Gastcollege HvA - Hogeschool van Amsterdam

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Online marketing working environment

description

Gastcollege over hoe online marketing in de praktijk wordt toegepast. De besproken onderdelen zijn SEO, Adwords en websites maken in Wordpress.

Transcript of Gastcollege HvA - Hogeschool van Amsterdam

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Online marketing working environment

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About me@MirandaGahrmann

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Servicesby SEO Search

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Acquisitionnew customer

1. Website2. On-site SEO3. Adwords4. On- & off-site SEO

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1. Discuss workflow 2. Wish list3. Customer sends content4. Proposal templates5. Installation 6. Content at the website

Website creationWordPress

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1. Keyword analysis 2. Content optimisation3. Technical SEO aspects4. Add relevant pages

On-site SEOSEO workflow

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AdwordsSearch

1. Keyword analysis 2. Account structure3. Adwords Editor4. Exact vs Phrase5. Optimisation

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Off-site SEO

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Conflicts

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Guidelinesto prevent stress

1. No tight deadlines2. Be realistic3. Do work you like

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Questions?

@[email protected]