December 2016 Volume 11, Issue 12 TIAK TIMES · A complete listing is on the TIAK website here.. A...
Transcript of December 2016 Volume 11, Issue 12 TIAK TIMES · A complete listing is on the TIAK website here.. A...
T I A K TIMES
Volume 11, Issue 12 December 2016
INSIDE THIS ISSUE:
FAREWELL FROM THE PRESIDENT TIAK Board
Updates
2
Destination
Statehouse
3-4
2017 Kansas
Senate Leadership
5
2017 Kansas
House Leadership
6
2017 Kansas
Senate & House
Committees
7
Airbnb Guests Pour
Millions into KC
Hosts’ Pockets
8
2017 Travel
Marketing Trends
8
Save the Date 9
U.S. Travel
Check-In
9
White Papers 9
Connie Hall Retires 10
Welcome to Court-
yard by Marriott
Junction City
10
Calendar of Events 10
From Suzan Barnes, TIAK President
What a wonderful year I had being your President. I am so very
grateful for everyone that helped make this a great year for TIAK.
There are so many people to thank for helping and supporting me
all through 2016.
I’ll start with a sincere, heartfelt thank you to Natalie, Marlee and
Amy. I really appreciate your professionalism and hard work
throughout the year on behalf of TIAK. To the executive commit-
tee—Bridgette, LeAnn, Jan, BJ, and Kevin—thank you so much for
your commitment to our industry. I feel we have continued to build on a very strong
organization. And, to the entire board of directors, thank you for giving your time and
commitment to maintaining an association dedicated to tourism.
One year ago, I announced to the board that I wanted all of us to work on two pro-
jects—agri-tourism and economic development—and what we can do to help these
vital parts of our industry. As I pass the gavel to Bridgette, I feel like we laid the
groundwork for bringing these programs forward, especially agri-tourism. I certainly
appreciate this part of tourism more today than ever.
I am excited to stay on the Executive Committee as past president and work with
Bridgette and her team in 2017. I know she will guide TIAK forward with her ability
and foresight by providing outstanding leadership.
Again, I am so very grateful for everyone involved with the successes of TIAK. We
were able to create memories and make friendships even stronger. For this, I will be
eternally thankful. My very best wishes to all of you for a Merry Christmas and Happy
New Year. May your lives be filled with peace and love. ■
Page 2 December 2016
TIAK BOARD UPDATES
TIAK 2017 BOARD & EC MEETING DATES and LOCATIONS
A complete listing is on the TIAK website here..
A big thank you to our outgoing TIAK President, Suzan Barnes. We
look forward to continuing to work with her as she takes on her new
role as Past President during 2017. Our heartfelt appreciation to
Kevin Fern for all he’s done for TIAK as his role as Past President
comes to an end. We are also grateful for the service and dedica-
tion of the following board members who will be leaving the board
as we head into 2017: LeAnn Cox, Jacque Pregont, Julie Roller,
Connie Hall, and Rick Rekoske.
We would like to welcome all of the new board members for
2017, as well: Scott Allen, Kelly Peetoom, Diane Wolfe, Kurt Mayo,
and Julie Saddler. Thank you for helping to improve Kansas tour-
ism! ■
Thursday, January 12, 2017 (EC) Conference Call
Thurs, February 9, 2017 (Day on the Hill) TOPEKA
Thursday, March 9, 2017 (EC) Leavenworth
Thursday, April 13, 2017 MULVANE
Thursday, May 11, 2017 (EC) Pittsburg
Thursday, June 8, 2017 GREENSBURG
Thursday, July 13, 2017 (EC) Manhattan
Thursday, August 10, 2017 SALINA
Thursday, September 14, 2017 (EC) Hutchinson
Monday, October 23, 2017 (Kansas Tourism
Conference) GARDEN CITY
Thursday, November 9, 2017 (EC) Grand Central
Hotel, Cottonwood Falls
Thursday, December 14, 2017 Same City as KSAE
Conference
TIAK COMMITTEE CHAIRS
ADVOCACY
Jim Zaleski (Chair)
Jennifer Laird (Vice-Chair)
CONFERENCE
Roxanne Morgan
EDUCATION
Karen Hibbard (Co-Chair)
Brett Oetting (Co-Chair)
Sally Fuller (KDS Chair)
MARKETING
Andrea Johnson (Co-Chair)
Holly Lofton (Co-Chair)
MEMBERSHIP
TBD
FINANCE
Kelly Peetoom
GOVERNANCE
Sally Fuller Thank you to Kevin Fern, 2016 TIAK Past President,
and Suzan Barnes, 2016 TIAK President,
for their service and dedication to Kansas Tourism
Page 3 December 2016
Have you made your hotel reservations yet? The rooms are booking fast! Please call the
Ramada Convention Center Hotel directly to make your reservations (785-234-5400).
The room block is listed under Travel Industry Association of Kansas. Don’t delay!
Page 4 December 2016
2017 DESTINATION STATEHOUSE
Destination Statehouse (formerly TIAK Day on the Hill)
is just around the corner! You won’t want to miss out on
this year’s exciting event. We might have changed the
name, but the “Day on the Hill” continues to be THE
premier event the legislators always look forward to.
AGENDA PREVIEW
9:30 a.m. Check-in & Networking
(Dillon House, 404 SW 9th Street,
across from Statehouse)
10:00 a.m. Welcome to Tourism Professionals
10:30 a.m. Statehouse Briefing by TIAK Staff
11:00 a.m. Observe Kansas House in Session
(House Gallery, 4th Floor, West Wing) or
Office Visits with Elected Officials
Noon Buffalo Lunch with your Kansas
Legislator (Dillon House)
1:30 p.m. Continue Office Visits or attend
Committee Meeting
2:00 p.m. Popcorn Break at the Statehouse for
Kansas Legislators
(3rd Floor, South Wing)
2:30 p.m. Observe Senate in Session
(Senate Gallery, 4th Floor, East Wing)
3:00 p.m. Statehouse Tour (Meet at the Kansas
Visitor Center at the Statehouse
entrance)
5:00 p.m. TIAK Legislative Reception
Set-up available at 2:30pm
(Ramada Convention Center,
420 SE 6th Street); Questions?
Contact Jim Zaleski, coordinator
Don’t miss out on all of the fun and excitement TIAK
members bring to Topeka every February! For more in-
formation, visit the event page at the TIAK website:
https://tiak.org/events/destination-statehouse/. To reg-
ister, or to sponsor, just click on the “Register Now” but-
ton and add your name to the growing list of attendees
and sponsors.
CALLING ALL MASCOTS
You are needed for our Legislative Evening event!
Showcasing an event of this magnitude is no easy task
and we need your help in highlighting all that Kansas
has to offer. The legislators love to see their districts
represented at the evening reception, and who better to
represent than
some of Kansas’
finest mascots?
AFTER-PARTY
When the work
ends and the
booths are stored,
Visit Topeka is
holding an after-
party in Uncle Bo’s,
downstairs at the
Ramada. Join us
for snacks, drinks
and entertainment
to celebrate a suc-
cessful day! ■
Dillon House Plan to join your legislators
for a buffalo lunch in this
historical treasure right
across the street from the
Statehouse.
Head downstairs at the
Ramada after the Legislative
Event for a TIAK-style after-
party, compliments of
Visit Topeka.
UNCLE BO’S
Back by popular demand: POPCORN! Join
us on the 3rd floor to show our
legislators “WHAT’S POPPING IN
TOURISM” in 2017!
Page 5 December 2016
2017 KANSAS SENATE LEADERSHIP
PRESIDENT
OF THE SENATE
Senator Susan Wagle
(R-Wichita)
VICE PRESIDENT
OF THE SENATE
Senator Jeff Longbine
(R-Emporia)
SENATE
MAJORITY LEADER
Senator Jim Denning
(R-Overland Park)
ASSISTANT SENATE
MAJORITY LEADER
Senator Vicki Schmidt
(R-Topeka)
SENATE
MINORITY LEADER
Senator Anthony Hensley
(D-Topeka)
ASSISTANT SENATE
MINORITY LEADER
Senator Laura Kelly
(D-Topeka)
Page 6 December 2016
2017 KANSAS HOUSE LEADERSHIP
SPEAKER
OF THE HOUSE
Rep. Ron Ryckman
(R-Olathe)
HOUSE
MAJORITY LEADER
Rep. Don Hineman
(R-Dighton)
ASSISTANT HOUSE
MAJORITY LEADER
Rep. Tom Phillips
(R-Manhattan)
SPEAKER
PRO TEM
Rep. Scott Schwab
(R-Overland Park)
HOUSE
MINORITY LEADER
Rep. Jim Ward
(D-Wichita)
ASSISTANT HOUSE
MINORITY LEADER
Rep. Stan Frownfelter
(D-Kansas City)
Page 7 December 2016
2017 KS SENATE STANDING LEGISLATIVE COMMITTEES/CHAIRS Agriculture & Natural Resources Committee
Senator Dan Kerschen (R-Garden Plain)
Assessment and Taxation Committee
Senator Caryn Tyson (R-Parker)
Commerce Committee
Senator Julia Lynn (R-Olathe)
Education Committee
Senator Molly Baumgardner (R-Louisburg)
Ethics, Elections and Local Government Committee
Senator Elaine Bowers (R-Concordia)
Federal and State Affairs Committee
Senator Jacob LaTurner (R-Pittsburg)
Financial Institutions and Insurance Committee
Senator Jeff Longbine (R-Emporia)
Judiciary Committee
Senator Rick Wilborn (R-McPherson)
Public Health and Welfare Committee
Senator Vicki Schmidt (R-Topeka)
Transportation Committee
Senator Mike Petersen (R-Wichita)
Utilities Committee
Senator Rob Olson (R-Olathe)
Ways and Means
Committee
Senator Carolyn
McGinn (R-
Sedgwick)
2017 KS HOUSE STANDING LEGISLATIVE COMMITTEES/CHAIRS
Agriculture & Natural Resources
Committee
Rep. Don Schroeder (R-Hesston)
Agriculture Committee
Rep. Kyle Hoffman (R-Coldwater)
Appropriations Committee
Rep. Troy Waymaster (R-Luray)
Children and Seniors Committee
Rep. Stephen Alford (R-Ulysses)
Commerce, Labor & Economic
Development Committee
Rep. Les Mason (R-McPherson)
Corrections and Juvenile Justice
Committee
Rep. Russ Jennings (R-Lakin)
Education Committee
Rep. Clay Aurand (R-Belleville)
Elections Committee
Rep. Keith Esau (R-Olathe)
Energy, Utilities and Telecom
Committee
Rep. Joe Seiwert (R-Pretty Prairie)
Federal and State Affairs
Committee
Rep. John Barker (R-Abilene)
Financial Institutions and Pensions
Rep. Jim Kelly (R-Independence)
General Government Budget
Committee
Rep. Bill Sutton (R-Gardner)
Government, Technology & Security
Committee
Rep. Pete DeGraaf (R-Mulvane)
Health and Human Services
Committee
Rep. Dan Hawkins (R-Wichita)
Higher Education Budget
Committee
Rep. Kevin Jones (R-Wellsville)
Insurance Committee
Rep. Jene Vickrey (R-Louisburg)
Judiciary Committee
Rep. Blaine Finch (R-Ottawa)
K-12 Education Budget Committee
Rep. Larry Campbell (R-Olathe)
Local Government Committee
Rep. Kristey Williams (R-Augusta)
Social Services Budget Committee
Rep. Brenda Landwehr (R-Wichita)
Taxation Committee
Rep. Steven Johnson (R-Assaria)
Transportation Committee
Rep. Richard Proehl (R-Parsons)
Transportation and Public Safety
Budget Committee
Rep. J.R. Claeys (R-Salina)
Veterans and Military Committee
Rep. Les Osterman (R-Wichita)
Water and Environment Committee
Rep. Tom Sloan (R-Lawrence)
For a full listing of all
Kansas Senate and House
committee members,
go to www.kslegislature.com.
Page 8 December 2016
AIRBNB GUESTS POUR MILLIONS INTO KC HOSTS’ POCKETS
From The Kansas City Star
Kansas Citians who took in Airbnb guests this year earned total host income of $4.1 mil-
lion, according to data supplied by the company.
The metro area’s Airbnb income edged higher when the suburbs were included. Airbnb
said hosts in Overland Park earned $307,000; Roeland Park, $67,000; Mission $44,00;
Olathe $81,000; and Shawnee, $63,000, for example.
The online host-and-guest matching service said Kansas City alone had 38,000 guest
arrivals recorded this year, second in Missouri to St. Louis, which had 41,000. Among Kan-
sas cities, Lawrence had the highest Airbnb visitor total with 4,600.
The Airbnb hospitality service, founded in 2008, now exists in 34,000 cities and 191 countries. As of this fall,
there were about 460 Kansas City-area Airbnb lodging opportunities.
The service said it doubled its host total in Missouri to 2,100 people this year. Forty-two percent of them rent out
a single room in their homes.
Of special note: The fastest-growing demographic nationally among Airbnb hosts is senior women. ■
2017 TRAVEL MARKETING TRENDS
From Smart Insights
It is estimated that during 2016, total retail travel sales across the globe will reach $22.049 trillion, up 6.0%
from the previous year. According to Statista, by 2019, the online travel industry is forecasted to grow to 762 bil-
lion U.S. dollars.
Today, the majority of people use different websites during the travel purchase journey, either to find information
about a destination, read reviews or to book travel online. August 2016 research published by . . . Emarketer esti-
mates that 52% of travel bookers use online platforms to make their bookings. That makes digital marketing tech-
niques like SEO, UX and Social Media Marketing absolutely critical to success in the travel industry. Keeping up
with the latest trends in digital marketing impacting the travel sector is crucial for ensuring future success.
VIRTUAL REALITY
Virtual Reality and ’near VR’ offers travelers the opportunity to ’try before you buy’. From taking a virtual romantic
honeymoon walk along a sun-kissed beach to walking through a hotel conference suite, technology brings the
mountain to the would-be trekker in ways which only a few years ago would have seemed impossible.
However, in considering virtual reality and travel, it is important to separate the hype form the practical. Travel
companies taking advantage of such technology should primarily consider it as a platform for useful content, ra-
ther than an immersive multi-media channel which puts visual effects before substance.
BIG DATA
Big data involves very large data sets which are analyzed usually by computers to reveal patterns and trends
usually relating to trying to understand human behavior and interactions. Robust data capabilities help identify
(Continued on page 10)
Page 9 December 2016
There’s a new addition to
the Resources Section of
the TIAK website: White Pa-
pers.
Our Education Committee
has researched and collect-
ed white papers on various
topics. Current White Paper
listings include:
The State of the Ameri-
can Traveler
EppersonDest Product
Development: A Review
and Analysis of the Role
of CVBs in Destination
Product Development
Destination Brand Build-
ing
Five Destination Brand-
ing Principles to Boost
Economic Recovery
Toll Advocacy: It’s Not
Just For a Crisis
Amadeus: Shaping the
Future of Travel—Macro
trends driving industry
growth over the next
decade
All of these white papers
can be found on the TIAK
website at: www.tiak.org/
resources/white-papers-
reports. Be sure to check
them out!
WHITE PAPERS SAVE THE DATE
U.S. TRAVEL CHECK-IN
From Roger J. Dow, President and CEO of U.S. Travel
With final approval given for Norwegian Air International to expand service to
the United States and with the passage of the National Park Centennial Act, the
travel industry is ending 2016 on a bright note. Thank you for your strong en-
gagement on a variety of critical issues throughout this year to grow travel and
keep our industry strong. I look forward to continuing our work together in
2017.
Zika Update
The Miami Beach area of Florida has been declared free of local Zika trans-
mission, prompting the CDC to revise its travel guidance. We will continue to
monitor other regions in the U.S. that may be affected by related travel adviso-
ries.
Administration Nominees
In recent days, President-elect Trump has announced his selections to lead
multiple federal agencies, including those closely involved with travel-related
issues. We look forward to serving as effective partners to Trump administra-
tion leaders, including:
Elaine Chao, Secretary of Transportation
Wilbur Ross, Secretary of Commerce
General John Kelly, Secretary of Homeland Security
Rex Tillerson, Secretary of State ■
March 28-29, 2017
Washington, D.C.
Destination Capitol Hill is a one-of-a-kind opportunity for you to learn about
upcoming legislation that impacts travel, network with industry colleagues and
meet with Members of Congress to stress the importance of travel as an eco-
nomic driver.
Join us—and hundreds of your colleagues from around the country March 28-
29, 2017. U.S. Travel will provide you with everything needed to go into your
meetings with confidence. We’ll host educational webinars prior to the event,
coordinate your meetings and provide a personalized schedule.
DCH registration opens December 5, 2016. ■
Page 10 December 2016
CALENDAR OF EVENTS
(CLICK ON EACH LINK FOR
MORE INFORMATION):
Travel Industry Association
of Kansas
825 S. Kansas, Suite 502
Topeka, KS 66612
PH: 785.233.9465
Email: [email protected]
www.tiak.org
January 9, 2017
2017 Kansas Legislative
Session begins
January 10, 2017
Gov. Brownback State of the
State Address, 5:00pm
Livestream: governor.ks.gov
February 8, 2017
Destination Statehouse
Topeka, Kan.
February 9, 2017
TIAK Board Meeting
Topeka, Kan.
March 28-29, 2017
Destination: Capitol Hill
Washington, D.C.
April 13, 2017
TIAK Board Meeting
Mulvane, Kan.
2017 TRAVEL MARKETING TRENDS (CONT.)
visitors across different channels and devices, driving personalized marketing
and customer journeys.
In an American Express study, 83% of millennials said they would allow travel
brands to track their habits in exchange for a better, more individual experi-
ence. Meanwhile, 85% of respondents across all age groups said that custom-
ized itineraries are far more appealing than one-size fits all solutions. As analyt-
ics become more sophisticated, travel companies are targeting different cus-
tomer demographics personally in email and social media messages.
MULTI-CHANNEL MARKETING
A great deal of the traffic diverted away from Bricks and Mortar towards digital
platforms is accredited to the rise in people traveling for leisure and business.
2016 travel industry experts broadly agree that international terrorism has ef-
fected demand in air travel. Driven by digitization, and consumer reliance on
mobile devices, it continues to remain buoyant. In regions such as the US and
Europe the online travel market appears to be maturing. ■
(Continued from page 8)
A warm CONGRATULATIONS to Connie Hall, CVB Director for
Geary County! She has been an integral part of TIAK and has
served as the Membership Chair for the past few years. Connie
shared some thoughts with TIAK:
“I do want you all to know what a
pleasure it has been to work alongside of
you, to be a part of growing tourism in
Kansas over the last 25 years.
I truly wish you all the best.”
Best wishes to you, Connie. Thank you for
your service to Kansas tourism!
CONNIE HALL RETIRES