Designing for digital
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Transcript of Designing for digital
Designing for digital Patternworks.com.au Callum Flack
First year in business
25%TENDER STRIKERATE TYPES OF PROJECT
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13COMPLETED PROJECTS
What I mean when I say “digital”Applying the culture, practices, processes & technologies of the Internet-era to respond to people’s raised expectations.
Digital transformationI help businesses make it really easy for customers to hire them, online.
Design thinkingClassical design
New kinds of design
Tech design
User experience = visual design +
interface design + interaction design &
information architecture + functional spec +
user needs
Design for user needs.
The internet is a customer service medium.
Service trumps branding.
☞ ☞
Successful digital servicesare better user experiences.
Great user experiences make it really easy for people to do business with you.
Digital services don’t end. What gets measured gets improved.
Tech x Business x Design To build the right thing,start by designing it.
patternworks.com.au