Portfolio

Who am I ?

Hello!My name is Hai Ninh Nguyen and I am a graduate of the University of Technology in

Munich, majoring in architecture.

Born in Vietnam, raised in Germany and currently living in Munich.

I am a great lover of milkcoffee and maguro sashimi with a little addiction to consumer

electronics.

I grew up here, Germany

I spent most time of my life

living in Germany. Went to

school and entered University.

I was born here, Vietnam

I spent my early childhood

in vietnam before I moved to

Germany with my family.

I was living here, Japan

From 2011 to 2012 i received

a scholarship and moved to

Japan for 8 months.

I was born in Hanoi, capital city of Vietnam.

Spending most of my childhood living with my grandfather I had

learned the basics of the vietnamese language before I moved to

germany.

Vietnam

Did you know, that.... Hanoi

Vietnam has a population of about 88 million and is one of the top 20 most populated countries in the world

Vietnamese is the official language with English fast becoming a favoured second language

Vietnamese people consume the largest number of instant noodle in Asia, even more than Japan - the home country of this processed food

Nguyen is the most common Vietnamese surname

Vietnam rice production ranks second in the world (after Thailand)

Spring roll is the most popular dish of Vietnam, though they are barely seen in everyday meal - mostly in a family gathering or anniversary dinner

At the age of four I left vietnam to live in germany with my family.

There I went to kindergarden and high school.

In 2007 I received a higher education entrance qualification and

entered the University of Technology in Munich to start my study

in Architecture.

During my study I also discovered my passion for Industrial Design.

Gaining experience in different fields also allowed me to extend

my skill set.

Germany

2007 - 2013 University of Technology Munich

AR

ID

Munich

In 2011 as one of 16 students I received the AUSMIP Scholarchip.

The AUSMIP scholarship is an exchange program between

european and japanese universities. As an exchange student I

participated at courses offered by Chiba University and Tokyo

University in Kashiwanoha dealing with Urban Design.

Japan

2011 - 2012 Chiba University

2012 Internship at Toshiba HQ, Tokyo

2011 - 2012 Tokyo University - Kashiwanoha Campus

2012 Internship at Uchida Yoko, Tokyo

I like traveling and learning about other countries. Observing people and how they live and behave and what influence things have on their lives is interesting to me.I strongly believe that learning about new cultures and think outside the box is essential for designers in the future.

I always had a passion for

consumer electronics and

computer technology. Especially

the fast growing mobile sector

kept my attention. I find it amazing

how fast technology evolves and

what big influence it has on our

lives.

Everyone needs balance in

life. Mine is practicing Karate. I

started practicing at the age of

ten and Karate has become an

important part of my life.

I love the philosophy behind

Karate which helps me to keep focus

and to overcome obstacles.

I love food. I love fried things, dry

things, cold things, hot things, spicey

things, big things, small things, hard

things, soft things, funny things,

sweet things, sour things, well...

nearly everything.

For me eating is a social event. I love

going out with people and try new

things together.

drinks

dishes

My favourites

The following is an excerpt of my work. You can find more by visiting my website

www.haininhnguyen.de

Airbus Green Cabin Vision 2030+

The CO2 emissions caused by aviation, already contributes about eight percent to global war-ming and it increases by 3,5 percent per year. If the aviation continues to grow as before, its climate impact in the next few years will exceed that of today‘s car traffic. The aviation industry has a major responsibility for climate change. For the future it is inevitable that the aviation industry must find new ways to counteract the greenhouse effect.

Aviation

Greenhouse effect

What has the greatest impact on the greenhouse effect ? ...

... The largest cost factor in flying is the kerosene consumption...

... reducing costs, means reducing kerosene...

... and reducing kerosene, means reducing CO...

... and less CO means less impact on the greenhouse effect ...

Greenhouse effect

Reducing kerosene

Reducing kerosene

Flying was always inspired by nature.

Since the beginning of the aviation airplane pro-totypes were made of light materials. But flying became more and more complex and so the light materials had to be replaced by more po-werful materials.

But nowaday fabrics have recently become ext-remely powerful and can be used in many fields such as architecture and also extreme motor-sports. A very popular example is BMWs con-cept car called Gina.

So why not use fabrics in aircrafts again?

The idea of the „Airbus infinity“ concept is to replace the hard cover interior with a flexible fa-bric in order to save weight. Thus the Airbus in-terior is almost a seamless inner skin of a flexi-ble fabric material. Through this technology it is possible to achieve a major advancement in the ecology of the aircraft.

Not only saving weight by replacing the ‘‘hard“ cover but also creating acceptance of the interi-or on an emotional level. The fabric interior also emphazises its simplicity, clear structure and displays its honest use of material, which is an important aspect of the concept.

Airbus infinity

Beispiel Spannsystem

light

approximately 50 % weight savings through the use of fabric

bright

diffused light makes the interior brighter and increases the lightweight feel

1

2

simple

reducing all unnecessary design elements and highlighting the important functions

4

clean

no dirt accumulation in the clearances makes it easy to clean

3

Holiday House

Ideation

standard house ... functions are surrounded by outer walls ...

... taking the basic functions ... ... seperating them ...

creating a buffer zone to devide public and private ... and connecting them

creating a webstructure

TOSHIBA Iris

Concept of a new LED TV for the Asian Market 2013

TOSHIBA

Toshiba‘s brand has gotten weak over the time. Nowadays the brand is not very popular for the younger generation. People think that the products are sturdy and the design is not con-temporary.

Branding

“The design is kind of flas-hy... poor quality. But reaso-nable price. I‘ve never used their products before, but my cousin has a laptop of Toshi-ba‘s, she‘s not happy with it.”

China

“I really have no opinion about them at all. I know they do exist, but in Ger-many they are very backg-

round”

Germany

“I think Toshiba is a re-ally big company. but compared with another big one like SONY, it doesn‘t have much po-

wer...”

Japan

“I I like TOSHIBA because its product is easy to use. But in Japan, TOSHIBA doesn‘t have lots of pow-

er.”

Japan

“To me, just an ordinary Japane-se technology brand, not really exciting. I knew them mainly for their computers ( in Europe) but I found out in Japan that they are also responsible for televisions and other electrical equipment‘s.”

Belgium

Toshiba needs a new path to attract more people. Therefore a new CDI is important to change the mind of people about Toshiba products.

This is a proposal how Toshiba could improve their image and strengthen their market position.

How ?

Identity

Many companies do not pay enough attention on the packa-ging design in order to save costs. But the packaging is also part of the product and plays an import-ant role when purchasing.

In order to improve the branding a new packaging design is also necessary to give people a unique experience when unpacking.

Improving Packaging Design

1

The competetion in the TV market is quite intense. The TV producers have a big assortment. But most of the products do not differentia-te from each other and it makes it difficult for customers to choose.

3Improving

Starting-up Process

Current TV models do not have a sophisticated user interface. Most of the time a boring channel loading bar appears when users turn their new TV on.

2Create a new

Design Language

Toshiba‘s products need a unique design language to distguingish from other competitors, to strenghten the CDI and to make people recognize it as a Toshi-ba-only product.

The starting up experience is the first point of interaction between user and product. It should give the user a pleasing first impressi-on and strengthen the branding.

Packaging

Taking a look at the unpacking pro-cess of current TV packaging designs reveals that there are various prob-lems.

Most of the time the first thing people got to see is the white styrofoam, ca-bles and the manual.

Sometimes more than one person is required to unpack the TV which ma-kes it difficult for single households.

Previous TV packaging has the opening on top in order reduce stability problems. This results in two „issues“ for unpacking.

Unpacking big TV‘s alone can be very difficult and dangerous if the TV slips out of the hand. The gravity keeps the packaging down.

Putting the packaging down on the floor to pull the TV out doesn‘t make the unpacking process more com-fortable. Instead it requires power to push it in the other direction.

Opening a product is an important process where the customer can get a good or bad impression. Changing the packaging design makes it easier for customer to unpack the product and improve the first impression.

Design

Most of the existing TV‘s are using center stands. Center stands are the cheapest and safest way to mount a TV. But the biggest disadvantage is the dilution of the brand because 99% of the TV‘s on the market are similar and that makes it difficult for customers to choose.

Recent models of LED TV‘s from Samsung, LG and Sony try to go new ways and experiment with new stand designs to distinguish from other competitors.

Ideation

The alongside sketches show some various ideas I had during the design process.

I also tried various stand designs with integrated speakers but decided to keep the front as simple as possible.

My target group was the aspirer group, people after graduation bet-ween 25 and 30 years old, who have high expectations in modern design.

Since the TV was designed for the asian market, knowing about the different cultural backgrounds is im-portant.

Asian people are very social and tempted to show off their estate when people come to visit. Therefore they like to have something ‘‘special“ to distinguish themselves.

The packaging was designed in a way that users can easily open it. Customers can lay the packaging down on the floor.

The inside is kept clean to give the consumer a feeling to have something premium. The most important part of a TV is the screen. Therefore the screen should to be the first thing the consumer supposed to see.

Accessories like cables, manual, adapters are stored in boxes. So the customer can take the boxes out quickly and doesn‘t need to collect everything separately.

All ports are hided by a cover to keep the back clean. The ports are also facing down for a better cable routing.

The assembling of the TV doesn‘t requi-re any tools or screws. The customer can push the stand into the TV and remove it by pushing the release button. This sa-ves a lot of time.

User Experience

User Experience has become more important in nowaday products. Users are excited when purchasing a new product.

The whole process from unpacking to assembling to starting up needs to be reduced to a minimum and offers a unique experience in order to build a stronger relationship between pro-duct and customer.

Also the UX shouldn‘t stop after using the TV for the first time. It should continue for the entire life cycle of a product.

Starting-Up

Starting - Up

The problem most TV‘s have is the Starting-Up process. Many start with a channel searching procedure which doesn‘t seem interesting for most people.

There is no customization for the customers in-volved and hence no emotion can be aroused or relationship between consumer and product can be created.

A clean and simple UI should introduce the pro-duct and let the consumer adjust the settings to his needs while the channel searching is perfor-med in the background. After finishing the whole configuration process the TV is ready to start.

Language

Profile

Social Network

Favourites

MobileDevices

The Starting-Up process starts with a Logo and a Welcome screen. After that the cosumer is able to choose his language for the further installation process.

The user can create his own profile and insert personal information. Furthermore he can choose his own profile picture from USB or his Soci-al Network account.

Social Networks are getting more important. Therefore it is necessary to have the opportunity to connect to various Networks to communicate and share moments with people.

Everyone has different preferences. The user can set what catagories he likes most and over time the TV will learn what kind of TV shows and movies he likes to watch and makes suggestions.

Mobile devices are and important key technology nowadays.The consumer can connect any kind of devices with his TV in order to extend the user experience.

Profile

Creating a personal profile helps to build a relationship between consumer and product.

The profile picture can be chosen from a local storage or from the internet. If the profile is connected to a social network account, the picture can be synchronized with that ac-count and is always up to date.

The personal profile is

Social Interaction

Watching TV was always a social event. But it became more difficult since social struc-tures shifted. The number of single households are increasing.

New technologies and devices can help to in-crease the watching experience. Using an appli-cation for mobile devices allows users to watch movies together and see each others face even they are living in different countries. It allows to rewind scenes, cutting them and sending them to others to share funny, scary or lovely moments.

The possibilities of watching tv and sharing mo-ments are endless and create new watching ex-periences.

streaming content to mobile device and

connecting to network

watching with friends from all over the world

share movie clips instantly on social networks

share funny, amazing, or scary movie scenes

with friends everywhere

groups of friends can join watching

Wrap up

Hai Ninh Nguyenmail@haininhnguyen.de

+ 49 176 7300 4953 www.haininhnguyen.de

www.twitter.com/Hai_Ninh_Nguyen

AUSMIP-ScholarshipUDCK - Urban Design Center Kashiwanoha2011 - 2012 University of Tokyo

Japan

AUSMIP-Scholarship Research about Ambient Intelligence2011 - 2012 University of Chiba

Japan

Architecture Diplomajoined architectural and product design classes2007 - 2013 University of Technology Munich

Germany

Education

ArchiCAD

Photoshop

Illustrator

Indesign

Solidworks

VRAYforC4d

Cinema 4D

Software skills

German fluent

Vietnamese native

English fluent

Japanese basics

Languages

Industrial Design

Architecture

Consumer Electronics

Technology

Entrepreneurship

Interests

March

Assistant of Institute for Realization of Construction and Building RoboticsWorked on different projects, predominately dealing with the topic of demographic change

2010 - 2011July

Research AssistantMunich, Germany

Intern at their architecture office in MunichWorked in a Team for a range of different projects, designi ng office interior and loft conversion for a single family house

2011 - 2011April October

Martin Junk ArchitectsMunich, Germany

Experience

May

Sept

May

October

Intern at UCHIDA Yoko in TokyoWorked in the R&D department on future office and school environment scenarios

2012 - 2012 UCHIDA YokoTokyo, Japan

Intern in Design Center of TOSHIBA Corporation in TokyoDesigning digital products for the asian market and gained experience in service design for social infrastructure systems

2012 - 2012April April

TOSHIBA Tokyo, Japan

Intern at design office in MunichLearned from working in different teams developing home appliances for a chinese contractor

2012 - 2012 f/p Design GmbHMunich, Germany

Thanks for viewing!

Hai Ninh Nguyen