Online Reputation Management For Hotels - Hotel Reputation Marketing
customer complaints were broadcast to all of your present...
Transcript of customer complaints were broadcast to all of your present...
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• customer complaints were broadcast to all of your present and potential clients?
• a few cranky customers could kill your business by badmouthing it?
• customers determined the ultimate resale value of your business?
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• sign up new clients effortlessly• gain an amazing competitive advantage• motivate staff to serve all clients• increase the resale value of your business• get rid of tire kickers and get top fees
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• since 1985
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• 2002-2005 Huge selloff - lost a lot of clients• 2006 Phone stopped ringing• Lost 3-5 accounts/month to foreclosure• Marketing - for growth vs survival
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• Two years ago, this was what my online rating looked like:
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• develop a Five Star Reputation• manage that reputation• create a reputation marketing culture• market that reputation
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• Strategy• Supplies• Monitoring reputation• Training staff• Motivating staff
What is required
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Would You Hire a Property Management Company
That Has Bad Ratings And Reviews?
Question?
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Two Products Are IdenticalOne Has 10 Good Reviews
One Has 3 Review & 1 Bad ReviewWhich One Would You Buy?
Question?
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And Your CompetitionDoesn’t Know About It… Yet
Your Reputation Is EVERYTHINGThe Online Marketing
Game Has Just Changed
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SEO… Social Media… Pay Per Click… Local MarketingNONE OF IT WORKS ANYMORE!
If You Have Bad Reviews Online
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Reviews Send You Pre-qualified Pre-sold Customers.
Because Buyers Trust Reviews…As Much As Personal Recommendations.
72% Of Buyers Trust Reviews As Much As Personal Recommenda>ons
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What Is Reputation Marketing?Positioning Yourself As
The Market Leader In Front OfThousands Of Buyers With A
5 Star Reputation
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STRATEGY?
How Do You Create A
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• develop a Five Star Reputation
IDENTIFY REFERABLE MOMENTS• lease signing (owner and tenant)• rapid repair (tenant and tradesman)• lease renewal (owner and tenant)• deposit refund (owner and tenant)• concluding any contract (any client)
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• “Referral Kiosks”• conference room• Ipad• Smartphone
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• Have you claimed your Google+ page?• Send link to page out to happy clients• https://plus.google.com/
115538245064203566653/about?g• l=us&hl=en• Have you searched your reputation?
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• develop a Five Star Reputation• market that reputation
“Have you taken the time to check our online reviews? We pride ourselves in exemplary customer service, and look forward to earning a 5 star review from you too!”
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• develop a Five Star Reputation• market that reputation• manage that reputation
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• RESPOND TO ALL NEGATIVE REVIEWS
• Take the high road. • Be professional• Give your name, title and invite further
dialogue to resolve issue
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S T R A T E G YCreate A Reputation Marketing Culture
You Expect Your Staff To Give 1st Class Service Right?
So What’s Your Plan To Inspire Your Staff To Give1st Class Service To You Customers & Get Rave Reviews?
Plan: Personalized Reputation Training Center
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• This is where I bought the training
• www.accelerateyourmarketing.com/reputation-marketing-training/