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Digital Fashion Photography: A Modern Field that Mixes Art and Business

Gone are the days of darkrooms and rolls of film in fashion model photography. Baron Adolphe de Mayer, who started taking fashion photographs in 1913, is considered the first fashion photographer in history but times have changed since old Baron’s days behind the camera.

Fashion photography

Fashion photography used to be an inaccessible field. Since everything is now digitalized, it is not as difficult to learn photography but that doesn’t mean digital fashion photography is easy. It still requires lots of technical know-how. With ever-changing technology it can be hard to keep up-to-date.

Lot About Fashion And The Latest Trends

Technology isn’t the only thing fashion photographers need to know about. To be successful in digital fashion photography, you must know a lot about fashion and the latest trends. You also have to have a very strong sense of creativity and be able to present clothing and accessories from a unique perspective every time you get behind the camera.

Digital Fashion Photography is Art

The photos will only be as unique as the photographer. In order to constantly invent new perspectives rather than rehash old styles and concepts, photographers have to be on the prowl for new ideas. Digital fashion photography is an art form. You have to learn how to use make-up, lighting, location, and post-production to your advantage. All of those skills will determine how well you can purvey your concept.

Digital Fashion Photography is Business

In order to be successful in digital fashion photography, you must have an eye for advertising. Your photos will grace the pages of magazines and ads, whose sole purpose is to sell items like clothing, jewelry, bags, and shoes. Interpreting the client’s marketing ideas in an artistic way is a pillar of success in digital fashion photography.

Computer Software Programs

In this day and age, it is essential to know how to use some computer software programs in order to edit your photographs. Fortunately today we have access to postproduction tools that allow us to edit and enhance photos on a computer to make the colors more vibrant and retouch them. While it takes technical skills, it is probably a little less difficult than doing things the old-fashioned way.

Digital Fashion Photography

Your next step? Get out there and learn more about digital fashion photography. With proper training in art and business along with a good dose of talent, you will be able to pave your way to success in the glamorous and competitive world of digital fashion photography.

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