Digipacks

A Digipak is a potential style of CD, DVD or BD packaging.

Digipak’s typically consists of a gate fold (book style) paperboard or a card stock outer binding with one or more plastic trays capable of holding a CD or a DVD or attached to the inside. Digipak styling is often used for CD singles or special additions of CD albums. Digipak style cases grew popular among record labels and recording artist in the early 2000’s

Digipacks were first created by MeadWestvaco, and their product, called Digi-Pak, is trademarked. However, as the format became more popular and began to be used by more manufacturers, the generic "Digipacks" came to be used to describe all soft CD packaging

Digipak’s look nice, and many bands and labels like to use them for aesthetic reasons. The three section digipack sleeves opens up more design options because there is more room. However, they're more expensive than traditional liner notes and jewel cases.

Digipaks look great, but if you're just starting out and money is tight, looking for ways to cut your manufacturing costs is important. Stretching your budget to because you like digipacks aesthetically is not a good investment.

Different formats of a digipak

What is a brand? A name, logo, slogan, and/or design scheme associated with a product or service

A well-known brand is generally regarded as one that people will recognise, often even if they do not know about the products/services.

These are usually the name of a product, although it can also include the name of a feature or style of a product.

Here are some examples of branding

A brand can take many forms, including a name, sign, symbol, colour combination or slogan.