DEVELOPING YOUR BRAND) - CSUSM · Developing Your Brand - Resume Author: Joshua Galeai Created...


HIRING PROCESS


Job Search Assistance | Networking Strategies Major and Career Exploration | Career Counseling

Graduate School Research & Prep

Resume & Cover Letter Critiques ([email protected])Mock Interviews | Job & Short Term Employment Postings

(Handshake)

Job Fairs | Etiquette Dinners | Industry Panels

Online Resources | Workshops | 10 Minute Drop-Ins

CAREER CENTER SERVICES


YOUR BRAND W/ IN THE RESUME

Convey Your Professional Image

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=9o9I9GXo2VUDxM&tbnid=t6t_eGOlS5Xh4M:&ved=0CAUQjRw&url=http://sites.ieee.org/srilanka-yp/&ei=p3naU7jOI8TpoASm4ILwDw&bvm=bv.72185853,d.cGU&psig=AFQjCNGVYa-vpTGIXTZVrXcPCzHoHY4-zQ&ust=1406913311089212


What You

Offer

Your Audience

Yourself

BEFORE YOU START, KNOW…


Low GPAGrammatical ErrorsInconsistent Format

Personal InformationPhotographs

Salary Expectations Unrelated Experiences

NegativityWild Font Colors

References

NO!


•Students & New Grads: 1 page•Experienced: 2 pages, if relevant

NUMBER OF PAGES

•10-12 point, professional-looking font•Capitalize, Bold, Italicize, Bullet, IndentFONTS

•½ inch to 1 inch all around MARGINS

RESUME OVERVIEW

9/20/2019 8

Header Others?

WHAT TO INCLUDE…


PROFESSIONAL HEADER


OPTIONAL: OBJECTIVE AND/OR SUMMARY OF QUALIFICATIONS

OBJECTIVE

SUMMARY OF QUALIFICATIONS


EDUCATION


EXPERIENCE


“STAR” STATEMENTS

Situation | Task

Action

Result

WORK EXPERIENCE: ACTION STATEMENTS WITH & WITHOUT “STAR”

Passive Active STAR

Responsible for team meeting.

Coordinated team meetings and activities.

Coordinated team meetings and activities resulting in increased cooperation among departments.

Duties included answering phones.

Answered busy telephones and directed callers to appropriate person.

Answered busy, complicated multi-lined telephone system with 100% accuracy.

Able to provide customer service.

Provide outstanding customer service.

Provide outstanding customer service; awardedEmployee of the Month three times in last year.

9/20/2019 15

9/20/2019 16

9/20/2019 17


YOUR BRAND ONLINE

Check out students.linkedin.com for tips and job search!

https://www.linkedin.com/

http://portfolios.csusm.edu/

Online Presence is Key!

78%

THE PO

WER

OF PER

SON

AL BR

AND

of professionals first search online for information on a new colleague or prospective hire.

Curate your online brand.

Source: Landit

USE LINKEDIN TO…

Connect with employers, alumni, etc.

Conduct informational interviews

Research industries of interest

Join career-specific groups

Learn new skills

Conduct a job search

Promote your business

ELEMENTS OF A STRONG PROFILE

Neat and professional profile Picture (smiling, well-lit, neutral background)

Complete Name (first and last) and Headline

Impactful, personalized Summary

Comprehensive Education including coursework

Experience, Organizations, Volunteer Experience

Skills consistent with desired industry

Customized, public url

Media files and website (in contact information for clickable link)

Recommendations to lend additional credibility

http://www.avidcareerist.com/site/2015/03/15/profile-photo-research-infographic/

1

Add a Photo

Members with a photo get up to:

BUILD

YOU

R PR

OFESSIO

NAL

BRAN

D O

N LIN

KEDIN

9xMore connection requests

21xMore profile views

36xMore messages

2

Add Your Industry

• More than 300,000 people search by industry on LinkedIn every week

BUILD

YOU

R PR

OFESSIO

NAL

BRAN

D O

N LIN

KEDIN

9xMore profile views than those without industry information

3

Draft a Compelling Summary

• Focus on career accomplishments, aspirations, and strengths

• 40 words or more

BUILD

YOU

R PR

OFESSIO

NAL

BRAN

D O

N LIN

KEDIN

SAMPLE SUMMARY

“A dynamic leader with the ability to drive change and proven track record of high accomplishments in various areas. Highly organized individual, believes in

empowerment and team work, highly adaptable, strong business sense, effective communicator, result-oriented, and can-do attitude.”

Courtesy https://www.workitdaily.com/

https://www.workitdaily.com/

SUMMARY GUIDELINES

Write in first-person

Keep it concise

Focus on what’s common for a particular industry (ex: mission-based, creative, etc)

Include relevant keywords

Offer actionable step if appropriate (check out this website, connect with me here, etc).

4

Detail Your Work Experience

Members with up-to-date positions receive up to:

BUILD

YOU

R PR

OFESSIO

NAL

BRAN

D O

N LIN

KEDIN

5xMore connection requests

8xMore profile views

10xMore messages

5

Add Examples of Your Work

• Upload photos, presentations, and videos

• Give a dynamic, visually appealing representation of your professional story

BUILD

YOU

R PR

OFESSIO

NAL

BRAN

D O

N LIN

KEDIN

6

Add Skills and Get Endorsed

• Add at least 5 skills (soft skills & technical skills)

BUILD

YOU

R PR

OFESSIO

NAL

BRAN

D O

N LIN

KEDIN

27xMore likely to be found by recruiters via search than members with less than 5 skills


YOUR BRAND IN PERSON

WHERE/When: Networking EventsInterviewsCareer Fairs

Check Career Center website for hours!

Joshua Galea’i

76 0 - 750 - 4902

jg a le a i@c s u s m .e d u


QUESTIONS?

DEVELOPING YOUR BRAND) - CSUSM · Developing Your Brand - Resume Author: Joshua Galeai Created...

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