Design Portfolio 2012 - David Snee's Portfolio · David Snee email: [email protected] mobile:...

David Sneeemail: [email protected]

mobile: 086 389 5167

Design

2012 to

2015Portfolio

Priority

This piece was created to launch O2 Priority moments, music and rugby in the Irish marketplace until O2’s advertising agency could provide assets. It used simple and visually direct artwork to communicate that Priority would bring you offers and benefits straight to your smartphone.

O2-

RT35

06D

Priority Moments subject to availability. 16+ and data charges may apply. Cinema tickets available midweek only. For terms see o2.ie/moments

Moments, Music, Rugby and more...

O2-

RT35

10C

See o2.ie/priority for more

O2-RT3510C Priority Generic_Bin poster.indd 1 4/27/12 10:54 AM

Priority Moments subject to availability. 16+ and data charges may apply. Cinema tickets available midweek only. For terms see o2.ie/moments

Moments, Music, Rugby and more...

O2-

RT35

10A See o2.ie/priority for more

O2-RT3510A Priority Generic_Lrg Lam.indd 1 4/25/12 10:42 AM

Design

€10 Direct Mail

This piece was created to capture prepay customers who woudn’t have a email address available. It’s a unusual piece in that there is no obvious branding on the outside. I felt, that direct mail is often disgarded before been opened and a piece of mail like this may have more cut through.If only from a curiousity stand point.

ClientO2

ProjectO2 Freedom Campaign

SolutionFollowing a successful pitch against 3 other agencies RR Donnelley won the opportunity to develop a creative into what progressed to be the biggest O2 campaign ever executed in Ireland. We implemented the creative across every marketing channel O2 had access to. All 69 of O2s stores were refitted and merchandised by RR Donnelley with Sweet Freedom creative elements.

Design

Ta-Da!

This piece was created to attract prepay customers with a credit incentive. The headline was kept short and snappy. The artwork also conveyed that this would be an offer with instant gratification for prepay customers.

Design

Window display

The big fish fin will travel over and back between 3D waves and suddenly the fish

jump in an arc from the waves and then returns to his travels between the waves .

SOHO - Big fish

fin travels left and right

fish jumps from waves

Window display

The big fish fin will travel over and back between 3D waves and suddenly the fish

jump in an arc from the waves and then returns to his travels between the waves .

SOHO - Big fish

fin travels left and right

fish jumps from waves

Business Concept

This was a proposed campaign for O2 business. O2 was seen as only been interested in big business. So they wanted to let small business owners know that they could offer them value and support in getting there business to where they wanted.

Design

In-store POS

Big fi sh hanging signage with buoys carrying the messaging across the ceiling.

The messaging would also appear on pods and shark fi n would swim on the fl oor in a

vinyl representing water.

SOHO - Big fi shIn-store POS

Big fi sh hanging signage with buoys carrying the messaging across the ceiling.

The messaging would also appear on pods and shark fi n would swim on the fl oor in a

vinyl representing water.

SOHO - Big fi sh

In-store POS

Big fish business card bowl is there to collect business cards from business

people, so the ambassadors can contact them later if they can’t deal with them

straight away.

SOHO - Big fish Staff T-shirts

Swimwith thebig fish

Here’s some basic t-shirts for staff and also a more elaborate t-shirt with a 3D fi n coming

from the back.

SOHO - Big fi sh

Staff T-shirts

Swimwith thebig fish

Here’s some basic t-shirts for staff and also a more elaborate t-shirt with a 3D fi n coming

from the back.

SOHO - Big fi sh

Business Concept

Here we have some proposed in store point of sale pieces to engage customers.

Design

Online

O2 home page.

SOHO - Big fish

Press

Possible press.

SOHO - Big fish

Business Concept

Here we have the artwork in situ online and in print. Just to show it’s versality in application. Also some outdoor activity with a fake shark fin cutting through the Liffey waters around the IFSC with people on land with spear guns offering info handouts and treats from a fish bait bucket. Just something to get people talking.

Viral

A possible viral piece might be to get someone to swim around the liffey with a fi n on there back and swimming just beneath the surface and then just fi lming reactions from people around the IFSC, have diver emerge and hand out SOHO info. Maybe have the fi n circle one of the hired out kayaks.

SOHO - Big fi sh

Design

R: 0G: 176B: 80

Segmentation

This piece was an intenal O2 communiction piece. O2 used animals and other terminology to represent the breakdown of there customer base in the past. This would be a more considered approach and one that created icongraphy that would aid the business in retaining the differences and designing products for them going forward.

Design

Priorty Moments Cinema

This piece was created to help promoted Priority moments cinema offers in Odeon and IMC cinema chains.

Design

Your O2 magazine

I have redesigned the layout of the O2 magazines over the last number of years. Always trying make it more visaully interesting and accessible at the same time. It was important to have the price plans laid out in customer friendly way. As staff would often use as a sales aid in store.

Design

Christmas Catalogue

Oragnised the photoshoot for the phones and accessories in this catalogue. Also did the layout and photoshop work.

Design

Internal Posters

This was transition internal poster between O2 and Three. It was designed with no Telefónica/O2 branding. This was a poster to communicate to customer care staff the need to capture email addresses. As O2 didn’t have email address contact details for all there customer base.

Design

Internal posters

The Telefónica brand was used internally for O2 communications. These posters were used to communicate security messages throughout the O2 offices here in Dublin and Limerick. I used retro robots to communicate a basic message. You are not a robot, but if you could adopt a behavior or two of a preprogrammed automaton it might help the security of the business.

Design

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Bill pay

Mobile, superfast fixed broadbandand top end smartphone

all for just €50

Helping you compete

Backed up by Irish based customer care andsupport in-store through business ambassadors.

The ones that got away

Design

Some creative that didn’t make it. While they didn’t make the cut, the journey to get there with ideas flowing back and forth between designers, sometimes ridiculous in nature to being downright subversive. It always seemed worth it.

Only

Sero cupit alicipsante consed mos re verit incius doles si doloris et omnis dior santius apiduci aturias fugitiis veliquia nostior ma non

Double up your refreshmentfor less. Get two 200ml bottles served in a glass.

O er also available with

2 x 200ml bottles

Sero cupit alicipsante consed mos re verit incius doles si doloris et omnis dior santius apiduci aturias fugitiis veliquia nostior ma non

Double up your refreshmentfor less. Get two 200ml bottles served in a glass.

O er also available with

Coca-Cola

Design

This was proposed artwork for Coke Cola presentation. We were giving a fictional brief from Coke with the offer opposite for bars and resturants.

Compass Tender

Compass Catering Bloomers Logo Design - UniformsCompass Catering Bloomers Logo Design - Uniforms

Design

This was a logo created for a college campus cafe as part of a much larger catering branding project. The logo took a loose influence from James Joyce’s characteristics. Bloomers and Bloomsday seemed like an easy link to make.

Waterford Crystal

This was a 42 page brochure for Waterford Crystal. It was aimed at corporate gifting market.

Design

Design

Celtic Cask

Celtic Cask was a branding proposal for Celtic Whiskey shop on Dawson street. They had the opportunity to have distilleries like Cooley and Teeling take wine casks they had acquired from some of there more interesting wine and sherry suppliers. Then have there whiskey stored in these selected wooden casks for a time. Where by they would be influenced in aroma and taste. Then these special whiskeys would be bottled and branded exclusively for the Celtic whiskey shop.

Claire O'BoyleLotus Road, Terenure, Dublin 6, Ireland.

086 567 8888 • [email protected] www.claireobolye.com

Lotus Road, Terenure, Dublin 6, Ireland.086 567 8888 • [email protected] • www.claireobolye.com

With complimentsLotus Road, Terenure, Dublin 6, Ireland.

086 567 8888 • [email protected] • www.claireobolye.com
















Wine Consultant

Design

This was business stationery designed for person starting up their own wine consultancy business. Just tried to have a simple and effective design with a single strong colour.

Band Icons

Design

This was a personal project to create icons that represented the characters in the band Elektrobank. They use animal masks on stage. Taking an influence from Daft Punk’s ‘Da Funk’ video from the 90’s which featured an actor with a dog mask.

Nephew’s T-Shirt

This is T-shrt I designed for my nephew for his sixth birthday. I will screen print this at home and give to him in the coming year. His nickname is bear and he likes Fireman Sam.

Design

Design Portfolio 2012 - David Snee's Portfolio · David Snee email: [email protected] mobile:...

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