DEPARTMENT OF BUSINESS ADMINISTRATION WITH … · Department of Business Administration With...

SRI KALISWARI COLLEGE, SIVAKASI

(An Autonomous Institution, Affliated to Madurai Kamaraj University,

Reaccredited with ‘A’ Grade by NAAC with CGPA 3.30)

DEPARTMENT OF BUSINESS ADMINISTRATION

WITH COMPUTER APPLICATION

Programme Scheme of Examinations and Syllabi

(with effect from June, 2015)

UG Programme – B.B.A. (Computer Application)

Programme Outcome

Knowledge

PO 1: Well grounded knowledge in chosen subjects.

PO 2: Updated knowledge related to the subjects.

Skills

PO 1: Acquisition of cognitive skills

PO 2: Acquisition of Life Skills for Employment.

Attitude

PO 1: Holistic Personality Development through Self-directed and lifelong learning.

PO 2: Eco Sensitivity, inclusive culture, moral uprightless and social commitment.

Programme Specific Outcome

Enrich the students to gain conceptual knowledge in the functional areas of

management viz., Production, Marketing, Finance and Human Resources

Help the students to develop decision making skills, communicative skills and

organizational skills

Educate students to solve the Business related issues by applying conceptual

knowledge

Provide the opportunities to upgrade the students to be eligible to pursue higher

studies

Make the students develop entrepreneurial skills and employable competencies.

Sri Kaliswari College (Autonomous)-Sivakasi

Department of Business Administration With Computer Application

Choice Base Credit System- Curriculum Pattern

UG Programme – B-B-A-(CA)

2015-2018

Part Course Code Course Name Hours Credits

Semester I

I 15UVKL11 tzpf fbjq;fs; 6 3

II 15UENL11 English – I 6 3

III

15UBPC11 Core – I: Fundamentals of Computer – Theory 5 5

15UBPC1P Core – II: Fundamentals of Computer – Practical 5 5

15UBPA11 Allied Course – I: Fundamentals of Accounting 4 3

IV

15UBPN11 Non Major Elective Course – I:

Fundamentals of Management 2 1

15UBPE11 Enrichment Course – I:

Introduction to Business Organisation 2 1

TOTAL 30 21

Semester II

I 15UAML21 mYtyf Nkyhz;ik 6 3

II 15UENL21 English – II 6 3

III

15UBPC21 Core – III: Programming with C – Theory 5 5

15UBPC2P Core – IV: Programming with C – Practical 5 5

15UBPA21 Allied Course – II: Cost Accounting 4 3

IV

15UBPN21 Non Major Elective Course – II:

Entrepreneurial Development 2 1

15UBPE2P Enrichment Course – II:

Business Practicals in Documentation 2 1

TOTAL 30 21

Semester III

III

15UBPC31 Core – V: Web Technology – Theory 5 4

15UBPC3P Core – VI: Web Technology – Practical 5 4

15UBPC32 Core – VII: Principles of Management 6 4

15UBPC33 Core – VIII: Organizational Behavior 6 4

15UBPA31 Allied Course – III: Business Statistics 4 3

IV 15UBPS31 Skill Based Course – I: Understanding Body Language 2 2

15UBPV31 Value Based Course – I: Introduction to Financial Market 2 1

TOTAL 30 22

Semester IV

III

15UBPC41 Core – IX: E-Commerce &M-Commerce – Theory 5 4

15UBPC4P Core – X: E-Commerce &M-Commerce – Practical 5 4

15UBPC42 Core – XI: Banking Practices 6 4

III

15UBPC43 Core – XII: Marketing Management 6 4

15UBPA41 Allied Course – IV: Business Mathematics 4 3

Optional / Elective Course – I 4 3

15UBPO41 1. Research Methodology

15UBPO42 2. International Finance

15UBPO43 3. Organizational Development

V Extension Activities - 1

TOTAL 30 23

Semester V

III

15UBPC51 Core – XIII: DOT NET – Theory 5 5

15UBPC5P Core – XIV: DOT NET – Practical 5 5

15UBPC52 Core – XV: Human Resource Management 5 5

15UBPC53 Core – XVI: Financial Management 6 5

Optional / Elective Course – II 4 3

15UBPO51 1. Financial Services

15UBPO52 2. Consumer Behaviour

15UBPO53 3. Labour Welfare

IV

15UBPS51 Skill Based Course – II: In-Plant Training 2 2

15UBPS52 Skill Based Course – III: Case Analysis 2 1

17UVED51 Value Education 1 1

TOTAL 30 27

Semester VI

III

15UBPC61 Core – XVII: Enterprise Resource Planning - Theory 5 5

15UBPC6P Core – XVIII: Enterprise Resource Planning -Practical 5 5

15UBPC62 Core – XIX: Management Accounting 5 5

15UBPC63 Core – XX: Project Viva Voce 5 5

Optional / Elective Course – III 4 3

15UBPO61 1. Advertising and Sales Promotion

15UBPO62 2. Security Analysis and Portfolio Management

15UBPO63 3. Training and Development

IV

15UBPS61 Skill Based Course – IV: Project Report 2 1

15UBPV61 Value Based Course – II: Retail Management 2 1

15UESR61 Environmental Studies 2 1

TOTAL 30 26

Semester I II III IV V VI Total

Credits 21 21 22 23 27 26 140

Sri Kaliswari College (Autonomous) – Sivakasi

Choice Based Credit System

UG Programme – B.B.A. (Computer Application) – 2015-2018

Semester – I Part-I: tzpf fbjq;fs;- 15UVKL11

Duration: 90 Hrs

Credits : 5

Nehf;fq;fs;:

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fw;wypd; tpisTfs;:

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tiffSf;fhd tpsf;fk;. tzpf eltbf;iffs; midj;jpw;Fkhd Mjhuq;fis ghJfhj;jy; Kiw.

________________________ gphpT I (18 Hrs) tzpff;fbjq;fs; - Njit kw;Wk; Kf;fpaj;Jtk; - Nehf;fq;fs; - tzpff; fbjq;fspd; mbg;gilf; $Wfs; - tzpff; fbjq;fs; nghJ mikg;G kw;Wk; tbtq;fs; - rpwg;Gf; $Wfs; - fbj tiffs;. gphpT II (18 Hrs) tpahghuf; fbjq;fs; - KidT fbjq;fs; kw;Wk; tprhuizfs; tpiyg;Gs;spfs; - MizAWf;fs;> “MizAW epiwNtw;Wjy;> ruf;F ngw;Wf;nfhz;lij cWjp nra;jy;. gphpT III (18 Hrs) tzpfh; tprhuiz fbjq;fs; - tpahghu tprhuiz kw;Wk; tq;fp tprhuid – Gfhh;fSk; rhpf;fl;lYk; - epYitj; njhif epidTWj;jy; - t#y; nra;jy; - fzf;if Neh; nra;jy;. gphpT IV (18 Hrs) Rw;Wf; fbjq;fs; - tpw;gidf; fbjq;fs; - muRj;Jiw kw;Wk; nghJNrit mikg;G rhh;e;j fbjq;fs;. gphpT V (18 Hrs) tq;fpf; fbjq;fs; - fhg;gPl;Lf; fbjq;fs; - Ntiy Ntz;b tpz;zg;gf; fbjk; - gj;jphpf;if MrphpaUf;F fbjq;fs;.

Text book:

tzpff; fbjq;fs; - Kidth;. F. md;gofd; & ,uhkh;, nkhpl; ,e;jpah gg;spf;Nfrd; - kJiu.

Reference Books:

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tzpff; fbjq;fs; kw;Wk; mYtyf Nkyhz;ik - R. S. N. gps;is & gftjp - v]; nrd;l; & fk;ngdp ypkpnll;,,uhk; efh;> GJnly;yp.




Semester – I

Core I: Fundamentals of Computer – Theory – 15UBPC11 Duration: 75 Hrs

Credits : 5

Objectives:

To know about the Basics of computers.

To know about the Basics of internet and its role in Business.

Course Outcome:

Make the students know about the basics of computers.

Help them understand the basics of internet and its role in management.

Define and distinguish hardware and software components of computer system.

Understand the classification of computers.

Gain knowledge about five generations of computer system.

Analyse problems and designing and implementing algorithmic solutions.

Familiarizes the students with computers and its applications in the field of

business

Identify information needed to solve problems, recovering information and

applying it to the resolution.

_____________________________________

Unit I (15 Hrs)

Introduction to Computers: Introduction-Types of computers-Characteristics of computers-

Classification of digital computer systems.

Anatomy of a digital computer: Functions and components of a computer – CPU –

Memory.

Number system: Introduction – Decimal, Binary, Octal & Hexa Decimal Number System-

Number System Conversions – Binary Addition & Subtraction – 1’s & 2’s Complement –

Signed Representation – BCD – GRAY –EXCESS_3, ASCII & EBCDIC.

Unit II (15 Hrs)

Memory Units :Introduction-RAM- ROM- PROM- EPROM- EEPROM- Flash Memory.

Input Devices: Key board, Mouse, Track ball , Joystick, Digitizing Tablet, Scanners , Digital

Camera, OCR, OMR, Speech Input Devices, Touch Screen, Touch Pad, Light Pen.

Output Devices : Monitor – Classifications of Monitor - Printer - Plotter – Sound Cards &

Speakers.

Unit: III (15 Hrs)

Introduction to Computer Software: Introduction-Operating System-Utilities-Compilers

and Interpreters-Word Processors-Spreadsheets-Presentation Graphics-DBMS-Image

Processors.

Operating Systems: Introduction-Functions of an operating System-Classifications of

Operating Systems.

Programming Languages: Introduction-Machine Language-Assembly Language-High

Level Languages-Types of High-Level Languages-Compilers and Interpreters-The

Compilation Process.

Unit IV (15 Hrs)

Computer Networks: Introduction-Overview of Network-Communications Media-Types

of Networks-Network Topologies.

Internet and World Wide Web: Introduction-Network Protocols-Internet Addressing-Web

Browsers.

Intranets: Introduction-Characteristics of Intranet-Advantages of Intranets-Business Benefits

of Intranets-Drawbacks of Intranets-Extranet-What is the Relationship Between Intranets,

Extranets & E-Commerce.

Unit V (15 Hrs)

Introduction to Management Information Systems: Introduction-Benefits of MIS-MIS

Functions-Characteristics of MIS-The Role of an MIS-Components of MIS-Three

Dimensions of Information Systems-Various steps to be followed for conversion of manual to

computer based Information system-Database as a feature of MIS-Major MIS Elements-The

Data Life Cycle.

Text Books:

Fundamentals of Information Technology, Alex Leon & Mathews Leon, Vikas

Publications. (Chapters 1 to 3, 5, 6,8,9 to 12,18,21 & 23)

Management Information System C.S.V Murthy, Himalaya Publications, 3rd

Edition

(Chapter 1 only)

REFERENCE BOOKS:

Digital circuits and Design S. Salivahanan, S.Arivazhagan,Vikas Publications,3rd

Edition

Introduction to Computers, Alex Leon & Mathews Leon, Vikas Publications.




Semester – I

Core II: Fundamentals of Computer – Practical – 15UBPC1P Duration: 75 Hrs

Credits : 5

Objectives:

To know about the Basics of computers.

To know about the Basics of internet and its role in Business.

Course Outcome:

Enables the students to open the Microsoft word in computer.

Prepares them to write a leave letter using MS-Word.

Makes them create a time table using MS-Word.

Prepares them write a resume using MS-Word.

Helps them create an advertisement using MS-Word.

Enables them create Mail Merge using MS-Word.

Prepares them to create a student’s Mark Details using MS-Excel.

Enables them prepare a Employee Pay Roll calculations using MS-Excel.

Helps them design a Photo Album using MS-PowerPoint.

Make them to design an Advertisement using MS-PowerPoint.

_____________________________________

MS WORD

Prepare a Leave Letter

Prepare a Time Table

Prepare a Resume

Prepare a Business Letter

Create an Advertisement

Create a News Paper

Prepare a Invitation

Create a Mail Merge

MS - EXCEL

Prepare a Students Mark Details

Prepare a Employee Pay Roll Calculation

Create Pie Chart, Bar Chart and Column Chart

MS - POWERPOINT

Design Our College Details

Design a Subject Details

Design a Photo Album

Design an Advertisement




Semester – I

Allied Course I: Fundamentals of Accounting – 15UBPA11 Duration: 60 Hrs

Credits : 3

Objectives:

To impart the fundamental knowledge of accounting to the learners.

To familiarize the learner to prepare the financial statement

Course Outcome:

Enables to develop the skills in concepts and conventions of accounting and the

maintenance of accounts

Train the students in the preparation of the accounts of trading and non- trading

concerns

Develops the students ability to use accounting information to solve a variety of

business problems

Helps the learners acquire the skills in preparing the method of depreciation

Makes the students know the way of preparing income and expenditure account.

Helps the students to update their knowledge in cash and bank transactions

_____________________________________

Unit I (12 Hrs)

Accounting - Meaning and Definition – Book Keeping – Accounting Concepts and

Conventions – Double entry system – Journal, Ledger, Trial Balance.

Unit II (12 Hrs)

Subsidiary Book – Types – Advantages – Cash book – Types – Single, Double and Triple

Column Cash book – Petty Cash book

Unit III (12 Hrs)

Final Accounts – Revenue and Capital Expenditure – Trading Account – Profit and Loss

Account – Balance Sheet – Simple Adjustment entries (Simple Problem only)

Unit IV (12 Hrs)

Depreciation – Meaning and Definition – Causes – Need – Methods – Straight Line and

Written Down Value method only (Simple Problem only).

Unit V (12 Hrs)

Non Trading Organisation – Meaning - Features – Receipt and Payment account – Income

and Expenditure account – Balance Sheet.

Note: The questions should be asked in the ratio of 60% for Problems and 40% for Theory.

Textbook:

Advanced Accounts – Shukla M.C; Grewal T.S., S.Chand & Company Ltd, New

Delhi.

Reference Books:

Introduction to Accountancy – Grewal T.S. S.Chand & Company Ltd, NewDelhi.

Advanced Accounts – Arulanandam M.D, Raman K.S, Himalaya Publishing House,

Mumbai.

Advanced Accounts – Gupta R.L, Radhaswami A.A, S.Chand & Company Ltd, New

Delhi.

Advanced Accounts – Jain S.P., Narang K.L, Volume 1, Kalyani Publishers,

Ludhiana.




Semester – I

Enrichment Course I: Introduction to Business Organisation – 15UBPE11 Duration: 30 Hrs

Credits : 1

Objectives

To get exposure about the various forms of organization

To know about the procedure for starting an organization

Course Outcome :

Equips the students with the knowledge of the different forms of organization.

Helps the students take independent decision by means of starting sole proprietorship

concern.

Make the students to understand even minors are also eligible to become partners

option will be given by Hindu undivided family.

Make the students realize co-operative enterprise eliminates middlemen and

capitalism.

Unit I (6 Hrs)

Business - Meaning – Characteristics – Objectives; Business organization – Meaning – Forms

of organization – Sole proprietorship – Features – Merits and Demerits – Hindu Undivided

Family (HUF) – Features – Merits and Demerits.

Unit II (6 Hrs)

Partnership Firm - Meaning – Characteristics – Kinds of partner – Kinds of partnership firm –

Merits and Demerits – Partnership Deed

Unit III (6 Hrs)

Company – Meaning – Characteristics – Kinds of companies – Distinction between

partnership and company – Merits and Demerits of company form of organization

Unit IV (6 Hrs)

Public Enterprises – Meaning – Need – Features – Objectives – Problems of public sector

undertakings – Forms of undertakings – Articles of association - contents

Unit V (6 Hrs)

Co-operative Society – Meaning – Special Features – Types of Co-operative society – Merits

and Demerits – Memorandum of Association.

Textbook

Business Organisation – Dr. K. Anbalagan, Merit India Publications, Madurai.

Reference Book

Fundamentals of Business Organisation & Management – Bhushan. Y. K., Sultan

Chand & Sons publishers, New Delhi




Semester – I

Non Major Elective – I: Fundamentals of Management – 15UBPN11 Duration: 30 Hrs

Credits : 1

Objectives

To impart the basic ideas of management to the learners.

To develop the decision making thinking among the learners.

Course Outcome:

Familiarizes the learners with the basic principles of Management

Makes the students learn the scientific decision making skills and problem solving

techniques

Educates the students about the forms of organisation and organizational structure

Provides the students an exposure and understanding of the concepts, theories and

practices of management

Unit I (6 Hrs)

Management – Meaning- Definition- Functions- Importance- Management as an Art or

Science – Management as Profession – Levels of Management- Administration vs.

Management.

Unit II (6 Hrs)

Planning - Definition- Characteristics- Importance- Steps in Planning.

Unit III (6 Hrs)

Organizing - Definition- Functions- Principles - Types- Formal and Informal organization

Unit IV (6 Hrs)

Directing - Definition- Importance - Principles of Directing- Techniques

Unit V (6 Hrs)

Controlling - Definition- Scope- Steps in controlling process – Advantages- Limitations

Textbook:

Principles of Management – Ramasamy.T, Himalaya Publishing House, Mumbai,

Third revised edition.

Reference books:

Essentials of Management – Harold, Koontz, Heinz, Weihrich, Tata McGraw- Hill

Publishing House, New Delhi, Fifth edition

Principles_of_Management – PC.Tripathi,PN.Reddy, Tata_McGraw- Hill Publishing

House, New Delhi, Second edition

Management – James AF.Stoner,R.Edwar_Freeman,Danid R.Gilberret, Prentice Hall

of India Private Limited New, Delhi ,Sixth edition




Semester – II

Part-I: mYtyf Nkyhz;ik – 15UAML21 Duration: 90 Hrs

Credits : 3 Nehf;fq;fs;:

mYtyf mikg;G Kiw kw;Wk; nray; Kiwfs; gw;wp vLj;Jiuj;jy; Nfhg;gpLjy; Kiwfisg; gw;wp mwpar; nra;jy;

fw;wypd; tpisTfs;:

mYtyfk; vd;gjd; jiyaha flikia czHj;Jjy;. mYtyfj;jpd; mbg;gilahd mtrpaq;fisAk;> Nehf;fq;fisAk; GhpJiuj;jy;. Nfhg;gPl;bd; gad;ghLfisAk; kw;Wk; gad;gLtjd; Nehf;fq;fisAk;

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tpsf;Fjy;. rkpQ;iQ Mw;Wk; msg;nghpa fhhpaq;fis vLj;Jf;fhl;Lld; nraw;

tpsf;fkspj;jy;. jdpg;gl;l kw;Wk; gutyhf;fg;gl;l (ikag;gLj;jg;gl;l) mYtyf Kiwfis

gFj;JzHj;jy; kw;Wk; mjpypUe;J Vw;gLk; rpf;fy;fis fisj;jy;. mYtyf mikg;G Kiwfspdhy; Vw;gLk; ed;ikfis vl;Lk; tpjj;ij

tpijj;jy;. njhiynjhlHG rhjdq;fshy; Vw;gLk; rpf;fy;fs; kw;Wk; tpLngWjy;fis

czHj;Jjy;. mjpfhu – gfpHT kw;Wk; mjpfhu – cr;r tuk;G Kiwfis tpsf;fpr;

nrhy;Yjy;.

gphpT I (18 Hrs) mYtyf Nkyhz;ik – ,yf;fzk; – etPd mYtyfj;jpd; mikg;G Kiwfs; - etPd mYtyfj;jpd; nray;ghLfs; kw;Wk; Kf;fpaj;Jtk; Nkyhz;ik kw;Wk; mikg;G – mYtyf ,ltrjp – mYtyf kidj;Jidg; nghUlfs; kw;Wk; mikg;Gj; jpl;lk; – gzpf;Nfw;w #o;epiy gzpia vspjhf;Fjy;. gphpT II (18 Hrs) mQ;ryf Kiw fbjg;Nghf;Ftuj;J kw;Wk; gjpNtLfis guhkhpj;jy; - jghy;fis ifahSjy; – mQ;ry; Jiwia mikj;jy; – ikag;gLj;jg;gl;l mQ;ry; gzp cs;tUk; kw;Wk; ntspj; njhlh;G – tha; nkhop jfty; njhlh;G kw;Wk; vOj;J %yk; jfty; njhlh;G. gphpT III (18 Hrs) Nfhg;gpLjy; - ey;y Nfhg;gPL Kiwapd; Kf;fpa mk;rq;fs; – tifg;gLj;Jjy; kw;Wk; thpirg;gLj;Jjy; – Nfhg;gPl;L Kiwfs; - ikaf; Nfhg;gPl;L Kiw kw;Wk; gutyhf;fg;gl;l Nfhg;gPl;L Kiw – Rl;lfuhjpapd; gy;NtW tiffs;.

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mYtyf Nkyhz;ik – Kidth;. F. md;gofd; & ,uhkh; – nkhpl; ,e;jpah gg;spf;Nfrd;, kJiu.

mYtyf Nkyhz;ik – Kidth;. N. KUNfrd; & V. kNdhfh; – M. M. gg;spf;Nfrd;, tpUJefh;.

Fwpg;G Ehy;:

tzpff; fbjq;fs; kw;Wk; mYtyf Nkyhz;ik – R. S. N. gps;is & gftjp –v]; nrd;l; & fk;ngdp ypkpnll;;> GJnly;yp.

nrayhz;ik gzpfs; kw;Wk; mYtyf Nkyhz;ik – gpurhe;j Nfh];– Ry;jhd; & rd;];, GJnly;yp.




Semester – II

Core III: Programming with C- Theory – 15UBPC21 Duration: 75 Hrs

Credits : 5

Objectives

To enable the students to learn the concepts of C Programming Language

On successful completion of this course the students should know the basic concepts

of C and how to write the programs using C.

Course Outcome:

Enable the students to learn the concepts of C Programming Language.

On successful completion of this course the students should know the basic concepts

of C and how to write the programs using C.

Help them to understand the concepts of operators and types of operators in C.

Make them to managing I/O operations.

Equipping the learners with the decision making and branching.

Practice the learners how to use the looping concepts and array in C programme.

Enable them to learn all string functions in C.

Prepare the learners to knowing the concepts of pointers.

Unit I (15 Hrs)

Overview of C : History of C – importance of C – Basic structure of C –

Programming style – Constants, variables and Data types – declaration of variables, storage

class – defining symbolic constants – declaring a variable as constant, volatile – overflow and

underflow of data.

Unit II (15 Hrs)

Operators and expressions: arithmetic, relational, logical, assignment operators –

increment and decrement operators, conditional operators, bitwise operators, special

operators – arithmetic expression – evaluation of expression – precedence of arithmetic

operators – type conversions in expression – operator precedence and associatively –

mathematical functions – managing I/O operations : reading and writing a character –

formatted input, output.

Unit III (15 Hrs)

Decision making and branching: if statement, if . . . else statement – nesting of if . .

. else statement – Else if ladder – Switch statement – the? : Operator – go to statement.

Control Statements: The while statement – do statement – The for statement – jumps in loops.

Unit IV (15 Hrs)

Arrays: one dimensional array – declaration, initialization – two dimensional array.

Strings: declaration, initialization of string variables – reading and writing string – arithmetic

operations on string – putting strings together – comparison – string handling function – table

of strings – features of string.

Unit V (15 Hrs)

Pointers: accessing the address of a variable – declaring, initialization of pointer

variables – accessing a variable through its pointer – chain of pointers – pointers expressions

– pointer increment and scale factors

Textbook:

Programming in ANSI C, E. Balagurusamy, Edition 3, Tata McGraw Hill Publishing

Company, 2005.

Reference Books

Programming in C, Byron Gottfried




Semester – II

Core III: Programming with C- Practical – 15UBPC21 Duration: 75 Hrs

Credits : 5

Objectives

To learn simple and complex problems in reasonable time.

To improve the logical skills in C

Course Outcome:

Make them solve the Quadratic Equation.

Guide them to find given matrix is symmetric or not.

Make the learners know string concepts in C.

Guide the learners search a given element in array using C.

Equip them to find factorial of a number in C.

Teach the learners to multiply the matrix using pointers.

Enable them to know the structure concepts in C.

Train the learners to sort the numbers in file.

Exhibit the learners to draw a simple diagram using ellipse, rectangle in C.

1. Perform arithmetic operations

2. Positive or negative number checking

3. Biggest of two numbers

4. Vowels checking

5. Sum of Digits

6. Armstrong Number Checking

7. Palindrome Number Checking

8. Factorial number calculation

9. Fibonacci series generations

10. Quadratic equations

11. Computing Permutations and Combinations

12. Area of shapes using Switch statement

13. Search the number in the given array

14. Matrix Manipulations

15. String Manipulations

16. Swapping of two numbers using pointers

17. Student mark list using Structure 18. Draw a simple diagram using C – Graphics




Semester – II

Allied Course II: Cost Accounting – 15UBPA21 Duration: 60 Hrs

Credits : 3

Objectives

To familiarize the students with the basic cost accounting concept.

To equip the learner to know the techniques maintaining the stock level.

Course Outcome:

Discuss the place and role of cost accounting in the modern economic environment

Help the students in preparing cost sheet

Decide the costs according to their impact on business

Helps to differentiate methods of calculating stock consumption

Understand the cost concepts, cost behaviors, and cost accounting techniques that are applied

to manufacturing and service businesses to know the cost per unit of product / service

Know the legal aspects of cost accounting for a manufacturing business

Application of cost concepts in solving management decision

Unit I (12 Hrs)

Cost Accounting – Meaning – Scope – Financial Accounting vs. Cost Accounting –

Difference between Cost accounting and Management accounting – Elements of cost – Types

of Cost – Methods of Costing – Cost Sheet – Meaning – Advantages – Preparation of cost

sheet – Tender – Quotation

Unit II (12 Hrs)

Material – Meaning – Purchase Department – Stock Levels – Economic Ordering Quantity –

Bin card and Stores Ledger –ABC Analysis – Methods of valuing material issue – FIFO,

LIFO, Simple Average and Weighted average method

Unit III (12 Hrs)

Labour – Direct and Indirect Labour – Labour Turnover Ratio – Wage System – Time Rate

System and Piece Rate System – Incentive plans – Bonus and premium plans.

Unit IV (12 Hrs)

Overhead – Meaning – Classification – Allocation and Apportionment of over head –

Primary Distribution.

Unit V (12 Hrs)

Process Costing – Meaning – Suitability – Preparation of Process account – Calculation of

abnormal loss and abnormal gain (excluding inter profit process)

Note: Question must be asked 60% on problem 40 % on theory

Textbook:

Cost Accounting – S.P. Jain, Narang K.L., Kalyani Publishers, Ludhiana, 12th

Edition.

Reference books:

Cost Accounting – Shukla M.C; Grewal T.S., S.Chand & Company Ltd, New Delhi.

Cost Accounting – Reddy T.S., Hari Prasad Reddy, Margaham Publication, Chennai.

Cost Accounting – R.S.N. Pillai, Bagawathi V, S.Chand & Company Ltd, New Delhi.




Semester – II

Enrichment Course II: Business Practicals in Documentation – 15UBPE21 Duration: 30 Hrs

Credits : 1

Objectives

To gain knowledge about documents used in various industries

To gain practical exposure about requisites of form Course Outcome:

Gain knowledge on the basic Practices of Preparing and Preserving documents.

Acquire knowledge of foreign and Indian Companies CEOs.

Understand the basic documents used in Post-office.

Make them realize field experience to be better than the theoretical knowledge.

Make them realize the difference between Brand name and Brand symbols.

1. Prepare a list showing the company name and their company CEO/Chairman of Indian

companies

2. Prepare a list showing the company name and their company CEO/Chairman of Foreign

companies

3. Prepare a list showing the company name and their Slogans/ Taglines

4. Prepare a list showing the company name and the products produced by them

5. Obtain a policy opening form and Claim recovery form from any insurance company and

fill it with imaginary details

6. Obtain a copy of chairman’s speech of any company from newspaper and go through it.

7. Obtain a copy of prospectus issued by a company and make a note of important contents.

8. Obtain the following form from the Bank and fill it with details:

SB account opening form

Current account

Fixed deposit

Customer Identity form

Application form for jewel loan

SMS Banking application form

Pay-in-slip, current account Chelan

Demand draft/ Money transfer slip

RTGS/ NEFT Slip, Withdrawal form, Loose leaf cheque

Application form for ATM card, Debit card and credit card

9. Obtain the following form from the Post office and fill it with details:

Application for opening of an account (Saving/RD)

SB Deposit Chelan

RD Deposit Chelan

SB Withdrawal form

Account closure/ Pre-mature closure form

Application for availing of the facility of cheque system

Requisition for fresh cheque book for Savings Account

Application for nomination or cancellation or variation of nomination

Application for transfer of account




Semester – II

Non Major Elective– II: Entrepreneurial Development – 15UBPN21 Duration: 30 Hrs

Credits : 1

Objectives

To develop the entrepreneurial skills in the minds of the students.

To motivate the students to start a business.

Course Outcome:

Provide knowledge about the entrepreneurial traits and entrepreneurial motivation and

culture

Gain familiarity about the role of entrepreneurship to develop economy

Make the students understand the legal aspects of business, an entrepreneur has to

follow to start and run a business.

Know the different methods of solving complex business problems

Unit I (6 Hrs)

Entrepreneurship – Meaning, Types of entrepreneurs. Role of Entrepreneurs – Qualities of an

entrepreneur – women Entrepreneur

Unit II (6 Hrs)

Criteria for project selection – Availability of market, technology, Finance, raw material,

skilled labour and other, infrastructural facilities

Unit III (6 Hrs)

Analysis for Project – Market analysis – Technical analysis, Financial analysis, Societal and

Economics analysis

Unit IV (6 Hrs)

SSIs – Meaning – Importance and problems of starting an SSI

Unit V (6 Hrs)

Institutional arrangements for entrepreneurs – TIIC, SIDCO, DIC, Credit facilities from

banks.

Reference Books:

Entrepreneurial Development – Saravanavel.

Entrepreneurship Development – Gorden.E & Natarajan. Himalaya publishing House.




Semester – III

Core – V: Web Technology – Theory-15UBPC31 Duration : 75 Hrs

Credits :4

Objectives

To understand the various tags in HTML

To enrich the knowledge of Web designing

Course Outcome:

Understand the various tags in HTML

Gain the knowledge about formatting tags in HTML.

Inculcate the knowledge on ordering lists and Building the tables using tags in

HTML.

Make the learners acquire knowledge about form tag and input tag.

Understand the concepts of Java scripts by applying web technology.

Improves the knowledge of functions in Java scripts.

Equip the knowledge with operators and expressions in Java script.

Improves the knowledge on looping concepts in JavaScript

Unit I- (15 Hrs)

Overview of HTML – Structure of HTML Program – Essential HTML tags for a page –

HEAD tag – BODY tag – Creating Headings – Marquee tag – Break tag – Ruler tag and its

attributes – Font tag and its attributes – Formatting tags

Unit II- (15 Hrs)

Lists – Ordered Lists – Unordered List - Definition Lists – Tables – Table Building tags –

Attributes of Table – Table tag – Table header tag – Table Row tag – Table Data tag – Row

span – Column span – Cell padding – Cell spacing

Unit III- (15 Hrs)

Links – Linking pages using anchor tag – Attributes of anchor tag – Image tag – Attributes

of Image tag – Frame tag – Attributes of Frame tag – Forms – Form tag and its attributes –

Input tag – Types – Text, Radio Button, Checkbox, Password – Sample web page creation.

Unit IV- (15 Hrs)

Introduction to JavaScript – JavaScript in web pages – The advantages of JavaScript – Basic

programming techniques: Data types and Literals – Type casting – Creating variables –

incorporating variables in a JavaScript – The JavaScript array – Functions in JavaScript –

Built in functions – User defined functions - Dialog boxes: Alert – Prompt - Confirm

Unit V- (15 Hrs)

Operators and expressions – JavaScript programming construct – Condition statements: The

if statement – The if..else statement – The if..else..if statement – Other variations of the if

statement - Nested if statement – Switch..Case statement – Loop statements: The for loop –

The while loop – The do...while loop - continue.

Text books:

HTML Complete – BPB Publishers – II Edition

The Internet: A User’s Guide – K.L. James

Web enabled commercial application development using HTML, DHTML,

JavaScript, Perl, and CGI – 4th

Revised edition – Bayross. I

Reference book:

Javascript – DeMystified – A self teaching Guide.,Tata – McGraw-hill., Jim

Keogh.




Semester – III

Core -VI : Web Technology – Practical – 15UBPC3P Duration: 60Hrs Credits : 4

Objectives

Course Outcome:

Train them to create a bio-data using HTML tags.

Practice them to prepare a student mark list using table.

Make them to prepare a Hotel menu using Lists.

Train them to create an Application form using Forms.

Help them to reserve a railway ticket using Forms.

Practice them to create website using Frames and Image gallery using Images.

Train them to do Arithmetic Operations using JavaScript.

Make them to create a Login form and E-mail ID using JavaScript.

HTML

Bio data creation using basic HTML tags

Time table creation using Tables

Student mark list preparation using Tables

Hotel menu preparation using Lists

Application Form creation using FORMS

Create a Feedback Form using Forms

Railway ticket reservation using FORMS

Web site creation using Frames

Syllabus preparation using Frames

Image gallery creation using Images

JAVA SCRIPT

Arithmetic operations using JavaScript

Odd or even number checking using JavaScript

Prime number checking using JavaScript

Create a Login form using JavaScript

E-Mail ID creation using JavaScript




Semester – III

Core VII: Principles of Management – 15UBPC32 Duration: 90Hrs

Credits : 4

Objectives:

To familiarize the learners to learn the basic principles of management.

To learn the scientific decision making process and problem solving techniques.

Course Outcome:

Builds a base for learning management knowledge and acquiring prerequisite skills.

Introduces the basics of management knowledge

Enable the students to correlate the basics of management knowledge with the

practical aspects of its application

Get acquainted with the principles of management.

Helps the students understand the various functions of management like planning,

organising, staffing, directing and controlling.

Encourages the students get involved in Event Management activities

Enrich the students’ managing competency, decision making skills and leadership

skills

Facilitates the students to realize the importance of communication in an organization

for smooth flow of operations.

Helps the students understand the evolution of scientific management concepts and its

application in increasing productivity

Helps the students to apply the principles of management in solving real life problems

_____________________________________

Unit I (18 Hrs) Management – Definition – Nature – Importance – Scope – Levels of Management –

Management Process – Role and Function of a Manager – Management Art or Science –

Management as Profession – Administration Vs Management. Evolution of management

thought – F.W.Taylor, Henry Fayol and their contributions.

Unit II (18 Hrs) Planning – Definition –Features – Importance – Planning Process – Types of Plans – Need

for Planning – Limitations of Planning – Factors to be considered in planning. Decision

Making – Types of decision – Decision making process.

Unit III (18 Hrs) Organizing – Definition – Process – Principles of Organization – Forms of organisational

Structure – Effective organizing – Formal and Informal Organizations.

Unit IV (18 Hrs) Staffing – Definition – Nature – Need – Process. Directing – Definition – Nature –

Importance – Principles – Techniques (Order, Communication, Supervision).

Unit V (18 Hrs) Controlling – Concept – Features of controlling – Principles of controlling – Importance of

Controlling – Limitations of Controlling – Features of good control.

Textbook:

Essentials of Management – Harold, Koontz, Heinz, Weihrich, Tata McGraw- Hill

Publishing House, New Delhi, Fifth edition.

Principles of Management – Ramasamy.T, Himalaya Publishing House, Mumbai,

Third revised edition.

Reference Books:

Principles_of_Management – P.C.Tripathi, P.N.Reddy, Tata_McGraw- Hill

Publishing House, New Delhi, Second edition

Management – James A.F.Stoner, R.Edwar Freeman, Danid R.Gilberret, Prentice

Hall of India Private Limited New, Delhi, Sixth edition

Management Principles and Functions – John M.Ivancevich, James Donnelly,

James L.Gibson, All India traveler book sellers, Delhi, Fourth edition.




Semester – III

Core – VIII: Organizational Behaviour - 15UBPC33 Duration: 90 Hrs

Credits : 4 Objectives

To impart the knowledge on the behaviour of individual, group and the overall

organization in different aspects.

To emphasis the value of group activities and decision making.

Course Outcome:

Helps to understand the employees in a better way

Enable the students to assess the concepts of OB principles, concepts and theories,

individual behavior, group behavior and learning in organizations

Helps to know how employees act, feel and think in an organization

Motivate them to work in a team collectively for better productivity

Develop the knowledge of Organizational Conflict, Organizational Change ,

Organizational Development and Organizational Culture

Graduates are able to use analytical thinking and problem-solving skills to address

specific business problems.

Unit I (18 Hrs)

Organizational Behavior – Definition, Meaning-Need of OB – Approaches to OB –

Disciplines of OB- Models of OB

Unit II (18 Hrs)

Individual Behaviour – Individual differences – Factors influencing individual behavior –

Personality-Determinants- Theories- Personality and Behavior. Perception: Definition –

Factors affecting perception. Attitude- Sources of attitude – Attitude measurement –

Formation of attitude- Learning – Theories of Learning

Unit III (18 Hrs)

Group Dynamics – Group formation – Definition-why do people join groups – Stages in

group development-Types of group- Group decision making- Techniques.

Unit IV (18 Hrs)

Leadership and Motivation – Leadership – Definition – Traits of a Leader –Leadership styles

– Motivation – Definition – Importance – Theories – Types of Motivation. Morale-

Definition- Characteristics-Symptoms of low morale- Factors improving morale-

Measurement of morale.

Unit V (18 Hrs)

Organization Change – Definition – Factors influencing change – Resistance to change –

Overcoming resistance to change – Organization Development – Meaning – Process –

Techniques.

Textbook:

Organizational Behavior – L.M.Prasad, Sultan Chand and sons, New Delhi.

Reference Books:

Organizational Behavior – Dr.P.C.Sekar, ENPEE Publications, Madurai, Second

edition.

Organizational Behavior – K.Aswathappa, Himalaya Publishing house, Mumbai,

Fourth revised edition.

Organizational Behavior – S.S.Kanka S.Chand and company Ltd, New Delhi, First

Edition.




Semester – III

Allied Course – III: Business Statistics - 15UBPA31 Duration:60 Hrs

Credits :3

Objectives

To know the important concepts in statistics.

To acquire knowledge in statistical tools applied in business.

Course Outcome:

Enables the students to know the important concepts in Statistics.

Acquires knowledge in statistical tools applied in Business.

Learns basic objectives and functions of statistics.

Gets exposure about the classification, coding, tabulation of Data.

Inculcate the methods of measuring correlation.

Have a clear idea about the consumer price index number methods.

Helps to identify the methods of Measuring Trend of Sales, profit and other

transactions.

Enlightens the student’s knowledge about measures of Dispersion.

Unit I (12 Hrs)

Introduction to Statistics – Meaning, Definition, Importance, Objectives, Functions,

Limitations of Statistics – Data – Primary and Secondary Data – Classification and Coding

and Tabulation – Diagrammatic and Graphic Presentation

Unit II (12 Hrs)

Measures of Central Tendency – Arithmetic Mean – Geometric Mean – Harmonic Mean –

Median – Mode – Measures of Dispersion – Range – Quartile Deviation – Mean Deviation –

Standard Deviation – Co-efficient of Variation, Skewness Karl Pearson’s Co-efficient of

Skewness.

Unit III (12 Hrs)

Correlation – Methods of Measuring correlation – Scatter Diagram – Graphic method – Karl

Pearson’s Co-efficient of Correlation, Rank Correlation and Con-current Deviation method.

Unit IV (12 Hrs)

Regression Analysis – Regression line – Regression equations – Least square Method –

Deviation taken from actual mean and assumed mean method

Unit V (12 Hrs)

Index numbers – Meaning, Definition, Users, Types – Tests – Consumer Price Index number

Methods, Analysis of Time Series – Components, Uses – Methods of determining Trend –

Semi-Average Method and Least Square Method.


Textbook:

Statistical Method – S.P.Gupta –Sultan Chand & Sons, New Delhi.

Reference Books:

Statistics Theory and Practices – R.S.N .Pillai and Bagawathi, S.Chand

Company limited, New Delhi.

Business Mathematics and Statistics – P. R. Vittal, Sixth revised Edition, Margham

Publications, Chennai.

Business Statistics – G.C.Beri, Tata McGraw hill publishing company limited, New

Delhi.




Semester – III

Skill Based Course – I: Understanding Body Language- 15UBPS31 Duration: 30 Hrs

Credits : 2

Objectives

To provide the basic knowledge to the learners about the body language

To inculcate the body gestures and postures to the learners

Course Outcome:

Enables them understand meanings and interpretations of the gestures

Make the students understand the necessity of hand shaking styles

Inform the learners about the ways to reveal their emotions through the facial

expressions

Provides an idea to familiarize the male courtship gestures and female courtship

gestures

Informs the students to follow the space distance and leg positions in a social

gathering.

Motivates the students to analyze the behavior of the individuals and their gestures

Unit I (6 Hrs)

Introduction - Gestures and their meanings – Palm Gestures and smiling gestures

Unit II (6 Hrs)

Understanding Gestures - Hand and arm gestures – Hand to face gestures

Unit III (6 Hrs)

Reading Postures - Leg Gestures, Pointers, Courtship gestures

Unit IV (6 Hrs)

Analysis of Human Behavior - Territories and Zones – Territorial gestures, Expectancy

Unit V (6 Hrs)

Understanding Attitudes - Understanding Attitudes by body gestures

Textbook:

Understanding Body Language – Vinay Mohan (Pustak Mahal Publications)

Reference Books:

Body Language (Art of reading gestures and postures) – Shalini Varma (S.Chand &

co)

Body Language (How to read others thoughts) – Allan Pease (Sudha Publication,

New Delhi)




Semester – III

Value Based Course I: Introduction to Financial Market – 15UBPV31 Duration: 30 Hrs

Credits : 1

Objectives

To help the learners to know about the Indian financial systems

To know about various instrument used in money and capital market

Course Outcome:

Help students appreciate and understand how financial markets and institutions

operate.

Helps students understand commonly used financial instruments and how they work.

Gain knowledge about the parties involved in the primary and secondary markets and

their functions

Unit I (6 Hrs)

Financial system in India – Meaning – Functions of financial system – Development of

financial system in India – Weakness of financial system in India

Unit II (6 Hrs)

Money market – Meaning – Definition – Importance – Instruments. Capital market –

Meaning – Definition – Types of capital market

Unit III (6 Hrs)

Primary market – meaning – Definition – Functions – Methods of floating new issue market

– Players in new issue market.

Unit IV (6 Hrs)

Secondary market – Meaning – Definition – Brokers in secondary market - Difference

between primary market and secondary market

Unit V (6 Hrs)

Stock exchange – Importance – Role – Functions.

Textbook:

E. Gordon, K. Natarajan – Financial Markets and Services, Himalaya Publishing

House, Mumbai.

Reference books:

Dr. S. Gurusamy – Financial services & markets, Vijay Nicole imprints pvt ltd.

L.M. Bhole – Financial institutions & Markets, structure, growth & innovation,Tata

Mc Grow-hill publishing co. ltd- New Delhi- 4th edition

Preethi singh – Investment management- Security analysis & Portfolio management,

Himalaya publishing House, Mumbai.




Semester – IV

Core-IX: E Commerce and M Commerce- Theory -15UBPC41 Duration: 75 Hrs

Credits : 4

Objectives

To enable the students to learn the fundamentals of E Commerce and its related

Technologies.

On successful completion of this course the students should have understand the

various Concepts of E Commerce and M commerce.

Course Outcome:

Enable the students to learn the fundamentals of E-Commerce and its related

Technologies.

Equipping them to understand the foundations and importance of E-Commerce.

Able to analyze the impact of E-Commerce on business models and strategy.

Make them to know the internet trading relationships including business to consumer,

business-to-business, Intra organizational.

Help them to know the value-added attributes, benefits, and fundamental drivers of

M-Commerce.

Enable them to understand the mobile computing infrastructure that supports M-

Commerce.

Able to develop the M-Commerce applications in banking and financial services.

Prepares them to construct the infrastructure and services required for wireless and M-

commerce.

Unit I (15 Hrs)

Overview of Electronic Commerce :Introduction – Main Activities of E Commerce –

Definition – Goals – Technical Components – Functions – Status of Ecommerce - Prospects

– Significance – Advantages and disadvantages of E commerce – Pre requisites of E

commerce – Users of E commerce – Technologies Used – E Commerce Strategies – Progress

of E Commerce in India – Two faces of E Commerce – E Commerce Essentials – E

Commerce Development – Growth of E Commerce - Traditional Commerce Vs E

Commerce – Major Segments of E Commerce – E Commerce technology service – Key

characteristics of Economic model for E Commerce.

Unit II (15 Hrs)

The Internet :Evolution of Internet – Components of Internet world – Business use of the

Internet – Internet Growth – Internet for Business – Categories of network – LAN – MAN –

WAN – Internet works – Paradoxes of Internet – Customer values and the Internet – NSF net

program – Internet backbone in India – Strategic Business values - Six strategic business

capabilities of Internet – ISP services in India – Application service providers – The survival

Model – World Wide Web (WWW)- Internet functions

Unit III (15 Hrs)

Electronic Data Interchange (EDI) :Definition - Relationship between organizations –

Network enabled business practices – Applications of EDI – Advantages of EDI –

Limitations of EDI – Concepts – Disadvantages – Cost – EDI Model – Protocols –

Encryption – Data standards in EDI.

Unit IV (15 Hrs)

Supply Chain Management : Definition – Different categories of SCM – Benefits of SCM –

Goals of SCM – Functions of SCM – Using the Internet of SCM – Strategies of SCM –

Supply Chain Management – Value Chain Management – (VCM) – Value Chain Language.

Unit V (15 Hrs)

Mobile Commerce :Growth of Mobile Commerce – Wireless applications – Technologies for

M Commerce – Origins of WAP – WAP Programming model –Wireless technologies –

Different generations in Wireless Communication – Security issues pertaining to Cellular

Technology – M Commerce in India.

Text Books:

E Commerce Concepts, Models, Strategies – by C.S.V Murthy, Himalaya Publishing

House.

E Commerce an Indian Perspective by P. T. Joseph S. J , Prentice Hall of India.




Semester – IV

Core-X: E Commerce and M Commerce Practical -15UBPC4P Duration: 75 Hrs

Credits : 4

Objectives

To enable the students to learn the fundamentals of E Commerce and its related

Technologies.

On successful completion of this course the students should have understand the

various Concepts of E Commerce and M commerce.

Course Outcome:

Trains them to create a mail ID.

Trains them to apply for online examination.

Makes them to registration for employment.

Help them do employment renewal in online.

Help them to do E- Exam and online data entry operation.

Prepares them to buy a product from online shopping.

Train them to pay EB bill in online.

Makes them recharge a mobile through official web.

.

PROGRAMS

1. Browsing a web page

2. Mail ID creation

3. Applying for online examination

4. Employment registration

5. Employment renewal in online

6. E – Exam

7. Online data entry operation

8. Online LLR Registration

9. Reserve a railway ticket

10. Buy a product from online shopping

11. Pay EB bill in online

12. How to register on job searching websites

13. Mobile recharge from official website

14. Passport registration

15. Sales a product through online

16. Banking through online application

17. Banking through mobile application 18. Reserve a bus ticket using mobile application




Semester – IV

Core-XI: Banking Practices - 15UBPC42 Duration: 90 Hrs

Credits : 4

Objectives

To give the learners the required knowledge on various banking aspects.

To impart the necessary knowledge on banking practice in the learners.

Course Outcome:

Develop a clear understanding and knowledge about the functioning of a Commercial

bank.

Develop their understanding and expertise in various matters relating to operations of

a commercial bank.

Develop an understanding of banking system and banks.

Gain better understanding of various concepts of E-banking.

Explain the basis of the banker/customer relationship which gives rise to contractual

rights and obligations

Analyse the rights and duties of bankers and customers and the consequences of any

breach of these rights.

Identify the rules regarding termination of contract between banker and customer.

Understand the characteristics of negotiable instruments and the law applicable to the

banker and customer.

Unit I (18 Hrs)

Banking – Origin – Meaning and Definition – Banker – Customer – Relationship between

banker and customer – General Relationship – Special Relationship

Unit II (18 Hrs)

Deposits: General Precaution for opening account – Current account – Saving Deposit

Account – Fixed Deposit Account – Fixed Deposit Receipt – Recurring Deposit – Pass book

– Wrong Entry – Entries favorable to Customer - Entries favorable to Banker

Unit III (18 Hrs)

Negotiable Instruments : Meaning – Characteristics – Types – Promissory Note – Cheque –

Bill of Exchange – Cheques vs Bill of Exchange – Material alteration – Effect of material

alteration – Crossing – types – Endorsement – Kinds of Endorsement.

Unit IV (18 Hrs)

Loans And Advances: Principles of Sound lending – Forms of advances – Mode of creating

charges – Lien, Pledge, Mortgage and Hypothecation.

Unit V (18 Hrs)

Modern Banking: E –Banking – Core Banking – Advantages and Drawbacks – E-banking

products – Electronic Fund Transfer (EFT) – Mobile Banking

Textbook:

Banking Theory Law and Practice – Gordon E, Natarajan K, Himalaya Publishing

House, Mumbai,

Reference books:

Banking Theory Law and Practice – Dr. Prem Kumar Srivasava, Himalaya Publishing

House, Mumbai, 8th

Revised Edition .

Banking Theory Law and Practice – Vashney P.N., S.Chand & Company Ltd, New

Delhi, 13th

Edition.

Banking and Financial System – Nirmal Prasad K., Chandradass J. Himalaya

Publishing House, Mumbai




Semester – IV

Core-XII: Marketing Management - 15UBPC43 Duration: 90 Hrs

Credits : 4

Objectives

To equip the learners with required skills to be a good marketing manager

To provide insights into the concepts, functions and techniques of marketing

management

Course Outcome:

Provide a business idea on the basis of marketing activities

Inculcate the behavior of the customer in the decision making

Make the students understand the product policies.

Equip the learners with required skills to develop a new product.

Familiarize the students with the modern pricing methods and new product pricing

Familiarize the practices of the distribution channels

Make the students analyze the impact of advertising media

Insist the importance of after sales service to ensure repeat purchase

Help the students understand that customer delightness is the success of the business

Equip the learners with required skills to be a good marketing manager.

Unit I (18 Hrs)

Market – meaning - Kinds of market – Marketing - Meaning, definition – Importance -

Functions of marketing - Modern Marketing Concepts - Marketing Mix-Marketing interface

in other functional areas.

Unit II (18 Hrs)

Market Segmentation – Meaning – Characteristics of effective segmentation - Bases of

segmentation - levels of segmentation - Characteristics of effective segmentation - Consumer

Behavior – Factor influencing consumer behavior - Consumer decision making process.

Unit III (18 Hrs)

Product – Meaning - Features of product - Types of product - Product Life Cycle (PLC) -

New Product Development - Product Policies - Branding and Packaging.

Unit IV (18 Hrs)

Pricing - Meaning-objectives of pricing-Factors affecting price-Types of pricing-New

Product Pricing-Channels of Distribution-Meaning-Types of Distribution Channels.

Unit V (18 Hrs)

Advertising – Definition-Types of advertisement-Importance of advertising- Advertising

media-Factors affecting the advertising media – Choice of advertising media - Advertisement

copy-Advertising Budget-Advertising agency-Sales Promotion-Meaning-Kinds of sales

promotion.

Text book:

Marketing Management – Dr. C.B. Gupta, Dr. N. Rajan Nair, S.Chand & Sons

Co., Ltd., New Delhi, 8th

Revised Edition

Reference books:

Marketing Management – Dr. R.L. Varshney, Dr. S.L. Gupta, S.Chand & Sons

Co. Ltd., New Delhi, 8th

Revised Edition

Marketing Management – Rajan Saxena, Tata McGraw-Hill Publishing Co., Ltd.,

3rd

edition

Marketing Management – Philip Kotler, Pearson Education, 5th

Indian reprint




Semester – IV

Allied Course – IV: Business Mathematics - 15UBPA41 Duration: 60Hrs

Credits : 3

Objectives

To enlighten the students’ knowledge on competitive exam

To learn the Interest calculation

Course Outcome:

Understand the basic applications of set theory by independently solving business

related problems.

Develop their knowledge in the fundamental operations of addition, subtraction,

multiplication and division through exponential and logarithmic expressions;

Solve the problems in the areas of simple interest, compound interest, Bankers’ loan,

Bankers’ discount and depreciation

Enrich them to define the basic terms in the areas of business

Acquire the knowledge about practical problems through probability

Gain the analytical knowledge on the business applications of matrices

Unit I (12 Hrs)

Elements of Set Theory - Definition – Symbols – Roster method and Rule method – Types of

sets – Union and Intersection – Subsets – Complements – Difference of Two sets – Venn

diagram – De-Morgan’s Law

Unit II (12 Hrs)

Indices - Positive – Fractional – Operational with power function – Logarithms – definition –

Exponential form – Laws of logarithms – Change of base – Formula – Common Logarithms

and Natural logarithms – Characteristics and Mantissa – Rule to write – Practical Problems

Unit III (12 Hrs)

Commercial Arithmetic – Interest – Simple Compound – Normal rate – Effective rate –

Depreciation present value – Discounting of Bills – Face value of bills – Banker’s discount –

Banker’s gain – Normal due rate – Legal due rate – Calculation of period for Bankers

discount and True discount

Unit IV (12 Hrs)

Probability - Definition – Independent events – Calculation of Probability – Theorems of

probability – Conditional probability – Baye’s theorem – Random variable and probability

distribution

Unit V (12 Hrs)

Determinants – Properties – Product – Matrix – Types – Addition – Multiplication –

Matrix inversion – Solving a system of linear equation using matrix inversion – Rank of

Matrix – Testing consistency of equation.


Textbook:

Statistical Method – S.P.Gupta – Sultan Chand & Sons, New Delhi

Reference Books:

Statistics Theory and Practices – R.S.N .Pillai and Bagawathi, S.Chand

Company limited, New Delhi

Business Mathematics and Statistics – P. R. Vittal, Sixth revised Edition, Margham

Publications, Chennai




Semester – IV

Optional /Elective Course-I Research Methodology - 15UBPO41 Duration: 60 Hrs

Credits : 3

Objectives

To familiarize the learners with methodology of research and its application in

managerial decision making.

To study and understand sampling techniques along with hypothesis.

Course Outcome:

Understand the different types of research and its usefulness in solving business

problems

Understand the sampling techniques and analyse the data for interpretation

Understand some basic concepts of research and its methodologies

Identify appropriate research topics

Select and define appropriate research problems and parameters

Prepare a project proposal to undertake a project

Organize and conduct research in a more appropriate way

Induce to get an idea about the literature review

Desire to get intellectual way of doing some creative work

Get an idea of report writing

Unit I (12 Hrs)

Research Planning: Research – meaning- objectives – importance – types of research (pure,

applied, historical, case study, experimental, analytical, descriptive, comparative, ex post

facto – research planning – selection and formation of research problem – selection of the

topic – preparation of research design.

Unit II (12 Hrs)

Data collection: Methods of collection of data – sources of data – primary Vs secondary data

– drafting schedule and questionnaire – check list – pre-test – pilot study – interview and

observation techniques.

Unit III (12 Hrs)

Sampling Techniques: Sampling – meaning – importance – census method and sampling

methods – types of sampling – factors affecting the size of the sample – sampling and non-

sampling errors – biased and unbiased errors.

Unit IV (12 Hrs)

Analysis and Interpretation of Data: Processing of data – classification – editing – coding

– tabulation – interpretation – need – techniques of interpretation – graphical representation –

rules for constructing a diagram – types of diagram – importance of computer in data

processing.

Unit V-(12 Hours)

Report Writing: Steps in writing a report – layout of a research report – types of report –

precautions for writing a research report – foot noting and referencing – bibliography.

Text book:

C.R. Kothari, Research Methodology Methods and Techniques, New Age

International Publishers, 2nd

Edition

Reference books:

Donald R Cooper, Pamela S Schindler, Tata Mc Graw Hill Co., Ltd., 9th

Edition

P.P. Arya, Yesh Pal, Research Methodology in Management, Deep & Deep

Publications Pvt., Ltd

O.R. Krishnaswami, M. Ranganathan, Methodology of research in Social Sciences,

Himalaya Publishing House,




Semester – IV

Optional \Elective Course-I: International Finance - 15UBPO42 Duration: 60Hrs

Credits : 3

Objectives

To provide the learners with a basic knowledge of how International Financial Market

works.

To provide the learners with an understanding of exchange rates and why currency

value fluctuates.

Course Outcome:

Assess historical and contemporary international financial systems, and compare their

relevance to markets.

Identify key factors that influence foreign direct investment and its drivers.

Determine how capital flows to international markets and how internationalization of

markets drive portfolio construction

Understand the theories of international finance and monetary issues and apply them

to real world situations.

Differentiate the models with capital flows and show their relevance to the global

financial crisis.

Discuss the issues of international governance and management of financial flow.

Understand international capital currency and foreign exchange market

Identify and appraise investment opportunities in the international environment

Unit I (12 Hrs)

Overview of International Finance - Globalization and its impact- GATT, WTO & its impact-

Role of World Bank- IMF, SDR, IFC, Asian development bank- UNCTAD, UNIDO- nature,

scope & significance of international Finance.

Unit II (12 Hrs)

Foreign exchange Market - Foreign currency & Foreign Transactions- trade- non trade- forex

markets- spot forward, future, option & swaps- Role of participants in forex market-

exchange rate determinants- calculation of exchange rates.

Unit III (12 Hrs)

Regulation framework of International finance -FERA & FEMA- Regulation of foreign

trade- foreign trade (development & regulation) Act- foreign trade policy- EPZs, EOUs, TPs

& SEZs- Role of RBI, Rupee convertibility.

Unit IV (12 Hrs)

International Financing - Export finance- pre shipment finance- buyer’s credit & supplier’s

credit- post shipment finance- International receivable & cash Management- EDB, FCCB,

ADR, GDR, and FDI- syndication

Unit V (12 Hrs)

Foreign Exchange risk Management - Risk definition & measurement- hedging tools &

techniques.

Textbook:

Madhu Vij International financial management, Excel books- New Delhi 2nd edition

Francis Cherunilam International trade & Export Management, Himalaya publishing

houses- New Delhi- 14th revised edition

Reference books:

Francis Cherunilam Business environment, Himalaya publishing houses- New Delhi-

16th revised edition.

B.K. Chandhuri Finance of foreign trade & foreign exchange, Himalaya publishing

houses- New Delhi- 4th edition.

C. Jeevanandam Foreign Exchange arithmetic, Sultan chand & sons- New Delhi-

13th Edition




Semester – IV

Optional / Elective Course I - Organization Development - 15UBPO43 Duration: 60Hrs

Credits : 3

Objectives

To improve the analytical and operational approach to system wise organizational

changes.

To know about the organization development process.

Course Outcome:

Improve the analytical and operational approach to system wise organizational

changes

Know about the organization development process

Understand the different change models

Analyse diagnostic tools used to assess organizational effectiveness

Identify the types of organizational development interventions

Know about the steps in organization culture

Helps to develop the organizations in modern way

Know about the changing phenomenon in the organization

Understand the development of organization implementation

Unit I (12 Hrs)

Organization Development – Objectives – Nature - Steps in implementing organization

development programme – Diagnosis – Action plan Development – Implementation-

Feedback.

Unit II (12 Hrs)

OD Intervention – Characteristics – Classifications – Process intervention – Structural

intervention

Unit III (12 Hrs)

OD Interventions based on Target Groups – for individual – for teams – for total

organization. Process of OD Interventions

Unit IV (12 Hrs)

Organization Culture –Importance – Elements – Steps in Organization Culture.

Unit V (12 Hrs)

Executive Development – Objectives – Needs – Methods of Executive Development.

Textbook:

Training and Development – S.K.Bhatia, Deep & Deep Publications ltd.

Reference Books:

Management and Training Hand Book – Taylor & Lippitt

Organization Development for survival – Kuriloof, Arthur

Training and Development – Lynton & Pareek




Semester – V

CORE XIII – DOT NET - 15UBPC51 Duration: 60 Hours

Credits : 5

Objectives:

On successful completion of the course the students should know how

1. To build the applications using vb.net

2. To build the applications using asp.net

Course Outcome:

Makes them to build the applications using vb.net and asp.net

Display proficiency in VB by building stand –alone applications in the .NET

framework using VB.

Creates distributed data-driven applications using the .NET framework, VB, SQL

Server and ADO.NET

Creates web-based distributed applications using VB, ASP.NET,SQL Server and

ADO.NET

Helps to utilize XML in the .NET environment to create Web Service-based

applications and components.

Enables them to create a Web form with server controls

Helps them display dynamic data from a data source by using Microsoft ADO.NET

and binding.

Inculcates the knowledge about ADO.NET objects and architecture

Unit I (12 Hrs)

Evolution of the Dot.Net Framework - Overview of the .NET Framework-VB.Net

Development Environment - Visual basic .Net IDE-Start Page –Get Started-Opening a New

Project-New Project Dialog box-Working with Forms-forms-Toolbox-Properties Window-

Solution Explorer-Class View-Server Explorer- Output window-Task list Window-Simple

Vb.Net Applications - Vb.net Language Fundamentals - Data types and variables-Operators-

Control Structures

Unit II (12 Hrs)

Working with Visual Basic .Net - Working with Basic Controls-Label-Button-Textbox-Radio

button-Check box-List box-Combo Box-Dialog boxes. New Language Features of VB.Net -

Object Oriented Concepts-Classes and Objects-Creating classes-Creating methods-Creating

Properties-Overloading Methods-Overriding methods-Constructors and Destructors.

Unit III (12 Hrs)

Vb.net Features -Arrays-Procedures-Built in Functions-String Functions. Control and Events

- Derived controls- Checked Listbox control-Menu control-Date and time picker control-

Trackbar control-Timer control-Tool bar-Progress bar control-Picture Box- Status bar

Control.

Unit IV (12 Hrs) Getting started with Asp.Net - A simple ASP.Net Application.Working with Control in

Asp.Net - Server Controls-Advantages of Server control-Adding Server Controls to the web

Page-Setting Colors-Setting Fonts-Types of server controls-Web controls-Basic web Control

classes-Calendar control-Adrotator control -Validation Server Controls-Grid View Control.

Unit V (12 Hrs) Data Access in Vb.net - Accessing the Data base-Data base connection-Data Adapter

Configuration-Generating Data Sets.Introduction to ADO.Net - Introduction –Data Access

Technologies-Over view of ADO.Net –ADO.Net Components-ADO.Net Architecture -

Design of ADO.Net-ADO.Net Objects and Architecture-Developing a Simple ADO.NET

Based Application.

Textbooks:

VB.NET– C. Muthu

VB.Net using ADO.Net-SSI Press

Reference Books:

VB.Net Programming Black book-Steven Holzner

Asp.Net-SSI Press




Semester – V

CORE XIII – DOT NET LAB - 15UBPC5P Duration : 60 Hours

Credits : 5

Course Outcomes

Makes them perform Arithmetic Operation using .Net application.

Helps them prepare Student Mark List in VB.NET.

Trains them to calculate interest using functions in VB.NET

Enable them to use String functions in VB.NET

Inculcates the knowledge about class concepts in VB.NET

Equips them to create home page using Master Page in ASP.NET

Prepares them to create advertisement using Adrotator control in ASP.NET

Makes them to create Login page using Build in login Controls in ASP.NET

Trains them to develop a program in ADO.NET

Trains them to develop a program using Crystal Report.

1.Program to perform Arithmetic Operation

2.Student Mark List Preparation

3.Pay Roll calculation.

4.Interest calculation using functions

5.Program using String functions

6.Program using class concept

7.Program using inheritance Concepts

8.Home page creation using Menu control

9.Email ID validation using Validation Controls

10.Home page creation using Master Page

11.Advertisement creations using Adrotator control

12.Login page creation using Build in Login Controls

13 Program using Ado.Net

14. Table creation and manipulation using Data Grid view

15. Program using Crystal Report




Semester – V

CORE XV - HUMAN RESOURCE MANAGEMENT – 15UBPC52 Duration: 75 Hours

Credits : 5

Objectives :

To know about the various functions of Human Resource Management.

To study about Industrial relations and methods of Workers participation in

Management.

Course Outcome:

Demonstrate ethical and socially responsible behaviour.

Create an awareness on the importance of human resources and their effective

management in organisations

Contribute to the development, implementation, and evaluation of employee

recruitment, selection, and retention plans and processes

Build effective internal and external relationships using influencing, communication

and consultative skills.

Develop self leadership strategies to enhance personal and professional effectiveness.

Develop, implement, and evaluate employee orientation, training, and development

programs.

Facilitate and support effective employee and labour relations in both non-union and

union environments.

Evaluate the effectiveness of HRM practices in supporting the strategic and

operational needs of the organization in a global economy.

Recommend processes supporting organizational change and leadership development

allowing organizations to react effectively in the dynamic global environment..

Unit I (15 Hrs)

Human Resource Management – Meaning and Definition – Differences between personnel

management and Human Resource Management – Objectives – Scope – Function. Human

Resource Planning – Definition – objectives – Need and importance – HR Planning Process.

Unit II (15 Hrs)

Job Analysis, Job description, Job specification and Job evaluation – Recruitment – Factors

affecting recruitment – sources of recruitment – Recruitment process – Definition of selection

– Selection methods and process – Placement – Induction, Definition of training – need and

importance – steps in training programme.

Unit III (15 Hrs)

Promotion, Transfer, Demotion and Separation – Wage and salary administration – objectives

and principles of wage and salary administration – components, methods of wage payment.

Unit IV (15 Hrs)

Performance appraisal – Meaning and Methods of Performance Appraisal. Worker

participation – Definition and objectives of worker participation in management – Forms and

Advantages.

Unit V (15 Hrs)

Industrial Relations– Scope, Objectives and Importance – Causes for poor industrial relation

– Remedies – Meaning of Grievance, Causes and Sources of Grievance – Grievance

procedure – Essential of sound grievance procedure.

Textbook:

Essentials of Human Resource Management and Industrial Relations – Dr. P.

Subbarao,5th

Edition, Himalaya Publishing House

Human Resource Management – S.Seetharaman B.Venkateswara Prasad – SCITECH

Publications.

Reference Books:

Human Resource & Personnel Management – Aswathappa. .

Human Resource Management – Mirza S. Saiyadain, Tata McGraw Publishing co ltd.

Personnel Management & Industrial Relations – Thripathi.

Human Resource Management – C.B.Gupta.




Semester – V

CORE – XVI: FINANCIAL MANAGEMENT- 15UBPC53 Duration: 90 Hours

Credits : 5

Objectives

To provide a thorough understanding of concepts and theories and develop the skills

to understand, analyze and interpret financial data to make better financial decisions.

Course Outcome:

Enable the students to understand the basic concepts of financial decisions,

investment liquidity and dividend decisions

Critically evaluate the theories of capital structure adopted in the company form of

organisation

Appraise the risk profile of firms and estimate the costs of capital, including debt and

equity capital, using financial data.

Gain practical knowledge on capital budgeting and project appraisal.

Understand the concepts of dividend policies expected by the shareholders and the

theories of dividend policy

Gain practical knowledge on working capital management, venture capital and lease

financing

Unit I (10 Hrs)

Financial Management – An overview – Finance and related Disciplines – Scope of Financial

Management – Objectives of Financial Management – Agency Problem – Organisation of

Finance Function – Emerging Role of Finance Managers in India.

Unit II (20 Hrs)

Term Financing – Short Term, Intermediate Term and Long Term Financing through Equity

Capital, Preference Capital, Debentures and Institutional Loans - Financing Decision: Cost

of Equity Capital, Cost of Preference Share Capital – Cost of Retained Earnings – Cost of

Debentures – Overall Cost of Capital (Simple Problmes only) – Capital Structure – Theories

of Capital Structure – Net Income Approach, Net Operating Income Approach – Traditional

Approach – Modigliani and Miller Approach (Simple Problems only)

Unit III (20 Hrs)

Investment Decision - Capital Budgeting Decisions – Nature and Types of Investment

Decisions – Steps in Capital Budgeting Decision – Investment Evaluation Techniques – Non-

Discounted Techniques – Payback Period, Discounted Payback Period and Average Rate of

Return and Discounted Techniques – Net Present Value, Internal Rate of Return and

Profitability Index (Simple Problems only)

Unit IV (20 Hrs)

Dividend Decision - Dividend and Valuation – Relevance of Dividends – Irrelevance of

Dividends – Determinants of Dividend Policy – Bonus Shares – Stock Split (Simple

Problems only)

Unit V (20 Hrs)

Liquidity Decision - Meaning and Characteristics of Working Capital – Sources of Working

capital Finance - Factors determining Working Capital requirement of a company -

Statement of estimating Working Capital Requirement (Simple Problems only)

Textbook:

Financial Management – Principles and Practice – G. Sudarsana Reddy, Himalaya

Publishing House

Reference Books:

Basic Financial Management, M.Y. Khan and P.K.Jain, Tata McGraw Hill Education

Private Limited, New Delhi

Financial Management, I.M. Pandey, Vikas Publishing House Private Limited

Financial Management, Theory, Problems and Solutions, Dr.R.Ramachandran,

Dr.R.Srinivasan, Sri Ram Publications, Trichy

Magazines, Journals and Dailies

The Chartered Accountant, Chartered Financial Analyst, Management Accountant, Business

Line and The Economic Times

SRI KALISWARI COLLEGE (AUTONOMOUS), SIVAKASI

UG Programme – BBA(CA) ( 2015-2018)


PART - III

Semester – V

OPTIONAL\ELECTIVE COURSE II: FINANCIAL SERVICES – 15UBPO51

Duration: 60 Hours

Credits : 3

Objectives

To emphasize the emergence of financial sector in India and other countries.

To give the familiarity as to various financial services assisting to the Industrialist.

Course Outcome:

Understand the fund-based and fee based financial services offered by financial

intermediaries such as nonbanking finance companies, banks and financial

institutions.

Provide knowledge about the organisation and management of mutual funds

Create awareness about the investors with the knowledge of risks and rewards of

investing in mutual funds

Understand Mutual Fund and its Structure.

Understand risks involved in venture capital, Methodologies for rating credits and

Factors considered for credit analysis and scoring

Unit I (12 Hrs) Financial Services – Meaning – Scope – Fund based activities – Non Fund based activities –

New Financial Products and Services – Innovative financial Instruments.

Unit II (12 Hrs)

Venture Capital – Meaning – Origin - Features – Scope of venture capital – Importance –

method of venture financing.

Unit III (12 Hrs)

Mutual Funds - Meaning – Fund unit Vs. Share – Origin of the funds – Types/ Classification

of Funds – Importance of Mutual Funds – Net Assets Value - Mutual fund in India – Reasons

for slow growth.

Unit IV (12 Hrs)

Factoring and Forfeiting – Factoring – Meaning – Modus operandi – Terms and Conditions –

Functions – Types of Factoring – Factoring Vs. Discounting – Forfeiting – definition –

working of forfeiting – Benefits of Forfeiting – Factoring Vs. Forfeiting.

Unit V (12 Hrs)

Credit Rating – Definition and Meaning – Functions of Credit Rating – Origin – Credit

Rating in India – Benefits of Credit Rating – Credit Rating Agencies in India: CRISIL,

CARE, IICRA - Limitations of Rating.

Textbook:

Gordon E, Natarajan K, Financial Market and Services, Himalaya Publishing

House, Mumbai, Third Revised Edition, 2007.

Reference books:

Nirmal Prasad K., Chandradass J., Banking and Financial System,

Himalaya Publishing House, Mumbai, 2000

Bhalla V.K., Management of Financial Services, Anmol Publication Pvt. Limited,

New Delhi, Second Revised Edition, 2005.

Khan M.Y., Financial Services, Tata Mc Graw Hill Publishing Company Limited,

New Delhi, Third Edition.

Dr. S. Gurusamy., Financial Services and Markets, Vijay Nicole Imprints P Ltd.,

Chennai, 2004.




PART - III

Semester – V

OPTIONAL \ELECTIVE COURSE-II: CONSUMER BEHAVIOUR – 15UBPO52

DURATION: 60 Hours

Credits : 3

Objectives

To enrich the learners with the basic concepts of consumer behaviour.

To understand the nature of consumer attitudes.

Course Outcome:

Explore the reasons for development of consumer behaviour.

Equip the students with the knowledge of the consumer behaviour

Gain knowledge on hierarchy of needs

Explore measurement and arousal of motives.

Explore cognitive dissonance and various attribution theory.

Make them realize various models to the decisions.

Make them understand step-by-step process of need recognition.

Equip the students with the importance and the sources of collecting research data.

Make them understand drawbacks of consumer research.

Unit I (12 Hrs) Consumer Behaviour - Meaning and types of consumers, consumer behaviour – meaning and

importance – reasons for development of consumer behaviour – consumer behaviour and

other disciplines – variables and problems in studying consumer behaviour.

Unit II (12 Hrs)

Consumer Needs and Motivation - Motivation – meaning, types and role – human needs –

goals – hierarchy of needs and consumer’s motivation – measurement of motives – arousal of

motives.

Unit III (12 Hrs)

Consumer Attitude – Formation and Change - Attitude formation – strategies of attitude

change – cognitive dissonance and attribution theories of attitude – change

Unit IV (12 Hrs)

Consumer Decision Making - Decision and various models of man – a simple consumer

decision making model – consumer decision rules – need recognition

Unit V (12 Hrs)

Consumer Research - Meaning and importance of consumer research – consumer research

process – methods of consumer research – sources of collecting marketing research data –

various external sources of information for consumer research – sampling – types of sample –

limitations of consumer research.

Textbook:

Suja R. Nair, Consumer Behaviour, Himalaya Publishing House, 1999

Reference Books:

P.C. Jain, Monika Bhatt, Consumer Behaviour, Sultan Chand & Co., 1st edition

Leon G. Schiffman, Leslie Lazar Kanuk, Consumer Behaviour, Prentice Publishing

House, 8th

Edition.

Del I. Hawkins, Roger J. Best, Kenneth A. Coney, Consumer Behaviour, Tata

McGraw-Hill, 8th

Edition




PART - III

Semester – V

OPTIONAL / ELECTIVE COURSE II - LABOUR WELFARE – 15UBPO53

Duration: 60 hours

Credits : 3

Objectives

To know about the Labour Welfare Activities

To know about the powers of Trade Unions

Course Outcome:

Know about the labour welfare activities followed in business unit

Made aware about the working conditions of workers and legal provisions related to

the accidents and hazards

Get familiarized with the principles of labour welfare

Identify the movement of trade union in India and its role

Understand the powers of Trade Unions

Making the procedures for collective bargaining and grievance settlement procedure

Providing the workers participation in management to the students

Understand the issues for quality work life

Acquaint the students with special laws pertaining to wages

Unit I (12 Hrs)

Labour Welfare - Concept – Objectives – Importance – Principles – Theories of Labour

Welfare – Labour Welfare Activities in India – Labour Welfare Officer: Duties & Functions.

Unit II (12 Hrs) International Labour Organization - ILO – Concept – Objectives – Principles – ILO & India –

ILO & Labour Welfare.

Unit III (12 Hrs)

Trade Union - Concept – Nature – Characteristics – Objectives – Functions – Importance of

Trade Unions – Trade Union Movement in India.

Unit IV (12 Hrs)

Collective Bargaining - Concept – Nature – Features – Importance – Procedures for

Collective Bargaining – Scope – Principles of Collective Bargaining Process.

Unit V (12 Hrs)

Workers’ Participation in Management - Concepts – Aims – Objectives – Purpose – Benefits

– Limitations – Quality of Work Life – Introduction – Meaning - Issues – Barriers.

Textbook:

Industrial Law – N.D.Kapoor – Sultan Chand Publications

Reference Books:

Dr.M.R.Sreenivasan –Commercial and Industrial Law - Margham Publications

Dr.Varma & Agarwal –Mercantile and Industrial Law – Kings Book, Delhi.

Agarwal , Nair Banerjee - Industrial Relations – Pragati Prakashan, Meerut.

S.M.Sundaram – Industrial Law – Meenachi Publications , Karaikudi.




PART - IV

Semester – V

Skill Based Course – II : In - Plant Training – 15UBPS51 Duration: 30 Hours

Credits : 2

Course Outcome:

Explore the Practices of questioning and also observing capacity.

Gain the knowledge for preserving document (data).

Train them to gather details about company and company background.

Train them to overhaul on the functional areas of the company

Understand the importance of after sales service.

Understand the production process as flow (or) continuous.

Understand the functions of transportation, purchase department, storage department

and sales department.

Equip the students with practical knowledge and provide employment opportunities

Rules Governing Institutional Training

1. Each Student should undergo 25 days institutional training under a manager during the

fourth semester summer vacation and attendance certificate from the organisation is to be

submitted to the HOD.

2. He shall undergo the above training in the organisation approved by the department.

3. The student has to submit four copies of the report in not less than 50 pages within a month

of the re-opening of the college in the fifth semester.

4. In case of failure to submit the report within the above stipulated period the date of

submission shall be extended by another 15 days. If the student fails to submit the report even

within the period of extension he will not be permitted to appear for his subsequent semester

examinations.

5. During the work load allotted for training report and field study report (2hrs) the following

activities must be undertaken

A. Report discussion by the guide and the student

B. Report Writing

C. Report presentation by the students in the class for general discussion

6. The training programme shall be evaluated for a total of 100 marks out of which 40 marks

shall be allotted to the training programme to be evaluated by the training supervisor and 30

marks to be evaluated by the guide and student has to appear viva- voce conducted by the

faculty. The members of the viva-voce committee are HOD and External Examiner. The

maximum marks for viva- voce is 30. Minimum marks for pass in this paper are 50%.

7. If any candidate fails to secure a pass in his training programme he as to undergo the

training programme once again after completion of the course

8. The training report must contain the following:

A. Introduction

B. Objectives of the training

C. Organizational structure of the concern.

D. Observations about working of the concern.

E. Identification of the problems, if any

F. Suggestions to solve the problem

G. Limitations of the training

H. Conclusion




PART - IV

Semester – V

Skill Based III: Case Analysis – 15UBPS52 Duration: 30 Hours

Credit : 1

Objectives

To give the students a hands on decision making opportunity with the real time

business situations

Course Outcome:

Demonstrate the theoretical concepts in action

Understand the relationship between the business and functional objectives.

Establish rapport with the company gain good working relationship for the success

Provide employment opportunities by analyzing societal cases

Provide a clear structure for all the various activities that organizations carryout

Induce to achieve the stated objectives within the time period

Enable to reveal their professional ability and skills to respond to a business scenario

Understand the simplified processes relating to environment compliance

Ability to examine the causes and provide alternative courses of actions for a problem

Gain knowledge in the field of decision making

Unit I (5 Hrs) Introduction – What is case study? – Preparing for case discussion – Benefits of case method.

Unit II (5 Hrs) Case Method and Roles – Role of a participant – Role of a leader – Nature of learning.

Unit III (2 Hrs) Steps in conducting a Case Study.

Unit IV (6 Hrs) Listening – Principles – Essentials – Factors affecting listening – Importance of Listening in

Case analysis.

Unit V (12 Hrs)

Practical Sessions – Discussion of cases from General Management and Functional areas of

Management.

Textbook:

1. Case Method – Neeta Baporikar, Second Revised Edition, Himalaya Publishing house,

Mumbai.

Reference Books:

1. Case Studies in Management – Prem Vrat, K.K.Ahuja, P.K.Jain, First Edition, Vikas

Publications, Mumbai.

Note:

1. No continuous internal assessment for this paper

2. Internal examinations alone will be conducted for 100 marks.

3. At the end of the semester, the students are given with 4 cases from different functional

areas and submit the case analysis in detail. Each case carries 25 marks.




Semester – VI

Core – XVII: Enterprise Resource Planning (ERP) – 15UBPC61 Duration: 75 Hrs

Credits: 5

Objectives

To enable the students to learn the fundamentals of ERP and its related Technologies.

Understand the various Concepts of ERP.

Course Outcome:

Learn the fundamentals of ERP and related Technologies.

Acquire the knowledge about Business functions and business process in ERP.

Inculcate knowledge on History of ERP & Future of ERP Packages.

Equip the knowledge with BPR, Data Mining, Data warehousing, OLAP, and PLM &

SCM.

Help them to use advanced technology and ERP security.

Enable them to implement ERP Methodologies & Strategies.

Inculcate knowledge on ERP implementation cycle.

Acquire the knowledge about different phases of ERP implementation.

Unit I (15 Hrs)

Strategy - Meaning – understanding strategy – concept – strategic decision making – Issues in

strategic decision making – strategic management – definition, elements, models.

Unit II (15 Hrs)

Hierarchy of strategic intent - Strategic Intent – Meaning, concepts, vision, mission, goals

and objectives – Business – Definition, Dimensions of business, Business model.

Unit III (15 Hrs)

Corporate – level Strategies - Corporate level – Expansion – Stability – Concentration

strategy: Integration strategy – Horizontal, vertical. Diversification strategy – Relative,

Conglomerate, Risks of diversifications.

Unit IV (15 Hrs)

Business level strategies - Meaning – Generic Business Strategies – Cost leadership Business

strategy, Differentiation Business strategy, Focus Business strategy.

Unit V (15 Hrs)

Strategic Analysis and choice - Meaning – process – strategic analysis subjective factors in

strategic choice – contingency strategies – strategic plan.

Text Book:

Azhar Kazmi, Strategic Management and business policy Tata Mc graw –Hill

publishing company ltd, NewDelhi, third edition.

Reference Books:

R.Balasubramaniun,S.Ushapriya,K.Hema, Strategic Management, Gego publictation,

Trichy,first millennium edition.

Charles, W.L.Hill,Gareth,R.Jones, Strategic Management an Integrated Approach,

Biztantra publication NewDelhi,Sixth Edition.

A.Hitt,R.Duane,E.Hoskission, Strategic Management,Thomson publication, Noida,

Sixth edition.

V.D.Dudeja, Strategic Management in the next Millenium, Common

Wealth, New Delhi.

SRI KALISWARI COLLEGE (Autonomous), SIVAKASI



Semester – VI

Core XVIII-Enterprise Resource Planning (ERP)–Practical–15UBPC6P

Duration: 75Hrs

Credits: 5

Objectives : On successful completion of this course the students should have understand the

various Concepts of Tally.

Course Outcome:

Helps to do inventory calculation using ERP.

Trains to calculate interest by using ERP.

Helps to make debit note and credit note using ERP.

Makes to do multiple currencies using ERP..

Encourages them to prepare a Bill wise details using ERP system.

Helps to create a budget and price lists using ERP system.

Trains to create a stock ledger and five simple journals using ERP.

Enables them to create a trail balance using ERP.

TALLY

Inventory calculation

Cost centre

Interest calculation

Debit note and credit note

Multiple currencies

Price lists

Bill wise details

Bill wise materials

Invoicing

Actual billed quantity

Budget creation

Create stock ledger

Create debtor and creditor ledger

Create five simple journals

Create trail balance




Semester – VI

Core XIX: Management Accounting – 15UBPC62 Duration: 75 Hrs

Credits: 5

Objectives

Understood the concept and application of management accounting along with the

preparation.

To learn the cost accounting concepts and applications.

Course Outcome:

Understand the basic concepts and processes used to take management related

decisions

Able to interpret financial statements and ratio analysis

Enable the students to analyze and evaluate the fund flow and cash flows of the

organisation

Make the students get proficiency in marginal cost analysis

Gain practical knowledge on budgetary control

Understand in the area of application of marginal costing technique

Unit I: (15 Hrs)

Management accounting - Meaning, Nature, Functions, Scope, Advantages and

Disadvantages, Management accounting Vs Financial accounting – Financial statement

analysis, Comparative – common size trend percentages.

Unit II (15 Hrs)

Ratio analysis - Meaning mode of expression – Merits and Demerits - Classification of ratios,

Dupont control chart (Simple problems only)

Unit III (15 Hrs)

Funds and Cash flow statements – Meaning – Merits and demerits –Fund flow Vs Cash flow

statement – Preparation of fund flow statement – Preparation of cash flow statement. (Simple

problems only)

Unit IV (15 Hrs)

Marginal costing – Meaning – Merits and Demerits – Differences between absorption costing

and marginal costing – Fixed Cost and Variable Cost – Contribution – Break even analysis –

Margin of Safety – PVC Ratio – Assumption – Merits and Demerits – Application of

marginal costing.

Unit V (15 Hrs)

Budgetary control – Meaning – Objectives – Merits and demerits – Steps in budgetary

control – classification of budget – Budget based on Functions – Budget based on Flexibility.

Note: 60% marks for problems and 40% marks for theory.

Textbook:

Management Accounting – S.N. Maheswari, Sultan chand & sons- NewDelhi.

Reference Books:

Management Accounting – J.Made Goeda, Himalaya publishing house- Mumbai

Management Accounting – M.Y.Khan and P.K.Jain, Tata Mc Graw Hill Publishing

company-NewDelhi.

Management Accounting – T.S.Reddy & Dr.Hari Prasad Reddy, Margampublication-

Chennai.




Semester – VI

Core XX: Project Viva-Voce – 15UBPJ61 Duration: 75 Hrs

Credits: 5

Course Outcome:

Provide an idea about the research writing process

Improve the presentation skills and make present the findings in a creative way

Strengthen the student’s knowledge in specific areas

Provide key components for understanding the result of a project

Motivate to understand the details of questionnaire surveys and relavant things

Insist to determine the data collection and equip them to solve the issues relating to

that

Able to correlate the research findings to the organizational climate change

Make the students identify socio-economic problems and help them to survive in the

society

Rules and Regulations:

Students can do this project individually or team of two

Total Marks 100, Internals for 40 Marks and Externals for 60 Marks

For Internal Marks at least two reviews should conduct for 40 marks and the average

of best two can take as final.

At the end of the semester viva-voce should conduct for individual students

The External marks may be awarded as following

Demo and Presentation : 30 Marks

Viva –voce : 30 Marks




Semester – VI

Optional\Elective Course III: Advertising and Sales Promotion - 15UBPO61 Duration: 60 Hrs

Credits : 3

Objectives

To enable the learners to know the importance of advertising in business.

To develop the creativity among the learners to advertising.

Course Outcome:

Understand the communication objectives behind advertising and promotions

Understand the relationships between marketers and communication agencies

Make the students understand budget ignites unnecessary cost.

Realize them knowing the step-by-step process of compaign planning.

Critically analyze current and past advertising promotion campaigns

Provide employment opportunities in the field of advertising

Equip the students knowing the necessity of after-sales service.

Equip the students knowing the fascinating of sales promotional instruments.

Unit I (12 Hrs)

Advertising - Meaning – Importance – Objectives – Media – Forms of Media – Recent trends

in advertising - Promotional Mix – meaning – factors for selection of promotional mix –

Steps involved in developing effective communication –

Unit II (12 Hrs)

Advertising agencies – advertising budget – advertising appeals – social effects of advertising

– advertising copy – objectives – essentials – types – Elements of copy writing : Headlines,

Body Copy – illustration – catch phrases & slogans – identification marks.

Unit III (12 Hrs)

Advertising layout – functions – design of layout – typography printing process – lithography

– printing plates & reproduction paper & cloth – size of advertising – repeat advertising –

advertising Campaign – Steps in campaign planning

Unit IV (12 Hrs)

Personal Selling – objectives – salesmanship – process of personal selling – types of sales

man, sales force management – importance – sales force decision – sales force size –

recruitment & selection – training - methods – motivating salesman controlling – fixed sales

territories – quota – evaluation

Unit V (12 Hrs)

Sales promotion – meaning – methods – promotional strategy – marketing communication &

persuasion – promotional instruments : Advertising techniques of sales promotion –

consumer & dealers promotion. After sales service.

Text Book :

R.S.N. Pillai and Bagavathi - Modern marketing principles and practices, S. Chand &

Company ltd, 2002

Reference Books:

Devendra Thakur, - Advertising, Marketing and Sales Management, Deep & Deep

Publishing Pvt., Ltd., 2005

Rajeev Batra, John G. Myers, David A. Aaker, - Advertising Management, Prentice

Publishing House, 18th

Edition.

George E. Belch & Michael A. Belch, - Advertising and Sales Promotion, Tata

McGraw-Hill, 6th

Edition




Semester – VI

Optional\Elective Course III: Security Analysis and Portfolio Management-15UBPO62 Duration: 60 Hrs

Credits: 3

Objectives

To familiarize the learners with basic concepts of Securities Analysis and Portfolio

Management.

To acquaint the learners in respect to the investment decisions related to financial

assets, the risks and the returns involved

Course Outcome:

Understand the various alternatives available for investment.

Find the relationship between risk and return.

Gain knowledge of the various strategies followed by investment practitioners.

Apply efficient markets and behavioral finance theory to finance scenarios.

Employ the concepts of risk, return, and diversification to investments.

Apply financial tools and knowledge to evaluate the basic structure, functioning and

regulation of banking institutions

Identify and apply basic finance relationships and concepts.

Understand the fundamental and technical analysis to study the movement of price of

the shares

Unit I (12 Hrs)

Investment - Meaning of Investment, speculation, gambling- Investment objectives-

Investment process- Investment information- Investment alternatives.

Unit II (12 Hrs)

Risk & Return - Define risk- types of Risks- minimizing risk exposure- risk management-

standard deviation & variance- stock return & valuation- valuation through P/E ratio

Unit III (12 Hrs)

Fundamental Analysis - Economic analysis- industry analysis- company analysis-

Comparative statement & ratios

Unit IV (12 Hrs)

Technical Analysis - Meaning & assumption of technical analysis- Dow theory- trend-

support & resistance level- Indicators- Odd lot trading- Moving average- Oscillators-

Relative strength index- Rate of change- charts- Triangle- flags- comparison of technical &

fundamental analysis

Unit V (12 Hrs)

Portfolio Management - Portfolio construction- portfolio-Markowitz model- portfolio

evaluation- portfolio revision

Textbook:

Punithavathy Pandian- Security & portfolio management, Vikas publishing house Pvt

ltd- New Delhi- Third edition

Reference Books:

Donald E. Fischer, Ronald J. Jordon Security & portfolio management, An imprint of

pearson education- UK- sixth edition.

Samir K. Barua, J.R. Varma, V. Ragunathan Portfolio management, Tata McGraw hill

publish & co ltd- New Delhi- Ist Revised edition.

N.J.Yasawy Stock market analysis intelligent investor, Vision books- New Delhi-

1994

Preeti Singh Investment management security analysis & portfolio management,

Himalaya publishing house- Delhi- 19th

edition




Semester – VI

Optional / Elective III- Training and Development - 15UBPO63 Duration: 60 Hrs

Credits: 3

Objectives

To know about the various methods of training.

To know about the Management Development Programme.

Course Outcome:

Know the various methods of training and the training needs

Understand the evaluation of training

Analyse the training techniques based on its usefulness in bringing the desired output

Provide the internal and external selection methods of training in modern way

Evaluate the training effectiveness in management

Equip the evolving development policy

Know about the Management Development Programme.

Design development programmes for the benefit of the organization

Unit I (12 Hrs)

Identification of training needs - Training Objectives – Identifying training needs – Evolving

training policy – Principles of Learning – Training , Development, Education.

Unit II (12 Hrs)

Training Techniques - Issues on Training- Location – Duration – Techniques – On the Job

Training – Off the Job Training – Cost of training – Training Budget

Unit III (12 Hrs)

Selection of Trainer - Election of trainees – Basis – Criteria – Selection of trainer – Internal /

or External.

Unit IV (12 Hrs)

Evaluation of Training - Training Methods for different levels of employees – Evaluation of

training effectiveness.

Unit V (12 Hrs)

Management Development - Management Development – Objectives – Identifying

Development needs - Evolving Development Policy – Designing Development Programmes

– Issues in development – Evaluation of development effectiveness.

Textbook:

S.K.Bhatia - Training and Development –– Deep & Deep Publications ltd.

Reference Books:

Taylor & Lippitt.- Management and Training Hand Book

T.A.A.Latiff - Training for Management

Lynton & Pareek. Training and Development




Semester – VI

Skill Based Course - IV: Personal Selling – 15UBPS61 Duration: 30 Hrs

Credits: 1

Objectives:

To provide basic idea about personal selling

To enhance the knowledge of salesmanship

Course Outcome:

Explain the theories and concepts that are central to personal selling.

Develop the various sales techniques needed to achieve a profitable sale.

Identifies all elements of personal selling essential to creating successful sales.

Apply the interpersonal and team skills necessary in successful relationship selling.

Unit I (6 Hrs)

Introduction – Business – Industry – Trade – Sales – Types of sales

Unit II (6 Hrs)

Personal Selling: Introduction – Objectives of personal selling – Features of personal selling

– process of personal selling

Unit III (6 Hrs)

Salesmanship: Is salesmanship a Science or an Art? Importance of salesmanship – Duties of

salesman – Qualitites of a good Salesman.

Unit IV (6 Hrs)

Sales Organisation: Introduction – need – importance – functions – qualitites of sales

manager – duties of a sales manager.

Unit V (6 Hrs)

Channels of Distribution: Meaning – Definition – importance – types of channels of

distribution – Advantages and disavantages.

Textbooks:

Modern Marketing – R.S.N. Pillai & Bagavathi – S.Chand & company ltd,NewDelhi.

Business Environment – Francis Cheruniliam.

Reference Books:

Marketing Management – Dr. C.B. Gupta, Dr. N. Rajan Nair, S.Chand & Sons Co.,

Ltd., New Delhi, 8th

Revised Edition

Marketing Management – Dr. R.L. Varshney, Dr. S.L. Gupta, S.Chand & Sons

Co. Ltd., New Delhi, 8th

Revised Edition




Semester – VI

Value Based Course: II-Retail Management – 15UBPV61 Duration: 30 Hrs

Credits: 1

Objectives

To impart the basic ideas of retail management

To stimulate the learners towards retail ownership

Course Outcome:

Gain familiarity with the role of retailer in the distribution channel

Identify the functions of a retailer

Develop the benefits of retail sectors in the society

Understand the wide variation of retail organizations in terms of product orientation

and format

Identify the store, non-store, generalist, specialist and service retailing

Help the students to get employment in retail stores.

Gain familiarity with the factors and arrangement of self service, check out system in

retail markets.

Unit I (6 Hrs)

Retailing – Definition – Scope – Retailer role in the distribution channel

Unit II (6 Hrs)

Function of retailer – Benefits of retailing – to customer, manufacturer, and wholesalers.

Unit III (6 Hrs)

Retail organization formats: Retail ownership - Store based format and non store based

format.

Unit IV (6 Hrs)

Store Management – Role of store manager in store merchandising.

Unit V (6 Hrs)

Arrangement of self service – Factors in self service.

Textbook:

Swapna Pradhan Retailing Management – TATA Mc Graw Hill, New Delhi

Reference Book:

Berman,Barry and Evans – Retail Management – Prentice Hall of India Pvt Ltd, Delhi

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