37201441 Fashion Photography

7/27/2019 37201441 Fashion Photography

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Introduction to Fashion

Lighting Set-ups

Image Examples

Software

Glossary

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Each section is hyperlinked

larriepaultiernan

Developed by

Larrie Tiernan

Fashion Retouching


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Introduction to Fashion Photography

Learn about lighting for fashion

How to work with models

Working in different softwareprogrammes

Creating a unique photograph

from your fashion images

Test your knowledge and skills

Further resources to investigateand research

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Assignment Using the following two lighting diagrams set up the studio

with the appropriate lights.

Experiment with the lighting, using the suggested power output

for each light. Vary the lighting ratio, recording the power settingsand the aperture for each light, using a light meter.

Record this information in the form of a lighting diagram, with

the appropriate image, as a visual example.

Research and collect other examples of lighting diagrams for fashionphotography as a starting point for your own personal ideas.

Lighting Set-ups

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Creating lighting diagrams

This file enables you to create

sophisticated diagrams

It is a Photoshop file with various

folders. Clicking on the layer

brings up a small graphic

These can be repositioned by

converting the graphic into a

smart object

This can then be rotated using

Command T ( Control T for PC)

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christian hough


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christian hough


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Hough To: Fashion & Beauty - The Colours of

Life

http://www.youtube.com/watch?v=-

2v3MrnDrQw&feature=channel

Hough To: Hard light made easy

http://www.youtube.com/watch?v=0JVjjmtfwHs&feature=channel

Hough To: Ringlite portraiture on a budgethttp://www.youtube.com/watch?v=RZnhW0IP8js&feature=channel

Hough To: High Key & Low Key Lighting for

fashion

http://www.youtube.com/watch?v=gsUGbdT1hU

c&feature=channel

Christian Hough Lighting Videos

Christians personal web site http://www.christianhough.com/index2.php
http://www.youtube.com/watch?v=-2v3MrnDrQw&feature=channelhttp://www.youtube.com/watch?v=-2v3MrnDrQw&feature=channelhttp://www.youtube.com/watch?v=0JVjjmtfwHs&feature=channelhttp://www.youtube.com/watch?v=RZnhW0IP8js&feature=channelhttp://www.youtube.com/watch?v=gsUGbdT1hUc&feature=channelhttp://www.youtube.com/watch?v=gsUGbdT1hUc&feature=channelhttp://www.christianhough.com/index2.phphttp://www.christianhough.com/index2.phphttp://www.youtube.com/watch?v=gsUGbdT1hUc&feature=channelhttp://www.youtube.com/watch?v=gsUGbdT1hUc&feature=channelhttp://www.youtube.com/watch?v=RZnhW0IP8js&feature=channelhttp://www.youtube.com/watch?v=0JVjjmtfwHs&feature=channelhttp://www.youtube.com/watch?v=-2v3MrnDrQw&feature=channelhttp://www.youtube.com/watch?v=-2v3MrnDrQw&feature=channelhttp://www.youtube.com/watch?v=-2v3MrnDrQw&feature=channel


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Portable strobe lighting Fixed studio lighting

Lighting Equipment


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Honeycomb with Girds - Varying sizes

Honeycomb

Used to emphasize texture

Can be used as a hair light

Used on the background as

an effects light

Placed behind the model, it works

as a rim light


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Grid Diffuser 75 degree Softlite Reflector

Soft Lighting - Fashion and Beauty Photography


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Working with Models

Model Release Form

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A contract between a photographer and a model to agree where

and how your images can be used. Without a signed release you

may be unable to sell an image of a person, even if the subject

was not a professional model and provided verbal consent.

No stock library, for example, will accept a non-released image.

Standard forms are available on the Internet. The Association of

Photographers website has standard forms supplied by Getty.


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Image Examples

Task 1In this section you will see some examples of fashion photography.

Using what you have learnt from your practical activities and by creating

lighting diagrams, work out how these images where lit.

Task 2

Use the Photoshop lighting file to create a set of lighting diagrams.

Task 3

From your own experiments keep a record of the lighting set-ups you

worked with during the fashion photography unit.

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Fashion Portfoliousing different lighting techniques

famode

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http://www.famode.com/display_portfolio.php?id=3113http://www.famode.com/display_portfolio.php?id=3113


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larriepaultiernan


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Retouching - Fashion Photography

Main MenuDeveloped by

Larrie Tiernan


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Professional retouching and digital make-up


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Contents

step 1: Healing and Retouching

step 2: Skin Smoothing

step 3: Digital Make-up

step 4: Eye Shadow

step 5: Lip Alterations

step 6: Whitening Eyes

step 7: Changing Hair Colour

step 8: Changing Eye Colour step 9: Face Sculpting

step 10: Final Sharpening of Image


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>> 0 >> 1 >> 2 >> 3 >> 4 >>

Skin smoothing

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Skin smoothing

New Layer above Healing layerName layer: Skin Smoothing

Use brush size 40 80 pixels

With paint brush selected change opacity

to 20% (10% for more sweeps and working

in a subtle manner)

Press ALT key and sample a colourSmooth over blemish 1- 3 times

This technique can reduce lines under

eyes

Helps reduce shine

If you make a mistake Control Z (PC)

Command Z (Mac)


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Digital Make-up

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Creative Make-up / Eye liner

Create New Layer

Name Layer: Eye Liner

Zoom in on the eye using the Navigator Tool

Hit D on the keyboard to set the foreground colour as BLACK

Use brush size 10 pixels

With paint brush selected change opacity to 20% (10% formore sweeps and working in a subtle manner)

Run brush over area for eye liner

Dont need to be too perfect

Once youve done one eye use Space Bar to scroll across to

other eye

Any mistakes can be removed by using the Eraser Tool

Set opacity to 40% to remove mistakes


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Eye Shadow

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Creating Eye Shadow

Create New Layer

Name Layer: Eye Shadow

Use Polygonal Lasso Tool

Draw around the area you want to designate as the Eye Shadow around one

eye

Hold down Shift Key and designate an area for Eye Shadow around the other

eye

This technique can be also used for the Cheekbone

Hold down Shift Key and designate an area for the Cheekbone

Feather selection by 30 pixels

Go to SELECT, FEATHER and choose 20 pixels and click OK

Create an ADJUSTMENT Layer

Go to BLACK/WHITE Ikon on the Layers palette and click HUE/Saturation

In the HUE/SATURATION Menu type in the following:

HUE = -5

SATURATION = +18LIGHTNESS = +28

These are starting points and can be modified dependent on the image

Eye Shadow and Cheekbone can be modified separately


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Lip Alterations

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Lip alteration

Use POLYGONAL LASSO ToolClick around the lips keeping to the edge of the lip line

Once the lips are selected FEATHER the selection

SELECT, FEATHER and choose a feather of 5 pixels and click

OK

Make another ADJUSTMENT LAYER, select

HUE/SATURATION

In the HUE/SATURATION Menu type in the following:

HUE = -6

SATURATION = +25

LIGHTNESS = -11

These are starting points and can be modified dependent on

the image


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Whitening eyes

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Whitening Eyes

Use POLYGONAL LASSO ToolClick around the whites of the eye

Add to the selection by holding down the Shift Key

Hold down SPACE BAR, scroll to the other eye

Add to the selection by holding down the Shift Key and

select whites of other eye

Once the whites of the eyes are selected FEATHER theselection

SELECT, FEATHER and choose a feather of 5 pixels and click

OK

Make another ADJUSTMENT LAYER, select CURVES

Click on the line and pull the CURVE slightly up

Adjust appropriately


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Changing Hair Colour

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Changing Hair Colour

Create a new layer

Name the Layer: HairUse POLYGONAL LASSO Tool

Click around the are of hair that you want to change colour

SELECT, FEATHER and choose a feather of 30 pixels and

click OK

Make another Hue/Saturation Adjustment Layer,Tick COLORIZE

In the HUE/SATURATION Menu I typed in the following:

HUE = +258

SATURATION = -30LIGHTNESS = -23

Adjust appropriately to your own taste


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Changing Eye Colour

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Changing Eye Colour

Create a new layer

Name the Layer: Eye Colour

Use POLYGONAL LASSO ToolClick around the Iris of the eye

Add to the selection by holding down the Shift Key

Hold down SPACE BAR, scroll to the other eye

Add to the selection by holding down the Shift Key and select Iris of

other eye

Once the Irises of the eyes are selected FEATHER the selection

SELECT, FEATHER and choose a feather of 5 pixels and click OK

Make another Hue/Saturation Adjustment Layer,

Tick COLORIZE

In the HUE/SATURATION Menu I typed in the following:

HUE = +258SATURATION = -30

LIGHTNESS = -23

Adjust appropriately to your own taste


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Face Sculpting

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Face Sculpting

For this next technique we will need to crunch all of Layersinto ONE Layer

Look at all your Layers created so far

Create a NEW Layer right at the top of the layers stack

Hold down the ALT Key

Click on the flyout in the layers palette arrow and withoutreleasing the Mouse Button

Click on MERGE VISIBLE this will merge all the layers

together

This is similar to Flattening without collapsing all of the

Layers

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Liquify Tool

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Using the Liquify Tool to re-sculpt the features of the FACE

1. Bloat Tool

Go to FILTER and then LIQUIFY

You are now in the LIQUIFY palette

Click on the BLOAT Tool

Choose a Brush size of 200 pixels in the Liquify MenuMove the CROSS HAIR over the centre of one of the eyes and

click ONCE or TWICE

Move the CROSS HAIR over the centre of the second of the

eye and click Once or TWICE


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Using the Liquify Tool to re-sculpt the features of the FACE

1. Pucker Tool

Go to FILTER and then LIQUIFY

You are now in the LIQUIFY palette

Click on the Pucker Tool

Choose a Brush size of 200 pixels in the Liquify MenuMove the CROSS HAIR over the nose and sweep ONCE or

TWICE

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Final Sharpening of Image

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Final Sharpening of Image

SAVE

Save the File as another PSD file format with a different name

Flatten Image

SHARPENING some of the Facial Features

Us the POLYGONAL Lasso Tool

Select around the central features of the face including the

Eyebrows, Eyes Nose and Mouth

Select, Feather and choose 100 pixels

Then go to FILTER, SHARPEN and select UNSHARP MASKIn the UNSHARP MASK menu choose

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Final ImageMain Menu


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Software

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Software

Lightroom is a separate software programme which

allows you to import images and work on them

In an efficient workflow environment.

It has a powerful raw conversion facility and

allows for customized presets.

You can create a library of images to be used

in making a slide show, a website or to be printed out.

It is divided into five sections

Library Develop Slideshow Print Web

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Creating a Fashion Image

In this section the photographer uses a particular lighting

set-up

Uses Lightroom with a downloaded preset

Works in Photoshop to create an initial look

Finishes off the image in Photoshop using retouching

and filter techniques

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The key to this technique is to create a light tunnel,

using foam board. This channels the light from the

Beauty Dish onto the model, creating a soft light.

The Honeycomb creates the hair light. The yellow

gel provides the coloured light for the hair.

The post production in Lightroom and Photoshop

creates a lighting effect reminiscent of the film 300.

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Glossary Main Menu


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AgencyA modelling agency is responsible for representing and promoting itsroster of models and booking jobs for them. Modelling agencies usually handlecontracts, payments and the whole business side of the model's life.

Agency BookThe book agencies distribute to all of their clients to promote theirmodels. The book contains the comp card for each model represented by theagency. Models are often required to pay a fee to have their comp card printedin the book.

Beauty ShotA close-up shot of part or all of the face (lips, eyes, etc.). This kindof photo is usually used in a cosmetics print ad or in a magazine editorial aboutskin care products, and make-up products,.

BioThe condensed story of a model's life - basically a resume with particularjobs highlighted.

BookoutWhen you tell your agent you're not available for a job, for eitherprofessional or personal reasons, and the agent cannot book you during thattime, you've "booked out" for that time.

Clean-CleanA specification on a call-sheet that means clean hair, clean face.Models should show up for the photo shoot with no make-up on and freshly

washed hair. The opposite of this is "hair and make-up ready," which is prettyself-explanatory.

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Glossary


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Composite CardAlso referred to as a comp card, zed card or model business card. Acomp card is a piece of card stock printed with at least two photos of you in variousposes, settings, outfits and looks (the widest variety possible). It includes your name,your contact information, usually your agency's info and all your stats. Comp cards

come in lots of different formats depending on the city, agency and the type of modelor actor you are. Agencies will usually issue comp cards for you after they sign you.

Contact SheetAlso called Proofs. A photographer's term for a sheet of film printed withsmall versions of all the photos taken during the photo shoot. From the contact sheet,the photographer and the client will choose which shots they want to print andenlarge.

Cove StudioThis is a photography studio that has no corners - instead, it's sort ofrounded everywhere with built-in backdrops. In photographs, corners and edges (like

where the wall meets the floor) tend to look ugly. A cove studio eliminates this effect.Seamless paper gives the same effect in a regular studio.

Daylight StudioA photographic studio that is lit with natural light, usually by way ofwindows and skylights.

DresserThe person who makes sure that clothes fit the model properly, and pinsthem if necessary.

FittingThe session that takes place before the photo shoot where the clothes to bemodelled are fit onto the model. Based on the model's particulars, the clothes areusually altered to fit. When models go to a fitting, they are expected to stand aroundpartially clothed all day long, in front of several people. These people will usually bestylists, seamstresses and designers.

Glossary

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Freelance ModelA model listed with multiple agencies (as opposed to one particularagency) or a self-promoting model who works without an agent. Most commercialprint models are freelance and work as independent contractors.

Go-seeA model's appointment to see a potential client.HalftimeModels are paid halftime for all travel time. If your day rate is 50 an hour,you'll get 25 for each hour you travel to and from that job. Your agency also gets20% of halftime travel rates.

Head SheetA poster displaying head shots and information about models representedby a modeling agency. Models may have to pay to appear on an agency's headsheet.

Model ReleaseA legal document provided by the client/photographer and signed bythe model or agent. It gives permission to the photographer to use photographs takenat a particular sitting. If photographs are used without a release, or in a way differentfrom what is stated in the release, then the model can sue for breach of contract.

Photographer ReleaseA contract signed by the photographer giving permission to themodel to use the photographs taken during a particular sitting.

PortfolioAlso called a Bookor Model's Book. A notebook containing a collection of amodel's best photographs (usually size 8"x10") and tear sheets demonstrating theirabilities in front of the camera. Models can usually purchase good portfolios stamped

with their agency's name and logo directly from the agency, but plain black portfolioswork fine, too.

Glossary

Glossary


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Prints For TimeAn agreement between the model and photographer, whereby theywork for each other on a mutually beneficial basis, and no money changes hands. Thephotographer provides a selection of prints from the shoot in recognition of themodel's time commitment.

ResumeSheet listing a model's education, experience, and vital statistics. Theresume is usually attached to an 8X10 or a composite.

Tear SheetThe actual page torn from the magazine a model appeared in. Models puttheir tear sheets in their portfolios. Tearsheets are even better than photos, because itshows the kind of work the model has already done.

Test ShootWhen a model and photographer work together on a new idea or on theirportfolios. No fees other than sharing film-and-developing expenses are involved.

Model and Photographer Releases should be signed before the session.

UsagesModels get paid for each different medium in which their photograph is used.These different mediums, or usages, may include: consumer magazines, trademagazines, product packaging, print ads, bus ads, subway ads, billboards, magazinecovers, direct mail, magazine editorials, posters, catalogues, brochures, point-of-purchase (point-of-sale or p-o-p), annual reports, book covers, kiosk, duratrans(those big portable billboards that are towed around behind trucks), newspapers, etc.The model receives an additional fee for each usage the client buys. Usages also varyaccording to time and region. The longer the ad runs and the more markets in which it

appears, all drive up the model's fee. The largest usage is the unlimited time usage,worldwide buyout. That means the client can plaster the photograph across every cityin the world in every possible usage until the end of time.

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Copyright Information 2010

Slide 14,15 Chrisitian Hough

Chrisitian Hough 2008

All other images Larrie Tiernan larriepaultiernan 2010

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37201441 Fashion Photography

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