DAL Media Kit (1)

Reach Affluent Residents and Visitors

• One million passengers arrive or depart from LOVE each month

• LOVE serves the 6.8 million population of the North Texas region

• LOVE is now one large terminal with a concourse that branches at the end to two gates areas • Consequently, your advertising enjoys maximum traffic, impact and frequency

Your Advertising OptionsWhen you’re in LOVE, you have many advertising options!

Interior • Digital and print throughout the airport

• Capitalize on wait time

• More options = more opportunity

Exterior • Larger Advertising

• Capture travelers and anyone that drops/picks them up

Display ExampleDescription

E-Poster Network

Why E-Posters?

• Everything is bigger in Texas, E-posters are not exempt at nearly 6’ tall!

• 7 locations throughout the terminal = 100% passenger reach

• Double-Sided, High Definition, and video ready!

FIDs Network

Why FIDs?

• 100% reach with 10 locations

• Used by every passenger to view flight information

• Supports crystal clear video

Fabric Tension Display

Why Fabric Tension?

• Clean, edgeless frames

• Eco-Friendly & Cost effective

• Vibrant Display

• Variety of sizes and locations

Baggage Claim Digital Network Why Baggage Claim ?

• Reach! Bags fly free on SouthWest Airlines

• Multiple monitors

• Ability to utilize high definition video

• Wait time = FrequencyYou just got off a 3 hour flight where the person next to you talked nonstop about how the coloration of your basement dictates longevity. When you get to baggage claim, will you lock eyes with them or will you look towards something else?... “What’s that shiny sign catching my eye?...”

Scenario

Planes, Trains and Automobiles (1987)

What is Dallas First?

• Unique opportunity for local Dallas businesses

• Specifically reserved for smaller, locally owned businesses

• Cost effective placements showcasing the best Dallas has to offer

• 3-sided display front and center

You qualify if:

•Independently owned & operated

•Located and/or headquartered in City of Dallas

•Primary place of business is in City of Dallas

•Fewer than 200 employees

•Not affiliated with national franchise/brand

Why Garage Wrap?

• 3 gigantic faces to advertise on

• Gain traffic visibility as well as travelers!

Parking Garage

Why Garage Wrap?

• 3 Large faces to advertise on

• Gain traffic visibility as well as travelers!

• Right at the intersection of Lemon and Lovers

Lemmon Ave and Lovers Ln

Lemmon & Lovers Garage Map

Video Wall

Why Use the Video Wall?

• Large Display

• Seen by those entering and leaving LOVE

• Use animation to make your advertisement pop!

Interior Displays

Why Make it an Interior Wrap?

• Large, eye-catching displays

• Unique placements to increase brand recall

• Diverse locations=

creative designopportunities!

Why Make it an Exterior Wrap?

• Unique: break away from “white noise” advertising

• Exterior displays are the largest DAL has to offer!

• Make large and memorable impressions

• 100% brand visibility to roadway traffic in & out of airport

Exterior Displays

Dallas LOVE Field Airport Advertising Map

Terminal Level

Baggage Claim


Exterior


RatesCost (per month)

E-Poster Digital Network $15,000

FIDs Digital Network $5,000

Baggage Claim Digital Network $1,700

Fabric Tension Displays $2,000 - $15,000

Wall Wraps $4,000 - $15,000

Exhibit Space $5,000 - $8,500

Dallas First $550 - $1,000

Pedestrian Bridge Wrap $60,000

Parking Garage Wrap $40,000

Fence Wrap $15,000

Video Wall $3,500Please note, all rates above are NET and based on an annual (12 month) contract.Rates vary based on location and availability.Advertisers are responsible for artwork production, installation, and removal costs.

Display Cost (per month)

E-Poster Network

Terminal 1080p W x 1920p H Mp4, SWF, FLV, JPEG

FIDS Terminal, Bag Claim

2160p W x 1920p H Mp4, SWF, FLV, JPEG

Fabric Tension 204

Terminal Visual Size: 7’-10½” H x 16’-4” WSafety Size: 7’-2” H x 15’-8” W

Decotex Fabric

Wall Wrap 701 Elevator Visual: 12’-10 ½”h x 17’w Bleed: 13’h x 17’-2”w Safety: contact Michael Neck

Wall Wrap 702 Concourse Visual: 7’h x 4’-6”w Bleed: 7’-2”h x 4’-8”wSafety: 12’-6 ½”h x 16’-8”w

Questions? Call Michael Neck: (404) 419-9755

SpecificationsDisplay Location Dimensions Formats Accepted

Wall Wrap 703 Concourse Stairwell

Visual: 165” x 156” x 86” x 178” Bleed: 167” x 158” x 88” x 180”

Safety: 157” x 148” x 78” x 170”

3M 3552C with 8520 matte over laminate

Wall Wrap 705 Concourse FID Wrap

Visual: 6’-7”h x 8’w Safety: 6’-1”h x 7’-6”w

3M IJ 181 with 8520 matte over laminate

Wall Wrap 707 Concourse Visual: 12’-10”h x 12’-9”w Bleed: 12’-11”h x 12’-10”w Safety: 12’-4”h x 12’w

3M 3552C with 8520 matte over laminate

Wall Wrap 709 Concourse over Door

Visual: 6’-1”h x 8’-9”wBleed: 6’h x 8’-8”wSafety: 5’-6”h x 7’-11”w

3M IJ 35-10 with 8520 matte over laminate

Wall Wrap 706 Concourse Visual: 12’-10 ½”h x 24’-¼”wBleed: 13’h x 24’-2”wSafety: 5’-6”h x 7’-11”w




Dallas First Kiosk 3 in terminal1 in parking garage

1 in Bag Claim

Visual: 48”h x 36”w Bleed: add ¾” bleed to all sides

Adobe Illustrator CS5, InDesign CS5

and Photoshop CS5, EPS, TIFF and (certified) PDF

Wall Wrap 710 Concourse Stairwell

Visual: 6’h x 16’-6½”wBleed: 6’-1’h x 16’-7½”w Safety: 5’-6”h x 15’-9”w


Parking Garage Exterior Banner #360

Parking Garage Visual: 26’-4 ½”h x 20’-4 ¾”wBleed: 26’-9 ½”h x 20’h x 8 ¾”w Safety: 26’h x 20’-¼”w

Contact: Michael Neck

Skybridge Pedestrian Walkway

Contact: Michael Neck



For more information (rates, tours, etc.) of LOVE Field please contact: Tom Henry VGeneral ManagerCorey Airport Services Dallas Love [email protected] 972-977-9945

LOVE Your Advertising

3333 Lee Parkway, Ste 601Dallas, TX 75219

DAL Media Kit (1)

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