Abundant Print & Digital Portfolio
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Transcript of Abundant Print & Digital Portfolio
Print & Digital
JUNE 2014
abundant.co.uk @abundantUK
Abundant is an integrated creative communications agency with designers, developers and project managers. We design for print and build apps, websites, online ads and other digital asset solutions.
We also manage print campaign procurement. We work with most of the UK’s blue chip entertainment companies in some capacity.
We offer:
PRINT & OUTDOOR AD CAMPAIGNS DIGITAL ADVERTISING ASSETS WEBSITE DESIGN & BUILD APPSARTWORK GENERATION
Design Services
PRINT & DIGITAL
FINALISTCREATIVE AGENCY
OF THE YEARSCREEN AWARDS
2013
FINALISTLOW BUDGET CAMPAIGN
OF THE YEARSOCIAL BUZZ AWARDS
2013
FINALISTAGENCY OFTHE YEARSOCIAL BUZZAWARDS 2012
Some of our Clients
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Projects we’ve worked on
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Projects we’ve worked on
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N Y M P H()M A N I A CZENTROPA ENTERTAINMENTS PRESENTS “NYMPHOMANIAC” LARS VON TRIER STARRING CHARLOTTE GAINSBOURG STELLAN SKARSGÅRD STACY MARTIN SHIA LABEOUF CHRISTIAN SLATER JAMIE BELL UMA THURMAN WILLEM DAFOE MIA GOTH SOPHIE KENNEDY CLARK CONNIE NIELSEN MICHAËL PAS JEAN-MARC BARR UDO KIER LOUISE VESTH PETER AALBÆK JENSEN MARIE GADE DENESSEN PETER GARDE BETTINA BROKEMPER MARIANNE SLOT BERT HAMELINCK MADELEINE EKMAN MANUEL ALBERTO CLARO, DFF PETER HJORTH MOLLY MALENE STENSGAARD KRISTIAN SELIN EIDNES ANDERSEN JENLE HALLUND VINCA WIEDEMANN ANDERS REFN SIMONE GRAU RONEY ALEXANDER SCHERER MANON RASMUSSEN DENNIS KNUDSEN CHARLOTTE BUCH MARIANNE JUL HANSEN SASCHA VERHEY
ZENTROPA ENTERTAINMENTS31 APS ZENTROPA INTERNATIONAL KÖLN SLOT MACHINE ZENTROPA INTERNATIONAL FRANCE CAVIAR ZENBELGIE ZENTROPA INTERNATIONAL SWEDEN ARTE FRANCE CINÉMA FILM I VÄST GROUPE GRAND ACCORD: ARTE G.E.I.E. DANISH FILM INSTITUTE FILM- UND MEDIENSTIFTUNG NRW EURIMAGES DEUTSCHER FILMFÖRDERFONDS CENTRE NATIONAL DU CINÉMA ET DE L’IMAGE ANIMÉE THE BELGIAN TAX SHELTER SWEDISH FILM INSTITUTE THE FLANDERS AUDIOVISUAL FUND (VAF) THE MEDIA PROGRAMME OF THE EUROPEAN UNION DR NORDISK FILM & TV FOND CANAL+ ARTE FRANCE NORDISK FILM CINEMA DISTRIBUTION DEN VESTDANSKE FILMPULJE CINE+ TRUSTNORDISK
AN OFFICIAL DANISH GERMAN FRENCH BELGIAN CO-PRODUCTION IN ACCORDANCE WITH THE 1992 EUROPEAN CONVENTION ON CINEMATOGRAPHIC CO-PRODUCTION © 2013 ZENTROPA ENTERTAINMENTS31 APS · ZENTROPA INTERNATIONAL KÖLN · SLOT MACHINE · ZENTROPA INTERNATIONAL FRANCE · CAVIAR · ZENBELGIE · ARTE FRANCE CINÉMA
PRODUCER
PRODUCEDBY
WRITTEN ANDDIRECTED BY
EXECUTIVECO-PRODUCER
STORYDEVELOPER
STORYSUPERVISOR
POST PRODUCTIONSUPERVISOR
ADDITIONALDIRECTING
CO-PRODUCERS
WITH SUPPORTFROM
DIRECTOR OF PHOTOGRAPHY
VISUAL EFFECTS SUPERVISOR EDITOR
EXECUTIVEPRODUCERS
SOUNDDESIGNER
COSTUMEDESIGNER
IN CO-PRODUCTION WITH
IN COOPERATIONWITH
INTERNATIONALSALES BY
PRODUCTIONDESIGNER
ARTDIRECTOR
LINEPRODUCERS
KEY MAKEUP & HAIR DESIGNER
CONTAINS 18CONTAINS 18nymphomaniac-film.comAn Artificial Eye Release
An Artifi cial Eye Release Nymphomaniac-Film.com #NymphomaniacNymphomaniacUK NymphomaniacUK
LARS VON TRIER
F O R G E T A B O U T L O V E
“NYMPHOMANIAC ANNOYS ME, REPELS ME, AND I THINK I MIGHT LOVE IT”★★★★
XAN BROOKS, THE GUARDIAN
“BOUNTEOUSLY CLEVER, AND TEEMING WITH LAUGHS”TIM ROBEY, THE TELEGRAPH
“THOUGHT-PROVOKING”ANNA SMITH, ELLE
“ESSENTIAL VIEWING”LITTLE WHITE LIES
★★★★TIME OUT
★★★★THE TIMES
★★★★LITTLE WHITE LIES
★★★★THE INDEPENDENT
STELLAN SKARSGÅRD CONNIE NIELSEN SHIA LABEOUF SOPHIE KENNEDY CLARKCHARLOT TE GAINSB OURG
JAMIE BELL WILLEM DAFOE UMA THURMAN STACY MARTIN CHRISTIAN SLATER
STUDIOCANAL BFI AND FILM4 preSeNT IN ASSOCIATION wITh ANTON CApITAL eNTerTAINMeNT S.C.A. A BIG TALK pICTUreS prODUCTION NICK FrOST “CUBAN FUrY” rAShIDA JONeS ChrIS O’DOwD OLIVIA COLMAN KAYVAN NOVAK rOrY KINNeAr ALeXANDrA rOACh AND IAN MCShANe
CASTING DIreCTOrS NINA GOLD TheO pArK MUSIC
SUperVISOr NICK ANGeL MUSIC BY DANIeL peMBerTON MAKe Up AND hAIr DeSIGNer JANe wALKer COSTUMe
DeSIGNer rOSA DIAS prODUCTION DeSIGNer DICK LUNN DIreCTOr OF phOTOGrAphY DICK pOpe BSC eDITOrS JONAThAN AMOS, ACe ChrIS DICKeNS, ACe LINe
prODUCer NICKY eArNShAw ASSOCIATe
prODUCerS CeLIA rIChArDS DANIeL CheeSBrOUGh eXeCUTIVe prODUCerS MATThew JUSTICe NICK FrOST rAChAeL prIOr OLIVIer COUrSON JeNNY BOrGArS DANNY perKINS TeSSA rOSS BASeD ON AN OrIGINAL IDeA BY NICK FrOST
wrITTeN BY JON BrOwN prODUCeD
BY NIrA pArK JAMeS BIDDLe DIreCTeD BY JAMeS GrIFFIThS
COPYRIGHT © STUDIOCANAL LIMITED / THE BRITISH FILM INSTITUTE / CHANNEL FOUR TELEVISION CORPORATION 2013. All Rights Reserved.
NICKFROST
RASHIDAJONES
CHRISO’DOWD
IANMcSHANE
AND
REAL MEN DANCE
FEEL THE FuRy IN CINEMAS THISvALENTINE’S DAy
“FuNNy AND INFECTIOuSLy FEEL-gOOD... A WINNER”
HHHHHEAT
CubanFury #realMenDanCe
15 CONTAINS STRONG LANGUAGE AND SEx REFERENCES
The Raid 2eOne Entertainment
PRINT & DIGITAL
8-Bit Arcade Game
PRINT & DIGITAL THE RAID 2
For the theatrical release of The Raid 2, we drew on the huge cult appeal and following of the first film, creating a fully playable8-bit game featuring allthe characters fromthe film.
PLAY THE GAME
GAMEPLAY VIDEO
BEHANCE CASESTUDY
The Phrase Guide Digital & Physical
PRINT & DIGITAL THE RAID 2
3D Gifs
PRINT & DIGITAL THE RAID 2
CLICK TO VIEW ADS
Fruit Ninja
PRINT & DIGITAL THE RAID 2
Riding on the popularity of fruit ninja games. We created a tongue in cheek original piece of video content of a martial arts expert taking on fruit.
PLAY VIDEO
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World War ZParamount
Propaganda Posters
Taking inspiration from propaganda posters from WW1 and WW2, we created a series of posters to mark the Home Entertainment release of WWZ. The locations from the film inspired the creative direction of the posters, with each one having a distinct style.
PRINT & DIGITAL WORLD WAR Z
Propaganda Posters (continued)
PRINT & DIGITAL WORLD WAR Z
Star Trek: Into DarknessParamount
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Meteor Edition Special Edition Blu-ray packaging
PRINT & DIGITAL STAR TREK: INTO DARKNESS
Infographic about all things Benedict Cumberbatch
PRINT & DIGITAL STAR TREK: INTO DARKNESS
about all things Benedict Cumberbatch
Universe of EntertainmentUniversal
A socially-integrated microsite around a retail promotion.Customers collected codes when they bought DVDs. Users then
entered their code in microsite in exchange for points. The highestpoint scorers were able to win prizes.
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Socially-integrated Microsite
PRINT & DIGITAL UNIVERSE OF ENTERTAINMENT
VISIT SITE
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NymphomaniacArtificial Eye
We created a sense of event at the special UK screenings with a socialmedia-driven microsite. The site aggregated user generated content
from around the country, some of which we curated and edited on thenight to resemble the notorious ‘character posters’. This was projectedonto the big screen and streamed into all participating Curzon cinemas.
Premiere Event Microsite & Content Creation
PRINT & DIGITAL NYMPHOMANIAC
VISIT SITE
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FrankArtificial Eye
Website design and build for Artificial Eye’s release Frank.A full standard theatrical release site with a Frank Yourself app
allowing fans to recreate themselves using in the same style as theFrank head from the teaser artwork.
Frank Yourself Avatar Generator
PRINT & DIGITAL FRANK
VISIT SITE
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In FearStudio Canal
To bring the horror film to life, we created a fake hotel website for thefictional hotel from the film. The site resembled a real hotel website
complete with virtual tour, booking forms and even user reviews. So thatusers still understood that this site was for a theatrical release, the site
would sporadically look like it was malfunctioning and the trailerwould appear as a pop-up.
HTML Booking Form Screening Invite
PRINT & DIGITAL IN FEAR
VIEW EMAILER
BAFTA FILM & TV AWARDSBAFTA
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#BAFTA Infographics
PRINT & DIGITAL BAFTA
Tumblr & Content Creation
PRINT & DIGITAL BAFTA
VIEW TUMBLR VIEW GRAPHIC
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I’m So ExcitedPathe
We created an In-Flight Excitement Guide for use with online pressas well as on social media. This shareable graphic was also printedand distributed to those attending screenings in the run up to the
film’s nationwide release.
In-Flight Excitement Guide Online & Screening Companion
PRINT & DIGITAL I’M SO EXCITED
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Design ServicingCNBC
Design Servicing Campaign adaption
PRINT & DIGITAL CNBC
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Home Ents Packaging & Press*VARIOUS
*Work completed by our designer Colin at previous employer
Home Ents Packaging
PRINT & DIGITAL VARIOUS
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Home Ents Press
Make The Holidays Magical
Yours to own on DVD and BLU-RAYTM
www.gruffalo.com
“Enchanting”� e Times - Mike Mulvihill
“Visually stunning...animated classic”
Sunday Mirror - Kevin O’Sullivan
© Orange Eyes Limited 2011. Licensed by Magic Light Pictures Limited. Based on the book The Gruffalo’s Child, written by Julia Donaldson and illustrated by Axel Scheffl er.
GC_6Sheet_AW@50%.indd 1 08/02/2012 13:07
V E R T I G O F I L M S P R E S E N T S
TOP CAT and all related characters and elements are trademarks of and © Hanna-Barbera Production, Inc.All Rights Reserved. Packaging © Entertainment One UK Limited 2012. All Rights Reserved.
DVD£10
Blu-ray£12Titles and prices subject to availability while stocks last.
Prices may vary online.
available at
eOneHomeEntUK /TopCatMovieTopCatTheMovie
PURR-FECT FOR ALLTHE FAMILY
OWN IT ON
DVD &BLU-RAY
15TH
OCTOBER
TC IS STILLTHE TIP-TOPTOP CAT
“
”SUNDAY MIRROR
TC_Citybox_v4.indd 1 28/09/2012 10:58
AngelsShare_4SHEET_SCOT_outlined.indd 1 06/09/2012 13:25
Killing BonoParamount
PRINT & DIGITAL
UK Advertising Origination & Press Campaign
PRINT & DIGITAL FLIGHT
FlightParamount
PRINT & DIGITAL
UK Advertising Adaption & Press Campaign
PRINT & DIGITAL FLIGHT
UK QUAD BOARDB: 40.25” X 30.25”T: 40” X 30”L: 37” X 27”
10/31/12DENZEL NAME IS N/L/T 35% TO TITLEBILLING IS N/L/T 30% TO TITLE
HHHHEMPIRE
LITTLE WHITE LIES
Katy Perry: Part of MeParamount
PRINT & DIGITAL
UK Advertising Adaption & Digital campaign
PRINT & DIGITAL KATY PERRY: PART OF ME
VIEW ADS
Like CrazyParamount
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UK Advertising Adaption & Press Campaign
PRINT & DIGITAL LIKE CRAZY
Morning GloryParamount
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UK Advertising Adaption & Press Campaign
PRINT & DIGITAL MORNING GLORY
MG_IrishTimesMag_15-01-11_Layout 1 06/01/2011 09:43 Page 1
12A
WAKE UP.GET JOB. FIND LOVE. BUSY MORNING.
www.MorningGloryMovie.co.uk
MG_A6_PREMIERE_TICKET_STALLS:Layout 1 22/12/10 12:15 Page 1
Paranormal Activity 2Paramount
PRINT & DIGITAL
UK Advertising Adaption & Press Campaign
PRINT & DIGITAL PARANORMAL ACTIVITY 2
Paranormal Activity 3Paramount
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UK Advertising Adaption & Press Campaign
PRINT & DIGITAL PARANORMAL ACTIVITY 3
The Devil InsideParamount
PRINT & DIGITAL
UK Advertising Adaption & Press Campaign
PRINT & DIGITAL THE DEVIL INSIDE
Tomorrow When The War BeganParamount
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UK Advertising Adaption & Press Campaign
PRINT & DIGITAL TOMORROW WHEN THE WAR BEGAN
WHERE WERE YOU WHEN EVERYTHING CHANGED...
AT CINEMAS NATIONWIDE APRIL 8
12a
TO SEE THE TRAILER AND WIN A NINTENDO 3DS
WHERE WERE YOU WHEN EVERYTHING CHANGED...
AT CINEMAS NATIONWIDE APRIL 812a
TO SEE THE TRAILER AND WIN A NINTENDO 3DS
© 2010 Paramount Pictures. all rights reserved.
Where Were You When everYthing changed...
at cinemas nationWide aPril 8
12a
to see the trailer and Win a nintendo 3ds
Up In The AirParamount
PRINT & DIGITAL
UK Advertising Adaption & Press Campaign
PRINT & DIGITAL UP IN THE AIR
AT CINEMAS EVERYWHERE FRIDAYCHECK LISTINGS FOR DETAILS
www.UpInTheAirMovie.co.ukCopyright © 2009 DW STUDIOS L.L.C. and COLD SPRING PICTURES. All Rights Reserved.
The story of a man ready to make a connection.
����� “A FIRST CLASS, EXPERTLY CRAFTED COMEDY.”Chris Prince - Sky Movies.com
����� “Smart, silky, sensitive, and very funny old-school movie magic.”Ian Nathan - Empire
����“Unmissable.”Tim Robey - Daily Telegraph
����“Clooney hasrarely been
better ...a witty,thoughtful
satire.”Tom Huddleston - Time Out Online
����“A sophisticated
treat ...witty,pertinent and
moving.”Neil Smith - Total Film
����“First class
comedy...razor-sharp.”David Edwards - Daily Mirror
����“Clooney excelsin darkly funny
romcom.”Michael Bonner - Uncut
“A truly original, exceptional romanticcomedy ...Clooney at the very top
of his game.”Boyd Hilton - Heat
www.UpInTheAirMovie.co.ukCopyright © 2009 DW STUDIOS L.L.C. and COLD SPRING PICTURES. All Rights Reserved.
The story of a man ready to make a connection.
AT CINEMAS NATIONWIDE JANUARY 15
����“FIRST CLASS COMEDY ...RAZOR-SHARP.”
David Edwards - Daily Mirror
“A truly original, exceptional romantic comedy...Clooney at the very top of his game.”
Boyd Hilton - Heat
�����“Smart, silky, sensitive,and very funny
old-school movie magic.”Ian Nathan - Empire
����“A sophisticated tre at ...witty,
pertinent and mo ving.”Neil Smith - Total Film
UITA_GuardianWE_DPS_292x492:Layout 1 18/12/09 14:47 Page 1
DIGITAL AD CAMPAIGNSVARIOUS
PRINT & DIGITAL
CLICK TO VIEW ADS
Rise of the Guardians Paramount
PRINT & DIGITAL DIGITAL AD CAMPAIGNS
As part of the Rise of the Guardians digital campaign we developed an app using Google maps geo targeting functionality. Parents andkids were encouraged toenter their postcards tosee the The Guardians guarding your own house.
PLAY VIDEO
Kung Fu Panda Paramount
PRINT & DIGITAL DIGITAL AD CAMPAIGNS
PLAY VIDEO
This animated facebook takeover was built in Flash and allowed Po and Shifu to smash up a user’s facebook profile page.
The app was played over 15,000 times across the film’s opening weekend in the UK, with a share rate of circa 80%.
Client Testimonials
I have been very impressed with theabundant team on their work for The Raid 2 campaign. The enthusiasm they’ve shownhas been great, but so have the executionand their willingness to go the extra milefor us, to coin an oft-used phrase!Faith Taylor, eOne Entertainment, The Raid 2
PRINT & DIGITAL
Client Testimonials
We have a great working relationshipwith abundant as they are fast, friendlyand reliable. Their quick turn-aroundtimes and outside-the-box thinkingmakes working with them a pleasure.Jonathan Carter, CNBC
PRINT & DIGITAL
Contact us
PRINT & DIGITAL
Steve Hunt Managing Partner
Shane Wall Managing Director
Danielle Almond Campaign Manager
THANK YOU
PRINT & DIGITAL