Designing Data-Inspired Digital Experiences By: Sean Wood (USA), Independent digital experience...
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@seanwood #jboye15 DATA-INSPIRED CREATIVE
Transcript of Designing Data-Inspired Digital Experiences By: Sean Wood (USA), Independent digital experience...
1. DATA-INSPIRED CREATIVE: ART & SCIENCE
BALANCE OF FORCES = COMPLEMENTARY OPPOSITES
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1. DATA-INSPIRED CREATIVE: EMOTIONAL CONNECTION
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Algorithms can’t evoke an emotional response - but data can inspire one
2. DATA-INSPIRED CREATIVE: CULTURE LOCK
“Organizations which design systems… are constrained to produce designs which are copies of the communication structures of these organizations”
- Melvin Conway, 1968
CONWAY’S LAW
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AGILE ADAPTIVE REAL-TIME DYNAMIC NATIVE
CREATIVITY
2. DATA-INSPIRED CREATIVE: NEW RULES
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1. BOLDER WORK 2. SIMPLER MESSAGES 3. MORE CREATIVE 4. MORE CONTROL 5. NEW IDEAS
3. DATA-INSPIRED CREATIVE: WHAT IT ALLOWS
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