Alignment of text and or graphics on a document.

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Contemporary design in which contrasing elements of unequal weight and proportion are positioned on a page to achieve balance.

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Attain balance by equally distributing the weight of various elements, such as blocks of text, graphics, images, headings, ruled lines, white space on a page. Balance is usually symmetrical or asymmetrical. Look up the following site:

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Uniformity among specific design elements establishes a pattern of consistency in your document. Inconsistency can confuse and frustrate the reader and can lead to a reduction in readership.

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The difference between varying degrees of lightness and darkness on the page.

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Positioning elements to draw the reader’s eyes through the document.

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An elements used to attract the reader’s eyes.

The ease with which individual characters are recognized.

Sizing elements in relation to their relative importance and to each other.

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Balancing similar elements equally on a page(centered alignment).

Background space with no text or graphics.

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When scanning a paper the eyes have a tendency to move in a Z pattern.