Digital Marketing Trends Disrupting Consumer Behavior v. 19
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description
Rehash of my top trends deck that was presented to the Argyle CMO summit in Toronto on Tuesday, September 9th.
Transcript of Digital Marketing Trends Disrupting Consumer Behavior v. 19
- 1. Whats Next?@kyleplacy
2. Click the center icon >>>>>and browse for the image you wantto insert.IF IMAGE INSERTS IN FRONT OFFOOTER,Right click on the image andSelect Arrange/Send to Back 3. Whats Next?@kyleplacy 4. Whats Now?@kyleplacy 5. one.@kyleplacyCollaborativeEconomy 6. An economic model wherecreation, ownership andaccess are shared betweenpeople and corporations. 7. @kyleplacy@kyleplacy #mixwest14 8. @kyleplacy 9. @kyleplacy 10. two.ConnectedConsumer@kyleplacy 11. 70605040302010052.2Australia Canada China Japan UK [email protected] 33.119.650.943.564.656.446.924.762.256.4 12. Smartphone massivegrowth potential withonly 30% of total market.Mary Meekers 2014 Internet Trends Report@kyleplacy 13. The connectedconsumer isconstant. 14. @kyleplacy 15. 68% of CanadianConsumers researchproducts while in-store ontheir mobile phone (2013).Googles Our Mobile Planet Report@kyleplacy 16. @@kykleylpelpalcaycy #ETFOM 17. @kyleplacyvia ben-evans.com 18. @kyleplacyvia ben-evans.com 19. @kyleplacyvia ben-evans.com 20. @@kykleylpelpalcaycy#m#EixTwFeOstM14 21. @kyleplacyvia ben-evans.com 22. The connectedconsumer is data. 23. Sensor use is risingrapidly at +34% Y/Ygrowth.Mary Meekers 2014 Internet Trends Report@kyleplacy 24. 8 Billion units wereshipped in 2013.Mary Meekers 2014 Internet Trends Report@kyleplacy 25. three.MomentsMatter@kyleplacy 26. @kyleplacy 27. four.HumanizingAutomation@kyleplacy 28. Completes the MortgagePayments CalculatorVisits website to login to hisonline banking and notices apromotion for a home buyingguide; clicks to learn moreBegins the mortgage pre-approvalprocess by fillingout a form to request moreinfoReceives a push notification toschedule an appointment with aMortgage Specialist and doesso in the company Mobile appReceives an email with alist of materials to bring to hisappointment in a few daysMeets with his MortgageSpecialist and completes thepre-approval processReceives a push notificationto remind him of his in-branchappointment the next dayReceives a follow-up email tocongratulate him on his pre-approvalas well as info on nextsteps in the home buying processUses the company mobile appto keep track of homes theyvisit; finds the perfect homeFaceTimes with the brokerand sends her the listing info;is able to begin the process ofputting in an offer right then 29. Data equalsRelevance 30. We must move from numberskeeping score to numbers thatdrive better actions.David WalmsleyHead of MultichannelMarks & Spencer@kyleplacy 31. exacttarget.com
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