Pigeons, Packs & Paid: Google Local 2015
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#LocalUp DR. PETE MEYERS PIGEONS, PACKS, & PAID: GOOGLE LOCAL 2015 @dr_pete Moz
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Transcript of Pigeons, Packs & Paid: Google Local 2015
#LocalUp
DR. PETE MEYERS
PIGEONS, PACKS, &
PAID: GOOGLE
LOCAL 2015
@dr_pete
Moz
1. CHICAGO, IL 2. US 3. HARTFORD, CT 4. US 5. PORTLAND, OR
6. US 7. JACKSONVILLE, FL 8. US 9. SAN DIEGO, CA 10. US
10,000 KEYWORDS, 5 CITIES
©2009 Kurkul (ShutterStock)
NIGHT OF THE KILLER PIGEONS
http://mz.cm/pigeon
US PACK LOSS AFTER PIGEON
US PACK RECOVERY IN JANUARY
US PACK SIZES AFTER PIGEON
US PACK SIZES IN JANUARY
47% TOTAL LOSSES IN 7-PACKS
ONE MAN, 29,736 TACOS
©2009 Nitr (ShutterStock)
LOCAL ENTITIES ARE DYNAMIC
7-PACK IN #1
3-PACK IN #2
ONE-BOX IN #1
NEW 3-PACK
TACOS ARE BEST IN 3-PACKS
PACK RANKINGS VARY… A BIT
% OF LOCAL BY POPULATION
LOCAL ENTITIES BY POPULATION
©2008 stockcreations (ShutterStock)
ATTACK OF THE SNACK PACKS
SEP 3, 2014
JAN 8, 2015
NEW PACKS
ARE DESIGNED
FOR MOBILE.
©2013 Lightboxx (ShutterStock)
INVASION OF THE PAID RESULTS
LOCAL KNOWLEDE PANEL
LOCAL ANSWER BOX
LOCAL KG + PAID HOTELS
KG ON BROAD QUERIES
LOCAL KG TEST (JULY)
ONCE AGAIN,
IT CAME FIRST
TO MOBILE.
TEST – AUG 11, 2014
THE ONLY CONSTANT IS CHANG
DON’T FIXATE
ON YOUR SITE.
BE MOBILE.
DON’T FIXATE
ON YOUR SITE.
BE MOBILE.
DON’T BE EVERYWHERE, BE FOCUSED
DON’T PLAY LOCAL, BE LOCAL
#LocalUp
THANK YOU!
DR. PETE MEYERS
@dr_pete
Moz
