Desktop Publishing. Desktop publishing is creating documents on a computer that are usually viewed...
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Transcript of Desktop Publishing. Desktop publishing is creating documents on a computer that are usually viewed...
IntroductionDesktop Publishing
Desktop publishing is creating documents on a computer that are usually viewed as printed materials. They can also be viewed as a website.
What are some examples of this?
What is Desktop Publishing?
Contrast-items that are different from each other
Repetition-repeating themes or items; reader knows what to expect
Alignment-how items are arranged; how text fits together
Proximity-nearness or relationship; things that “go together”
Desktop PublishingBasic Design Elements
Contrast
Dark Background
Light type
Repetition
Your eyes are naturally drawn to the pattern
Centered Left Justified
Right Justified
Justified Text has lines of equal length; it has even right and left borders and should be used sparingly
Alignment
Advantages Easy to create uniformity Hyphenation is reduced
Disadvantages Tiring to read
Boring
Centered
Most typewritten copy is written this way
Advantages Easy to read Good for narrow columns Disadvantages Not “artistic”; can become boring if
lengthy
Left Aligned
Advantages Interesting Layout
Ideal for narrow columns
Disadvantages Should not hyphenate
Very tiring and difficult to read
Right aligned
Lines are even in length, most familiar for published works, especially books
Advantages Not distracting Best for lengthy works(sustained reading) Disadvantages Poor word spacing Poor hyphenation
Justified
Purpose is to organize Implies a relationship between the items Uses white space to group Avoid too many elements on one page Try to avoid putting things in the middle or
corners
Proximity
Serif fonts have “tails”—most common is Times New Roman
Sans Serif Fonts do not! Examples are Arial, Helvetica, and Verdana
Use simple fonts for most of text; use fancy fonts for headlines or focal points only.
Text should not be so hard to read or decipher that your
message is unclear.
Font Styles
Use analogous and complimentary colors and keep your reader and purpose in mind.
Use contrast to add interest.
Color should add interest, but not be distracting.
Color