CUSTOMER EXPERIENCE (CX)€¦ · CCD vs 311 5. National Citizen Survey CCD vs Peers 6. Wait Times...
Transcript of CUSTOMER EXPERIENCE (CX)€¦ · CCD vs 311 5. National Citizen Survey CCD vs Peers 6. Wait Times...
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CUSTOMER EXPERIENCE (CX)Peak Performance Presentation
December 5, 2017
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Customer Experience
The relationship a customer has with a business, developed from the time
a customer first makes contact with an organization, up to the present day.
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Innovation Approach
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National Citizen Survey
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Peer Cities2016AverageRanges
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National Citizen SurveyCCD vs 311
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National Citizen SurveyCCD vs Peers
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Wait Times Across the City
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DMV
Excise & License
Clerk & Recorder
Community Planning & Development
311
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Customer Satisfaction
The percentage of customers who agree or strongly agree that they were satisfied with their service.
52%
78%
91%
96%
0% 20% 40% 60% 80% 100%
CPD
EXL
Rec
C&R
Average Customer Satisfaction Rating
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Hold Times Matter
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Citywide NPS Score Over Time
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NPS by Organization
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NPS by Organization
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NPS Agency Focus
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Clerk & Recorder Community Planning & Development
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First Call Resolution (FCR)
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Case Age
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311 Growth
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Calls Handled
Calls Presented
Calls Abandoned
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Digital Cases
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CX Agency Wins:Street Maintenance
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• Street Maintenance moved case management to Salesforce, resulting in positive results for the department:
• Decreased manual level of effort for employees by ~75%.
• Centralization of customer case management has led to better handling of customer concerns, increasing accuracy of case assignment
• Bridged communication gap between department and 311, reducing the amount of time it takes to resolve a customer concern.
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CX Agency Wins:ROW/S
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• Right of Way Services has improved case management through Salesforce and is moving off of their legacy system
• Increased case management in Salesforce by 100% (prior, these were closed in Salesforce and sent to agency directly)
• Field agents no longer have to go into the office for work assignments, improving productivity by 5%
• We are now able to provide status updates to our customers, improving the overall customer experience.
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CX Agency Wins:ROW/E
• In June, Right of Way Enforcement became a Salesforce user.
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Decreased the amount of time a customer is on the phone with the city by
50%
The number of calls transferred from 311 to ROWE decreased
80%
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Pocketgov.com Social Media Ad
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Objective: TrafficAudience 1:
Location: DenverAge: 22 – 35 Gender: AllPeople Who Match: Likely to move, new mover, renters, apartment/condo, recently moved, apartment, renting
Reach: 80,362Impressions: 323,823Landing Page Views: 375Cost Per Result (Landing pg. Views): $4.00Link Clicks (Total): 979Budget: $1,500
**Static Ad performed best with 246 landing page views, 559 link clicks, and a cost per landing page view of $3.31
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Organic Posts: Boosted ($100 Allocated to Each)
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Boost 1: Trash and RecyclingSchedule: Oct. 24 – Oct. 29Engagements: 157Impressions: 4,523Cost Per Engagement: $0.64People Taking Action: 132
Boost 2: PotholeSchedule: Oct. 30 – Nov. 4 Engagements: 132Impressions: 3,462Cost Per Engagement: $0.26People Taking Action: 120
Boost 3: GraffitiSchedule: Nov. 2 – Nov. 7Engagements: 211Impressions: 8,901Cost Per Engagement: $0.47People Taking Action: 196
Boost 4: DMV Schedule: Nov. 7 – Nov. 12Engagements: 316 Impressions: 11,740Cost Per Engagement: $0.32People Taking Action: 282
Boost 5: Code Violations (ad failed after 1.5 days, too much text in ad)
Schedule: Nov. 14 – Nov. 19Engagements: 49Impressions: 1,178Cost Per Engagement: $0.31People Taking Action: 43
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Denvergov: Google Analytics (Oct. 27 – Nov. 15)
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Name: Pocketgov Fall 2017 Campaign
Sessions: 675% New Sessions: 86.67% Avg. Time on Page: 01:06Pages/Session: 1.28
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Community Social Listening Tool
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Digital Experience
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Pocketgov.comDenver’s Mobile Web ApplicationFeatures Added in 2017/Coming in 2018
Check the location of snowplows with Plow Tracker.
Talk with an officer or find out what’s happening in your neighborhood with the DPD Virtual Neighborhood.
Download the app (coming 2018) to get push notifications.
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The Move to Native (Coming 2018)
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• Home and Profile• 311• Schedules: Street Sweeping • Schedules: Trash• Elections: Ballot Trace• Elections: Election Results
• Schedules: Wait Times• Payments: DMV• Payments: Storm Drainage• Getting: Around: B-cycle• Getting Around: Plow Tracker• Getting Around: Tow Tracker• Elections: Elected Officials• Elections: Ballot Boxes• Elections: Voter Look-up• Getting Connected: DPD Virtual
Neighborhood• Getting Connected: Virtual Keychain• Getting Connected: Denver Events• My Neighborhood: All Maps• Food Truck Tracker
PHASE ONE PHASE TWO
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Snowplow Pilot
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Digital Experience
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Pocketgov.com Page Views
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0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
Page views per Quarter
Q4 2016 Q1 2017 Q2 2017 Q3 2017
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DMV Pocketgov Renewals by Month
30
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Denvergov.org
31
2,100,000
2,200,000
2,300,000
2,400,000
2,500,000
2,600,000
2,700,000
2,800,000
2,900,000
3,000,000
3,100,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Number of Sessions – Year over Year
2016 2017 Linear (2016) Linear (2017)
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Denvergov.org
32
0
0
0
1
1
1
1
1
2
2
2
Page
vie
ws
Mill
ions
Top 10 Pages – October 2016 – 2017 YTD
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Denvergov.org
33
25%
22%
16%
12%
7%
5%
5%
3%4%
1%
Page Views Top 10 Agencies - October 2016 – 2017 YTDBased on aggregate of top 100 Page views owned by agency
Technology Services
Department of Finance
Safety
Public Works
DEH (All Animal Shelter)
Parks & Recreation
Clerk & Recorder (Includes Elections)
Human Resources
CPD/DS
Human Services
Includes Maps, Open Data, and Global pages
Primarily, inmate search, records, and contact pages
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Denvergov.org
34
64%
15%
15%
2%
1% 1% 1% 1% 0%0%
Apps Top 10 Agencies - October 2016 – 2017 YTDBased on aggregate of top 50 App views owned by agency
Assessor's Office
Safety
Technology Services
Department of Environmental Health
Denver Public Works
Denver Development Services
Clerk & Recorder
Denver Community Planning &Development
Office of Human Resources
City Attorney
Property
Inmate Search
Maps, Open Data
Restaurant Inspections
Land Survey Search,Subdivision Survey, Compost Sign Up, Recycling Sign Up, Tie Book Search,
Planned Building Groups
Building Permit Status
Election Results, Campaign Finance Report, City Contracts
Contractor Licenses
Jobs
City Attorney Directory
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Denvergov.org - NPS
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Denvergov.org - NPS
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Human Resource Hiring
Positions requiring the Customer Service Assessment:
• 311 Customer Service Agent
• Aviation Customer Service Agent
• Human Services Customer Service Agent
• Aviation Security Agent• Landside Service Agent• Eligibility Technician• Licensing Technician
Customer Service Assessment Results
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0
500
1000
1500
2000
2500
Passed Assessment
Did Not Complete Assessment
Failed Assessment
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Human Resource Hiring
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Average Pass Rate 71.6%
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Human Resource Customer Service Training
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Next Steps
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