Digital Culture - Gastcollege KdG 2016
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Transcript of Digital Culture - Gastcollege KdG 2016
Theory vs. Reality
Yves Van Seters, Marketing Organization IBM BeneluxAdil Marbouh, Student, KdG12 December 2016 - Karel de Grote Hogeschool - Antwerpen
Digital Culture
IBM is een “Chillax” bedrijfje. Imane, Deelneemster Zuiddag
It all started with…
C-T-R 1911
Scales
Time RegistersClocks
Tabulators
IBM made a difference throughout history
Space ProgramsAppolo projects
Banking IndustryMagnetic stripe
RetailUniversal Product code
ChessDeep Blue
Consumer ComputingPersonal Computer
TravelSabre electronic reservation
Health CareExcimer laser surgery
Computer technologyFirst Hard Disk Drive - 5Mb Storage
Computer TechnologyMainframe to Microserver
ChemistryRevolutionary Polymers (by accident)
AutomotiveBattery 500
Renewable EnergyIBM Sunflower
Cognitive technology (Ai)Watson
HealthcareWatson Oncology,, Watson Clinical Trial Matching
CookingChef Watson
Cognitive MusicWatson Beats
Cognitive ToysTJBot
External Relations
School vs realiteit
Pers
Blogs
Social Strategy
Influencer Marketing
Social Strategy
Social Strategy = content recycling
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