DemandLane Demand Generation Program
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DemandLane ™ Digital Demand Generation & Dynamic Sales Enablement
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Transcript of DemandLane Demand Generation Program
D e m a n d L a n e ™D i g i t a l D e m a n d G e n e r a t i o n
& D y n a m i c S a l e s E n a b l e m e n t
For 9+ years, Aventi Group has
exceeded expectations for
dozens of tech firms and channel
partners.
Challenges…
Sources: IDC, Ascend2
TELEMARKETING• Costly• Dated• Ineffective
EMAIL & SOCIAL• Unqualified• Inconsistent• Slow
CO-BRANDED• Unfocused• High Effort• Low ROI Visibility
Options…
LOW CONVERSION
HIGH COSTS
LONG SALES CYCLES
<5%
>$3K
>5 MOS
Source: PropelGrowth
Source: CEB
Trends…
Is there a more efficient way?
LOWER COSTS• Neuron-Messaging• Automated System• Digital Marketing HIGHER QUALITY
• Video Surveys• LinkedIN Analysis• Profile Scoring
FASTER RESULTS• Channel Optimized• Deal Coaching• Dynamic Sales
Enablement
Answers…
Aventi aligns with the
SiriusDecisions Demand Waterfall.
500KBusiness & Technology Decision-MakerDatabase
Interactive Videos & Web Surveys
LeadDriver
Automated system extracts & analyzes LinkedIN Profile data
Qualitative Survey & Profile Scoring
Unrecognized Needs
ApproachMotivatesProspects
Dynamic Interactive
Sales Playbook
+Automated
Engagement Tracking
Sales Enablement:
Prospect Personality
Profiles
12 successful demand generation campaigns funded by HP, IBM, VMware, others
350+ qualified sales opportunities, tens of millions in closed sales
Delivered Interactive Video Surveys & Dynamic Interactive Sales Playbooks
Trained and coached 100+ Account Executives
National Partner Success
Story
Offering Others Aventi GroupQuality (10 is best) <6 >8Timing (15+ appointments) >30 Days <15 DaysLinkeIN Analysis/Scoring NO YESPersonality Profiling NO YESNeuron-Messaging NO YESExperts on each Call NO YESDynamic Sales Enablement NO YESSales Deal Coaching NO YESTypical Cost per Opportunity $$$$$ $$$
Comparison…
• Digital marketing appointment setting• 500K contact database• LinkedIN profile analysis & scoring• Guaranteed opportunities• Expert sales coach on every call• Dynamic sales enablement system
“The Aventi Group team has been a critical partner in my
team's success in driving Symantec sales transformation.”
—Matthew Weaver, Sr. Director of Global Enablement
“The team at Aventi Group has created a unique, quality-driven approach to lead generation…generating great
opportunities for our partners.”
—Nicole Boss, Product Manager
