Demand Generation - The Working Cycle
1
Demand Generation The Working Cycle @HitFirstBase facebook.com/HitFirstBase linkedin.com/company/ first-base-communications www.hitfirstbase.com info@hitfirstbase.com Audit Current Content Social Media Marketing Automation Strategy Insight: understand your customers Inbound, content & marketing automation Idea generation & Planning Fresh content ideas for inbound and outbound, designed to engage prospects & clients Lead & customer nurture Delivery of content to move prospects through their buyer journey & nurture customer relationships for up-sell & cross-sell Program review Asset creation From infographics & video to blogs, whitepapers and outbound emails A/b Testing Content driven demand generation Execution Delivery of content through owned platforms Media relations Social media platform creation, calendar building, programming & community management Marketing Automation Measurement & analysis Real time and post campaign analysis of result and recommendations for action
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Transcript of Demand Generation - The Working Cycle
Demand Generation The Working Cycle
@HitFirstBase facebook.com/HitFirstBaselinkedin.com/company/first-base-communications
AuditCurrent Content
Social Media
Marketing Automation
StrategyInsight: understand your
customers
Inbound, content & marketing automation
Idea generation& PlanningFresh content ideas for inbound and outbound,
designed to engage prospects & clients
Lead & customer nurture
Delivery of content to move prospects through their buyer journey & nurture customer
relationships for up-sell & cross-sell
Program review
Asset creation
From infographics & video to blogs, whitepapers and
outbound emails
A/bTesting
Content driven demand
generation
ExecutionDelivery of content
through owned platforms
Media relations
Social media platform creation, calendar building, programming
& community management
Marketing Automation
Measurement & analysisReal time and post campaign analysis of result and recommendations for action
