Digital futurology. Smirnov

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Event: RIF+CIB 2010 Breakup group: Digital futurology Title: Какими НЕ будут рекламные кампании будущего

Transcript of Digital futurology. Smirnov

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  • 4. Storytelling Consumer Utility Talk with Consumer Talk to Consumer Buy reach Deliver Value Create Engagement Win reach Traditional media New media: The more REACH you buy the more The more ENGAGEMENT your platform your campaign can create ENGAGEMENT creates the more REACH you win
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