Day 1 - Friends, Tweets & Change
14
Friends Tweets & Change THE CASE FOR GRASSROOTS COMMUNICATION J-TERM 2011 Instructor: Andrew Hoffman Monday, January 3, 2011
-
Upload
andrew-hoffman -
Category
Education
-
view
295 -
download
1
description
Content for Day 1 of Friends, Tweets, & Change J-Term class at Huntington University.
Transcript of Day 1 - Friends, Tweets & Change
Friends Tweets & ChangeTHE CASE FOR GRASSROOTS COMMUNICATION
J-TERM 2011
Instructor: Andrew Hoffman
Monday, January 3, 2011
This course will focus on grassroots movements and how utilizing web-based and creative communication tools are vital to their success at compelling us to make a difference in our world. We’ll cover topics such as Guerilla Marketing, social media, texting campaigns, web 2.0, and how personal branding all work together towards accomplishing the established goals.
In a competitive marketplace for college graduates, having the knowledge of how to do a lot with very little by using these accessible technologies will help differentiate you from your competition. It’s not only important for you to know how to effectively use the tools for your future employer, but your ability to get a job in the future.
CLASS DESCRIPTION
Monday, January 3, 2011
Andrew Hoffman
Monday, January 3, 2011
Background:
HU Graduate in 2003
Former advertising agency guyExecutive Director of NeighborLink Fort Wayne
& NeighborLink Network
Communications Consultant Co-Founder of The
Intentionals - theintentionals.comExecutive Committee member of NextGen
young non-profit network group in Fort Wayne
Andrew Hoffman
Contact Info:
Andrew-Hoffman.com
Facebook.com/AndrewDeweyTwitter.com/BeTheLinkTwitter.com/NeighborLinkNet
260.710.7611
Monday, January 3, 2011
Name
Major & Year
How Do You Use Social Media Currently?
What Do You Hope to Get Out of This Class?
Tell Me About You
Monday, January 3, 2011
A grassroots movement (often referenced in the context of a political movement) is one
driven by the politics of a community. The term implies that the creation of the
movement and the group supporting it are natural and spontaneous, highlighting the
differences between this and a movement that is orchestrated by traditional power
structures.
Grassroots movements are often at the local level, as many volunteers in the community
give their time to support the local party, which can lead to helping the national party.
For instance, a grassroots movement can lead to significant voter registration for a
political party, which in turn helps the state and national parties.
Definition provided by Wikipedia
Grassroots Defined
Monday, January 3, 2011
Grassroots in today’s terms is more defined by the type or size of an organization rather than purely political
Better DefinitionA grassroots movement is a group of people, typically volunteers, organizing around a
particular social cause to advocate and work towards change using whatever means necessary.
Grassroots DefinedContinued
Monday, January 3, 2011
Invisible People
Grassroots Movement Examples
Homelessness Awareness InitiativeMark Horvath - Twitter.com/hardlynormalhttp://invisiblepeople.tv/http://hardlynormal.com/blog/http://wearevisible.com/Blog Post
Help-PortraitPhotography Movementwww.help-portrait.comBlog Post
Improv EverywhereImprov Everywhere causes scenes of chaos
and joy in public places.www.improveverywhere.comGuerrilla Handbell Strikeforce
Monday, January 3, 2011
Communication is a process of transferring information from one entity to another. Communication processes are sign-mediated interactions between at least two agents which share a repertoire of signs and semiotic rules. Communication is commonly defined as "the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs". Although there is such a thing as one-way communication, communication can be perceived better as a two-way process in which there is an exchange and progression of thoughts, feelings or ideas (energy) towards a mutually accepted goal or direction (information).[1]
Communication is a process whereby information is enclosed in a package and is channeled and imparted by a sender to a receiver via some medium. The receiver then decodes the message and gives the sender a feedback. All forms of communication require a sender, a message, and a receiver. Communication requires that all parties have an area of communicative commonality. There are auditory means, such as speech, song, and tone of voice, and there are nonverbal means, such as body language, sign language, paralanguage, touch, eye contact, and writing.
Defined by Wikipedia
Communications
Monday, January 3, 2011
Things We’ll Discuss
Tools
Video - YouTube & Vimeo
Wikipedia
Handheld Devices - iPhone & Kindle
Concepts
Blogs
Internet TV - Hulu & Netflix
Cell phones & text messaging
User Generated Content
Web 2.0
Social Media
Personal Branding
Peer-to-Peer Giving - Kiva.org
Micro Volunteering
Monday, January 3, 2011
Class Expectations
Be Here Every Day
Laptops Are Encouraged - Use Them Appropriately During Class
Must Have a Twitter & Facebook Account Plus a Blog
Must Join the Facebook Group - Friends, Tweets & Change
I will post a new discussion and links each day & you must participate by 7pm
Pick a Cause
Learn about it and communicate on it’s behalf - Use Twitter, FB, video, etc.
2-page Paper Outlining your causes Social Media/web footprint
2-page Paper Opinion paper on Personal Branding & how it relates to you
Grade Is Primarily Based on Participation in & out of Class
Monday, January 3, 2011
Last Year’s Class
This group of students raised $4,650 for Haiti relief through their efforts during J-Term at Huntington University. 100% of those funds went to Concern Worldwide.
http://jterm2010.tumblr.com/
Monday, January 3, 2011
Goals of Class
You Gain a Working Knowledge of Grassroots Marketing Techniques
You Understand the Power of Social Media
You Can Teach Someone Else
You Are More Qualified Than Your Peers for the Future
That We Have Fun
Monday, January 3, 2011
