Product Design Portfolio Winter 2012

7/30/2019 Product Design Portfolio Winter 2012

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MARCELLUS JOHPRODUCT DESIGN POR

RETHINK,

REWORK,

REDEFINE


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RESUMEAppalachian State University Boone, NCGraduation: August 2012 GPA 3.55 Cum LaudeBachelors of Science, Industrial Design Major, Studio ArtMinor

University of Oregon Portland, OR Summer 2011Footwear Intensive Studies

Parsons School of Design New York, NY Summer 2011

Footwear Intensive Studies

Pensole Studios Intern July 2012- PresentDeveloped and monitored website contents while assistingwith some school operations, most recently working withfellow designers on contract work.

adidas Pensoleography June 201215 designers selected nationally by adidas to work and learn

Corinthian Ophthalmic: Part-time Designer Fall 2011- Spring2012Assisted with packing and concept design for ophthalmicdrug delivery device.

Nike Basketball: Future Sole Summer 2011Researched and designed product for Nike Basketballthrough Future Sole competition. Worked with Nike de signersand design students through the process.

Irwin Tools: Sponsored Studio Spring 2011Worked a semester long project of research and developmentfocused on a potential product lin

Phi Beta Sigma Fraternity, Inc. 2009- PresentFormer president of an award winning chapter. Completedhundreds of services hours while promoting outreach throughprograming.

Industrial Designers Society of America 2008 - Present

Diversity Scholar 2007 - 2012Scholarship recipients that promoted the ideals of diversity

through service and outreach.

EDUCATION

RELEVANT EXPERIENCE

INVOLVEMENT

IDSA National Merit Participant: Local 2012

Bernhart Furniture Scholarship 2011-2012

Nike Future Sole Winner August 2011Winning Design Selected by a panel Nike designers andrepresentatives in contest among college designers.

Pensole Selection April 2011

One of twenty-three selected internationally for footwearstudies at Parsons School of Design.

Irwin Tools Concept Development Award April 2011Design selected by Irwin designers and representatives asthe winning design among classmates.

Rigsby Scholarship 2010 - 2011

NAPCO Design Endowment 2009 - 2010

Digital SkillsPhotoshop, Illustrator, Indesign, Solidworks, Rhino, Keyshot

Design-Ability to provide quick ideation and sketching,-Digital sketching on Cintiq,-Hand rendering, ceramics, prototyping, and fnish modeling

-Eager to fnd new ways to help the world through design

Interest-Participated in a number of sports competitively, Three timehigh school varsity football letterman and four time discusand shot put letterman while participating in weight trainingcompetitions. Fan of basketball, golf, and action sportsas well. Love for music: drummer and bass player withexploration in digital sampling and producing.

HONORS & SCHOLARSHIPS

RELATED SKILLS

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WHATSINSIDE

ProQUICK Framers KnIRWIN Sponsored Studio

Nice KPensole

AM ConservationShower Head

adiPower Eclipseadidas | Pensoleography

Nike Future Sole 2011Power PilotTraining System

RETHINK.... REWORK.... R

Firefly Desk Lamp


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Objective

Investigate the ways injury prevention andcleated sports, speci

What can help young athletes play safer?

Performance Training System

-Senior Capstone-

Full Projec


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Winter Spring Summer Fall Game

Its a Year Long Sacrice

A majority of thehappening in the

high school play

This proves that increase in physarent being prohandle the seaso

60%Of all football injuries in high schoolathletes effect the lower limbs

PLAYOFFS

SUMMER

GAME 4

GAME 3

GAME 2

GAME 1

GAME 7

GAME 6

GAME 5

GAME 10

GAME 9

GAME 8This is a team of young committed athleteswho will sacrice to attain their dreams on theeld

For the Love of the Game

MEET THEWESTSIDE RAMSUnderstanding the User



Braces and supports cancause serious injury dueto their restrictive nature.

Train the Way YouPlay...

UNDERSTANDINGINJURY PREVENTION

The principal of Inheavier implemenput parallels perfe

Cross Training, strength training, and game-style practiceare all essential to helping athletes develop injury resistance,bridging the is a huge step in developing heathier athletes

Cross Training Strength Training Gameplay

What are the most effective ways to prevent injuries?

Braces



DA TA MAP PI NG& ANALYSIS

EARLYEXPLORATION



Reduceand Refocus on simp

ACTUALGAMEPLAY

LIFTINGWEIGHTS

SAFERATHLETE

CROSSTRAINING

AffordableHigh End

BroadUse

SpecializedUse

? IDEALPRODUCT

ANALYZING MARKETSATISFYING THE CONSUMER

MAJORISSUES:

Non-AdjustableResistance

Cumbersome

Expensive

Impractical forGame Style Practice

For OverloadTraining Only

CURRENT INDUSFlex Nimbo

Effectiveness/Positive

Moderate Higher



CONCEPTEXPLORATIONAfter gaining more understanding of anatomy and

physiology the focus narrowed more on the musclesin the legs. They are essential to an athletes minimalfunctioning.



CONCEPTFINALIZATION

With a system thatthe body by merefor leg protection yreducing excess o

Get Back to Playing your Game


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Activate the hamstrings Activate the quads

To adjust simply...

P

c

Rtft

Pp

b

Pst

The System simulates essential workouts that helpprotect the knee

Adjustment allows for incremental adjustment fortransition training from summer to fall


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22

Fluid Training

This System can beutilized seamlessly inmost training formats

Cross Training Strength Training PracticeMom Friendly Washer Safe

The material make-upof the system allows multiple times a weekof destruction in the w


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MODEL CREATION


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RE

DOMINATE FEARLESSLY


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GOLFSHOE

How can we Bring a new generation to the links?

PENSOLE @ Parsons

Objective:

Create a golf shoe foconsumer that promoformance


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David might wear something like these

How can this translateinto something fresh

while staying true to theheritage of golf?

H


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INSPIRATION


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Removable forefoot tassel Lace Tip Tassels FalseTake your course wit

spikes.


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The Breakdown on Packaging:

Through prototyping the bag it proves the notion that a convertiblecanvas shoe to golf bag is a feasible option.

Ultimately the goal is that your giving nontypical users a feasible way totransition into a new arenas in an all in one package while maintaining

their own style.

Shoe Box toGolf Bag


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HLIN


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Task Lamp Concept

The Firefy ObjectiveThe objective was to end lamp that would todays market.

What can nature inspire?

DESIGN


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DESIGNINSPIRATION

NaturalInteractive UniqueSimple Fire Flys Lightning Bugs

Chasing reies was by far one of thadventures for me. The unique way

responded to nature and the beingskey elements I wanted parallel into m


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Function Exploration Rapid Form Exploration Final Design Direction


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Upgr

Bigge

BRI

Original Model Redesign Sketches


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Lamp Specs:

Lamp rises 24 inches from restPolycarbonate Body14 super-bright LEDs12 inch base

Key FeatureBuilt in dimmer system allows forpositional settings of illumination


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ILLUMINATETHEDARK


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NIKE Basketball2011 Collegiate Winner

Contest featured on:

Objective

The objective is to deshoe for the power foon the Amare like ath

How can you design the ultimate shoe for Amare Stoudemire?

MEET THE


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Design StNik

Design must...

Focus on the modern po

Emphasize Lock down

Utilize a Strap

The goal is to create a pifootwear catered to a fasforward who needs addewithout sacricing spee

MEET THENEW GENERATION

OF FORWARD

SPEED

POWER

ATHLETICISM

DOMINANCE


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Aggressive...Sleek...Powerful...Stealthy...Deceptive...

Huarache Trainers Air Max Fly ByKD II

Designing for Manufacturing

The design must utilize the outsole of theNike Sweep Thru adding a common yetimportant challenge

Observing what Amare Wears

The common theme between these sneakersis that they include a strap and are relativelylow nearing the back of the ankle


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Strap Vi

the FootLateral side

Then, undersystem undeside of the u

Finally, it comside and ovessential w

Pro-Combat

Interior arch

Existing tooling


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THE UIS NO

S


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Shower Head Competition

Objective:

Design a WaterSensehead that redenes cwhile remaining inexpmarketable.

How can you redene the Watersense shower head?

The WateADDRESSING


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The WaterSense Labelis placed on water conscious and watersaving products,

Watersense shower heads specically req

a GPM of 2.0 or less thus providing the mefcient shower heads on the market

The WateCrippling O

75%of water used indoors is in the bathroomof in-home water use can be reduced byusing water saving features like low ow

shower heads

35%

THE PROBLEM


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AM ConservationAtomizing Shower head

$5

AM ConservationEclipse Shower head

$8

AM Conservation

Spoiler II Shower head

$20

AM ConservationSpoiler Shower head

$10

OxygenicsSkinCare Shower head

$15

American StandardFloWise 3 Function

$36

Delta

Water Amplifying Shower$26

Market Analysis of WatersenseShower Heads

Conventional Unique

Create a sexy shower head that works well in the massmarket. The design should t in with the average

home, yet be a unique statement for AM Conservationand WaterSense.

VS

Push the lines between shower to a very uniqueConservations productsprimarily in hotels and a

Design Focus


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unique


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1 GPM 1.5 GPM 2.0 GPM

CUTAWAYS FOR S UR

AERATOR


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Head is Equipped with:4 slot style sprays16 circular sprays1 central jet

Diverse spray patterns create aunique and refreshing experience.

In

S

E

Materials:

Outer Shell Clear AcrylicInner Head Chrome Finished ABS

1.0 GPM 2.0 GPMTwist to adjust

SUSTAIN THE PLANET THROUGHDESIGN


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DESIGN...

HELP SUTHE PL

THRD


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adiPowereclipsewithCLIMACOOLTechnology

How Can We Rethink Multi-Event Footwear?

Full Projec

Objective

Create a footwearheptathelte that cquo


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DAY 2

DAY 1

high jumpshot put200m

long jump javelin800m

100m hurdles

Six Different Shoes for Seven Events

avanti avantidiscus/hammer 2.0

cadence javelin 2.0long jump 2.0

high jump ow

The Athlete has too much footwear to manage, the averhighschool athlete likely wouldnt be able to afford all o

these shoes. This is an opportunity to simplify the ta

of competing.

Schedule for a High School or College Heptathlete.


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Both Unique &

The goals are to create a product that is...

Honoring 1956Progressive Representing ClimacoolConsolidated


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1956 was a special year...

First Olympics held in theSouthern Hemisphere...

33 record setters in adidas...

Horst Dassler generatesthe concept of modernsports promotion...

No Laces!Form tting mesh and TPU skin combinationupper ts like a second skin.

More Power!Strapping system keeps the athlete right onthe modular spike plate avoiding any loss ofenergy


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or

or

Utilize the heelless option as ato promote mid foot or forefoo

less material,

less weight,

no competition...

Plug and Play Your Way to Victory!

Make adjustments with standard spike tool

Transform your shoe...With special attachments like a polymer spikecover that allows the athlete to convert their spikesto a sleek throwing shoe.

200m & hurdles

EXPLODE ENDUREELEVATE


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EC

EXPECTA

shot put javelin & high jump 800m & long jump


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SponsoredStudio

Objective

The objective was to lockback knife with th

How can we redene everyday tools?

ProQUICKFramers Knife

*Concept Development Award*

STURDYBLADE

MORE

COMPACT


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Eric the framer is involved in rough carpentry,nish carpentry, contracting, plumbing, HVAC,

electrical

Understanding the Consumer

Eric is a Jack of All Trades

Utility Knives are handy tools to...

Versatiltypically equipon a work site opportunity for

More versatile downtime and

Sharpen Carpenters Pencils Strip Wire Occasion

A HAPPYCONSUMER

LUXURIES

NEEDSSECUREBLADE

BODY

SINGLE

HAND

USEEASY

GRIP

WANTS

BLADE

STORAGE

FAST

BLADE

CHANGE

CLIPPING

SYSTEM

COMPACT

NEWCUTTING

METHOD

UNIQUE

INTEGRATED

TOOL

CURRENTIRWIN KNIFE


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ASSIST DIAL

CLIP IN BLADE SYSTEM FOR STORAGE

BACKEND GUT SHARPENER FOR PENCILS


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Rubberized endLarge assist dial

Sliding Backis spring loaded to creatversatile cutting tool.

Extended opening

1 2 3 4 5

1

2

3

4

5

Central lockback

Key Feature


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Integrated Carbid

A spring-loaded sharpenerback end. This allows the their blade as they use it.

No Need For Extra

Scoring/Cutting Pipes Quick Sharpening Wire Stripping

The Advantage of theMoving Back End


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The transition from open to closeof the back end is a seamlessprocess that should be intuitiveto the user once in hand.


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THE AIS


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Thank You

864-934-5873

[email protected] (pe

Product Design Portfolio Winter 2012

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