An Introduction to Design ThinkingIn One Hour

d.hasso plattnerInstitute of Design at Stanford

nataliya.shevchuk@ouluses.co

m

“Design thinking is a

human-centered

approach to innovationthat draws from the

designer's toolkit to

integrate

-the needs of people,

-the possibilities of

technology,

-and the requirements for

business success.”

—Tim Brown, president and

CEO of IDEO, an innovation and

design firm

Empathize Ideate

Define Prototype

Test

Design Thinking Process

To create meaningful innovations, you need to know your users and

care about their lives

Empathize Ideate

Define Prototype

Test

Empathize

Engage

Watch and learn

Observe

Ideate

Define Prototype

Empathize

Test

Define

Framing the right problem is the only way to create the right solution

Point-Of-View

Define

Prototype

Empathize

Test

Define

It’s not about coming up with the ‘right’ idea, it’s about generating the

broadest range of possibilities

Ideate

Prototype

Empathize

Test

Define

It’s not about coming up with the ‘right’ idea, it’s about generating the

broadest range of possibilities

Ideate

Sketch Bodystorm

Mindmap

Brainstorm

Ideate

Prototype

Empathize

Test

Define

Ideate

Build to think and test to learn

Prototype

Don’t spend too long on the prototype

ID a variable

Start building

Build with the user in mind

Prototype

Test

Prototype

Empathize

Define

Ideate

Testing is an opportunity to learn about your solution and your user

Show, don’t tell

Create experiences

Ask users to compare

Test

Iterate and make the process your own

bias toward action focus on human valuescollaborate across

boundaries

show don’t tellprototype toward a solutionbe mindful of process

Thank you