Day 3 pr training session 11 tools & needs - rtf quito 2012.ppt
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Transcript of Day 3 pr training session 11 tools & needs - rtf quito 2012.ppt
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www.cisv.org
Web page – coming soon
http:// resources.cisv.org
PR Tools & Needs
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www.cisv.org
CISV Public Relations Guide
• Planning• PR Leader for your NA/Chapter• Communicating your news• Know your audience• Working with media• Report Results• Resources
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www.cisv.org
CISV Crisis Management Guide• How to handle the practical side of crisis situations• Communicating
– The facts of the crisis, BEFORE & AFTER– How you are dealing with it, many people have an
interest
Templates, tools, checklists and reference materials
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www.cisv.org
QUIZ
• What is the name of the Guide to Communicating CISV
• Name the 4 content areas
• Name 3 facts to consider about public speaking
• Name the programme• Local communities are reflections of the wider world• Go out , find out, help out• Peace Education is a global movement• Young People learn when given the chance to lead• Our cultures begin in our homes• Early life experiences shape the way we see the world
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www.cisv.org
Just SayingAn easy guide to communicate CISV
in clear simple wordsHelps us to explain why we do what we doWill helps you inspire your audience
The Golden CircleWhy: CISV Vision, purpose & PrinciplesHow: Peace Education Content approach, research &
partnershipsWhat: Chapters, Programmes & JB
Tips & Suggestions for active communication
PR Tools
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www.cisv.org
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www.cisv.org
Quiz
• How many fonts?
• Name at least 2 fonts
• Font for the web?
• CISV Mission
• One name at least one Purpose & Principle
• What is the name of CISV’s Brand Guidelines
• The CISV logo can be display without the tagline “Building Global Friendship”
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www.cisv.org
Looking Good
CISV’s Brand Guidelines- A familiar look & feeling- Fonts, Logo, brands, colors- Images, photos, t-shirts- Taking care of our brand & our
reputation
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www.cisv.org
Activate Magazine
- CISV’s brand new annual magazine
- Celebrates creative community partnerships worldwide
- Inspires us to do more of what we do
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www.cisv.org
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www.cisv.org
PR Activities- Using Diversity in recruitment
Educational Materials-Big Ed: CISV methodology and approach-Passport: Pocket guide to Peace Education
- How to use Passport for your PRFundrasing guide
Best Practices from other Nas/Chapters
Others
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www.cisv.org
Final TipsDedicate, time, effort and planning to develop your communications, messages, events, presentations etc..
Have an annual plan and always have a plan in place of how you will communicate and who will do the communications
A high profile means better recruitment & retention and facilitates fund raising
Send press releases & communication out well in advance
Define responsibilities and a spokesperson
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www.cisv.org
Denise Farrar <[email protected]>
Send Photos to :
Americas PR Advisors:
Cynthia Canas – [email protected]
Daniel Edelshaim – [email protected]
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www.cisv.org
Needs of your NAs / Chapters
Priority Needs per Quarter
COUNTRY AMJ JAS OND
Argentina 1:1 Basic PR Training
Brazil
Colombia
Costa Rica
Ecuador
El Salvador
Honduras
Guatemala
Mexico
Peru