reflects customers acknowledging the importance of not remaining entrenched in traditional marketing – which in turn can reap more return.

He quoted another finding from an international advertising bureau. “Well-executed cross media marketing campaigns generate a sales lift of 7-34% versus traditional marketing approaches,” Dykes highlighted.Neil Falconer

Bob Pente

Bob Pente of Wired Pente Inc in Can-ada confirmed Dykes’ findings in his presentation to the audience. He quoted, “Our findings revealed some 65% of consumers believe that most marketing and advertising has little relevance to them. Not to mention in the United States alone, an individual can receive up to one million market-ing messages a year!”

Pente referred to another series of findings from Yankelovich Partners. He noted, “41% said they would pay for traditionally free media, 28% would pay significantly more for magazines to avoid advertising!” That reinforces Dykes’ earlier words on how pertinent it is for marketers to re-evaluate their strategies to reach out to customers.

The New Age of

DIgITAL PrINTDi

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The Next Wave: Cross-Media MarketingToday’s crowded marketing landscape is undergoing a dramatic transformation. Communication is branching out from traditional print media to newer, and increasingly popular formats from websites, smartphones, tablets to various mobile devices.

This buffet of choices poses new challenges for firms seeking to deliver relevant brand experiences to diverse audience appetites. To stand out from the crowd and sustain genuine interest, brands need to seamlessly connect with customers’ real-life concerns and interests through targeted points of cross-media marketing.

Established in print and marketing solutions, Fuji Xerox once again stands at the forefront with the 1:1

Experience, a personalised cross-media marketing service. This encompasses a whole suite of solutions; from creative, multichannel integration and print design production to campaign management and, data analysis and analytics technology.

The 1:1 Experience team has delivered

breakthrough return on investment (ROI) results for global clients such as Manulife Singapore, Readers Digest, and Volkswagen, just to name a few. Reproducing innovationWith a proven track record of increasing campaign ROI, the 1:1 Experience team now makes its result-driven solutions available to print service providers


HP Indigo and Inkjet Web Press systems help the National WWII Museum increase donations with direct mail

CHALLENGE

• TheNationalWWIIMuseumwantedtoboostlaggingdirect-mailresponseratesamongitsmembersandprospects,withpersonalized,high-qualitydirect-mailpieces.

SOLUTION

• Foritsmembernewsletter,theNationalWWIIMuseumturnedtotheefficientvariabledatahandlingandoffsetqualityofferedbytheHPIndigo7000DigitalPress.

• Themuseumalsocreatedalarge,personalizedmember-acquisitioncampaign,usingthehigh-volumeefficiencyandbest-in-classqualityoftheHPT300ColorInkjetWebPress.

RESULTS

• Thedonorresponseratestothenewslettersincreased30%foractivemembersand25%forsustainingmembershipprospects—andtheaveragedonationperpersonincreased.

AT A GLANCE

Industry: DirectMail&TransactionalPrinting

Business name:NationalWWIIMuseum

Headquarters: NewOrleans,Louisiana,USA

Website: www.nationalww2museum.org

www.NationalWW2Museum.org 9

It’s that time of year again. Find the gifts you need for everyone on your list (and maybe a little something for yourself too!)

MembershipsGive the gift that keeps on giving year-round – a Museum membership.

With a level for every budget, you can give someone special free

admission to the Museum for a year, a subscription to V-Mail, Museum

Store discounts and other great benefits. Purchase a gift membership

online at www.nationalww2museum.org or call 877-813-3329 x 341.

Gift CardsCan’t decide on the perfect gift? Get your friends and family gift cards

to The National WWII Museum. Gift cards can be used in the Museum

Store, the American Sector restaurant, the Stage Door Canteen or to

purchase Museum and Beyond All Boundaries tickets. Purchase Gift

Cards for any amount at [email protected].

WWII Museum PressThis holiday season, give the gift of lasting recognition

with the WWII Museum Press. Whether you personalize an elegant, hardcover commemorative

book or one of our unique sets of note cards, the WWII

Museum Press makes it easy to preserve and share the

story of your loved one’s service and sacrifice during

World War II. Find out more or create your gift today at

www.ww2museumpress.org.

Honor a VetGive the gift of free admission to a WWII veteran with our $10 for

Them program. Your donation generously sponsors admission for a

member of the Greatest Generation. They paid for our freedom. Let’s

pay for their visit! Find out more at www.10forthem.org.

Road to Victory Brick ProgramWith a brick at The National WWII Museum, you

can create a lasting tribute to loved ones who served

their country. These fathers and grandfathers, sons

and daughters, friends and neighbors overcame a

once-in-a-generation challenge and they deserve

a memorial that will last for generations to come.

It’s not just a brick. It’s their story. Find out more at

www.nationalww2museum.org/give or call 877-813-3329 x 500.

VIP ToursGive your loved one the ultimate Museum experience with our

Behind the Lines and Call of Duty VIP Tours. Both tours offer

a guided tour by a Museum curator and the opportunity to see

many artifacts not currently on display. Behind the Lines Tours

are $250 ($200 for Museum members) and Call of Duty Tours are

$125 ($100 for Museum Members). Some restrictions apply. Book

this once in a lifetime experience by calling 877-813-3329 x 222 or

e-mailing [email protected]. Gift certificates

are available.


In addition to Donald L. Miller, Richard Frank, Allan Millett and other leading

historians and veterans, the Museum has confirmed the participation of some of the five

surviving members of the Doolittle Raiders at the International Conference on WWII,

December 7–9, 2011. The daring 1942 raid on the Japanese islands was intended to boost

U.S. morale and to stir doubt in the Japanese by exposing their vulnerability.

The conference will be held in conjunction with the 70th anniversary of the Japanese

attack on Pearl Harbor and will focus on events in the Pacific through Guadalcanal,

including the U.S. victory at Midway. The closing banquet will feature veteran

broadcaster Nick Clooney who will discuss “The Movies that Changed Us.”

Find out more about the 2011 International Conference on WWII, including a full

schedule of presenters and conference web streaming at www.ww2conference.com

or by calling 504-528-1944 x 511. Presented by World War II Magazine and The

Brown Foundation, Inc. of Houston with additional support from Tawani Foundation.

Conference web streaming sponsored by AT&T.

The original caption for this photo read – “USAF – Tokyo Raid – On 18 April 1942, airmen of the US Army Air Forces, led by Lt. Col.

James H. (Jimmy) Doolittle, carried the Battle of the Pacific to the heart of the Japanese empire with a surprising and daring raid

on military targets at Tokyo, Yokohama, Yokosuka, Nagoya and Kobe. This heroic attack against these major cities was the result of

coordination between the Army Air Forces and US Navy, which carried the sixteen North American B-25 medium bombers aboard

the carrier USS Hornet to within take-off distances of the Japanese Islands. Here, Crew Nr 1 (Plane 40-2344): left to right, Lt Henry

A. Potter (Navigator); Lt Col James H. Doolittle (Pilot); SSgt Fred A. Braemer (Bombardier); Lt Richard E. Cole (Co-pilot), Navy Lt

Henry L. Miller (Engineer-Gunner). U.S. AIR FORCE PHOTO”

Doolittle RaiDeRs to appeaR

at DecembeR confeRence

Volume 12, Number 3: Fall 2011

Learn how to create your lasting tribute on page 9...

“Kids growing up today should know about

WWII and the number of lives given by the

brave men who served,” says Ben Martinez,

who served as a Surgeon’s Assistant in the

88th Infantry Division. “I want to do something

with the history of WWII. I think it’s my duty.”

Mr. Martinez is quick to add that he also

wants to “put a plug in” for the outfit he

served with. Of course, the 88th made a name

for itself; reportedly it was the observation of

German prisoners that the troops “fought like

devils” that earned the division its nickname

“Blue Devils” in reference to the blue shoulder

patches.

Medics were busy in the 88th. In the 307 days

the Division was in Italy (Rome-Arno, North

Apennines and Po Valley campaigns), it suffered more than 13,000 casualties – an average of more than 40 men a day.

Ben Martinez is a member of the National World War II Museum’s Patriots Circle. Like you, <First Name>, he, too, has been a long-time supporter, having first bought

LoyaL Supporter WaNtS to “teLL the Story!”

teLL the Story continued on page 15

Patriots Circle Member Ben Martinez discusses the importance of becoming a sustaining museum member.

V-MaILNews for <first Name>

from the NatioNal wwii museum

<First Name>, you'll find

the perfect gift with our

holiday Gift Guide on Page 8

<first name> <last name>

<charter member>

Digi

tal T

echn

olog

y


HP Indigo and Inkjet Web Press systems help the National WWII Museum increase donations with direct mail

CHALLENGE

• TheNationalWWIIMuseumwantedtoboostlaggingdirect-mailresponseratesamongitsmembersandprospects,withpersonalized,high-qualitydirect-mailpieces.

SOLUTION

• Foritsmembernewsletter,theNationalWWIIMuseumturnedtotheefficientvariabledatahandlingandoffsetqualityofferedbytheHPIndigo7000DigitalPress.

• Themuseumalsocreatedalarge,personalizedmember-acquisitioncampaign,usingthehigh-volumeefficiencyandbest-in-classqualityoftheHPT300ColorInkjetWebPress.

RESULTS

• Thedonorresponseratestothenewslettersincreased30%foractivemembersand25%forsustainingmembershipprospects—andtheaveragedonationperpersonincreased.

AT A GLANCE

Industry: DirectMail&TransactionalPrinting

Business name:NationalWWIIMuseum

Headquarters: NewOrleans,Louisiana,USA

Website: www.nationalww2museum.org


It’s that time of year again. Find the gifts you need for everyone on your list (and maybe a little something for yourself too!)

MembershipsGive the gift that keeps on giving year-round – a Museum membership.

With a level for every budget, you can give someone special free

admission to the Museum for a year, a subscription to V-Mail, Museum

Store discounts and other great benefits. Purchase a gift membership

online at www.nationalww2museum.org or call 877-813-3329 x 341.

Gift CardsCan’t decide on the perfect gift? Get your friends and family gift cards

to The National WWII Museum. Gift cards can be used in the Museum

Store, the American Sector restaurant, the Stage Door Canteen or to

purchase Museum and Beyond All Boundaries tickets. Purchase Gift

Cards for any amount at [email protected].

WWII Museum PressThis holiday season, give the gift of lasting recognition

with the WWII Museum Press. Whether you personalize an elegant, hardcover commemorative

book or one of our unique sets of note cards, the WWII

Museum Press makes it easy to preserve and share the

story of your loved one’s service and sacrifice during

World War II. Find out more or create your gift today at

www.ww2museumpress.org.

Honor a VetGive the gift of free admission to a WWII veteran with our $10 for

Them program. Your donation generously sponsors admission for a

member of the Greatest Generation. They paid for our freedom. Let’s

pay for their visit! Find out more at www.10forthem.org.

Road to Victory Brick ProgramWith a brick at The National WWII Museum, you

can create a lasting tribute to loved ones who served

their country. These fathers and grandfathers, sons

and daughters, friends and neighbors overcame a

once-in-a-generation challenge and they deserve

a memorial that will last for generations to come.

It’s not just a brick. It’s their story. Find out more at

www.nationalww2museum.org/give or call 877-813-3329 x 500.

VIP ToursGive your loved one the ultimate Museum experience with our

Behind the Lines and Call of Duty VIP Tours. Both tours offer

a guided tour by a Museum curator and the opportunity to see

many artifacts not currently on display. Behind the Lines Tours

are $250 ($200 for Museum members) and Call of Duty Tours are

$125 ($100 for Museum Members). Some restrictions apply. Book

this once in a lifetime experience by calling 877-813-3329 x 222 or

e-mailing [email protected]. Gift certificates

are available.


In addition to Donald L. Miller, Richard Frank, Allan Millett and other leading

historians and veterans, the Museum has confirmed the participation of some of the five

surviving members of the Doolittle Raiders at the International Conference on WWII,

December 7–9, 2011. The daring 1942 raid on the Japanese islands was intended to boost

U.S. morale and to stir doubt in the Japanese by exposing their vulnerability.

The conference will be held in conjunction with the 70th anniversary of the Japanese

attack on Pearl Harbor and will focus on events in the Pacific through Guadalcanal,

including the U.S. victory at Midway. The closing banquet will feature veteran

broadcaster Nick Clooney who will discuss “The Movies that Changed Us.”

Find out more about the 2011 International Conference on WWII, including a full

schedule of presenters and conference web streaming at www.ww2conference.com

or by calling 504-528-1944 x 511. Presented by World War II Magazine and The

Brown Foundation, Inc. of Houston with additional support from Tawani Foundation.

Conference web streaming sponsored by AT&T.

The original caption for this photo read – “USAF – Tokyo Raid – On 18 April 1942, airmen of the US Army Air Forces, led by Lt. Col.

James H. (Jimmy) Doolittle, carried the Battle of the Pacific to the heart of the Japanese empire with a surprising and daring raid

on military targets at Tokyo, Yokohama, Yokosuka, Nagoya and Kobe. This heroic attack against these major cities was the result of

coordination between the Army Air Forces and US Navy, which carried the sixteen North American B-25 medium bombers aboard

the carrier USS Hornet to within take-off distances of the Japanese Islands. Here, Crew Nr 1 (Plane 40-2344): left to right, Lt Henry

A. Potter (Navigator); Lt Col James H. Doolittle (Pilot); SSgt Fred A. Braemer (Bombardier); Lt Richard E. Cole (Co-pilot), Navy Lt

Henry L. Miller (Engineer-Gunner). U.S. AIR FORCE PHOTO”

Doolittle RaiDeRs to appeaR

at DecembeR confeRence

Volume 12, Number 3: Fall 2011

Learn how to create your lasting tribute on page 9...

“Kids growing up today should know about

WWII and the number of lives given by the

brave men who served,” says Ben Martinez,

who served as a Surgeon’s Assistant in the

88th Infantry Division. “I want to do something

with the history of WWII. I think it’s my duty.”

Mr. Martinez is quick to add that he also

wants to “put a plug in” for the outfit he

served with. Of course, the 88th made a name

for itself; reportedly it was the observation of

German prisoners that the troops “fought like

devils” that earned the division its nickname

“Blue Devils” in reference to the blue shoulder

patches.

Medics were busy in the 88th. In the 307 days

the Division was in Italy (Rome-Arno, North

Apennines and Po Valley campaigns), it suffered more than 13,000 casualties – an average of more than 40 men a day.

Ben Martinez is a member of the National World War II Museum’s Patriots Circle. Like you, <First Name>, he, too, has been a long-time supporter, having first bought

LoyaL Supporter WaNtS to “teLL the Story!”

teLL the Story continued on page 15

Patriots Circle Member Ben Martinez discusses the importance of becoming a sustaining museum member.

V-MaILNews for <first Name>

from the NatioNal wwii museum

<First Name>, you'll find

the perfect gift with our

holiday Gift Guide on Page 8

<first name> <last name>

<charter member>


22 Digital Technology Print World Asia • 12/2012

23Digital Technology

Verifying the Authenticity of Banknotes with Mobile PhonesMAGnite is the latest interactive Giesecke & Devrient (G&D) security feature for banknotes. This feature is based on the interaction between special color pigments and simple magnets, such as those found in the speakers of mobile phones.

These colour pigments align along the magnetic field lines when the banknote is placed over a magnet and make the feature visible. A high-contrast change of the image appears on the banknote, allowing users to verify its authenticity instantly. The image can be generated by any magnet that is readily available, such as those used in handbag clasps, or those employed in electronic theft-prevention systems at store checkout counters.

MAGnite is based on functional

pigments in specific inks. In order to ensure that an instantaneous switch between two colour effects takes place reliably at any time, the pigments are enclosed and protected in highly durable microcapsules, which were developed by G&D. The pigments in the capsule must have full freedom of movement so that they can be aligned in any desired direction when external magnetic forces act upon them to reveal their colour in a certain pattern. Different types of magnets produce different patterns or images. For

instance, when a mobile phone is used, a rounded oval effect can be observed. By contrast, a streak effect is created when the banknote is verified using the magnets integrated in the electronic theft-protection systems found in retail stores.

"The MAGnite feature is quick and easy to use, and the optical effects are easily recognized," says Bernd Kümmerle, Head of the Banknote Printing Division at G&D. "The new security feature is so dynamic and practical that it offers the general public a sound alternative to watermarks and security threads."

Clear and easily verifiable security features are important to safeguarding public trust in a currency. The more complex the technology behind these features becomes, the more difficult it becomes for potential counterfeiters to reproduce these features. G&D aims to be at least one step ahead of counterfeiters at all times, even in the digital age, which is why the company develops a new security feature each year.

Security features for banknotes fall into two categories. In addition to elements that the general public can easily verify, there is another group of security features that allow retailers, banks, and cash-in-transit companies to assess the authenticity of banknotes. The hidden features of the highest level of security are the exclusive domain of central banks and can be checked with special technology only.


Fromitshumblebeginningsin2000,theNationalWWIIMuseum(originallytheNationalD-DayMuseum)inNewOrleans,Louisiana,hasgrownsignificantly.FoundedbyauthorandhistorianStephenAmbrose,themuseum’sfacilitiesarestillexpandingtooffervisitorsthefullbreadthofWorldWarII’scomplexstory—asillustratedbyartifactsrangingfrompersonalletterstovintageairplanestoaward-winninginteractiveexhibits.

“Theabilitytoachievethegrowthwe’vehadoverthelast10yearsisdueinlargeparttoourmembershipprogram,”saysStephenWatson,vicepresidentandchiefoperatingofficer.Since2002,themuseum’sdirect-mailcommunicationshavebeenamaindriverofitsmembershipprogram.

Inrecentyears,however,responseratestothemuseum’sdirect-mailfundraisingeffortshaveflattenedout.Toreconnectwithits130,000membersnationwide—andengagenewprospects—themuseumturnedtoanewstrategy:personalizedcontent.Withitsextensivememberdatabase,themuseumsoughtouttherobustvariabledatacapabilitiesandthepremiumprintqualityoftheHPIndigo7000DigitalPressforitsfirstpersonalizedcampaign.Themuseumthenlookedtothehigh-volumeefficiencyandbest-in-classqualityoftheHPT300ColorInkjetWebPresstocreateasecondcampaign.

Outstanding variable data handlingInitsfirstvariabledatamailingtoactivemembers,themuseumdeveloped10,000personalizednewslettersand10,000staticnewsletters.Thisallowedittomeasuretheimpactofpersonalizationondonations.Torecruitactivemembersforitssustainingmembershipprogram—anautomaticmonthlygivingprogram—itdevelopedanadditional5,000personalizednewslettersand5,000staticnewsletters.

Whenitcametimetoproducethe15,000personalizedpieces,themuseumknewithadtherightsolutiontocreatetheengagingnewslettersitneeded—thankstothevariabledatacapabilitiesoftheHPIndigo7000DigitalPress.

Themuseum’simage-rich,16-pagenewsletterincludedpersonalizedtextonseveralpages,includingatestimonialletter.Italsopersonalizedthetextonanimageofoneofitsmemorialbricks,whichareengravedwithadonor’snameandinstalledaroundthemuseum’scampus.

Duringprinting,theHPIndigo7000DigitalPresshandledthejobefficiently.Thedigitalpresscanproduceupto120letter(A4)-sizepagesperminuteinfullcolor,withrunlengthsrangingfromshort-runjobstocampaignswithhundredsofthousandsofpieces.

Top-tier print quality FortheNationalWWIIMuseum,thenewsletterhelpsbuildrapportwithmembersacrossthecountry—andbrilliantprintqualityisessentialtocaptivatereaders.PriortousingHPdigitalpresses,themuseum’snewsletterswereprintedentirelyonanoffsetpress.Forthisedition,themuseumreliedonoffsettechnologyforthestaticpagesandthepremiumprintqualityandcolormatchingoftheHPIndigo7000DigitalPressforthepersonalizedpages.

“It’saslickpiece.It’s[printedon]heavypaper.Andwewereabletomaintainthesameprintquality,”saysTerriBurton,associatevicepresidentofmembershipandnewmedia.

HPIndigodigitalpresseswithHPIndigoElectroInkofferconsistent,offset-qualityoutput,usinguptosevencolorstoprovideawidedigitalcolorgamutandprecisecolormatching.

AccordingtoBurton,manyofthemuseum’smemberswereimpressedwiththenewsletter’simagequality.Sheexplainsthatbycombiningoffset-comparableprintqualityandpersonalization,“Wewereabletoofferthemabetterproductforasimilarcost.”

Remarkable resultsAftercollectingtheresponsesfromitsnewsletter,theimpactofpersonalizationwasclear.Themuseumincreasedresponseratesbyabout30%fromactivemembers,andbyabout25%fromsustainingmembershipprospects.“Thirtypercentincreaseinatestisextraordinary.Thedownstreamrevenuecanbeverysignificantinthefuture,”saysWatson.

“Notonlydidtheresponseratesincrease,buttheaveragegiftamountincreasedaswell,”addsWatson.Activemembersgaveanaverageof$36,upfrom$32,andsustainingmembershiprecipientsgaveanaverageof$21,upfrom$19.1

Personalized content drives member engagementFollowingthesuccessfulresponsetothenewsletter,theNationalWWIIMuseumdevelopedalargemember-acquisitioncampaignwithpersonalizedpieces,usingthehigh-volumeefficiencyandbest-in-classqualityofferedbytheHPT300ColorInkjetWebPress.

Themuseumisstillevaluatingtheresultsofitssecondcampaign,butfromthefirstmailing,itisalreadyclearthatpersonalizationworkswellamongitsactivemembers.“Forsomeofourbestmembers,evenalittlemoreattentionandalittlemorecreativityinthemailpieceshasmadeasignificantimpact,”explainsWatson.

Lookingtowardfuturedirect-mailcampaigns,WatsonsaysheseesopportunitiestousethevariabledatacapabilitiesofferedbyHPIndigoandHPInkjetWebPressesformorepersonalizedcommunications,includingmaterialsforthemuseum’stravelservice,whichoffersguideddomesticandEuropeantours.Watsonconcludes:“Thisisaninitiativewewilldoagain,becauseofthelong-termpaybackandthesignificanceoftheresponses.”

1)AlldollarfiguresareinU.S.dollars.

“Forsomeofourbestmembers,evenalittlemoreattentionandalittlemorecreativityinthemailpieceshasmadeasignificantimpact.”

— Stephen Watson, Vice President

and COO, National WWII Museum

©2012Hewlett-PackardDevelopmentCompany,L.P.Theinformationcontainedhereinissubjecttochangewithoutnotice.TheonlywarrantiesforHPproductsandservicesaresetforthintheexpresswarrantystatementsaccompanyingsuchproductsandservices.Nothinghereinshouldbeconstruedasconstitutinganadditionalwarranty.HPshallnotbeliablefortechnicaloreditorialerrorsoromissionscontainedherein.

4AA4-1359ENW,CreatedMay2012,ThisisanHPIndigodigitalprint.

Getconnected.

www.hp.com/go/graphicarts

Sharewithcolleagues.

945 Magazine Street, New Orleans, LA 70130

John Q. SampleApt. 1-A

1234 Main StreetAnytown, USA 12345-6789

JOHN Q.SAMPLE

<First Name>, 16 million served, about <xx,xxx> live in <state> today. Honor all of these veterans and someone special. See inside.

JOHN Q. SAMPLEApt 1-A1234 MAIN ST.ANYTOWN US 12345-6789

Prints 4/4: 4-Color Process 20" x 10"

The National World War II Museum, Inc. is a non-profit 501(c)(3) corporation. Your contribution is tax-deductible within the limits prescribed by law.

q Please send me information about including The National World War II Museum in my estate plan.

o CHECK (made payable to: The National World War II Museum)

o CrEdit Card PaymEnt (check one):

o Visa o MasterCard o American Express o Discover Exp. Date

Card Number

Signature May we have your:

Phone number: (______) E-mail address:

Honoree

Name:

q Honoree helped on the Home Front.

q Honoree is a World War II Veteran who served in the:

q Army

q Navy

q Marines

q Army Air Forces

q Coast Guard

q Merchant Marine

Y118473








Card Number Signature May we have your: Phone number: (______)

E-mail address:

HonoreeName:


q Honoree is a World War II Veteran who

served in the: q Armyq Navy

q Marinesq Army Air Forcesq Coast Guardq Merchant Marine

P114049

John Q. SampleApt. 1-A 1234 Main StreetAnytown, USA 12345-6789

JOHN Q.SAMPLE

<First Name>, 16 million served, about <xx,xxx> live in <state>

today. Honor all of these veterans and someone special.

See inside.


Digi

tal T

echn

olog

y


Fromitshumblebeginningsin2000,theNationalWWIIMuseum(originallytheNationalD-DayMuseum)inNewOrleans,Louisiana,hasgrownsignificantly.FoundedbyauthorandhistorianStephenAmbrose,themuseum’sfacilitiesarestillexpandingtooffervisitorsthefullbreadthofWorldWarII’scomplexstory—asillustratedbyartifactsrangingfrompersonalletterstovintageairplanestoaward-winninginteractiveexhibits.

“Theabilitytoachievethegrowthwe’vehadoverthelast10yearsisdueinlargeparttoourmembershipprogram,”saysStephenWatson,vicepresidentandchiefoperatingofficer.Since2002,themuseum’sdirect-mailcommunicationshavebeenamaindriverofitsmembershipprogram.

Inrecentyears,however,responseratestothemuseum’sdirect-mailfundraisingeffortshaveflattenedout.Toreconnectwithits130,000membersnationwide—andengagenewprospects—themuseumturnedtoanewstrategy:personalizedcontent.Withitsextensivememberdatabase,themuseumsoughtouttherobustvariabledatacapabilitiesandthepremiumprintqualityoftheHPIndigo7000DigitalPressforitsfirstpersonalizedcampaign.Themuseumthenlookedtothehigh-volumeefficiencyandbest-in-classqualityoftheHPT300ColorInkjetWebPresstocreateasecondcampaign.

Outstanding variable data handlingInitsfirstvariabledatamailingtoactivemembers,themuseumdeveloped10,000personalizednewslettersand10,000staticnewsletters.Thisallowedittomeasuretheimpactofpersonalizationondonations.Torecruitactivemembersforitssustainingmembershipprogram—anautomaticmonthlygivingprogram—itdevelopedanadditional5,000personalizednewslettersand5,000staticnewsletters.

Whenitcametimetoproducethe15,000personalizedpieces,themuseumknewithadtherightsolutiontocreatetheengagingnewslettersitneeded—thankstothevariabledatacapabilitiesoftheHPIndigo7000DigitalPress.

Themuseum’simage-rich,16-pagenewsletterincludedpersonalizedtextonseveralpages,includingatestimonialletter.Italsopersonalizedthetextonanimageofoneofitsmemorialbricks,whichareengravedwithadonor’snameandinstalledaroundthemuseum’scampus.

Duringprinting,theHPIndigo7000DigitalPresshandledthejobefficiently.Thedigitalpresscanproduceupto120letter(A4)-sizepagesperminuteinfullcolor,withrunlengthsrangingfromshort-runjobstocampaignswithhundredsofthousandsofpieces.

Top-tier print quality FortheNationalWWIIMuseum,thenewsletterhelpsbuildrapportwithmembersacrossthecountry—andbrilliantprintqualityisessentialtocaptivatereaders.PriortousingHPdigitalpresses,themuseum’snewsletterswereprintedentirelyonanoffsetpress.Forthisedition,themuseumreliedonoffsettechnologyforthestaticpagesandthepremiumprintqualityandcolormatchingoftheHPIndigo7000DigitalPressforthepersonalizedpages.

“It’saslickpiece.It’s[printedon]heavypaper.Andwewereabletomaintainthesameprintquality,”saysTerriBurton,associatevicepresidentofmembershipandnewmedia.

HPIndigodigitalpresseswithHPIndigoElectroInkofferconsistent,offset-qualityoutput,usinguptosevencolorstoprovideawidedigitalcolorgamutandprecisecolormatching.

AccordingtoBurton,manyofthemuseum’smemberswereimpressedwiththenewsletter’simagequality.Sheexplainsthatbycombiningoffset-comparableprintqualityandpersonalization,“Wewereabletoofferthemabetterproductforasimilarcost.”

Remarkable resultsAftercollectingtheresponsesfromitsnewsletter,theimpactofpersonalizationwasclear.Themuseumincreasedresponseratesbyabout30%fromactivemembers,andbyabout25%fromsustainingmembershipprospects.“Thirtypercentincreaseinatestisextraordinary.Thedownstreamrevenuecanbeverysignificantinthefuture,”saysWatson.

“Notonlydidtheresponseratesincrease,buttheaveragegiftamountincreasedaswell,”addsWatson.Activemembersgaveanaverageof$36,upfrom$32,andsustainingmembershiprecipientsgaveanaverageof$21,upfrom$19.1

Personalized content drives member engagementFollowingthesuccessfulresponsetothenewsletter,theNationalWWIIMuseumdevelopedalargemember-acquisitioncampaignwithpersonalizedpieces,usingthehigh-volumeefficiencyandbest-in-classqualityofferedbytheHPT300ColorInkjetWebPress.

Themuseumisstillevaluatingtheresultsofitssecondcampaign,butfromthefirstmailing,itisalreadyclearthatpersonalizationworkswellamongitsactivemembers.“Forsomeofourbestmembers,evenalittlemoreattentionandalittlemorecreativityinthemailpieceshasmadeasignificantimpact,”explainsWatson.

Lookingtowardfuturedirect-mailcampaigns,WatsonsaysheseesopportunitiestousethevariabledatacapabilitiesofferedbyHPIndigoandHPInkjetWebPressesformorepersonalizedcommunications,includingmaterialsforthemuseum’stravelservice,whichoffersguideddomesticandEuropeantours.Watsonconcludes:“Thisisaninitiativewewilldoagain,becauseofthelong-termpaybackandthesignificanceoftheresponses.”

1)AlldollarfiguresareinU.S.dollars.

“Forsomeofourbestmembers,evenalittlemoreattentionandalittlemorecreativityinthemailpieceshasmadeasignificantimpact.”

— Stephen Watson, Vice President

and COO, National WWII Museum

©2012Hewlett-PackardDevelopmentCompany,L.P.Theinformationcontainedhereinissubjecttochangewithoutnotice.TheonlywarrantiesforHPproductsandservicesaresetforthintheexpresswarrantystatementsaccompanyingsuchproductsandservices.Nothinghereinshouldbeconstruedasconstitutinganadditionalwarranty.HPshallnotbeliablefortechnicaloreditorialerrorsoromissionscontainedherein.

4AA4-1359ENW,CreatedMay2012,ThisisanHPIndigodigitalprint.

Getconnected.

www.hp.com/go/graphicarts

Sharewithcolleagues.


John Q. SampleApt. 1-A

1234 Main StreetAnytown, USA 12345-6789

JOHN Q.SAMPLE

<First Name>, 16 million served, about <xx,xxx> live in <state> today. Honor all of these veterans and someone special. See inside.








Card Number

Signature May we have your:

Phone number: (______) E-mail address:

Honoree

Name:


q Honoree is a World War II Veteran who served in the:

q Army

q Navy

q Marines

q Army Air Forces

q Coast Guard

q Merchant Marine

Y118473








Card Number Signature May we have your: Phone number: (______)

E-mail address:

HonoreeName:


q Honoree is a World War II Veteran who

served in the: q Armyq Navy

q Marinesq Army Air Forcesq Coast Guardq Merchant Marine

P114049

John Q. SampleApt. 1-A 1234 Main StreetAnytown, USA 12345-6789

JOHN Q.SAMPLE

<First Name>, 16 million served, about <xx,xxx> live in <state>

today. Honor all of these veterans and someone special.

See inside.



59Web Offset Technology


58 Management/General

FUJIFILM announces the introduction of four new models to its recently launched Acuity Advance Select range - the latest in a series of next-generation UV flatbed printers that feature exceptional quality, improved productivity, and greater versatility, allowing them to be used for a much wider range of applications.

The new models extend the versatility of the Acuity Advance Select platform by now including four, six or eight independent ink channels in two different flatbed sizes, with an upgrade path to allow for application and business expansion.

The four colour Acuity Advance Select HD4004 includes CMYK channels only, for applications where clear or white ink printing is not required. The six colour HD4006 model includes six independent ink channels with the first four configured for standard CMYK printing. Channels five and six can be configured in two ways for the maximum flexibility:

Four and six colour models added with an upgrade path to meet expanding application and business needs

FUJIFILM expands its Acuity Advance Select range

Clear + WhiteThe clear and white ink channels allow print service providers to print on a range of non-white substrates and add a spot or flood coat ‘varnish’ effect in a single operation all on one printer. This extends the application versatility of the Acuity Advance Select machine and improves the efficiency with which these types of added-value effects can be achieved.

White + White Two white ink channels can improve the density of white in a single pass, which can be particularly useful for demanding backlit applications. These two channels can be used in whichever configuration best suits the application, with the ability to change from Clear + White to White + White (and vice versa) on demand.

All Acuity Advance Select models have an optional roll media kit for printing onto any number of flexible materials. This simple-to-use option is incredibly versatile, allowing an operator to prepare rigid material on the flat bed while the roll media option is printing.

The printer also features additional vacuum zones, further reducing manual masking, together with new job handling capabilities for more complex jobs or those requiring multiple sets of prints, advancements which help to improve overall production efficiencies.

The Acuity Advance Select’s print performance is optimised by FUJIFILM’s uniquely formulated Uvijet inks. These incorporate the company’s proprietary ‘Micro-V’ dispersion technology that consistently delivers wide adhesion, superb colour vibrancy and excellent durability in every print.

The introduction of these new models to the range extends the versatility of FUJIFILM‘s Acuity Advance Select range, building on one of the strongest line ups of mid-range high performance UV inkjet printers on the market, with a clear migration path for printers looking to upgrade in the future.


Greenwich, CT – July 14, 2012 – Presstek, Inc. (NASDAQ: PRST), a leading supplier of digital off-set printing solutions to the printing and communi-cations industries, today announced that Texoma Print Services of Durant OK has ordered a five-color Presstek 75DI with an inline aqueous coater. Texo-ma is a full-service commercial printer specializing in publications, marketing literature, business forms and specialty advertising. The company, founded in 1979 as Texoma Business Forms, serves a diverse and loyal customer base with a hands-on approach and a strong focus on customer service. In 2006, Texoma Print Services became part of the family of compa-nies owned by the Choctaw Nation of Oklahoma. The Presstek 75DI was installed in June 2012 and is already delivering production work.

“We selected the Presstek 75DI because it enables us to deliver on our values,” said Russell Marcum, Di-rector, Texoma Print Services. “Its waterless printing, on-press chemistry-free imaging and reduced waste support our environmental sustainability efforts. In addition, the 29” format size and the ability to go from digital file to printed sheet in six minutes will allow us to meet our customers’ requirements for high quality colour printing across a wider range of applications, including work that we had been out-sourcing. We are also excited about the added value

and productivity that we gain with the inline aque-ous coater and fifth colour. These, combined with the ability to print on a wide variety of stocks ranging from onion skin to 31 point board, really provide us with a competitive advantage.”

“It is very exciting to see the momentum around our 75DI program continue to grow,” said Joe Demharter, Presstek’s Vice President of Sales & Marketing. “Prof-itable printers like Texoma understand that they must adjust their product portfolio to meet today’s market requirements. Print buyers are seeking a wider varie-ty of high quality short run printing produced quick-ly in the exact quantities that they desire. Presstek DI presses are specifically designed to meet these needs.”

Texoma had older QuickMaster DI presses, so the company was already familiar with DI technology. The technology in the new 75DI is a three-gener-ation advance over the QuickMaster. According to Demharter, “The levels of automation, speed, print quality and reliability of today’s DI presses are vastly improved over previous generations. I am confident that Texoma will be thrilled with the improved pro-ductivity and profitability the new 75DI will deliver for its business as it continues to funnel work to the press.”

Texoma Print Services Installs Presstek 75DI® Digital Offset PressNew 75DI digital offset press with inline aqueous coater increases quality, expands service offering, reduces outsourcing for Oklahoma firm

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Marcum adds, “We were familiar with the DI digital workflow. But we had no idea how far the technology had progressed since we acquired our QuickMaster DI some time ago. During our due diligence, we ran 11 forms of 1,000 press sheets each in just over three hours, including imaging all plates on press, on the 75DI in the Presstek demo room. That would have taken more than a day to produce in a conventional workflow. Now that the new Presstek 75DI press is installed, it is already making a huge difference in our capacity and throughput. We are filling the press by bringing in about 90% of work previously outsourced, capturing new customers, and expanding the range of work we can do for existing customers. For exam-ple, we recently ran our first in-house pocket fold-er job, and both our team and our customer were thrilled with the turnaround time and the quality of the piece.” Marcum is also pleased with the inline coating capability, which adds durability to products such as pocket folders and postcards that are typical-ly exposed to abrasion during their life cycles.

The Presstek 75DI is a highly automated 29” digital offset press that is available in 4- to 10-color config-urations. It has a full range of productivity enhanc-ing options, including an inline aqueous coater. The 75DI features support for 300 lpi and FM screening, 6-minute job-to-job turnover (including on-press

plate imaging), and a small environmental footprint. The press prints up to 16,000 six-up sheets or 96,000 letter-sized pages per hour.

about PreSStekPresstek, Inc. is a leading supplier of digital offset printing solutions to the printing, packaging and com-munications industries. Presstek’s innovative offer-ings bring unmatched efficiencies, competitive differ-entiation and the highest level of customer service to printing operations of all sizes. Presstek’s DI® digital offset presses bridge the gap between toner and con-ventional offset printing. They represent the future of digital offset printing enabling printers to cost effec-tively meet customer demand for high quality, short run colour printing with a fast turnaround time and improved profit margins. The company’s CTP portfo-lio includes chemistry-free, pre-heat, no pre-heat and waterless plate technology. CTP systems range from two-page polyester to fully automated eight-page systems. Presstek also offers prepress and pressroom supplies. Its highly qualified support staff and net-work of dealers support printers around the globe. Visit www.presstek.com or e-mail [email protected] for additional information.

DI is a registered trademark of Presstek, Inc.

NEWS RELEASEFOR IMMEDIATE RELEASE

Contacts:Investor Relations Trade RelationsCameron Associates Brian WolfendenKevin McGrath Director of Marketing Communications(212) 245-4577 (603) 594-8585, ext. [email protected] [email protected]


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OMET Suzhou Proudly Presents

Its New Technology Center OMET Suzhou Mechanical Co. Ltd., a subsidiary of the Italian company OMET Srl was founded in 2007 and is in charge for the sale of both printing presses and tissue converting machines in the territory of China, as well as a large production department dedicated to OMET systems in motion.

Since 2012 the Chinese plant has its own Printing Technology Center with presses on display.

The Technology Center and Showroom is strategic to the development of the relationship with customers and above all offers the possibility to show the machines at work by giving the clients an intuitive (and active!) grasp of the equipment potential. In OMET Suzhou technology centre work full time two skilled engineers that were trained in Italy.

The Center is about 200 square meters and has presently on display one XFlex X2 370, which has been sold already to Yanfeng Plastic Packing Co. Ltd., China. One XFlex X4 370 mm with 12 colours, 2 screen, 2 cold foil and 2 rewinders is on its way to China and is scheduled to arrive within February 2013.

OMET Suzhou is a vital reality, perfectly integrated in the Chinese printing market and with great possibilities of expansion. China printing industry, which held a 9,16% of the global output in 2011, develops rapidly as a whole with the packaging and decoration sector holding the largest proportion - up to 33.3% - and the best growth rate.

In November 2012 an Open House was held with more than 50 representatives from 25 companies including present

and potential customers. The general feeling was that OMET presses are a true response to the present market requests and all the delegates showed a lot of interest in OMET innovation. The flexibility on all types of materials and their sturdy construction were A new Open House will be organized as soon as possible with the arrival of the new press to China.

TO ENTER OMET WORLD visit www.omet.it or write to [email protected]

OMET is on Facebook www.facebook.com/OMETSrl

OMET is on Twitter www.twitter.com/OMETSrl



40 Sheetfed Offset

Koenig & Bauer AG (KBA) has now also ramped up its sales and service activities in Japan, with the founding of the new subsidiary KBA Japan Company Ltd. in Tokyo. The managing director of the new company is Kenneth Hansen.

He has worked in the Asian graphic arts industry for over 35 years and, as CEO of manroland Northeast Asia, was responsible for the Korean and Japanese markets for eight years before moving to KBA. In the second week of December, he brought a delegation of Japanese trade journalists and print association representatives to Germany to offer them a first-hand insight into the KBA group and its broad product range for the most diverse print markets.

And it was at the same time a fitting occasion to publicise the first order booked by the new company. Alongside visits to the web press manufacturing facility at the KBA headquarters in Würzburg and to the sheetfed offset division in Radebeul near Dresden, the tour agenda included stopovers with the UV specialists from KBA-MePrint in Veitshöchheim and at metal decorating subsidiary KBA-MetalPrint in Stuttgart.

First KBA Rapida 106 for Japan heading to Taisei in Tokyo

KBA scores with the makeready world championKBA's realignment of its activities on the important Japanese market is already bearing fruit. Taisei Co. Ltd., a distinguished Tokyo-based packaging printer, will be taking delivery of the first highly-automated medium-format Rapida 106 in the new year – as an eight-colour press with dedicated accessory packages for plastic substrates, board handling and alternating UV/conventional operation. The Taisei management team, headed by president Yoshiro Ohno, also travelled to Radebeul on 12th December for the final print testing before shipping of

Focus on what matters most.

Fuji Xerox will partner with you helping every step of the way to:

• Delight your customers – By transitioning to high quality, variable data colour prints

• Grow your business – Configure for today’s needs and upgrade for tomorrows growth

• Reduce your costs – Through greater automation and improved efficiencies

• Produce more jobs – In a shorter time frame at faster speeds

The service bureau industry is undergoing dramatic changes and is faced with ever increasing operational pressures. At Fuji Xerox, our goal is to partner with you to enable you to grow your business and to deliver greater returns. Utilising industry leading technology Fuji Xerox can help reduce your costs, increase your productivity and profitability.

www.fxap.com.sg© 2012 Fuji Xerox Asia Pacific Pte Ltd all rights reserved. Xerox and the sphere of connectivity design are trademarks or registered trademarks of Xerox Corporation in the U.S. and/or other countries.

Taisei president Yoshiro Ohno (l) and Dietmar Heyduck, KBA Vice President Sales, in front of the new Rapida 106 in the KBA assembly hall in Radebeul

Taisei president Yoshiro Ohno explained the decision in favour of the makeready world champion press KBA Rapida 106 to representatives of the Japanese trade press during their visit to the KBA's Radebeul facility


Interpress Printers (Malaysia) Installs

Second Varimatrix 105CS

(KUALA LUMPUR 17/12/2012):

The packaging market is acknowledged as one of the highest growth areas for print worldwide. Driven by an increased volume in food and beverage packaging in particular, which represents 55 percent of all packaging and labels produced globally, this buoyancy is providing printers with new opportunities for growth and diversification into niche markets.

In Asia the packaged food segment shows the greatest opportunity for sustained growth – in 2010 it was reported that one supermarket chain alone in India expanded its operation by 35,000 stores. The growth in packaged foods in Asia is fuelled by a desire to halt the wastage found in “wet” markets – around 37 percent of food available in fresh-food, or wet markets, is lost before it reaches the consumer. And growth in packaged foods is also influenced by a rising middle class.

As a market leader, Heidelberg is attuned to the trends in the industry as was demonstrated by the company’s booth at drupa12 where Heidelberg showcased its commitment to the packaging segment with a dedicated range of solutions from pre-press, press and post-press including packaging converters for commercial print shops.

In the packaging post-press segment, Heidelberg demonstrated its second generation Varimatrix 105CS, which has been very successful for the company worldwide, proving to be a sturdy workhorse and a sound investment.

interPreSS PrinterS Sdn. bhdIn Malaysia, Interpress Printers Sdn. Bhd in Shah Alam (near Kuala Lumpur) has become the first packaging print company in Asia to install a second Varimatrix

105CS following the success of the company’s first unit which was installed in 2009.

As a leading packaging company, Interpress is focused on performance, reducing waste and ensuring the high availability of its equipment. The company produces a volume of packaging for the local food market, as well as export lines and has carved a reputation for service and innovation.

In 2009 Interpress installed a Heidelberg solution including an XL75 six colour press with coater, a Varimatrix 105CS and EasyGluer100 in order to deliver on its high quality promise. At the time Interpress also chose a preventive maintenance program under the Heidelberg System Service contract, which has proven valuable, as has the decision to use Saphira consumables to ensure optimization of equipment.

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Less than three years after the installation of the company’s first Varimatrix the machine has clocked up 70 million impressions, which is a phenomenal number. The performance of this machine, and its reliability and quality, led Interpress to invest in a second Varimatrix, the next generation of the 105CS, which was installed 12 months ago.

Mr. Ratha Kerisnan, MD of Interpress Printers Sdn Bhd, said the company was “extremely pleased” with the first Varimatrix, “and we are even happier with the second machine because the improvements that have been made, make the machine even faster and easier to use…I am happy with the productivity of Varimatrix and the strong support provided from Heidelberg which is commendable. Heidelberg has done a good job and that is one of the main reasons that we bought the second Varimatrix”.

He continued. “In manufacturing, it’s important to look at whether the machine is helping in terms of productivity. The biggest problem in manufacturing is the lack of standardization in equipment. We chose the second Varimatrix to ensure consistency in workflow and as a back up in case we have a problem with one machine and that’s been a very sound decision. And having both machines operating at the

same time means we can push through even more work in the same time frame”.

Mr. Kerisnan said that in today’s highly competitive print market, specialization and niche markets were keys to success. “Interpress has chosen to specialize in the fast food segment. Why are we in fast food packaging and not producing other packaging for products such as rubber gloves, cosmetics or cigarettes? The reason is those general product markets are very competitive and don’t have the same requirements as food packaging, so they are more open to competition. In the food sector there are very strict regulations and guidelines for packaging that need to be followed. We have invested in the right equipment and the right plant to gain certification. Our expertise in the food packaging market gives our customers greater confidence to work with us and gives us a competitive advantage over general packaging printers”.

Interpress is also committed to working with its customers to develop the right packaging solutions for their individual needs as Mr. Kerisnan explained “Part of our approach is working with customers to develop and design unique solutions. By doing this we are adding value for our customers and giving them a competitive edge. In the food segment customers are not just influenced by price. They are

happy to pay more for our unique service because they can see the value in our products”.

In conclusion Mr. Kerisnan said, “The investment in the first Varimatrix turned out to be a very good business decision so we were confident to go ahead with the purchase of the second machine. When I am looking for equipment it is not just about price, but also about service and support. Heidelberg has given me the right package and the Heidelberg team has given me a lot of confidence to have a long term relationship with them”.

FOR MORE INFORMATIONplease contact: Heidelberg Malaysia Sdn BhdCarmern KokPhone: +60 3 7953 3288 E-mail: [email protected]

Heidelberg Asia Pte LtdCharan Tansenee Regional Marketing ManagerPhone: +66 2 610 6123Fax: +66 2 610 6199E-mail:[email protected]


The United States, one of the world’s biggest markets, is showing signs of more than mere sluggishness. Peppered news of organisational restructures is prompting investors to pump more into Vietnam. Christel Lee reports.

The United States’ economy reported-ly grew in the third quarter last year, based on Bureau of Economic Anal-ysis’ data. However, the ‘good news’ was soon enough dissected to nothing more than governmental spending and deliberate restocking of inventories in-stead of authentic economic growth.

That left investors with money to burn to re-evaluate the mileage in the conti-nent and look further afield. China has earned itself a notorious reputation of questionable quality and short-lived durability of their products, notwith-standing their famous reasonable pric-es. Japan though stands tall with their quality and is constantly negotiating the challenging markets with their home-grown boys to sustain their po-sition.

money mindThe steady depreciation of the dollar over the years has placed Vietnam in an extremely advantageous position. An economist from the State Bank of Vietnam (SBV) was quoted as saying, “The exchange rate between the Vi-etnam dong and foreign currencies in general, especially the U.S. dollar, is very stable. The positive impact of the current exchange rate is a remarkable success in monetary policy operating since early 2012.”

According to the General Statistics Of-fice of Vietnam (GSO), the US dollar ap-preciated 6.31%, 10.07%, 9.68%, and 2.2% against the Vietnam dong in 2008, 2009, 2010, and 2011, respectively. But the dollar depreciated around 0.88% against the dong in the first 10 months of 2012 – appreciating specifically in only the first five months.

Many forecasts point out that with cur-rent events, and although the foreign exchange market was more volatile in the last two months of 2012, the dong is not expected to depreciate.

third world riSingVietnam reportedly enjoyed a hike in exports last year, with the dong appre-ciating around 0.9% against the US dol-lar during the period. The government website stated in just over 10 months, total export revenue exceeded that of 2010 ($93.9 billion compared to $72.2 billion) and is close to the record lev-els of 2011 ($93.9 billion against $96.9 billion).

If in the remaining two months of last year, the export revenue of each month reached the rate of October at over $10 billion, the whole year’s ex-port revenue may just have exceeded $114.4 billion. The site added perfor-mance of local exporters was better than expected.

In 40 major export items, the earnings of eight groups, mostly raw materials and ores, saw a reduction, while the

remaining 32 groups witnessed signifi-cant rises. They include mobile phones and accessories, cameras, camcorders and accessories, computers, electronic products and components, plastic ma-terials, glass and glass products, wires and cables, and vehicles and spare parts.

NEw world ordErSThe latest incoming money tidal wave was from global investment firm Kohl-berg Kravis Roberts (KKR), with a net total investment of $359 million to date – to the country’s largest food company, Masan. The first $159 million came in 2011.

Masan manufactures instant foods such as noodles, cereals and cof-fees, and the company is estimated to command 90% of the local mar-ket. Regional head of Southeast Asia from Masan, Ming Lu, said: “Doubling our investment in less than two years demonstrates our strong conviction in Vietnam's growth story.” The invest-ment firm also has stakes in Del Monte foods, Korea's Oriental Brewery and China Modern Dairy.

Another FMCG product with a global presence, Starbucks, is due to open its first store this year in Ho Chi Minh City. This world-famous coffee company is also making the move due to stagnant growth in United States, prompting the shift of focus to Asia Pacific.

Starbucks reportedly said previously it plans to have 1000 stores in China, another thousand in Japan and 500 in Korea. Last October, the company opened its first shop in India in collab-oration with Tata Global Beverages.

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Stagnant Markets Make Vietnam Soar



Renowned outdoor display player, Bu-sAds, put out their initial 3D print job at the Singapore Science Centre last July – making them the first enterprise in the country to embark on multi-dimensional print campaigns. At the recently concluded Asian Print Awards competition, BusAds came close to Hong Kong-based contender, Standard (Chan’s) Co., who took out top posi-tion. India’s Prince Digi Graphics con-ceded with a Bronze.

The company helmed by Alvin Mark Yapp has been actively achieving mile-stone after milestone. Yapp replied upon learning of BusAds’ win: “Hon-oured, privileged, humbled and proud! It shows our print quality is of interna-tional standard. Given it’s our first time in such a prestigious award, our success affirms we are doing something right. Winning an award places us on a whole new platform.”

In the Asian Print Awards’ inaugural Large-Format and Outdoor Signs category, Singapore-based BusAds Pte Ltd in its maiden participation walked away with a Silver medal. Christel Lee reports.

BusAds wins its first medal at Asian Print Awards 2012

winners, has certainly motivated us to try harder and give our best,” he shares. Yapp, however, took winning second place in good stride while admitting he would have been happy with a Gold.

“Some of us had a bet on which en-try would win. Each of us had earlier been assigned different projects, and we personally selected our own best work to pit against each other and in the competition. It even got emotional at one point because each of us had our favourite and were sure our individual piece was going to win something! Eventually, we came to our own ‘final two’ – between a Sales Manager and Production Manager. F&N Spread the Cheer received the Production Manag-er’s vote to win,” Yapp quipped.

He relates the internal competition put a smile on his face. “Each of us was rooting for our project to win and that is a reflection of how much ownership and commitment we have towards our work.”

He adds the competition has been an eye-opener. “Looking at the en-tries displayed, everyone looked like a Gold winner! Being associated with it is already an honour and I do feel like a winner. Competing against fellow elites, whom I understand are regular

IST METZ presents: The new MBS®-6 Most efficient UV system of the world

Thanks to the completely new URS® Duo Reflector Geometry the MBS®-6 sets new standards. The system requires a lamp output of just 120 W/cm in order to achieve the same curing results as standard 200 W/cm UV units. The energy saved has a direct influence on electricity bills.

For further information please visit our website www.MBS-6.com.

IST METZ GmbHLauterstraße 14-18, D-72622 NürtingenTel. +49 7022 60 02-0, Fax +49 7022 [email protected], www.ist-uv.com




Renowned outdoor display player, Bu-sAds, put out their initial 3D print job at the Singapore Science Centre last July – making them the first enterprise in the country to embark on multi-dimensional print campaigns. At the recently concluded Asian Print Awards competition, BusAds came close to Hong Kong-based contender, Standard (Chan’s) Co., who took out top posi-tion. India’s Prince Digi Graphics con-ceded with a Bronze.

The company helmed by Alvin Mark Yapp has been actively achieving mile-stone after milestone. Yapp replied upon learning of BusAds’ win: “Hon-oured, privileged, humbled and proud! It shows our print quality is of interna-tional standard. Given it’s our first time in such a prestigious award, our success affirms we are doing something right. Winning an award places us on a whole new platform.”

In the Asian Print Awards’ inaugural Large-Format and Outdoor Signs category, Singapore-based BusAds Pte Ltd in its maiden participation walked away with a Silver medal. Christel Lee reports.

BusAds wins its first medal at Asian Print Awards 2012

winners, has certainly motivated us to try harder and give our best,” he shares. Yapp, however, took winning second place in good stride while admitting he would have been happy with a Gold.

“Some of us had a bet on which en-try would win. Each of us had earlier been assigned different projects, and we personally selected our own best work to pit against each other and in the competition. It even got emotional at one point because each of us had our favourite and were sure our individual piece was going to win something! Eventually, we came to our own ‘final two’ – between a Sales Manager and Production Manager. F&N Spread the Cheer received the Production Manag-er’s vote to win,” Yapp quipped.

He relates the internal competition put a smile on his face. “Each of us was rooting for our project to win and that is a reflection of how much ownership and commitment we have towards our work.”

He adds the competition has been an eye-opener. “Looking at the en-tries displayed, everyone looked like a Gold winner! Being associated with it is already an honour and I do feel like a winner. Competing against fellow elites, whom I understand are regular

IST METZ presents: The new MBS®-6 Most efficient UV system of the world

Thanks to the completely new URS® Duo Reflector Geometry the MBS®-6 sets new standards. The system requires a lamp output of just 120 W/cm in order to achieve the same curing results as standard 200 W/cm UV units. The energy saved has a direct influence on electricity bills.

For further information please visit our website www.MBS-6.com.

IST METZ GmbHLauterstraße 14-18, D-72622 NürtingenTel. +49 7022 60 02-0, Fax +49 7022 [email protected], www.ist-uv.com


Asia the Breeding ground for Hybrid Marketing

In 2013, China will be explosive with All in Print, FESPA Asia, Labelexpo Asia (to name a few). In August 2013, Pack Print In-ternational runs its third round in Bangkok, Thailand, while Mumbai will host Ipex India 2013. With the aggressive influx of tradeshows, is Asia really that far behind? Christel Lee thinks out loud.

tradeShow Song and danceAs the anticipation commences on which countries to ex-pect the most attention from, would it be uncanny to as-sume China may just keep her hands to herself this year?

Tradeshow organisers will be scrambling for the dollars spread across a central budget from the usual suspects – trying to convince exhibitors their tradeshow will bring the most mileage.

The pulling of the plug on digimedia 2013 by Messe Dussel-dorf due to lukewarm response from exhibitors may be an indication of questionable cost-effectiveness for tradeshows in Europe. After all, most of the major dollars were spent at Drupa.

Players from the offset arena have spelled out their inten-tion to not bring in equipment for live demonstrations, which translates to a significant decline in booth space bookings. That leaves the stage for the digital players to showcase their best.

However, with the emergence of new breeds of marketers, will these tradeshows still pack the punch they used to? My conversa-tion with warhorse, Bob Pente, President of Canada-based Wired Pente Inc indicates otherwise.

“I think digital is at a watershed moment in Asia. I watched it move forward in North America, a lot of the same stuff – triumphs and failures. The transition from offset to digital and from digital to cross-channel is very similar to what we experience in the western world,” he shares.

PartnerShiPS are key to SucceSSTradeshows and print per se have grown so mature that they cannot be the only tools to reach out to customers. The re-cent gradual withdrawal of many major exhibitors for Ipex 2014 has sent significant messages to the industry about marketing.

Pente has offered a new way to reach out to the masses. “Given my experience in western culture and the world, the single greatest formula for success in variable communica-tion, the 1:1 market, is the ability to leave the ego at the door and partner with other companies with skill sets that com-plement yours.

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It’s Superb!

It’s great!& It’s Coming!

Save the date! It happens just once a year. Here’s your chance. Grab it!

Asian Digital Print Congress August 29-30, 2013 at Bangkok, Thailand

Asia Pacific Digital Congress aims to gather the elite in digital technologies to network and exchange ideas on continual viability. From data management to print technologies, the Congress opens its doors to all print industry players – exploring possible solutions to not only enhance efficiency and achieve savings, but enforcing the need for excellence in print.


“‘Ink on paper’ is a way of communicating, just like ‘online com-munication’. You might be a printer – doing impressive work. You get a client who is interested in tapping into the online space, one-to-one marketing or print. The first thing I would do is to find an online company with the same philosophies, and partner with them – put them under the “umbrella of your printing company”. As a result, you become a channel delivery specialist! It’s purely a state of mind! That would be the single greatest factor to success.”

He concludes this concept is still nascent and suggests when it cements its position in Asia, the industry will notice a strong sense of collaboration, leading to success.

go with a changeBack to the subject of tradeshows, earlier points do not serve to imply tradeshows are not good methods of marketing. In-stead, if the players consider cross-media unreservedly, it can be an untapped source of profits.

It’s within everybody’s anticipation what is to be seen at booths. However, it’s pertinent to not spend investment dol-

lars blindly. Pente notes, “The press is only the tool that allows you to do business in a particular arena. If you don’t have a solid business model, your print method doesn’t matter. You are going lose anyway – either due to bad luck, lack of attention or a com-bination of the two.

“Despite falling volumes in print runs, change in business models allows business-es to remain profitable. However, it requires thinking about the business differently. Those who fail are likely to be those who could not think differently. The fundamen-tal differences in those technologies are a severe impediment if you are sitting on the wrong side of the fence!

the queStion about aSiaWhile many in the industry insist Asia re-mains perpetually behind, Pente begs to differ! “I don’t think Asia is behind. It means Europe and America get to make the mis-takes first! We look at western markets as a source to consume what is produced in Asia. Many assume that when Europe and America struggle, Asia follows suit. Howev-er you shouldn’t forget there is a very large consumption base in Asia as well.

“Exporting does help in GDP but by the same token, there is a rapidly growing mid-dle class in this part of the world. That’s what primarily drives the consumption. Follow that model everywhere in the world and that (to me) is a massive advantage, notwithstanding Asia is five years behind,” Pente highlights.

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66 NewsDon't think we will see this type of advertising ever again!


The Indian Entertainment & Media Industry

to grow by 13.2%

cumulatively over 2011-15 to reach inr 1199 billion, forecasts Pwc

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• Indian Entertainment & Media industry grew 11.2% in 2010 on the back of improved economic conditions and rebound in advertising spending.

• With sustained growth in advertising as well as consum-er spend; the E&M industry is likely to achieve double digit growth in the forecast period.

• TV, Print and Film continue to dominate the E&M indus-try in the foreseeable future.

• Significant revenues in Indian E&M industry continue to be non-digital though there is good growth in digital spends.

• Infrastructure in India is the biggest challenge to the growth of digital consumption and revenues.

India’s Entertainment & Media sector to continue its double digit growth trajectory in 2011 as per PwC’s latest report titled ‘India Entertainment & Media Outlook 2011’. The industry is expected to touch Rs 1199 billion growing cumulatively at 13.2% CAGR to 2015.

Indian E&M industry recorded one of the highest growth rates in the world growing at 11.2% in 2010. This was largely due to rebound in consumer spend, advertising spend and most impor-tantly in the E&M spend. The industry grew a little slower than expected largely due to the downturn in the film segment. All the other segments grew as predicted. The industry is poised for greater growth in the foreseeable future though some key regu-latory hurdles remain.

On the way forward, Timmy S Kandhari, Leader – Entertainment & Media Practice, PwC India said: “The buoyant advertisement spend will have to be supplemented with subscription growth for sustainable profitable growth in E&M revenues. Addressable dig-itisation in the broadcast space and focus on good content across sectors will go a long way in achieving this objective.”

Outlook for major segments of the Indian Entertainment & Media Industry in 2011-2015 are as follows:

Television: The sector is projected to command half of the en-tertainment pie by 2015 as it is estimated to grow at a robust 14.5% cumulatively over the next five years, from an estimated INR 306.5 billion in 2010 to INR 602.5 billion by 2015.

Film: The sector is projected to grow at a CAGR of 9.3% over the next five years, reaching INR 136.5 billion in 2015 from the pres-ent INR 87.5 billion in 2010.

Print media: The sector is projected to grow by 9.6% over the period 2011-15, reaching INR 282 billion in 2015 from the present INR 178.7 billion in 2010.

Radio: The sector is projected to grow at a CAGR of 19.2% over 2011-15, reaching INR 26.0 billion in 2015 from the present INR 10.8 billion in 2010.


Music: Due to the tremendous uptake of the mobile VAS market, the sector is projected to grow at a CAGR of 17.6% over 2011-15, reaching INR 21.4 billion in 2015 from INR 9.5 billion in 2010.

Internet advertising: With rebound in overall advertising, internet ad-vertising too is projected to grow by 25.5% over the next five years and reach an estimated INR 24.0 billion in 2015 from the present INR 7.7 billion in 2010.

Out of home (OOH): The estimated size of Out of home (OOH) adver-tising spend is INR 14.0 billion in 2010, which is projected to reach INR 24.0 billion in 2015.

Animation, gaming and VFX industry will continue to maintain its growth pace and is projected to grow at a CAGR of 21.4% to INR 82.6 billion in 2015 from its current size of INR 31.3 billion.

Other Factors in the OutlookadvertiSement SPendThe advertisements spend registered high growth of 14.3% in 2010 as compared to negligible growth in 2009. Internet ad-vertising, with 28% growth, remained the fastest growing segment as an increasing number of advertisers are using online platform to connect with the youth.

digital vS. non-digital SPendThe next five years will see digital technologies increase their influence across the industry and rapid change in technologies and consumer behaviour will continue across all E&M segments. However, the pace of change will continue to be slower in India as compared to other territories.

On the migration to digital consumption, Marcel Fenez, Global Leader, Entertainment & Media practice, PwC said: “The Indi-an consumer is yet to reap the benefits of the enhanced digital experience seen in other markets where smart devices and enhanced bandwidth speed prevail. This is an issue highlighting the need for future infrastructure investment and the overall affordability of devices.”

India, like the rest of the world, will have to contend with rising demand from con-sumers for digital experience. This is adding new complexi-ties for the E&M industry in terms of delivery and mone-tisation. Many of these will need to be addressed by col-laboration across the digital value chain.

On the challenges facing the E&M industry, Timmy con-cluded: “While there is good revenue growth, the chal-lenge for the Indian indus-try would be how to make the growth profitable in all its constituents. Favourable government policies will help but the industry does need to look at their own operating model such that sustained in-vestment in the E&M sector becomes possible”.


MgI APPOINTS

FErrOSTAAL as Distribution

Partner for

AUSTrALIA & NEW ZEALAND

SYDNEY / MELBOURNE, FLA, (Dec 3, 2012) – MGI Digital Graphic Tech-nology, the leading manufacturer of multi-substrate digital printing and finishing solutions, has appointed Ferrostaal Australia Pty. Ltd. as their distribution partner for Australia/New Zealand.

The arrangement encompasses the sole distribution rights to the MGI printing products in Australia. For more than 35 years, Ferrostaal has provided industry recognized leading products and services to the graph-ic arts industry. The MGI product range now complements many other leading branded products Ferrostaal offers in the print, finishing and pack-aging portfolio.

MGI presents one of the most ver-satile digital portfolios in the global graphics market, comprised of in-novative and game-changing toner and inkjet technologies including the flagship Meteor series of multi-sub-strate digital presses, JETvarnish 3D inkjet spot UV coater, JETcard 3D ink-jet card factory, UVarnish flood UV coater and PressCard Pro/PunchCard Pro laminating and die cutting solu-tions for the plastic card market.

“The addition of the MGI product range strengthens our existing product line-up and clearly establishes Ferrostaal as a global leader in providing solutions to the printing industry,” said Markus Haefeli, CEO, Ferrostaal Australia. “The MGI print solutions allow us to build on our existing customer relationships to offer alterna-tive solutions at a time when added value is top-of-mind.”

“We are very excited to partner with Ferrostaal for the Australia/New Zealand market,” said Michael Abergel, Executive Vice President and Managing Director for MGI USA, Inc. “Their breadth of experience with offset printing, packaging and bindery technologies, along with their strong customer relationships and technical support, is the perfect complement to our digital printing and finishing solutions. We look forward to a mutually successful relationship.”

For more information, please visit http://www.mgiusa.com or http://www.ferro-staalanz.com.au .

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50 Web Offset Technology

Businesses partnering with Kodak aren’t just embracing change — they’re

igniting it. Creating dynamic multi-channel marketing campaigns that

integrate targeted print with digital communications to raise ROI to new

heights. Developing high-impact packaging graphics that dominate the

shelf. And tapping into global business services that blaze clear paths for

growth. This is how Kodak is giving printers, publishers, and enterprises

the solutions they need to take business to an infinitely brighter place.

ENTERPRISE / COMMERCIAL / TRANSACTION / PUBLISHING / PACKAGING

© Kodak, 2012. Kodak is a trademark.

Make a change for the better. Yellow.Kodak.comTo learn about “Digital Your Way” visit Kodak at Drupa, Hall 5 F09-1

2012 was a good year for inkjet imprinting in newspapers: Lotteries in the German daily “BILD” brought this application to a broad readership in Germany for the first time. Now, interest is growing across the European continent. At an event in late 2012 at the Ahrensburg printing site, the world’s first pilot installation of Integrated Inkjet, 70 newspaper experts from 10 countries received a closer glimpse at the application. In Ahrensburg, Axel Springer equipped two of its six COLORMAN newspaper rotary presses with an inkjet imprint system from Kodak for variable data printing.

Two additional installations are in operation at the Spandau printing facility on the outskirts of Berlin, Germany. The COLORMAN system printed an international newspaper edition with inkjet imprints of varying images and raffle numbers for the visitors. During the event, topics such as the addition of other variable information to static newspaper content were also addressed. Variable QR codes, graphics, and text information offer target group-specific advertising, the latest news, a platform for cross-media marketing campaigns, and logistical support.

Money and giveaways in newspapers? Tempting prospects for just about every reader. Integrated Inkjet applications have become increasingly popular thanks to attractive lotteries and other competitions. Nevertheless, inkjet newspaper imprinting offers even more exciting facets and applications.

Integrated Inkjet: bingo and other jackpots

Winning readers. With variable number codes, Integrated Inkjet is the ideal solution for lotteries with unique ticket numbers. The Hamburg regional edition of the BILD ran its “Cash Million” campaign for six weeks starting in April 2012. The technology behind the lottery tickets convinced the printing house: instead of using supplements, the individual tickets could be imprinted in the newspaper using the inkjet system.

Effective advertising. With Integrated Inkjet, advertisers can create customized, “hyperlocal” ads. A bakery chain can use the same motif to advertise its pretzels in store A and its farmers bread in store B; the prices and store addresses are adapted based on the location.

Endless cultural variety. As with commercial advertising, inkjet imprints are also ideal for local events and their locations, for example concert or theater tours.

More up-to-date. What’s today’s weather forecast? An ever-recurring question that just got easier to answer thanks to last-minute imprinting. The latest top news and sports results make it clear: inkjet makes your daily even more up-to-date.

Code name: Inkjet. Inkjet barcodes convey additional tailor-made content. By linking print and Internet documents, readers can receive route maps, information on lotteries, product descriptions, or videos with just a click on their mobile phone.

Flawless logistics. Imprinted barcodes support the logistical organization of printed products. The barcode makes it easier to plan the distribution and truck shipments, and record returns. Sequential recording processes become more efficient; human error in manual data entry is eliminated.

Smart high-tech combinationIntegrated Inkjet can be retrofitted in all newspaper printing systems. At the Ahrensburg printing company, the Prosper S30 inkjet imprint system from Kodak, with a working width of 105.6 millimeters and 600x200 dpi print resolution, was installed as auxiliary equipment in the superstructure of the COLORMAN. This allows the inkjet system to print on different ribbons depending on the web lead – at a full production speed of up to 15 meters per second.

“We have gathered an enormous amount of experience with inkjet in newspaper printing during years of development and field tests,” Anton Hamm, Vice President Service and printcom at manroland web systems explains. “This leading position is now paying off: efficient workflows ultimately require an optimum coordination of control and print technology, as well as mechanical components. The integration and modification of web paths requires specific expertise. We have developed patented processes that include numerous applications in newspaper printing.”


global large format printer shipments slipped 5% in third quarter in 2012

During the period, shipments in emerging markets reportedly declined 3.9% over-all, while mature markets reported 5.8% decline in shipments year-over-year.

Large format printer (LFP) shipments declined 5% worldwide during the third quarter (3Q) of 2012 to 73,000 units, despite rise reported by several emerging markets, according to a new report.

According to the International Data Corporation (IDC) Worldwide Quarterly Large Format Printer Tracker, the rise in printer shipments was witnessed in emerging nations including Latin America, Central and Eastern Europe, and the Middle East.During the period, shipments in across emerging markets declined 3.9% overall, while mature markets reported 5.8% decline in shipments year-over-year.

IDC Worldwide Large Format Printer Tracker programme manager Phuong Hang said although shipments have slowed over the past year, IDC expects large format printers to remain a significant market in the future.

“LFPs are moving into new applications, especially in graphics, that will help to offset losses caused by the sluggish global economy,” Hang said.

During the quarter, the technical application segment reported 42,500 units shipped, down 3.4% year-over-year, while technical represented the highest mar-ket segment reporting a share of 58% of the overall LFP market when compared to the same period in 2011.

The graphics application segment report-ed 7% decline during the quarter with 30,400 shipments that accounted for 42% of the overall market. HP topped the list in the highest shipments even though it reported 10.1% decline in shipments, followed by Epson, Canon, while Oce reported sharp drop off in shipments as well as Roland captured 3.1% share of the overall LFP market, during the quarter.

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16 Digital Technology Print World Asia • 12/2012

17Digital Technology

C

M

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CM

MY

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Print Pack Pub Ad FA Pth.pdf 1 2/24/11 2:47 PM

The new age of digital printWe have passed the phase of debating cost-per-copy, variable-data print and the like. Today, digital print is a form of communications. The inaugural Digital Print Congress held in Singapore shed some light. Christel Lee reports.

It was a show with renowned digital players illustrating the current status of this concept – it’s no longer just a technology. Neil Falconer, Managing Director of Printfuture, was one of the evangelists at the event to share the importance of acknowledging the new age of digital print.

A New Breed of CommunicatorPresenting data to show significant decline in static printing, Falconer added today’s print buyers are no longer confined to the cluster of marketing positions within the department. ‘Luxury Product Digital Director’, ‘Customer Insight Manager’ and ‘Account Technology Strategist’ are the designations of people who now make print purchasing decisions with a new mentality.

In his presentation, Falconer said print could no longer compete in isolation, with the coming of this new generation of buyers, adding that in today’s fragmented data-driven world, print needs complementary tools to drive sufficient response. A new term was introduced to the audience: ‘A New Breed of Communicator’ for this new cluster of buyers.

Quoting a few characteristics, “unafraid of non-print media, runs a technology-intensive and highly productive business, changes equipment and staff to adapt to market changes”, he cued the audience to re-evaluate the current status of setups to cater to new needs.

Gabriel Dykes, Marketing Director of Malaysia-based Priority Smart Solutions Sdn Bhd, spoke about how much distrust marketers are receiving today. Taking the audience back to marketing in the past, he recounted how merely putting a convincing message on an advertisement or a label was the most effective way to win a consumer.

Cross-media ReachoutMany would follow suit jumping on the bandwagon and subscribing to the ‘safest’ methods to reach out to customers. Tides however turn when every FMCG player adopts the same strategy – resulting in a single consumer being mobbed (simultaneously) by possibly 20 different products claiming the same effects (if not better). This subsequently led to doubt and distrust, compelling marketers to relook at selling strategies. “Consumers will get smarter and be distrusting,” he told the audience.

Dykes presented his findings: marketers today are shifting their budget away from traditional marketing. He adds,

“A good 60% of people who took part in a survey said they are inclined to increase the budget for interactive by shifting money away from traditional marketing.” This reflects customers acknowledging the importance of not remaining entrenched in traditional marketing – which in turn can reap more return.

He quoted another finding from an international advertising bureau. “Well-executed cross media marketing campaigns generate a sales lift of 7-34% versus traditional marketing approaches,” Dykes highlighted.

Bob Pente of Wired Pente Inc in Canada confirmed Dykes’ findings in his presentation to the audience. He quoted, “Our findings revealed some 65% of consumers believe that most marketing and advertising has little relevance to them. Not to mention in the United States alone, an individual can receive up to one million marketing messages a year!”

Pente referred to another series of findings from Yankelovich Partners. He noted, “41% said they would pay for traditionally free media, 28% would pay significantly more for magazines to avoid advertising!” That reinforces Dykes’ earlier words on how pertinent it is for marketers to re-evaluate their strategies to reach out to customers.


Getting the

Go Google-less

Message by laurel Brunner

We have had an absolute torrent of response to the Go Google-less idea. The request to the industry to switch search engines from Google to something else has been amazing. The idea was to put pressure on Google in the hope of getting them to reconsider the Paperless 2013 campaign. This campaign claims that using paper is bad for the environment and that every-one should use electronic communications instead.

New

s

The response has mostly been in favour and many people have switched off Google search and moved to Yahoo! or Bing. It’s interesting that so many care enough to bother, but what’s more in-teresting and gratifying is the fact that Go Google-less has stimulated response and a glimmer of awareness beyond the graphic arts.

There is no clearcut absolute in whether we should use paper or electronics: both have their place and are indeed comple-mentary. What is clearcut and absolute is that many people, Google included, con-flate office and desktop printing with pro-fessional printing. It is also clear that too few understand that waste management is about energy as well as media. Paper waste can be managed in an environmen-tally friendly way, not that this is always the case. We need more awareness of energy emissions and their environmen-tal impact and of efficient waste manage-ment. This is particularly true in the US where per capita waste is the highest in the world.

The picture is far worse for electronics than it is for paper. Paper companies and their customers have had to improve

their environmental impacts in order to survive in a changing market. Efforts to recycle electronics have not yet achieved much in the way of sustainable results, although initiatives such as the Europe-an WEEE (Waste Electrical and Electronic Equipment) help. The belief that using digital communications instead of paper is in the interests of the environment needs to be redressed and reconsidered in the light of resource management and sustainability. For example, there is less copper in the ground than there is in infrastructure and devices. Rare earths used in electronics are finite. Unlike pa-per they are not renewable. Print con-sultant Sean Smyth has kindly sent this link to images of what can happen to electronic waste. http://www.lightstalk-ers.org/janehahn

Go Google-less isn’t about dumping Google in toto nor is it an inane crusade against computers, mobile phones, tab-lets or notebooks, all of which have a profound and positive socio-economic effect. Go Google-less is about encour-aging people, especially large corpora-tions who could make a difference, to think about how they use media and re-sources, to think about alternative print

models, and to understand that print is more than a desktop activity. Demonising paper as an unacceptable form of waste ignores its sustainability and forestry’s contribution to global carbon dioxide management. This debate should be about resource use, waste management, emissions reduction and the effective-ness of different media channels for in-formation and knowledge dissemination. A simplistic choice between digital and physical media distracts from the com-plex conundrum of how we manage our environmental impact and long term sus-tainability.


White Paper 1

By: Cary Sherburne

Abstract: In a global economy, the manufacture of print and packaging is increasingly distributed across time and distance. Digital workflows offer an advantage in streamlining distributed manufacturing; however, these workflows must take into account the brand owner’s need for brand integrity across all manufacturing processes and materials, especially as it relates to color accuracy. This white paper explains how the X-Rite Graphic Arts Standard (XRGA) helps all stakeholders in the color supply chain ensure color consistency across geographies, printing techniques, substrates, media and production processes.

Dynamics of the Color Network

Communicating accurate color can be a challenge, even with all of the sophisticated color management technology available today. This is especially true in complex color networks that extend across multiple sites, geographies, media and substrate types, and production technologies. Let’s face it: Color is still a blend of art and science. It starts with inspiration and the specification of a color or color palette for a specific brand or use case. The expectation on the part of the designer or brand owner is that the color as specified will be consistent across all use cases. Though the intention is there, oftentimes, this simply does not happen because of the wide range of variability and capability that exists within the color network.

The Role of Instrumentation in Delivering Color Accuracy

Once a designer or brand owner has selected a color, it can be measured using a spectral measurement device to determine precise spectral values for that color. Over time, users often find themselves using a variety of different measurement instruments from different manufacturers for color control. They also use instruments of various ages, with varied measurement functionality at different points in their workflow. This can lead to slightly different measurements for the same sample due to the fact that each manufacturer uses slightly different physical instrument calibration standards.

Professional Color ControlReducing Variation in the Digital Supply Chain

Bringing color communication to a series of languages to communicate accurate color across the supply chain

PANTONE

CxF

XRGA

A designer or brand owner can select a color with a spectral measurement device to determine precise spectral values for that color.

New

s


White Paper 1

By: Cary Sherburne

Abstract: In a global economy, the manufacture of print and packaging is increasingly distributed across time and distance. Digital workflows offer an advantage in streamlining distributed manufacturing; however, these workflows must take into account the brand owner’s need for brand integrity across all manufacturing processes and materials, especially as it relates to color accuracy. This white paper explains how the X-Rite Graphic Arts Standard (XRGA) helps all stakeholders in the color supply chain ensure color consistency across geographies, printing techniques, substrates, media and production processes.

Dynamics of the Color Network

Communicating accurate color can be a challenge, even with all of the sophisticated color management technology available today. This is especially true in complex color networks that extend across multiple sites, geographies, media and substrate types, and production technologies. Let’s face it: Color is still a blend of art and science. It starts with inspiration and the specification of a color or color palette for a specific brand or use case. The expectation on the part of the designer or brand owner is that the color as specified will be consistent across all use cases. Though the intention is there, oftentimes, this simply does not happen because of the wide range of variability and capability that exists within the color network.

The Role of Instrumentation in Delivering Color Accuracy

Once a designer or brand owner has selected a color, it can be measured using a spectral measurement device to determine precise spectral values for that color. Over time, users often find themselves using a variety of different measurement instruments from different manufacturers for color control. They also use instruments of various ages, with varied measurement functionality at different points in their workflow. This can lead to slightly different measurements for the same sample due to the fact that each manufacturer uses slightly different physical instrument calibration standards.

Professional Color ControlReducing Variation in the Digital Supply Chain

Bringing color communication to a series of languages to communicate accurate color across the supply chain

PANTONE

CxF

XRGA

A designer or brand owner can select a color with a spectral measurement device to determine precise spectral values for that color.


29Sheetfed Offset



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White Paper 2

Through various standards, the International Organization for Standardization (ISO) provides guidance in terms of the establishment of accurate color measurement. ISO 13655, revised in 2009, establishes procedures for the measurements and colorimetrical computa-tions appropriate to objects that reflect, transmit, or self-illuminate, including flat-panel displays. In addition, communicating values is explained in detail in ISO Standard 28178, “Graphic technology--Exchange format for color and process control data using XML or ASCII Text.” X-Rite Pantone recognized this important work and built upon it to develop the Color Exchange Format (CxF), now in its third itera-tion, to provide a process for mapping this data into the expanded language of CxF3. CxF3 is now being incorporated into a series of standards under the ISO 17972 series.

These standards-based activities have been helpful in bringing more consistency to the application of effective color management techniques within the printing and packaging industries and throughout the color network. However, they still fall short in addressing variation among color measurement instruments.

What Is XRGA?

It is for these reasons that in the fall of 2010, X-Rite Pantone introduced the X-Rite Graphic Arts Standard (XRGA), a language that is optimized for today’s color business standards. XRGA operates with legacy color measurement products and is native in new and future products from X-Rite Pantone, and the standard is being made available to third parties so that it can be applied to their instru-mentation as well. XRGA delivers quality data exchange among varying sites and instrumentations, creating an optimal set point for both legacy and future devices. It also aligns calibration standards for instrumentation from both X-Rite and the former GretagMacbeth, guaranteeing better alignment among the members of both families of instruments once legacy instruments have been upgraded to XRGA compliance. With participation from third party instrument manufacturers, XRGA has the potential to optimize color measurement across the entire multivendor color network.

XRGA: The Back Story

In creating XRGA, X-Rite conducted a study designed to quantify the systematic differences between measurements obtained using instruments from both former companies (X-Rite and GretagMacbeth), and to ultimately arrive at the definition of a new corporate X-Rite standard for its graphic arts instrumentation which most accurately links to known industry standards. Systematic differences are quantified under the term “inter-model” agreement, which is different from the inter-instrument agreement that is typically specified for each product. The differences found during this study illustrate the consequences of each of the former companies using different calibration master standards.

XRGA is a standards-based effort, directly based on the master calibration standard certification with NIST, the National Institute of Standards and Technology (www.nist.gov). XRGA is applicable to all 0:45 and 45:0 geometry spectral devices used in the graphic arts. All new X-Rite devices come directly from the factory with native XRGA-based calibration metrology. Legacy X-Rite devices may be upgraded to XRGA; some by field upgrade and others by certified service centers. Many customers have already elected to upgrade legacy devices when the spectrophotometers are sent in for routine maintenance, calibration and recertification.

XRGA for Ink Manufacturers and large sites requires an assessment and implementation of recommended actions. These actions

often result in less wastage and higher satisfaction levels among top tier customers

New

s


White Paper 2

Through various standards, the International Organization for Standardization (ISO) provides guidance in terms of the establishment of accurate color measurement. ISO 13655, revised in 2009, establishes procedures for the measurements and colorimetrical computa-tions appropriate to objects that reflect, transmit, or self-illuminate, including flat-panel displays. In addition, communicating values is explained in detail in ISO Standard 28178, “Graphic technology--Exchange format for color and process control data using XML or ASCII Text.” X-Rite Pantone recognized this important work and built upon it to develop the Color Exchange Format (CxF), now in its third itera-tion, to provide a process for mapping this data into the expanded language of CxF3. CxF3 is now being incorporated into a series of standards under the ISO 17972 series.

These standards-based activities have been helpful in bringing more consistency to the application of effective color management techniques within the printing and packaging industries and throughout the color network. However, they still fall short in addressing variation among color measurement instruments.

What Is XRGA?

It is for these reasons that in the fall of 2010, X-Rite Pantone introduced the X-Rite Graphic Arts Standard (XRGA), a language that is optimized for today’s color business standards. XRGA operates with legacy color measurement products and is native in new and future products from X-Rite Pantone, and the standard is being made available to third parties so that it can be applied to their instru-mentation as well. XRGA delivers quality data exchange among varying sites and instrumentations, creating an optimal set point for both legacy and future devices. It also aligns calibration standards for instrumentation from both X-Rite and the former GretagMacbeth, guaranteeing better alignment among the members of both families of instruments once legacy instruments have been upgraded to XRGA compliance. With participation from third party instrument manufacturers, XRGA has the potential to optimize color measurement across the entire multivendor color network.

XRGA: The Back Story

In creating XRGA, X-Rite conducted a study designed to quantify the systematic differences between measurements obtained using instruments from both former companies (X-Rite and GretagMacbeth), and to ultimately arrive at the definition of a new corporate X-Rite standard for its graphic arts instrumentation which most accurately links to known industry standards. Systematic differences are quantified under the term “inter-model” agreement, which is different from the inter-instrument agreement that is typically specified for each product. The differences found during this study illustrate the consequences of each of the former companies using different calibration master standards.

XRGA is a standards-based effort, directly based on the master calibration standard certification with NIST, the National Institute of Standards and Technology (www.nist.gov). XRGA is applicable to all 0:45 and 45:0 geometry spectral devices used in the graphic arts. All new X-Rite devices come directly from the factory with native XRGA-based calibration metrology. Legacy X-Rite devices may be upgraded to XRGA; some by field upgrade and others by certified service centers. Many customers have already elected to upgrade legacy devices when the spectrophotometers are sent in for routine maintenance, calibration and recertification.

XRGA for Ink Manufacturers and large sites requires an assessment and implementation of recommended actions. These actions

often result in less wastage and higher satisfaction levels among top tier customers


38 Sheetfed Offset

4th International Packaging and Printing

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Growing with ‘School Business’Hong Kong High Technology Ltd. is a young company that began in 1993 with just a couple of machines. The printer currently produces almost all of the school magazines and student notebooks distributed in primary and junior high schools in Hong Kong. The schools distribute these magazines and notebooks to help students and parents better understand the school’s rules, schedules and community.

This market is large because it includes other school publications as well. Today Hong Kong High Technology has the number one position in the school publication printing industry in Hong Kong. Their annual sales are about 40 million RMB (roughly USD6.27M), and its profit margin is about 20%.

Unique segment with special needs‘Custom order’ is the first criterion for Hong Kong High Technology in designing school publications. “The magzines and notebooks that we produce differ from school-to-school.,” say Zhang Zhi Yan, Managing Director of Hong Kong High Technology. “Our designers carefully consider plans submitted by school administrators, with the goal of ensuring complete satisfaction for all parties.” Because of the printers’ reputation for outstanding design and excellent print quality, an increasing number of schools are asking Hong Kong High Technology to produce their magazines and student notebooks. In fact, ‘chool business’ accounts for half of the printer’s revenues.

This area of printing has special factors and requirements. One requirement is an emphasis on the uniqueness of each school. Short lead times and heavy workloads are givens. Primary and junior high school terms typically start at the same time of year so Hong Kong High Technology’s heavy workload is concentrated in July and August. In these two months, all employees work overtime to keep pace with rush orders. Given this intense production schedule, Hong Kong High Technology decided to invest in a new press.

A revelation at All in Print China 2011In Shanghai at All In Print China 2011, the company managers first saw the four-colour Lithrone G40+H-UV in action. They were very impreesed with the performance of the press and what they learnt about its features. First, the benderless automatic plat-changing system (APC) eliminates the need for plate bending, facilitating enhanced plate register accuracy and shortening makeready times. The managers were also pleased with the H-UV system, which saves energy and benefits the environment. Use of the new H-UV lamp reduces carbon dioxide emission to enable environmentally-friendly printing.

Finally, the new KHS-al system automatically analyses and corrects data to optimise colour matching according to the machine, the printing environment and printing materials. On seeing this dazzling press, the management of Hong Kong High Technology immediately decided to invest. The machine was installed and started operation at the end of 2011.

“With this machine’s short ink-drying time, we’ve sped up production,” Mr Zhang says of the Komori press. “Compared with our former machines, the GL-440+H-UV press is far more flexible and the colours are more vivid – the results are excellent.”

Looking ahead with confidenceThe school printing business of Hong Kong High Technology is running so well that management is planning to expand further. They recently launched a publishing department for business accounts. “Our mission is to satisfy customers,” Zhang continues.

Expanding into the prepress and postpress business of design and publishing strengthens our corporate competitiveness and reduces the risk arising from focusing on a single business field. “Their ideas happen to correspond completely with Komori’s belief in OffsetOnDemand printing. “We would like to advance step-by-step for steady growth,” Zhang concludes optimistically looking towards the future.


White Paper 3

Based on the results of this study, XRGA was designed to achieve the following goals:

• Significantly improves the way different devices measure a given color, reducing variation Incorporates improved methods for calibration Maintains traceability to the National Institute of Standards and Technology.

• Spectral data contains an origin tag that specifies compliance to XRGA.

• Best implementation with respect to existing standards

• Guarantees better alignment among legacy X-Rite and GretagMacbeth instruments

• Provides a single standard for all next generation graphic arts instruments to be delivered by X-Rite, including X-Rite eXact and i1Pro2

• Allows customers to enjoy the new benefits of XRGA for legacy instruments with this migration path – hardware, software, and legacy spectral data. Once legacy instruments are XRGA compliant, measurements from these ugraded instruments will be consis-tent with next generation instruments, which are all native XRGA.

• Who Needs XRGA?

For most products and many operating environments, the switch to XRGA results in very small differences in measurement values, so many users will not observe changes due to XRGA. It is still highly recommended that instruments routinely be returned to X-Rite for recommended routine maintenance, calibration and recertification to take maximum advantage of the XRGA benefits. For smaller operations that have not implemented standardization, upgrading to XRGA will provide an immediate benefit that will help them achieve standardization and readiness for ISO compliance and future products.

For printers and packaging converters serving a larger supply chain and remote or connected brand owners using mixed devices across the platform, it is highly recommended that X-Rite conduct an on-site evaluation of color-related work processes, including an assessment of the devices being utilized. This will not only identify areas where an XRGA upgrade will reduce color variation, it will also allow companies to refine overall color-related processes, thereby gaining competitive differentiation in the marketplace. In addition, if operations have a Pantone workflow in place, XRGA compliance is an absolute requirement. An X-Rite assessment and implementa-tion of recommended actions often results in less wastage and higher satisfaction levels among top tier customers. It also prepares the organization for future enhancements and workflows that may be required by future acquisition of new instrumentation, more stringent customer requirements, and/or by updates to ISO and other standards.

Ink suppliers will also want to consider working with X-Rite to define a new center point based on XRGA and begin the process of map-ping old data to new data. This will ensure that ink formulations, both existing and new, align across the full product line.

XRGA delivers quality data exchange among varying sites and instrumentations,

creating an optimal set point for both legacy and future devices

New

s


White Paper 3

Based on the results of this study, XRGA was designed to achieve the following goals:

• Significantly improves the way different devices measure a given color, reducing variation Incorporates improved methods for calibration Maintains traceability to the National Institute of Standards and Technology.

• Spectral data contains an origin tag that specifies compliance to XRGA.

• Best implementation with respect to existing standards

• Guarantees better alignment among legacy X-Rite and GretagMacbeth instruments

• Provides a single standard for all next generation graphic arts instruments to be delivered by X-Rite, including X-Rite eXact and i1Pro2

• Allows customers to enjoy the new benefits of XRGA for legacy instruments with this migration path – hardware, software, and legacy spectral data. Once legacy instruments are XRGA compliant, measurements from these ugraded instruments will be consis-tent with next generation instruments, which are all native XRGA.

• Who Needs XRGA?

For most products and many operating environments, the switch to XRGA results in very small differences in measurement values, so many users will not observe changes due to XRGA. It is still highly recommended that instruments routinely be returned to X-Rite for recommended routine maintenance, calibration and recertification to take maximum advantage of the XRGA benefits. For smaller operations that have not implemented standardization, upgrading to XRGA will provide an immediate benefit that will help them achieve standardization and readiness for ISO compliance and future products.

For printers and packaging converters serving a larger supply chain and remote or connected brand owners using mixed devices across the platform, it is highly recommended that X-Rite conduct an on-site evaluation of color-related work processes, including an assessment of the devices being utilized. This will not only identify areas where an XRGA upgrade will reduce color variation, it will also allow companies to refine overall color-related processes, thereby gaining competitive differentiation in the marketplace. In addition, if operations have a Pantone workflow in place, XRGA compliance is an absolute requirement. An X-Rite assessment and implementa-tion of recommended actions often results in less wastage and higher satisfaction levels among top tier customers. It also prepares the organization for future enhancements and workflows that may be required by future acquisition of new instrumentation, more stringent customer requirements, and/or by updates to ISO and other standards.

Ink suppliers will also want to consider working with X-Rite to define a new center point based on XRGA and begin the process of map-ping old data to new data. This will ensure that ink formulations, both existing and new, align across the full product line.

XRGA delivers quality data exchange among varying sites and instrumentations,

creating an optimal set point for both legacy and future devices



H280261_GCP_HP_Indigo10000_Ad_A4.indd 1 11/30/12 3:13 PM

High speed personalisation of Contactless CardsWorld’s fastest Contactless Smart Card and Smart Ticket Personalization System, CHIPLINE will enable CPI Card Group to reach production volumes of up to 25,000 products per hour

Atlantic Zeiser, supplier of dedicated personalization and coding systems, announces that CPI Card Group (CPI) has installed the CHIPLINE high performance Contactless Smart Card and Smart Ticket Personalization System in its Nevada, U.S. facility. CPI, a global leader in financial and commercial card production, EMV cards and related services, will use CHIPLINE to perform high-volume personalization of contactless payment and non-payment cards.

Contactless is utilised in ticketing applications including public transport, special events and theme parks, and is gaining popularity for closed loop payment schemes, membership, identification and loyalty card programs.CPI, the largest commercial card manufacturer in North America, selected the Atlantic Zeiser CHIPLINE system based on its high personalisation

speed of up to 25,000 products per hour — a significant increase compared to previous machines producing 5,000 products per hour. CHIPLINE matches the demand for flexible, high-volume personalization with fast turnaround.

“The payments’ market continues to diversify and in-line with our vision to provide our customers with an exceptional customer experience and efficiency, we continue to invest to meet their needs and enable CPI to develop new market opportunities,” said Steve Montross, president and CEO of CPI Card Group. “The cost-effective

Drop on Demand (DoD) printer and precise magnetic encoding module in combination with the high speed chip personalization performance of the Atlantic Zeiser CHIPLINE allows us to serve our customers with short

turnaround times across a variety of volume orders.”

Friedbert Bayer, director of market & product management for card systems at Atlantic Zeiser, comments, “We really appreciate that a key customer such as CPI Card Group has chosen the CHIPLINE. Our system achieves this remarkable throughput using the combination of our High Quality Drop on Demand printing technology and our unique mechanical chip programming design.”

The Atlantic Zeiser CHIPLINE allows the personalisation of contact cards according to ISO7816 and high frequency contactless cards according to ISO1443 A and B standards. It is perfectly suited for the personalization of EMV products from major card networks. CHIPLINE seamlessly integrates with the Atlantic Zeiser PMP Software Suite, a highly secure platform for smart card personalisation. PMP is a scalable software solution and can cover the entire data preparation and personalization process for EMV cards for one single personalization system or for an entire personalization bureau including legacy machines. CHIPLINE can also interface with third party personalization platforms.

About CPI Card GroupCPI, a global leader in financial, commercial and identification card production and related services, offers a single source for cards and other form factors, from financial and gift to EMV chip and mobile, and personalization and fulfillment services. CPI offers the largest secure and commercial production network in North America and the UK. CPI's production sites include: Denver, Colo.; Fort Wayne, Ind.; Las Vegas, Nev.; Minneapolis, Minn.; Colchester, England; Liverpool, England; Petersfield, England and Toronto, Canada. CPIs’ plants in Colo., Nev., Ind., Canada and Liverpool are ISO 9001 certified.

Chip Programming Module


White Paper 4

Original equipment manufacturers (OEMs) or third-party developers who embed X-Rite technology in their products can also work with X-Rite to analyze existing conditions within the product portfolio and installed base, and develop a plan to roll the newer technology out to customers, especially those who have larger installed bases and/or are producing color critical applications.

Contact: [email protected] for more details if you are an OEM/developer.

SummaryXRGA will benefit the color network by ensuring alignment of color measurements provided by instruments being utilized across the entire printing or packag-

ing supply chain. It globally unifies all master metrology, better controlling the data these color instruments provide and interconnecting with various actors in

the supply chain. XRGA gives you the confidence that you are ready for adoption of new standards such as ISO 13655.

XRGA is a critical component in the journey from inspiration to product delivery, and is one of the factors that connects the art and science of color. The adop-

tion of XRGA by industry organizations and suppliers beyond X-Rite will make the impact of that critical component on the color supply chain even greater.

Why am I having variations, why is this different than this device, or I measure a spot measurement and it’s different than it used to be. Why? I think XRGA products and what they are doing and the approach they are getting helps minimize that impact.

—Heath Luetkens, Director of Technology, CGS.

This is an important first step in an initiative to help everyone, up and down the supply chain to work together seamlessly. We believe that the print and packaging industry stand to reap substantial benefits in saved time and resources if an effective standard can be established in the exchange of color data.

— Francis Lamy, Executive Vice President and Chief Technology Officer, X-Rite.

http://www.xrite.com/xrga

http://www.xrite.com/cxf

http://www.xrite.com/documents/literature/en/L7-476_XRGA_en.pdf

http://whattheythink.com/video/46786-heath-luetkens-consistency-color-new-xrga-standard/

X-Rite WoRld HeadquaRteRsGrand Rapids, Michigan USA 49512-4009 • (800) 248-9748 • +1 616 803 2100 • xrite.com © 2012 X-Rite, Incorporated. All rights reserved. L7-530 (08/12)

This white paper was sponsored by X-Rite Pantone. For more information about effectively measuring, managing or communicating color, visit www.xrite.com or www.pantone.com.

XRGA is standard in all new spectrophotometers

and older units maybe upgraded to XRGA

Acronym and links:CxF: Color Exchange Format

XML: Extensible Markup Language

ISO: International Organization for Standard

XRGA: X-Rite Graphic Standard

ISO 13655: http://www.iso.org/iso/catalogue_detail?csnumber=39877ISO 28178: http://www.iso.org/iso/catalogue_detail.htm?csnumber=44527

BRANDMANAGER

DesigNeR PRePRess

PRiNTeR/CONVERTER iNk

ANdfoRmulATioN

quAliTycoNTRol

New

s


White Paper 4

Original equipment manufacturers (OEMs) or third-party developers who embed X-Rite technology in their products can also work with X-Rite to analyze existing conditions within the product portfolio and installed base, and develop a plan to roll the newer technology out to customers, especially those who have larger installed bases and/or are producing color critical applications.

Contact: [email protected] for more details if you are an OEM/developer.

SummaryXRGA will benefit the color network by ensuring alignment of color measurements provided by instruments being utilized across the entire printing or packag-

ing supply chain. It globally unifies all master metrology, better controlling the data these color instruments provide and interconnecting with various actors in

the supply chain. XRGA gives you the confidence that you are ready for adoption of new standards such as ISO 13655.

XRGA is a critical component in the journey from inspiration to product delivery, and is one of the factors that connects the art and science of color. The adop-

tion of XRGA by industry organizations and suppliers beyond X-Rite will make the impact of that critical component on the color supply chain even greater.

Why am I having variations, why is this different than this device, or I measure a spot measurement and it’s different than it used to be. Why? I think XRGA products and what they are doing and the approach they are getting helps minimize that impact.

—Heath Luetkens, Director of Technology, CGS.

This is an important first step in an initiative to help everyone, up and down the supply chain to work together seamlessly. We believe that the print and packaging industry stand to reap substantial benefits in saved time and resources if an effective standard can be established in the exchange of color data.

— Francis Lamy, Executive Vice President and Chief Technology Officer, X-Rite.

http://www.xrite.com/xrga

http://www.xrite.com/cxf

http://www.xrite.com/documents/literature/en/L7-476_XRGA_en.pdf

http://whattheythink.com/video/46786-heath-luetkens-consistency-color-new-xrga-standard/

X-Rite WoRld HeadquaRteRsGrand Rapids, Michigan USA 49512-4009 • (800) 248-9748 • +1 616 803 2100 • xrite.com © 2012 X-Rite, Incorporated. All rights reserved. L7-530 (08/12)

This white paper was sponsored by X-Rite Pantone. For more information about effectively measuring, managing or communicating color, visit www.xrite.com or www.pantone.com.

XRGA is standard in all new spectrophotometers

and older units maybe upgraded to XRGA

Acronym and links:CxF: Color Exchange Format

XML: Extensible Markup Language

ISO: International Organization for Standard

XRGA: X-Rite Graphic Standard

ISO 13655: http://www.iso.org/iso/catalogue_detail?csnumber=39877ISO 28178: http://www.iso.org/iso/catalogue_detail.htm?csnumber=44527

BRANDMANAGER

DesigNeR PRePRess

PRiNTeR/CONVERTER iNk

ANdfoRmulATioN

quAliTycoNTRol




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Print World AsiaPrint World Asia (PWA) is the most versatile and preferred reading for influential and internationally-mind-ed executives throughout Asia. Since 1999, more than 15,000 print owners, frequent travellers and sen-ior business people turn to PWA for insightful coverage of crucial print issues affecting the region every month. It is the only regional publication of its kind serving the market here in Asia. In addition it is accessible to an online database of 33,000 individuals.

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Digital Print AsiaCovers the rapidly evolving digital print market in all it’s aspects, from integration into existing offset solu-tions, to stand-alone digital applica-tions exploring the virtues of MIS, software enablers, marketing tools, digital imaging including digital presses and inkjet printers, post pro-duction and finishing equipment and applications

For more info visit www.printworldasia.com 71 Lorong 23 Geylang, #07 - 02, THK Building, Singapore 388386Call us at Tel: 65-6733 5342 or Email us: [email protected]

Print World Asia




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Transcript of Digital Print Asia, 2013