eZeeLINK – Hotel Website Booking EngineReturn on investment

Deal Zone PODVersion 1.0 Next Review Date: 1 Jan 2012

Deal Zone POD – What is it?

An advanced ‘plug and play’, sales and marketing widget for a Hotel Website

Facilitates different options to entice Guests while booking on Hotel Website

Non Technical tool for implementing marketing ideas

Captures your attention on first point of contact

Deal Zone POD – The Concept

Highlight the right content

Dynamically design & show case deals

Cost effective

Complete control of the hotel without external intervention

Easy to use

Save on advertising and publishing deals

Improve loyalty by giving deals on own website

Deal Zone POD – What it does?

Show what you got

Room rate discounts

Additional room nights

Room upgrades

Compliments

Hotel partner compliments

Deal Zone POD – What other websites do?

What traditional websites do

Static or too heavy

Information over load

Don’t guide a customer towards selection

Don’t capture interest

Deal Zone POD – What other websites do

Your customers need not be one of them!

Hotel website with vertical deal POD

For live demo visit ezeehotel2.com

Hotel Website – Vertical Deal Zone POD

:WINTER BONANZA NAME OF THE DEALROOM TYPE

DEAL DESCRIPTION

Hotel Website – Vertical Deal Zone POD

Hotel Website - Horizontal Deal Zone POD

Hotel Website - Horizontal Deal Zone POD

Deal Zone POD – Configure deals

Just click on add deal

Deal Zone POD – Configure deals

Deal Zone POD – Customise

Deal Zone POD – Configure deals

Customize & Publish!

Customizable Horizontal Deal Pod Configuration

Customizable Vertical Deal Pod Configuration

Traditional way of advertising

Hotel Best Inn – Avail Great seasonal discounts

Contact – 001 – 1127689763 & book now!

But that was last

years offer

Sorry, What deal

did you say?

I cant hear you..

Helloo! Do You speak

English!Or the Classic…Number busy!End of call!

Traditional way of advertising

Hotel Best Inn – Avail Great seasonal discounts

www.hotelbestinn.com & book now!

Lets consider online bookingSame old dealsHigh costs to publish on websiteStatic site doesn’t lead to conversionCustomer feels “Lack of new offers”Looks for better deals

To see your marketing strategies in action

Plan offers and deals, send to web designer – 1day

Designers job - 1 day

Educate receptionist about new deals

Deals require modifications when they fail to work

Repeat the entire process every time

Room availability cannot be updated on website

Websites and traditional adverts don’t convert, they only

highlight

Deal Zone POD – Return on investment

One time purchase cost - INR 5,000

Annual maintenance cost - INR 1,000

e.g. Consider room prices @ INR 2000/room

Consider a hotel with 100 rooms and 40% occupancy i.e.

40 rooms occupied

40 rooms x 30 days = 1200 bookings per month

1200 x 12 months = 14,400 bookings per year

Deal Zone POD – Return on investment

Occupancy rate to break even = (40/14,400)x100 =

0.27% per year

Or 0.27/12 = 0.0225 % per month

If 1 customer books 1 room for 3 nights you’re already

generating profit!

Configure, experiment, grow

Deal Zone POD – Top 5 Reasons to Buy

Top 5 Reasons to Buy

Conception to action in 60 seconds

Sell more rooms – Increase Occupancy

Deals are placed in the Home page in an attractive

format.

Guests come to know about the deals without going to

booking engine

Dynamic scrolling of deals on the Hotel home page

Hassle free installation

Thank You very much for your time.

We feel Privileged.