Demand Generation The Working Cycle

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AuditCurrent Content

Social Media

Marketing Automation

StrategyInsight: understand your

customers

Inbound, content & marketing automation

Idea generation& PlanningFresh content ideas for inbound and outbound,

designed to engage prospects & clients

Lead & customer nurture

Delivery of content to move prospects through their buyer journey & nurture customer

relationships for up-sell & cross-sell

Program review

Asset creation

From infographics & video to blogs, whitepapers and

outbound emails

A/bTesting

Content driven demand

generation

ExecutionDelivery of content

through owned platforms

Media relations

Social media platform creation, calendar building, programming

& community management

Marketing Automation

Measurement & analysisReal time and post campaign analysis of result and recommendations for action