Developing a Culture of Connection: Five Stories Talent Wants to Hear

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Developing a Culture Connection: Five Stories Talent Wants to Hear

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Today’s Moderator

Dan Fogel

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THANK YOU employers.glassdoor.com

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For a PDF copy of the slides used during this webcast, click the “slide” button to the right of the player.

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Featured Speakers

J.T. O’Donnell Founder & CEO of

CAREEREALISM and CareerHMO

@jtodonnell | www.careerealism.com

Alicia Garibaldi Senior Content Marketing Manager & Author of

Employer Branding For Dummies®

@albagaribaldi | [email protected]


Culture Connection: The Five Stories Talent Wants to Hear


Agenda

① Understanding and staking out your culture,

core values, purpose and what you stand for

② Storytelling matters

③ Build a culture connection with the five stories

you need to tell

④ Using Glassdoor to reinforce and promote

organizational culture

⑤ Q&A


Understanding

Culture


Your Story

Every company has a story to tell. What’s yours?


Storytelling Matters


Talent Wants to Know

Source: LinkedIn Talent Solutions


Build a Culture Connection

To develop your company culture and connect candidates with your company's story, there are 5 stories you need to tell:

• Executive Assets

• Employee Spotlight

• Company “WOW!” Factor

• Company Fun Factor

• Values Spotlight


Employee Spotlight

The Executive Assets story should highlight your story behind the company. The goal of this piece is to show potential job candidates how Glassdoor came to be and why. • What’s your story? • How & why did you start your

company?


Employee Spotlight

The Employee Spotlight story should highlight real people who work at your company. The goal of this piece is to make current employees accessible to like-minded candidates. You want to introduce job candidates to your company’s “tribe.” • What are your employees like? • What’s important to them? • What do they love about

working at your company?


Company “WOW!” Factor

The Company “Wow!” Factor story should highlight what makes your company great. The goal of this piece is to emphasize your company’s best traits without sounding self-important.

• What’s impressive about your company?

• What kinds of things make it cool? • What do people want to work

there?


Company Fun Factor

The Company Fun Factor story should highlight why your company is an enjoyable place to work. The goal of this piece is to entice candidates with those little things that make your company fun and unique.

• What makes your company fun? • Why do your employees enjoy

working there? • What kinds of unique activities

does it offer?


Values Showcase

The Values Spotlight story should highlight what your company stands for and what it prides itself on. The goal of this piece is to showcase your company values, ethics, and beliefs.

• What does your company stand for? • How does your company give back? • What does your company do that’s

changing the world?


Telling Your Story


Employer Brand

Presenting a Realistic Picture of Culture


Recruiting

Aligning Recruiting Influences to Deliver

Culture and Screening for Fit


Glassdoor Interview Reviews

The First Impression of Your Employer Brand


Glassdoor Responding to Reviews

agree their perception

of a company improves

after seeing an employer

respond to a review

69%


OpenCompany: 5 Steps Towards Transparency

Add Photos

Get Reviews

Promote

Your

Profile

Update

Profile

Respond

to

Reviews


Glassdoor Photos

Showcase What It’s Like to Work

at Your Company through Photos


Glassdoor Benefits

76% of Millennials say retirement benefits are a major

factor in their decision to accept a job offer


Glassdoor Why Work For Us?

Tell Your Company Story


Case Study: Opower


Case Study: Spotify


Glassdoor Company Updates

Stay Current with Employees & Candidates


Case Study: Nestlé Purina Petcare


Onboarding

Practical Cultural Immersions


Glassdoor Heat Maps


Glassdoor Reputation Word Clouds


Employer Branding Resources

Employer Branding

Summit Videos

eBooks on Employer

Branding

Blog with the Latest Trends

in Employer Branding


Delivering Measurable Results

2X 3X 30% the quality the influence lower cost-per-hire

Customers across all industries use Glassdoor’s

employer solutions to attract better, qualified

candidates at a much lower cost-per-hire.


Get Started With a Glassdoor Free Employer Account!

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THANK YOU www.hci.org

Developing a Culture of Connection: Five Stories Talent Wants to Hear

Recruiting & HR

Transcript of Developing a Culture of Connection: Five Stories Talent Wants to Hear