Digital Listening - Harnessing the Power of Social Data
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Transcript of Digital Listening - Harnessing the Power of Social Data
The Difference
Social Media Tools & Management Digital/Social Listening
Social Bakers
Hootsuite
Sprout Social
Social Mention
Tweet Deck
Sonar
Brandtology
Radian6
Thoughtbuzz
Owned Channels Organic Conversations
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o Learn More About Your Audience
o Tailor Your Communication For Interaction
o Measure Your Engagement Results
You Need Digital Listening To..
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Learn Their Language
o Formal? “Alay”?
o Outspoken? Critical?
o Argumentative?
o Passive?
o Forgiving?
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So, That’s Your Audience
• Know their language
• Know what interests them
• Know what moves them
• Know where they’re at
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Tailor YOUR conversations
Interactive, Conversational Passive, Motivational
Engage With Your Brand
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The Only Benchmark in Social Media is Your Competitor
o Engagement Rate
o Follower Growth
o Potential Reach
• Find a tool or platform
• Setup Keywords Relevant to Your brand and industry
• Make sure your tool is localized
• Get Bi-Weekly or Monthly Reports
So, How Do I Start?