5 Technology Trends Disrupting Consumer Behavior (v15)
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Transcript of 5 Technology Trends Disrupting Consumer Behavior (v15)
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exacttarget.com/blogkylelacy.com
Whats Next?@kyleplacy #mixwest14
Click the center icon >>>>>and browse for the image you want to insert.IF IMAGE INSERTS IN FRONT OF FOOTER,Right click on the image andSelect Arrange/Send to Back
Whats Next?@kyleplacy #mixwest14
Whats Now?@kyleplacy #mixwest14
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Ginni RomettyCEO, IBMWhat you will see with rapid data and social sharing is the death of the average and the era of you.
Businesses will be able to truly serve the individual.@kyleplacy #mixwest14
MomentsMatterone.@kyleplacy #mixwest14
@kyleplacy #mixwest14
Rise ofMobilitytwo.@kyleplacy #mixwest14
@kyleplacy #mixwest14
@kyleplacy #mixwest14Mobile Penetration (Total Population)
Smartphone Penetration Total PopulationWe also know that mobile email open rates are growing exponentially. 14
Smartphone massive growth potential with only 30% of total market.Mary Meekers 2014 Internet Trends Report@kyleplacy #mixwest14
Out of the 74% of Japanese consumers intending to upgrade their phoneJapan Consumer Insights Report 2014, ExactTarget Marketing Cloud@kyleplacy #mixwest14
99.5% will be upgrading to a smartphone.2014 Japan Consumer Insights Report, ExactTarget Marketing Cloud@kyleplacy #mixwest14
Activities used on Smartphone (last 7 days)@kyleplacy #mixwest14
Content isMobile@kyleplacy #mixwest14
91% of consumers indicated that access to content across all devices was important.2014 Mobile Behavior Report, ExactTarget Marketing Cloud @kyleplacy #mixwest14
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@kyleplacy #mixwest14
Commerce is Mobile@kyleplacy #mixwest14
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@kyleplacy #ETFOM
@kyleplacy #mixwest14
Last mile project how do you innovate around the delivery point. 25
83% of US Consumers research products while in-store on their mobile phone.Googles Our Mobile Planet Report@kyleplacy #mixwest14
@kyleplacy #mixwest14
Personalization & Automation of Brandthree.@kyleplacy #mixwest14
41% of consumers buy more from brands who send personalized emails based on past buying behaviors.Return Path@kyleplacy #mixwest14
12-25% increase in sales if the transactional message includes personalized product recommendations.ExactTarget Marketing Cloud@kyleplacy #mixwest14
@kyleplacy #mixwest14
@kyleplacy #mixwest14
CollaborativeEconomyfour.@kyleplacy #mixwest14
@kyleplacy #mixwest14Phases of Internet Sharing
Phases of Internet Sharing
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An economic model where creation, ownership and access are shared between people and corporations.
@kyleplacy
@kyleplacy #mixwest14
Google and Waze have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars.
Uber enables P2P transportation largest investor is Google $258m
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@kyleplacy #mixwest14
$270K hit
But whats the impact?
Its quite severe.
It means that customers can buy once and share many times among each other reducing the need to buy again
SharesBrowse the FAQ page of any of the most popular car sharing service websites and you'll see answers that range from 6 - 20 vehicles. The UC study came up with the most authoritative number to date: between 9-13 vehicles shed for every carsharing vehicle in the fleet. Of those, 4-6 vehicles were eliminated as a direct result of joining carsharing and the remainder were avoided/not purchased as a result of membership.
But also loansInsuranceGas
Im sure some economists could show this could be over a million dollars of ecosystem impact
Thats just 1 car
What about 100
What about 100million?
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Collaborative Economy TakeawaysPeople are empowered to get what they need from each other. The crowd is becoming like a company bypassing inefficient corporationsBusinessesmust use these same tools and strategies to regain relevance. This requires a massive shift in business models.As a result, companies are resilient: connected, empowering others, efficient, and profitable.
@kyleplacy #mixwest14
ConnectedProductsfive.@kyleplacy
Sensor use is rising rapidly at +34% Y/Y growth.Mary Meekers 2014 Internet Trends Report@kyleplacy #mixwest14
8 Billion units were shipped in 2013.Mary Meekers 2014 Internet Trends Report@kyleplacy #mixwest14
Data equalsRelevance
Data beatsOpinions
We must move from numbers keeping score to numbers that drive better actions.David WalmsleyHead of MultichannelMarks & Spencer@kyleplacy #mixwest14
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