Design of shopping mall entrance
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Transcript of Design of shopping mall entrance
Mid-Semester Presentation
Study of Entrance in Shopping Complexes – Issues in Design
By: Himanshu Bansal Guide: Prof. Pardeep Yammiyavar
Objectives
To analyze the cognitive behavior pattern of visitors while entering an Indian shopping mall
To purpose a design solution for more effective wayfinding on entrance of Indian shopping malls
Methodology & Timeline Requirement Gathering (Images and Videos)
Self Photography + Observation Online Resources Literature Review Wayfinding/IPS/Shopping Mall Layout Eye Tracking/Research Methods Experiment Design Eye Tracking/Mobile video recording Relevant metrics to analyze Post-Questionnaire Design Conducting Experiments Data analysis Pattern Findings Design Improvement Suggestions
Done
Ongoing
4-13 March
14-24 March 25 Mar–3 Apr
4Apr-10Apr
Online Resource Gathering [2.1], [2.2], [2.3]
Outside Inside
Photography of Local Malls
Observations
Visitors
With Purpose Without Purpose/ Depends on Situation
Whether I’ll get my requirement here
Whether to enter this mall or not
Where would I find my target
Where to proceed after entering
Outside the entrance
Inside on entrance
Keywords Cost, Variety, Sale, Brands, Quality
Size of mall, Fun, Brands, Attraction, Expensive
General Keywords
Interests, Expectation, Assistance, Labeling, Efficient Searching, Experience
Design Problem
How to design a entrance area of a mall concerning following issues: 1. Entrance not clear 2. Crowded Entrance 3. What is inside the mall is not clear 4. Where to proceed after entrance.
Wayfinding + Motion Cognitive element Motoric element
= Navigation
Navigation in Spaces [1.2]
Eye Tracking [1.1]
Why Eye-Mind Hypothesis People look at what they think about
How Goal, Schedule Task design Metrics to measure Think Aloud Retrospective qus. Questionnaire Error Consideration
Eye Tracking Metrics [1.1]
Fixation Saccade Scanpath
Objective might lead to some metrics Area of interest, Time taken to find the target, Regression, Saccade over target, Gaze pattern while looking for target Area of Interest Aggregation of fixations Pattern/Difference in Scanpaths Pupil dilation and blinking Cognitive Stress and load
Deliverables
Project Report Consisting 1. Experiment readings 2. Design guidelines or improvement suggestions
References
1.1 Research methods in HCI 1.2 Darken, R. P., & Peterson, B. (2002). Spatial orientation, wayfinding, and representation. Handbook of virtual environments, 493-518
Literature
2.1 http://www.skyscrapercity.com/showthread.php?t=1111835&page=1 2.2 http://en.wikipedia.org/wiki/List_of_shopping_malls_in_India 2.3 Google Images
Images