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AG E N DA• Lead Nurturing stats you need to know

• What is lead nurturing?

• Examples of Lead Nurturing

• The art of the Follow Up

• Stages of the Funnel (Content at each stage)

• Drip Campaigns for Lead Nurturing

• Workflows as part of the your lead nurturing strategy

• Q&A

Business that use marketing automation to nurture prospects experience 451% increase in qualified leads.

Nurtured leads make 47% larger purchases than non-nurtured leads.

Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts

Triggered emails have a click-through rate 152% higher than traditional emails

Nurtured leads experience 23% shorter sales cycles

96% of B2B marketers say segmentation is the most valuable method for improving conversion rates.

S TAT S YO U N E ED T O K N O W

What is lead nurturing?

Lead nurturing is the development of a blossoming relationship between you and your potential customers. It is a process in which you have

consistent touch points at each stage of the funnel. Lead nurturing offers the right content at the right time during the buyer’s journey, using

automation and segmentation to do so.

Drip campaigns- Streamlines and standardizes the sales &

marketing process- Automates the sales process

- Educate leads and current customers- Convert trials into paid clients

- Develops ongoing relationships

Workflows- Create consistent processes for follow ups,

including: personal emails, phone calls, meetings, etc

The combination of sales and marketing

E X A M P L E S O F L E A D N U RT U R I N G

T H E A RT O F T H E FO L LO W U P

• Step One: Determine your follow up process• Step Two: Define the stages of your sales funnel and your

buyer personas• Step Three: Create Your Workflows• Step Four: Add Your Workflow To Its Trigger • Trigger drip campaigns in conjunction with your follow up

phone calls and personal emails.

You need to plan your strategy!

Things to think about:

What activities make up your process?- Emails / Phone Calls- Meetings- Signed agreements- Walk-throughs- Product demonstrations- Payment

Who is in charge of completing these activities?

S T E P O N E : D E T E R M I N E YO U R P R O C E S S E S

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T E S T !

T IM E FO R Q & A !

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