Dayle Hayes, MS, RD Thank You SNAM · #SocialMedia AND Customer Service. Dayle Hayes, MS, RD...

Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

SNAM Industry Conference Lansing, MI ~ March 2017

Sponsored by United Dairy Industry of Michigan

MichiganSNAIndustryConference~March2017

•  CheerleaderforExcellenceinSchoolHealth&ChildNutri6on•  Consultanttoagencies,organiza6ons&districtsna6onwide•  2013MontanaSchoolNutri6onProfessionaloftheYear(MTSNA)•  Facebook

SchoolMealsThatRockDayle.Hayes.RD

•  TwiFer@SchoolMealsRock

•  PinterestSchoolMealsThatRock

•  BlogSchoolMealsThatRock.org

•  [email protected]

DayleHayes,MS,RD ThankYouSNAM

ThankYouMichiganDairy


DISCLOSUREBoard Member/Advisory Panel

–  Alliance for Healthier Generation School Health Policy Council –  American Association of School Administrators (AASA) Breakfast Advisory Council –  Inside School Food on Heritage Radio Advisory Council

Consultant –  US Department of Agriculture and Team Nutrition Program –  Multiple state departments of education and agriculture –  The Mushroom Council –  Potatoes USA –  CLIF bar –  Barilla USA

Speaker’s Bureau –  National Dairy Council and state/regional dairy councils –  National Cattlemen’s Beef Association and state beef councils


TwiFer@SchoolMealsRock@SchoolLunch@MilkMeansMore

Hashtag#SchoolMealsRock#SchoolMeals4Success#DairyAmazing

@TWITTER#PARTY




“Wecannotalwaysbuildthefutureforour

youth,butwecanbuildouryouthforthe

future.”

FranklinDelanoRoosevelt


SMIL

E MichiganSNAIndustryConference~March2017

ROCKIN’ #SocialMedia

AND Customer Service





POSTIT.PINIT.

TWEETIT.MichiganSNAIndustryConference~March2017


“Marketing would be drawing in customers while customer service would be giving the customer the attention and experience that makes them want to come back again and

again and bring friends.” Sara DeVries, retired, former nutrition director, West Ottawa Schools, Michigan

SmilesMemoriesInteracWonsListeningExcellenceSocialMedia


SMILE


SMILE





SMILE


“People never forget how you make them feel. We like them to feel like we are happy to see

them and proud of them and the healthy choices they are making. I greet almost every

one of our 609 of our students by their first name. They are always amazed that I

remember.” Catherine Levesque works at Beech Street Elementary School in Manchester, New Hampshire

MEMORIES


MEMORIES


MEMORIES


MEMORIES


“It could be anything from greetings like good morning, enjoy your lunch, have a great day, how are you, to hey it's hump day-halfway there! You don't know if you are the first

person to speak, smile or encourage these children all day.”

Jessica Osborne, Café Manager, Mineral, VA I’m-a-Lunch-Lady, It’s-Not-For-The-Weak badge

INTERACTIONS





INTERACTIONS


INTERACTIONS

MichiganSNAIndustryConference~March2017 MichiganSNAIndustryConference~March2017

“They help out in the kitchen with their community service hours by plating, prepping, and cleaning. We've even started a cooking and nutrition class

with the 8th graders that helps to create the meals. The children provide input and ideas on

menu items during taste trials and they know they will be listened to.”

Amalie Dorn, Kitchen Manager, Volcano School of Arts and Sciences, Hawaii

LISTENING


LISTENING





LISTENING


“Another way our school provides good customer service to our kids is to provide them with a top quality product. The school meal is

prepared primarily with fresh ingredients sourced locally. It is made to look, smell and

taste delicious – to be a temptation for all the senses. When planning the menus, we focus on complimentary flavor combinations, as well as a

rainbow of lots of bright colorful foods.”

EXCELLENCE


EXCELLENCE


EXCELLENCE


EXCELLENCE





What about your program makes YOU PROUD?


ROCKIN’ #SocialMedia


It’s where our customers are. It’s where our critics are.

It’s where our inspiration is. MichiganSNAIndustryConference~March2017

GenZspendsupto70%oftheirmedia6meon

YouTube

AperfectplaNormtotellMillennialparentsaboutthequalityof

yourmenus

1.86BMonthlyAcWveUsers

•  1/3oftheinternet-enabledworldlogsintoFacebookatleastonceaday.

600MMMonthlyAcWveUsers

•  InstagramsurpassedTwiFerinQ3of2014

319MMMonthlyAcWveUsers

1BMonthlyAcWveUsers

•  TwiFerservesastheprimarysocialchannelforconversaWon,sociallisteningandprovidesreal-Wmedata.

•  YouTubeisthesecondlargestsearchengineonthewebandservesasaprimaryvideoconsumpWonplaborm.


POSTIT.PINIT.TWEETIT.

Making#SocialMediaandWebsitesWorkfor

YourProgram





 …exhausWveoverview …how-toclass …technicalsupport …predicWonforfuture


TogenerateposiWvecustomerinteracWonsandconversaWons

withoutspendingtonsofWmeandenergy


SixSMARTStrategies1.  Get good HELP. 2.  Choose CHANNELS carefully. 3.  Care about EXCELLENCE. 4.  Tell a great STORY. 5.  Repeat positive MESSAGES. 6.  Respond like PRO.


PHOTOSText:

406-698-8868Email:

[email protected]


1. GET GOOD HELP.


« …usePR/communicaWonsdepartment« …checkwithvendors« …involvestudents&teachers« …involveyourstaff« …takeaclass(online)« ...rent-a-millennial/centennial« …followcolleagues,criWcs&compeWtors

Consider the possibilities





Use District Resources

PR/CommunicaWonsDepartment« …reviewsocialmediapolicies« …discusssocialmediaopWons« ...postonDISTRICTpages/accounts« …createNUTRITIONpage/accounts« …maximizePERSONALaccounts

« …exploreresourcesMichiganSNAIndustryConference~March2017

FB:MontagueAreaSchools


FB/TwiFer/Instagram:BirminghamPublicSchools,MI


FB:DoreenSimonds,Waterford


TwiFer:AmyNichols,SouthHaven


Use online help





2. Choose CHANNELS carefully.



« …customerinterests« …customerneeds« …theirconversaWon« …theirEXPERIENCE

Always focus on


« …pick1(or2)channels« …developyourskills« …masterthechannel« …moveonwhenready

Start small


« …postregularly;noposts=deadtothe#socialmediaworld

« …devoteatleast10-15minutesadayto#socialmedia

« …setparametersforyour#socialmediainvolvement

Post regularly


FB/TwiFer/IG:Windham-RaymondME





FB/TwiFer/IG:LCPSCafe,VA


FBandTwiFer:CoppellISD,TX


3. CARE about EXCELLENCE.


« …showupasageneric

« …itsays“Idon’tknowwhatI’mdoing.”

PLEASE DO NOT


« …intext« …inphotos« …ingivingcredit« …in#linkstoother#SocialMediaconversaWons

EXCELLENCE






@Tagging Excellence


« Allowsyoutosearchandbebepartof#SocialMediaconversaWons

« #lessismore

#hashtag Excellence


« …addphotosorgraphics« …useshort,posiWvetext« …opWmizeforphones« …useEDITandDELETE

EXCELLENCE


Always « ...EDITonFacebook« …EDITonPinterest« …DELETEonTwiFer,anythingwithaseriouserror,oranyWmeyouareaskedtodoso


« …dozensofphotos« …out-of-focusphotos« …paragraphsoftext« …misspelledwords

Not so excellent





How often? « Facebook–2Wmesperday« TwiFer–3Wmesperday« Pinterest–5xperday« Instagram–1.5Wmesperday


4. Tell a great STORY.

TellYOURSTORY.

“After I have breakfast, I feel good at listening and learning,” says 1st grader

Byron (NY)

TellaSTORY.

TellaSTORY

.

TellaSTORY

.





5. Repeat positive

MESSAGES. MichiganSNAIndustryConference~March2017

CreateMESSAGES.“It’sonly

NUTRITION,WHENtheyeatanddrinkit.”

DayleHayes,MS,RD


Repe

atM

ESSA

GES. SycamoreElementary,Holt


Instagram:AngletonISD






6. Respond like a PRO.



« …freakoutandignoretheproblem« …leavemistakesandfigurethatnoonewillnoWcethem

89

PLEASE DO NOT


RespondinglikeaPRO

ParentComment#1•  “Ididnotwanttohit"like"becausethatcertainlyisnothowIfeel.Seriouslyoffering"uncrustables"

asavegetarianop6on?Andeverysingleday?Haveyouactuallyreadtheingredients?Thisisveryclosetothemosttoxicfood(andIusetheterm"food"lightly)wecouldofferourchildren.Iremainextremelydisappointedinthephytonutrientvalueofthefoodchoicesatmyson'sschool(Hancock).theSeptembermenuhintsaboutexerciseandthepostsonthiswallmakeitsoundlikeCUSDisallovernutri6onandwellness,butthereisNOreflec6onofthisontheschoolmenu.Doweneedtolookfartodeterminewhyobesityisrampantamongourchildren?

•  Metwithparentatkitchensite•  Abletolistenandtheninform

ParentComment#2•  “TheNutri6on“think-tank”(soundsbe`erthandepartment)metwithmelastweek.Really

impressedthattheytookthe6metomeetwithaconcernedparent.Iwassurprisedathowmuchgoesonbehindthescenestomakelunchhealthierforourkids.Certainlytheyhavechallenges,buttheyaremovinginthebe`erdirec6onforourkids.TheuseofAlpineValleybreadsisjustoneexampleofthingsyoumaynotknowaboutthatareusedtoincreasethequalityoflunches.”





SixSMARTStrategies1.  Get good HELP. 2.  Choose CHANNELS carefully. 3.  Care about EXCELLENCE. 4.  Tell a great STORY. 5.  Repeat positive MESSAGES. 6.  Respond like PRO.








FACEBOOK


TWITTER


PINTEREST


INSTAGRAM


•  CheerleaderforExcellenceinSchoolHealth&ChildNutri6on•  Consultanttoagencies,organiza6ons&districtsna6onwide•  2013MontanaSchoolNutri6onProfessionaloftheYear(MTSNA)•  Facebook

SchoolMealsThatRockDayle.Hayes.RD

•  TwiFer@SchoolMealsRock

•  PinterestSchoolMealsThatRock

•  BlogSchoolMealsThatRock.org

•  [email protected]

DayleHayes,MS,RD

Dayle Hayes, MS, RD Thank You SNAM · #SocialMedia AND Customer Service. Dayle Hayes, MS, RD...

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