What every paid search marketer needs to know about Google +1
Different between paid & free results of google
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www.webindiainc.com Page 1 Difference Between Paid & Free Results Of Google When thinking about launching and marketing your brand to enhance its online visibility, two things may most likely come to your mind- SEO and PPC. Which of these two is more suited to your specific brand? Should you consider to use SEO or PPC? To answer these questions and more, let us define the two first and find their comparison.
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SEO and PPC has its own disadvantages and advantages. Despite the differences between these two, both of them can help your website obtain an increase online presence. And if both are done properly with the use of different strategies, you can be able to get a higher rank on the search engine result pages.
Transcript of Different between paid & free results of google
www.webindiainc.com Page 1
Difference Between Paid&
Free Results Of Google
When thinking about launching and marketing yourbrand to enhance its online visibility, two things may mostlikely come to your mind- SEO and PPC.
Which of these two is more suited to your specificbrand? Should you consider to use SEO or PPC? Toanswer these questions and more, let us define the twofirst and find their comparison.
www.webindiainc.com Page 2
❖ What is PPC?
PPC, the acronym of Pay Per Click, is a strategy foronline advertising which places advertisement for yourwebsite on top of the searchengine results. To be able toget listed at the topmostportion of the SERPs, youwill need to pay Google forthe advertisement viaAdwords. However,if you arenot doing the work yourself,you will also need to pay aPPC management companythat is capable to deliver PPCmanagement services andwho can carry out your PPCcampaign management efficiently and effectively. In thiscase, you will not need to rely on the search algorithm ofGoogle which determines the sites to be listed at the topspots of the SERP. Instead, your website will automaticallybe placed on top of the search results and will look likeone of the results.
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❖ What is SEO?
Search Engine Optimization, or simply SEO, is amethodology of tactics, strategies and techniques beingused by an SEO professional who offers SEO services toget a website noticed by different search engines like Bing,Google and Yahoo, to obtain high ranking in various searchengines results pages for one or more keywords orsearch terms, and to increase traffic to a website.
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❖ SEO and PPC Comparison
Each of the two strategies has its own advantages anddisadvantages. To name a few:
If you choose to use SEO, you will need to hire SEOprofessional to get your website listed on top of the searchresults. On the other hand, if you opt for Pay per clickadvertising services , you have the option to do thecampaign yourself and directly send payment to Google orlet a PPC management company do the PPC campaignmanagement for you.
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It would normally take a longer time period to see theresults of SEO. You will not be able to see remarkableresults in just a few weeks or months. Whilst PPCmarketing is more definitive than SEO marketing. You willnot wait for a couple of months to be placed on top ofthe SERPs.
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SEO is generally more cost efficient as compared to thepricey PPC advertisement. However, the cost of running aPPC campaign management can easily be measured ascompared to that of SEO.
In the long run, SEO tend to generally deliver higherreturns as compared to PPC.
