listening in a digital world
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Transcript of listening in a digital world
listening in a digital world
::assumptions
There are people out there who are interested in our issues.
(whether we know them or not)
Those people are active in our communities.
(whether we help them or not)
We want to engage those interested and active people in our work.
(whether we agree with them or not)
That’s the heart of collaboration:
Engaging with interested and active people to create change.
But first:
you have to listen
::the steps
1. Set up your toolbox
The RSS Reader
• Google Reader• Bloglines• Netvibes• Feedly
Brainstorm keywords
• Organization name• Issue area• Synonyms for issue area• Other nonprofit names in your space• Program, services, and event names• URLs for your blog, web site, online
community• Geography
Set up your feeds
• Google Alerts• Twitter Search• Technorati• Flickr• YouTube• BackType• Blogpulse• Social Mention• BoardReader
And a few other accounts…
• Twitter• Delicious• BackType• Flickr• YouTube
2. Make listening a practice
Lurk for the first 30 days
• Review feeds first thing every morning• Open interesting links in new tabs• Read and follow links• Subscribe to new feeds• “Share” the most interesting information
On Day 31, go into triage mode
• Be quick to mark as read• “Share” or “Star” as the first level of interest• Bookmark in delicious• Share with short comment in Twitter
On Day 45, begin to leave comments
• Add value to the conversation• Don’t be afraid to disagree• Keep to the point of the post• Point to relevant sources if you’ve more
information• Watch the conversation develop
3. Regular time for reflection
Review the trends
• What/who do you share?• Where do you comment?• Are topics of conversation changing?• Are topics important to you increasing or
decreasing in frequency?• Where are the most interesting conversations
happening?
Measure your influence
• Mining delicious• Twitter– Followers– Retweets– Link activity
• Return traffic
Aggregate your contributions
• Friendfeed– Backtype– Delicious– Twitter
Sources
We Are Media: Tactical Track Module 1 http://www.wearemedia.org/Tactical+Track+Module+1
nptech taghttp://delicious.com/tag/nptech
Thank you
• Marnie Webb– http://www.techsoupglobal.org– http://twitter.com/webb– http://delicious.com/ext337– http://ext337.org
License
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.