Designing The Digital Experience
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Transcript of Designing The Digital Experience
David Lee Kingdavidleeking.com
Topeka & Shawnee County Public Library
Designing theDigital Experience
what is experience?
http://flickr.com/photos/dragnfly78/220689303/
American Girl
Three paths to experience
http://flickr.com/photos/didmyself/2354238160/
http://flickr.com/photos/gdominici/93021919/
StructuralPath
http://flickr.com/photos/angrykeyboarder/2316631084/
http://flickr.com/photos/maproomsystems/2872203555/
http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html
three approaches to
structure
http://flickr.com/photos/7855449@N02/2780452644/
Skipping down the structured path
Big goal: don’t make me think
look at your site with critical eyesthink about the potholes
Community Path
http://flickr.com/photos/rwhitlock/1422242668/
digital community experience...
Real Conversation
Invitation
Participation
Sense of Familiarity
Telling our Stories
http://flickr.com/photos/bjackrian/2111462650/
tscpl.org
video
blogs facebook
comments
conversation
IM reference
flickr
myspace
youtube
connections
participation
http://flickr.com/photos/thomashawk/5741775/
Customer Path
http://flickr.com/photos/jamesyu/366732085/
http://www.sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg
Digital Version?
Commonalities?
Commonalities?
CustomerJourneyMapping
http://flickr.com/photos/thetoad01/2317084812/
improving the ordinary
http://flickr.com/photos/goatopolis/189188667/http://flickr.com/photos/rvettese/264579764/
Topeka’s Makeover
WEB
How?
Ask!
http://www.flickr.com/photos/jodigreen/2708038407/
staff...
maintaining
Redesign 2.0 -Coming soon!
5 ways to jumpstart your own Extreme Makeover!
1write anExperience Brief
1write anExperience Brief
1write anExperience Brief
1write anExperience Brief
2take a
Touch Point Journey
?
Get a Library Card
check my account
3Conversationis experience
3Conversationis experience
3Conversationis experience
3Conversationis experience
4answer
thequestions
Why
5focuson thecustomer
Bonussay yes
what’s next?
http://flickr.com/photos/b-tal/116220689/
connect the customer...
Create an experience stage
http://flickr.com/photos/kgradinger/2095191253/
http://flickr.com/photos/kgradinger/2095191253/
Create an experience stage
Work on Conversation
http://flickr.com/photos/damiel/221166778/
http://flickr.com/photos/spursfan_ace/2328879637/
http://flickr.com/photos/twcollins/867628074/
http://www.flickr.com/photos/29106784@N02/2719649603/
Thank You!
davidleeking.com